7 Ways to Tell Your Life Sciences Marketing Is Behind the Times
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3 Ways Healthcare Marketers Do you know where your marketing is? If you follow a welldefined strategy, perform quarterly goal assessments, and conduct regular competitive analyses, chances are your marketing is in good shape and among the top brands in the life
sciences industry. If, however, you’re on a set-it-and-forget-it marketing schedule or you’re like many brands in the life sciences industry who are slow to adapt, it’s time to bring your marketing efforts into the modern era. Prepared by Quaintise LLC
Here is 7 7 Ways to Tell Your Life Sciences Marketing Is Behind the Times 1. When advertising, you’re only using a handful of demographic
parameters to reach your audience 2. You’re not taking advantage of influencers 3. Video is not your highest content marketing priority 4. Email is not your primary form of communication 5. Your digital marketing is not in sync with your offline marketing 6. You’re not collecting and/or utilizing your data 7. You keep brushing off the importance of mobile Prepared by Quaintise LLC
1. When advertising, you’re only using a handful of demographic parameters to reach your audience We’re in the pay-to-play era of digital marketing. There are a number of
other businesses out there vying for your audience’s attention. Some of them may have a larger budget than you, but with our help, you have better strategy and creative.
Consumer sentiment seems to be split on ads. Those who view them negatively see them as annoying intrusions or creepy ways companies use your personal data. Prepared by Quaintise LLC
Prepared by Quaintise LLC
2. You’re not taking advantage of influencers You’ve put in a lot of time, sweat and money growing your brand’s following on digital platforms. Maybe even some tears. Marketing is a lot of
work! So how does it sound to have someone else create branded content for you, served to a sizeable online following that closely resembles your target audience? That is influencer marketing in a nutshell – a trend that
rocked 2018.
“Influencer” is the name given to someone who has a significant following online. They’re like internet celebrities. In the life sciences industry, Prepared by Quaintise LLC
Prepared by Quaintise LLC
3. Video is not your highest content marketing priority Video is the fastest growing format of content by a significant margin. Over half of consumers state that they would like to see more video content
from marketers of all sectors. It will represent 82% of all internet traffic by 2021. This is a golden opportunity that should be taken advantage of, especially now in 2018.
If you have experimented with posting video on social media, you know these post types typically receive more engagements.
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4. Email is not your primary form of communication Email marketing may not be a shiny new trend, but 73% of marketers deem its ROI as ‘excellent’ or ‘good’ according to Econsultancy’s 2017 Email
Marketing Industry Census. While social media is meant for informal interactions, email is meant for serious communication.
Many people felt social media would ring the death knell for email marketing, but this ‘conventional’ form of marketing is far from dead. Email marketing is cost effective,
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5. Your digital marketing is not in sync with your offline marketing From paper records to digital files, you may have been in the industry long enough to see the convergence of digital and analog. While marketers see a brand’s web presence as different from a physical address, your audience’s mind perceives one continuous brand.
While rebranding or a brand refresh is no easy task, many people forget the work doesn’t just stop online. Do you have a sense of all the consumer-facing marketing materials your brand sends out? These are all part of the customer journey in which a seamless brand presence must stay consistent. Prepared by Quaintise LLC
6. You’re not collecting and/or utilizing your data Hypotheses, testing, tracking and analyzing. Marketing is a science! In fact, many marketing departments have a dedicated role for data-scientists
whose job is to specialize in crunching numbers, tracking, automation, and machine learning.
The challenge is not only collecting data, it’s boiling it down into meaningful conclusions and insights. The more you know about your audience, the more you can optimize the customer experience.
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7. You keep brushing off the importance of mobile Everyone has a smartphone nowadays. A large portion of your audience is using their smartphone to interact with your brand online. While
many B2B businesses or traditional industries have their audiences using desktop more than mobile, you don’t want to miss out on any potential opportunities. Using simple tracking methods such as Google
Analytics will show you where your traffic is coming from, and what happens to those website visitors once they reach your website. If your mobile visitors are bouncing, you miss out.
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About Quaintise LLC Quaintise is a Leading branding agency in los angeles. We take the time to
understand your problems and pain points, and find out what’s working for you and what’s not. Our expertise in medical marketing stems from our intimate knowledge of the healthcare industry.
Quaintise specializes in healthcare, helping hospitals, healthcare networks, and specialized medical practices maximize their marketing investment to thrive in this new era. As medical marketing agency experts, we understand the industry dynamics, including navigating the challenges and identifying new opportunities.
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