Consumers almost live the life of Q&Q. To understand and decode the consumer's behaviour, Q&Q has lived the consumer's life since its inception. As part of this, they study their consumers' behaviours closely in their natural environment. We believe that no research is complete without meeting your consumers. This ideology percolates down from the leadership team to the junior associates. Before presenting data and insights to clients at Q&Q, project managers, account managers, and delivery heads must work at the grassroots level and interact with consumers. As a result, the "Market Research Society of India" recognized us in the category of 'The Best Client Servicing Team of the Year in 2020 and 2021' for our client servicing and account management.
Real people, real insights is what we live and breathe.
EXPERIENCE IN THE FIELD MAKES DATA INTERPRETATION RICH AND INTELLIGENT
Inherently, people behave differently in different circumstances. Meeting people and interacting with them closely makes it easier for us to understand numbers, charts, and trends.
WE EXPERIENCE THE UNPREDICTABLE IN BROADENS EXPERIENCE.
As the senior management team travels in the field, they often gain more insights than just those contained within the scope or objectives of the study. They gain perspectives that boardroom discussions cannot anticipate. A recent visit by our Managing Director - Priyanka Mallick - to a rural village in Andhra Pradesh provided her with an interesting Agriculture market research insight into how rice farmers, who were traditionally viewed as TV and cinema consumers, are increasingly watching TV shows on YouTube (which come on television). Though the shows remain the same, media consumption has changed in recent years, which is why the enormous TV expenditure can be better rationalized across multiple media outlets.
QUALITATIVE RESEARCH IS PARTICIPATED BY SENIOR MANAGERS AND DELIVERY HEADS
In most cases, project delivery heads or senior management are limited to presenting insights to a boardroom. To bring the consumer to the board room, our leadership team travels extensively across fieldwork locations and talks with consumers, which is the best way to accomplish this. Our research data has been branded authentic, reliant, and trustworthy as a result.
Since 2004, Q&Q has been one of the most successful agricultural market research companies in India. Our field research helps you meet unique and diverse individuals who hold the key to your product's success, and to discover more than just numbers and verbatims.