QNY CREATIVE SERVICES PRESENTATION 8/23

QNYCREATIVEisanawardwinningboutique, interdisciplinarycreativeagencywithateam of expertsattheintersectionofdesign,digitaland performance.

ABOUT QNY

WearelocatedinMidtown,NewYorkandhave hadtheprivilegeofdefiningsomeofthemost visiblelifestylebrandsinhospitality,consumables andbeauty.Wetellcompellingstoriesforour clientsthroughacreative,insights-driven approach—frombranddevelopment,packaging, webdesignanddevelopmenttocontentstrategy andproductiontomediabuying,searchengine marketingandcommunitymanagement.

THE AGENCY

NEWYORK

Ourstudioisareflectionofhowweworkandwhoweare. We workbetterbecauseweworkclosetogether,andwelove lightandviews!Theglasswallsareanextensionofour companyphilosophy.Theyrepresentopenminds, out-of-the-boxthinking,andnobarriersbetweenusand greatwork.Visiblethroughourwindows,theEmpireState BuildingisaconstantreminderthatinNewYorkanything ispossible.

PARMA

Today,ourParmaofficeishometoatrulyinternationalteam servicingclientsineveryindustryacrossEurope.Acreative strategicmarketingagencythatdevelopsintegrated communicationsolutions.Weworkwithyoutoimproveyour brandidentityenhancingwhatmakesyouunique contributingtothedevelopmentofasolidandlong-lasting relationshipwithyourtargetaudience.

MEET YOURUSA SUPPORT TEAM

Ourteamofdesigners,creatives,digital strategists,mediabuyers,writers,and photographerskeepsclientsahead ofthe curvebycreatingavisionthatotherswantto emulate.Ourstaffareworldtravelerswhobring experiencefromawardwinningagencies, CPGbrandsandinfluencermarketing.

AWARDWINNING AGENCY

Wehavewonmanyawardsforourwork,from acovetedMobiusGoldforpackagingdesign, to socialmediastrategyandSiteoftheDay and wecan’twaittowinthenextonewithyou!

Standingoutontheshelvesofhigh-volume retailersamongstaseaof30,000-plusproducts requiresboldlydifferentapproachesthanwhat mostbrandsaretaking.Breaktherules,break boundaries,andbreaknewground.You’llnever knowyourtruesalespotentialifyourpackage doesn’teffectivelyworktonabtheshopper’s attention.

WINNERofover80design& marketingawards.

HOSPITALITY & CPG CLIENTS

QNYSERVICES

AMAZON PACKAGING, ADVERTISING, COOKING PUBLICATIONS

B2C MARKETING TOOLS:

WORLDWIDE PACKAGING UNIFICATION

B2C MARKETING TOOLS:

PACKAGING ADAPTATION FROM EUROPEAN MARKET TO USA

B2C & B2B MARKETING TOOLS:

TRADE MATERIALS, BOOTH DESIGN, 3D SERVICES

B2C MARKETING TOOLS: PACKAGING & WEBSITE

SOCIALMEDIA SERVICES

CommunityManagement

Creativecontentproduction

METAAdvertising

TikTokReach+SparkAds

Influencer&contentCreators

Collaborations&Partnerships

TrendForecast&Capture

Weprovidecomprehensivefull-services withuniquestrategicknowledgethat producesexcellentoutcomesintheform ofSOCIALSOLUTIONSandSUPREMEresults.

PRActivation Giveaways&SweepstakeManagement

SOCIAL MEDIA

Socialmediaplaysavitalrole intheconsumerexperience anddigitalecosystem. Itactsasatouchpoint throughoutthepurchasing journey,facilitatingdiscovery whilefosteringbrandloyalty andcustomerrelationships.

Wecreatepersonalizedvisual content,engagewithUS customersinreal-time,and fosterstrongerrelationships forenhancedbrandloyalty. Ourteamprovidesvaluabledata andanalyticstotrackmarketing performance,understand customerbehavior, andoptimizecampaigns.

Wecontinuouslyinnovateour methodstomeetclientobjectives andleveragesocialmedia tocreatingaseamlessand engagingcustomerjourney thatboostsbrandrecognition andtrust.

OURCONTENT CREATORS& INFLUENCERS

Buildingbrandawarenessandloyalty dependsonidentifyingandleveraging brandadvocates.

Whetherit'safrequentcustomerwithastrong localnetworkoraninfluencerwithamassive following,alladvocatesplayacriticalrolein creatingpositiveword-of-mouthmarketing.

AtQNY,influencersarevaluablebrandpartners andcontentcreatorswhoenableustoreacha highlyengagedandcaptiveaudience,drivingreal businessresultsintermsofawareness, engagement,andwebsitetraffic.Inaddition, influencersprovidedynamiccreativeassetsfor socialandcontentmarketing.

POMÌUSA

@pomiusa

CASESTUDY

SinceJanuary2019,QNYhasmanaged PomìUSA'ssocialmediachannels, achievingremarkableresults.

Overfiveyears,wehaveimplementedan immersivesocialcontentstrategythatfocuses onengagingandeducationalrecipes,across Facebook,Instagram,andTikTok.Thisapproach hastransformedPomì'ssocialmediapresence, establishingastrongconnectionwithAmerican audiencesandreachinganimpressiveannual audienceof8million.

3.5% ENGAGEMENT RATE 10% YoYCHANNEL GROWTH 8M ANNUAL REACH

PomìUSA'scuratedcontentonsocialmediainspiresfollowerswithenticingrecipes, showcasingtheuniquebenefitsoftheirproductsandfosteringavibrant communityforcookingenthusiasts.Withmouth-wateringvisualsandcaptivating captions,weconsistentlyhighlightPomì'sversatilityandexceptionalquality,resulting inincreasedengagementandagrowingloyalfollowing.Thisupwardtrendhas persistedforalmostfiveyears,withanimpressive10%year-over-yearincrease.

MONINIUSA

@moniniusa

SinceAugust2018,QNYhasmanaged MoniniUSA'ssocialmediachannels withasuccessfulcontentstrategy thatengages1millionAmerican audiencesannually.

OurapproachhasinspiredMoniniItalytoadopt amoreversatileandinnovativesocialmedia approachforcookingwitholiveoil.Asthedriving forcebehindMoniniUSA'sstrategy,weprioritize inclusiverecipecontentthatresonateswith Americanaudiences.Wehaveestablished astrongconnectionwithfollowers,achieving animpressive32%engagementrate.

3.5% YoYCHANNEL GROWTH

32% ENGAGEMENT RATE

CASESTUDY

1M ANNUAL REACH

BRANDPARTNERSHIP

QNYSocialPartneringStrategies offersbrandsthechanceto elevatetheirmarketing campaignsthroughco-branding withapartner,providing exposureformultiplebrandsand accesstoexclusiveprizes.

Asagoal-orientedandresults-driven marketingagency,QNYCreativedelivers exceptionalservicestohelpbrands effectivelyreachtheirtargetaudience.

QNY'seffortsfortheTasteofItalySummer Campaignresultedin:

25% CHANNEL GROWTH

7909 ENTRIES incl. emaildatafor futurenewsletters

51K+ IMPRESSIONS

Acrossall digitaland socialmedia platforms

QNYCreativeutilizesarangeof publicityandcontentcreation initiativessuchas:

● PartneringupwithIndustryLeaders forasweepstakesandrecipe contentcreation.

● UniqueContentCreation showcasedonmultiplesocial channels,leadingtraffictorecipes onwebsite.

● Emailmarketing

● GIPHYstickers

● PressReleases

SOCIALMEDIAADVERTISINGADEXAMPLES

REELSADS

Showcaseproductsorservicesin anengagingandeye-catching manner.Usethemto demonstrateproduct functionality,highlightunique features,orshareyourbrand storyeffectively.

STORYADS

Useshortanimationswith swipe-upclickablefeatureson userStoryfeedstoquickly captureattention.Thisadformat isidealforcreatingasenseof exclusivityorurgencyinyour marketingstrategy.

RETAIL, CONSUMERS AWARENESS AND EDUCATION

GOOGLE SEARCH & DISPLAY

360 MARKETING CAMPAIGN

27 MILLIONS Impressions

3 MONTHS

5 NETWORKS

QNY crafted and served a tailored-made campaign designed exclusively to raise awareness for the Grana Padano brand across the US digital space. Engaging with consumers searching for cheese, browsing food-related websites, engaging with foodie content and watching cooking videos educating them to “Ask For Grana Padano.”

DISPLAY ADS ON GOOGLE DISPLAY NETWORK

RETAIL, CONSUMERS AWARENESS AND EDUCATION

GOOGLE SEARCH & DISPLAY

AdsShowcase

16MILLIONIMPRESSIONS

163,521CLICKS

1%CTR

$0.05CPC

PopularAdSizes

Cateringtohightrafficwebsites, resultinginlowerCPCandincreased impressions.

ResponsiveVersatility

Optimizingcreativeformobileand breakingthroughthealgorithm.

E-COMMERCE

RETAIL MARKETING TOOLS: VIDEO FOR BUYER PRESENTATION

RETAIL MARKETING TOOLS: VIDEO FOR BUYER PRESENTATION

LEAD GENERATION TOOLS

GEO TARGETED ADVERTISING TO RETAILERS

Target 1 (example): Safeway Stores, Safeway Buyers Offices, via the geo framework to all markets where product is sold.

Behavioral Patterns Present Opportunity

intent data allows you to model off 100% observed visitation data, to better predict and influence consumers at scale.

● Place Determination

BlueprintsTM is our technology used to map

● Location Determination

Our patented algorithm is used to understand GPS signal accuracy

● Visitation Determination

Once we match signals, our algorithm determines whether visits actually occurred

RETAIL GEO TARGETS CO-OP MARKETING

Targeting by DMA, ZIP or STORE CHAIN

SAMPLE H-E-B

Store or Office Target

RETAIL MARKETING TOOLS:

A NEW WAY TO SHOP FOR GROCERIES CALLS FOR A NEW WAY TO ADVERTISE

QNY offers sponsored placement initiatives to maximize exposure of your company and product sell-through in the Instacart platform.

We have partnered with Instacart, the leader of same-day online grocery delivery service with more than 3,000 independent retailers across the United States, to guarantee brands exceptional performance and increased exposure as brands adapt to address the needs of consumers in 2022.

Instacart’s intuitive user experience allows shoppers to select a store within their delivery radius, shop for groceries, checkout, select a delivery time and tip amount, and receive notifications and updates in real-time as their shoppers browse the store for their selected items.

TOOLS:

INSTACART BRAND PAGES

RETAIL MARKETING TOOLS: SELL SHEETS & CATALOGUES

RETAIL MARKETING TOOLS: SELL SHEETS & CATALOGUES

Beseenwhereitmatters.

Thefutureisonvideo.Withfreedomat ourfingertips,theopportunitiestoreach consumerswatchingonlineareendless.

HULUisoneoftheworld’smostpopularstreaming networkswhichallowsbrandstoplace commercialsonclassicnetworkshowsandmovies presentontheplatform.

Throughfive-secondbumpers,TrueView Skippable/UnskippableadsandDiscoveryAds, YouTubeorganicallyintegratesbrandedcontent withoneofthemostpowerfulvideoplatforms online.

YOUTUBEADS

ViewableontheYouTubeandGoogleDisplay networkonselectedchannels.

RETAIL MARKETING TOOLS: CO-OP RETAIL AWARENESS AND EDUCATION

ROSALYNN DANIELS X ALDI

HOW TO MEASURE PERFORMANCES

GOOGLE DATA STUDIO

DataMadeSimple

GoogleDataStudioisaninteractive,liveupdated 24/7datadashboardwiththeabilitytovisualize anddisplaydifferentdatasourcesinoneplace. Checkinginonwebtraffic,advertisingmetrics, socialperformanceandmorehasneverbeen easier.

Thankyou