3 Ways Healthcare Marketers Can Modernize Traditional Medical Marketing Agency
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3 Ways Healthcare Marketers Leaders in healthcare marketing are continuously altering marketing strategies based on evolving trends, emerging technology, and most importantly results. So, when the time comes to choose between sticking with tried-and-true traditional marketing efforts or experimenting with uncharted digital territory, the question must be asked:
which will provide the most return? Prepared by Quaintise LLC
Here is 3 Ways Healthcare Marketers Can Modernize Traditional Medical Marketing Agency 1.UCLA Health Donor Outreach
2. Cross-Platform Direct Mail Outreach that Drives Digital Conversions 3 Brand Strategy that Connects Online and Offline Experiences.
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1. UCLA Health Donor Outreach Not all print marketing efforts are utilized for B2C customer outreach. Together with UCLA’s Institute for Precision Health, we created a unique
approach to genomics marketing that utilized print materials to support the school’s donor outreach efforts.
Launched in 2017, the Institute’s mission is to revolutionize the healthcare industry with their genetic and genomic medicine initiatives. To turn their vision into a reality, it was necessary to create life sciences marketing
materials to spread awareness, both internally amongst UCLA staff and students and externally through donor outreach. Prepared by Quaintise LLC
Prepared by Quaintise LLC
2. Cross-Platform Direct Mail Outreach that Drives Digital Conversions There’s a lot of talk about transferring your marketing from traditional outbound marketing efforts to digital inbound marketing efforts. While this
makes sense for some industries, it’s important to remember how outbound works with inbound. We demonstrated this recently with a campaign that utilized direct mail, driving new leads to a digital site that
then converted them to registered users. Utilizing an expansive user database, we first focused our attention on the website to ensure critical landing pages were set up for optimal
conversions. Prepared by Quaintise LLC
Prepared by Quaintise LLC
3. Brand Strategy that Connects Online and Offline Experiences With the cost of acquiring new customers online increasing, having an omni-channel marketing and brand strategy is more important than ever.
Medical practices and healthcare clinics who are traditionally brick-andmortar have an edge on digitally-native businesses. Since the logistics of having a physical location have already been handled, health and medical
businesses can focus on building a cohesive brand presence that bridges offline and online marketing and branding initiatives, ensuring your audience is comfortable interacting both on- and offline.
Read full article at https://blog.quaintise.com/3-ways-healthcaremarketers-can-modernize-traditional-marketing
Prepared by Quaintise LLC
Our Services:
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About Quaintise LLC Quaintise is a healthcare marketing and branding agency with unmatched
precision. We take the time to understand your problems and pain points, and find out what’s working for you and what’s not. Our expertise in medical marketing stems from our intimate knowledge of the healthcare industry.
Quaintise specializes in healthcare, helping hospitals, healthcare networks, and specialized medical practices maximize their marketing investment to thrive in this new era. As medical marketing agency experts, we understand the industry dynamics, including navigating the challenges and identifying new opportunities.
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