DESIGN360-QINPENG-RAFAEL-BRANDGUIDELINE

DIN341 COMMUNICATION SYSTEMS DESIGN

Brand Guidelines Hangzhou Jiu Xiang Enterprise Management Consulting Co.

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CONTENTS 目录 OUR STORY

USE OF TYPOGRAPHY

SWAG MERCH

Marketing Strategy

Main Typeface in Western

Cap

Our Mission

Main Typeface in Chinese Hanzi

T-shirt

Our Brand Personality

Substitute Generic Typeface

Business Card

VISUAL IDENTITY

Substitute Generic Hanzi

Sweatshirt

Logo Concept Icon/symbol

sticker

USE OF COLOR

Promotional Poster

RGB Wordmark Logo Horizontal Lock-up Logo Vertical Lock-up Reversed Logo Reversed Word Mark

CMKY HEX PANTONE COLOR PALETTE

Reversed Symbol Instagram Avatar Facebook Avatar WeChat Avatar Favicon

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OUR STORY 品牌故事

Our Mission

品牌使命

Reorganization is not an end but a new beginning!

重整不是结束而是新的开始！

Marketing Strategy 营销策略 Enhance online presence, including social media, company website and email marketing.Develop attractive online advertising campaigns to reengage and attract potential customers.

增强在线影响力，包括社交媒体、公司网站和电子邮件营销。 开展有吸引力的在线广告活动，重新吸引潜在客户。

Seek partnerships with other companies in the industry to promote products or services.Maintain close contact with suppliers and partners to ensure supply chain stability.

寻求与业内其他公司合作，推广产品或服务。 与供应商和合作伙伴保持密切联系，确保供应链的稳定性。

Our Brand Personality

品牌特征

Innovative:Emphasizes the company's ability to innovate and its openness to novel ideas.Promotes the development of new products and technologies and demonstrates the company's leadership in the industry.

创新：强调公司的创新能力和对新想法的开放态度。 促进新产品和新技术的开发，展示公司在行业中的领导地位。 可靠性：强调公司的可靠性和稳定性，让客户放心选择。 提供高质量的产品和服务，树立品牌在市场上的信誉。

Reliability:Emphasize the reliability and stability of the company so that customers can choose with confidence.Providing high quality products and services builds the brand's credibility in the marketplace.

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Logo Concept 徽标设计理念

标志是生活中人们用来表明某一事物特征的记号。它以单纯、显著、易识别的物象、图形或文字符 号为直观语言，除表示什么、代替什么之外，还具有表达意义、情感和指令行动等作用。 玖祥公司的设计理念来源于汉字中拼英的 J，同时我司的风格偏向年轻化以及创新性，所以在颜色选 择上选择偏向年轻化的颜色。在外形上也没有过多修改 J 的外形，使 LOGO 更具有辨识度

A sign is a mark that people use in life to characterize something. sign. It is simple, significant, easy to recognize the object, graphics or text symbols for the intuitive language, in addition to what it represents, instead of what, but also has to express the meaning, emotions and instructions for action and other roles.

The design concept of JiuXiang company

comes from the Chinese character J in the spelling of the English, at the same time, our company's style tends to be youthful and innovative, so in the color selection on the choice of colors tend to be youthful. The shape of the J was not modified too much to make the logo more recognizable.

Design Concept Derivation 设计概念推演

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VISUAL IDENTITY 视觉呈现

W

ELCOME TO THE VISUAL

Logo Horizontal Lock-up/ 横板徽标

Logo Vertical Lock-up/ 竖版徽标

Reversed Logo/ 反白徽标

Reversed Symbol/ 反白标志

PRESENTATION PAGE

FOR NINE CHEUNG! OUR BRAND IS A FINANCIAL SERVICES COMPANY WITH A CREATIVE AND UNIQUE STYLE. THROUGH THIS BROCHURE, WE HOPE TO SHOW YOU OUR VISUAL IDENTITY, DESIGN PRINCIPLES AND GIVE YOU A DEEPER INSIGHT INTO OUR CREATIVE WORLD.

欢

迎来到玖祥的视觉呈现页！ 我们的品牌是一个充满创意

和独特风格的金融服务公司。通过 这个手册，我们希望向你展示我们 的视觉标识、设计原则，让你更深 入地了解我们的创意世界。

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VISUAL IDENTITY 视觉呈现 ICON/ 图标

Logotype/ 标志

Logo/ 徽标

上部巧妙融入箭头外形，寓意着积极向上 的企业精神。紫色和淡蓝色的精心搭配 赋予整体设计高贵和可靠的形象

紫色象征着卓越和创新，而淡蓝色则传达出 公司的稳健与信任。

T

HE UPPER PART CLEVERLY INCORPORATES THE SHAPE OF AN ARROW, SYMBOLIZING THE POSITIVE CORPORATE SPIRIT. THE CAREFUL COMBINATION OF PURPLE AND LIGHT BLUE GIVES THE OVERALL DESIGN A NOBLE AND RELIABLE IMAGE.

P

URPLE SYMBOLIZES EXCELLENCE AND INNOVATION, WHILE LIGHT BLUE CONVEYS THE COMPANY'S STABILITY AND TRUST.

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VISUAL IDENTITY 视觉呈现

T

HE MAIN COLOR IS DARK

Favicon/ 图标

Instagram Avatar/Ins 图标

Facebook Avatar/ 脸书图标

WeChat Avatar/ 微信图标

BLUE, WHICH INFUSES THE

ICON WITH AN ATMOSPHERE OF TRUST AND STABILITY, WHILE ECHOING THE COMPANY'S OVERALL BRAND IMAGE. THE DYNAMIC LINES OF THE ARROW SYMBOLIZE DEVELOPMENT AND PROGRESS, IN LINE WITH THE RAPID CHANGES IN THE FINANCIAL INDUSTRY

主

色调采用深蓝色，为图标注 入了信任和稳重的氛围，同

时与公司整体品牌形象相呼应。箭 头的动感线条象征着发展和进步， 与金融行业的快速变化相契合

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USE OF TYPOGRAPHY 排版

Main Typeface in Western

T

YPOGRAPHY PLAYS A

Main Typeface in Chinese Hanzi

CRUCIAL ROLE. THE

RIGHT TYPEFACE NOT ONLY ENHANCES BRAND RECOGNITION AND CONSISTENCY, BUT ALSO CONVEYS THE BRAND'S

The design concept of JiuXiang company comes from the Chinese character J in the spelling of the English, at the same time, our company's style tends to be youthful and innovative

玖祥公司的设计理念来源于汉字中拼英 的 J，同时我司的风格偏向年轻化以及 创新性，所以在颜色选择上选择偏向年 轻化的颜色。在外形上也没有过多修改 J 的外形，使 LOGO 更具有辨识度

Substitute Generic Typeface

Substitute Generic Hanzi

The design concept of JiuXiang company comes from the Chinese character J in the spelling of the English, at the same time, our company's style tends to be youthful and innovative

玖祥公司的设计理念来源于汉字中拼英 的 J，同时我司的风格偏向年轻化以及 创新性，所以在颜色选择上选择偏向年 轻化的颜色。在外形上也没有过多修改 J 的外形，使 LOGO 更具有辨识度

PERSONALITY, EMOTIONAL CONNECTION AND CORE VALUES. WE EMPHASIZE INTUITIVE EXPRESSION IN FONT SELECTION.

字

体设计扮演着至关重要的角 色。合适的字体不仅能够增

强品牌的识别度和一致性，更能够 传达品牌的个性、情感连接以及核 心价值。我们在字体选择上强调直 观的表达

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USE OF COLOR 颜色使用

我们品牌的主要色调为深沉的紫色 和清新的淡蓝色。紫色代表着专业 和神秘感，而淡蓝色则传递清新和 可靠的形象。这两种颜色的搭配旨 在打造独特而令人难忘的品牌形象， 展现出我们的专业性和创新精神。

标志标准色

标志标准色

紫色

淡蓝色

T

HE MAIN COLORS OF OUR BRAND ARE DEEP PURPLE AND FRESH LIGHT BLUE. PURPLE REPRESENTS PROFESSIONALISM AND MYSTERY, WHILE LIGHT BLUE CONVEYS AN IMAGE OF FRESHNESS AND RELIABILITY. THE COMBINATION OF THESE TWO COLORS AIMS TO CREATE A UNIQUE AND MEMORABLE BRAND IMAGE THAT DEMONSTRATES OUR PROFESSIONALISM AND INNOVATIVE SPIRIT.

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Color Codes CMYK: C094 M086 Y000 K000 Pantone :227C HEX :30459D RGB : R048 G069 B157

Color Codes CMYK: C080 M041 Y000 K000 Pantone: 274C HEX :2882C4 RGB : R040 G130 B196

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Bussiness Card/ 名片

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Packaging Design/ 包装

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Car Sticker/ 汽车贴膜

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Coffee Cups/ 咖啡杯

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T-shirt/ T 恤衫

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Poster/ 宣传海报

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