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t12

5Years  

remarkable of EXPERTISE EXCELLENCE

MICHAEL

SANDER

INNOVATION &

INSPIRATION

MONAVIE Family on a MISSION XANGO Category CREATING FUTURE OF

SUCCESS DSA s EUROPE Do Too Many Cooks Spoil the Broth?

SCENTSY StandING For The

Idea


5Years   remarkable


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OBTAINER   5 remarkable years of expertise, excellence, innovation & inspiration in the direct selling and network marketing industry.


EDITORIAL

This ISSUE MICHAEL

SANDER Dears  readers,

place  in  my  heart,  as  the  January  issue  

grown  up  in  Saudi  Arabia,  Salsabila  Al-­  

To  begin,  let  me  take  the  opportunity  to  

represents   the   5th   year   anniversary   of    

Harbi   has   overcome   what   many   would  

wish   you   all   a   very   happy,   healthy   and  

OBTAINER   WORLDWIDE!   Reaching  

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the   5-­year   mark   is   something   I   am   ex-­

come  a  highly  successful  networker  and  

nally  upon  us  and  many  are  wondering  

tremely   proud   of,   particularly   due   to  

a   source   of   inspiration   for   many   aspir-­

what  this  year  will  bring.  For  many,  en-­

the  fact  that  according  to  the  U.S.  Small  

ing   female   entrepreneurs   in   the   Arab  

tering  a  New  Year  represents  a  period  of  

Business   Administration   (SBA)   a   stag-­

world.  You  can  also  look  forward  to  in-­

change,  a  time  to  improve  your  life;  be  

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sightful  articles  on  a  wide  variety  of  in-­

it  by  being  more  active,  eating  healthier  

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or   earning   more   money.   A   New   Year  

shop.â&#x20AC;&#x2122;   A   frightening   statistic   bound  

such   as   a   comprehensive   report   on   the  

gives   us   the   opportunity   to   draw   a   line  

to   make   anyone   from   cautious   entre-­

Direct   Selling   Associations   in   Europe,  

under  the  past  and  begin  looking  to  the  

preneur   to   well-­seasoned   business-­

an  interesting  article  on  an  Indian  MLM  

future  with  an  avid  ambition  to  succeed.  

man   shudder.   Not   only   do   we   belong  

giant,   a   feature   on   wickless   candles   as  

Nonetheless,  the  past  should  not  simply  

to  the  5%  that  has  made  it,  OBTAINER  

well  as  numerous  accounts  of  successful  

be  pushed  to  the  back  of  our  minds  and  

WORLDWIDE   is   now   regarded   as   the  

distributors   with   leading   companies   in  

forgotten.   Past   mistakes   should   make  

leading  online  Direct  Selling  and  Multi-­

our  industry.

us  stronger  and  spur  us  on  to  make  sure  

Level   Marketing   (MLM)   publication   in  

we  donâ&#x20AC;&#x2122;t  make  the  same  mistakes  twice.  

the  world.  In  this  issueâ&#x20AC;&#x2122;s  cover  story  you  

Let  us  embrace  the  New  Year,  and  I  wish  

Whereas   past   successes   ought   to   be  

will  learn  how  we  have  grown,  matured  

you   all   the   very   best   in   making   your  

used   as   impetus   to   achieve   bigger   and  

and  evolved  into  what  we  are  today.

dreams  a  reality.  We  here  at  OBTAINER  

better  things.  This  is  the  motto  I  live  by  

will  ensure  we  provide  you  with  the  lat-­

daily   and   it   is   this   very   motto   that   has  

As   always,   in   this   monthâ&#x20AC;&#x2122;s   jam-­packed  

est   international   Direct   Selling   news  

taken   me   and   indeed   the   OBTAINER  

issue,  you  can  also  look  forward  to  more  

each  and  every  month.  Have  a  success-­

Media   Group   to   where   we   are   today.  

food   for   thought   from   our   captivating  

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Not  only  is  this  current  issue  of  our  pub-­

columnists.   I   would   also   like   to   extend  

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a  warm  welcome  to  our  latest  columnist  

Yours,

of   2012,   this   issue   also   holds   a   special  

Ms.   Salsabila   Al   Harbi.   Despite   having  

Michael  Sander

01/2012 OBTAINER WORLDWIDE

5


CONTENT

5

EDITOR´S NOTE

INSIGHT 8  

5 REMARKABLE YEARS of  expertise,  excellence,     innovation  &  inspiration  

INDUSTRY INSIDE 21   22   26   28   30 31   32   32  33

PM-INTERNATIONAL AG    introduces  new       intelligent  Weight-­Management  System NOVAK DJOKOVIC beats  Rafael  Nadal  to  win     Australian  Open  in  a  historical  match SILPADA DESIGNS triples  its  size  in  the  United     Kingdom QNET draws  crowds  in  Kuwait  with  F1  show     car XANGO Marussia  Virgin  Racing TNI announces  major  changes  at  latest       leadership  conference ARIIX announces  new  products  and  new  plans     for  2012 YOUNGEVITY founder  awarded  prestigious     VFLHQWL¿FDZDUG VISALUS sciences  records  seven  fold  growth  to     US$231  million  reported  in  2011

 

SHORT CUT 34  38 60   68   76   104  

HOMEPURE QNET  takes  the  bite  out  of       FKRRVLQJWKHULJKWZDWHU¿OWUDWLRQV\VWHP KYÄNI Kyäni  gets  ready  for  Europe   AQUA MASTER The  FitLine  AquaMaster  provides     clean,  worry  free  drinking  water SCENTSY Sales  parties  are  in  and  with  Scentsy-­   Products  it  is  an  experience  with  a  sweet  aroma MISHA HUGHES - XANGO category  creating  a     future  of  success MONAVIE  makes  history  as  it  launches  MonaVie     2.0  in  Dallas,  Texas

2012

6

OBTAINER WORLDWIDE 01/2012


CONTENT

CLOSE UP 46   52 64   72   84   98  

THE BALUSEKS A  Family  on  a  Mission... â&#x20AC;Śto  lose  weight  and  achieve  success! ACHIM HICKMANN Project  24 LORNA EMBALSADO ÂżUVW93RI30  International  Middle  East ERWIN BURGSTALLER with  REX  WorldWide     makes  the  world  a  bit  better     TEAM MANNATECH COACH BUTCH JOHNSON $WKOHWLFLVPGHGLFDWLRQDQGWKHEHQHÂżWVRI using  proper  nutritional  supplements BIRGIT UND LARS WESKOTT The  â&#x20AC;&#x153;Energy       Duoâ&#x20AC;?

BACKGROUND 40   58   94  

PRO UND CONTRA Network  Marketing  â&#x20AC;&#x201C;       (K)eine  Chance  fĂźr  Jeden!   DATOâ&#x20AC;&#x2DC; VIJAY ESWARAN Lifetime  Achievement     Reward  for  the  QNet  founder   DSAs EUROPE  Do  Too  Many  Cooks  Really  Spoil     the  Broth?

LIFESTYLE 90  

SKIN CARE Taking  care  of  your  skin  and  hair     this  winter  

COLUMN 110   112   116    121     126 130  

SALSABILA AL-HARBI Paving  the  way  fpr  MLM     in  the  Arab  Gulf  region TORSTEN WILL Practice  being  joyful,  live       passionately,  be  healthily  successful! ALEXANDER PLATH Stop  making  excuses  â&#x20AC;&#x201C;   FRQÂżGHQFHDQGFKDULVPDFDQEHOHDUQHG (Part  2) NUNO F. ASSIS Leadership:  Another  million-­   dollar  idea  or  what  you  can  learn  from  Moby     Dick  of  your  sales  personnelâ&#x20AC;&#x2122;s  job? KEVIN ABDULRAHMAN Getting  lucky? DANY SZASZ Passive  income  in  networking  -­     illusion  or  reality?

01/2012 OBTAINER WORLDWIDE

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INSIGHT

OBTAINER  Anniversary

5REMARKABLE YEARSOF EXPERTISE, EXCELLENCE, INNOVATION& INSPIRATION

I

f you look at successful companies, it is often so that you cannot imagine how things were when these companies were first founded. Especially in large corporations, it is very difficult to imagine that at one time a man or a woman or both together had an idea on which they were able to capitalize in spite of all obstacles.

Only those who are entrepreneurs themselves may understand what courage it takes to start one's own business. It does not matter if one is active in direct sales or other branches of the economy, most businesses that are founded don't survive more than two years. Of course, one has better chances if one has a great idea, a unique product or an unprecedented service . The history of entrepreneurship shows us again and again, such as the famous "garage story", how after a few decades something big can emerge.

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OBTAINER WORLDWIDE 01/2012


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We have never based our business on other formats but have always implemented our own ideas.

Putting the corner stone in place I   can   still   remember   very   well   how   it   was   when   we   founded   OBTAINER.   No   one   gave  us  a  chance  to  survive.  We  started  as  a  magazine  in  the  German  language  with   a  focus  on  direct  sales  and  it  was  not  a  new  idea.  There  was  already  one  failure  in   this  segment  as  well  as  with  two  already  existing  publications.  One  of  the  existing   publications,  which  tried  several  times  over  the  past  few  years,  unsuccessfully,  to   copy   some   of   our   ideas,   and   at   the   same   time   tried   to   make   fun   of   our   goals   by   placing  a  double  sided  ad;  the  people  responsible  showed  their  low  level  of  sophis-­ tication  with  the  following  sentence:  "Why  should  a  German  oak  (tree)  care  if  a  sow   rubs  against  it."  A  pictured  bristled  brute  showed  the  former  Logo  of  OBTAINER. But  such  things  only  spurred  us  on  to  do  more.  Of  course  we  knew  that  it  is  never   easy  when  one  enters  an  existing  market.  But  did  we  really  do  this?  I  still  do  not   think  so.  We  have  never  based  our  business  on  other  formats  but  have  always  im-­ plemented  our  own  ideas. In  addition,  we  made  it  clear  from  the  beginning  that  we  wanted  to  be  far  more   WKDQMXVWD*HUPDQ0/0PDJD]LQH(YHQRXU¿UVWLVVXHZDVSXEOLVKHGLQWZRODQ-­ guages.  This  edition  was  delivered  as  a  print  edition  in  January  2007. ,QVXFKDZD\2%7$,1(5VDZWKHOLJKWRIGD\7KHFRPLQJPRQWKVSDVVHG¿UVW and  foremost,  by  gathering  many  experiences.  The  observance  of  editorial  deadlines   was   one   of   the   biggest   challenges,   the   payment   practices   of   many   customers   was   another.  The  vulnerable  egos  of  the  stars  and  starlets  of  our  industry  were  also  new   to  us  and  we  learned  more  day  by  day  and  month  after  month. We   also   learned   that   we   had   a   considerable   fan   base   on   the   Internet   and   this   long   before   Facebook,   Twitter   etc.   -­     namely   on   our   own   Internet   forum.   Several   thousand   visitors   each   day   showed   that   people   were   interested   in   us.   But   it   was   clear  to  us  that  the  print  medium  type  of  publications  has  its  limits  -­  and  we  wanted   to  exceed  these  at  all  costs.  MLM  and  direct  sales  stories  needed  to  be  retold  in  the   digital  era  with  emphasis  on  a  globalized  world.  

01/2012 OBTAINER WORLDWIDE

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INSIGHT

The concept was simple but not easy to achieve. Every 14 days a edition was completed that contained high quality graphics that was comparable to a high quality print copy.

Revolution in the publishing industry: the digital edition When   striving   for   a   concept   in   which   the   digital   changeover   was  highlighted,  we  decided,  already  after  issue  #3  that  OB-­ TAINER  needed  a  new  strategy  which  allowed  us  to  reach  our   readers  where  they  already  were:  on  the  Internet. ,Q-XQHZHSXEOLVKHGWKH¿UVW2%7$,1(521/,1( issue,  which  became,  over  the  course  of  the  next  18  months,   a  huge  success  in  the  known  media  landscape  of  the  German   speaking  direct  sales  segment.  The  idea  was  revolutionary  in   2007  but  was  ridiculed  especially  by  our  competitors  and  crit-­ ics  who  celebrated  it,  prematurely,  as  the  end  of  our  idea. The   concept   was   simple   but   not   easy   to   achieve.   Every   14   days   a   edition   was   completed   that   contained   high   quality   graphics  that  was  comparable  to  a  high  quality  print  copy,  but   one  that  only  exists  as  a  digital  edition.  The  clear  advantage   was  timeliness  with  which  we  had  a  decisive  advantage  over   the  print  medium.  The  other  clear  advantage  was  that  we  had   two   cover   stories   in   each   month   which   was   the   appropriate   tool   to   achieve   rapid   market   penetration.   Each   cover   story   meant  hundreds,  thousands  or  even  tens  of  thousands  of  new   readers;   already,   in   December   2007,   we   achieved   a   remark-­ able  six-­digit  number  of  readers  which  was  continually  growing.   The   move   to   digital   output   could   be   viewed   as   a   threat,   a   risk  -­  or  as  an  opportunity.  For  us  it  was  a  logical  consequence   within   the   context   of   the   information   society.   It   was   only   a   matter   of   time   before   others   would   have   reached   the   same   conclusion;    for  example,  people  like  you  and  me  who  are  en-­ WKXVLDVWLFDERXWWKH,QWHUQHWLQVWHDGRIIHDULQJRU¿JKWLQJLW

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OBTAINER WORLDWIDE 01/2012


INSIGHT

THEMOVETODIGITAL OUTPUTCOULDBEVIEWED ASATHREAT,ARISK-OR ASANOPPORTUNITY.

FORUSITWAS ALOGICAL CONSEQUENCE WITHINTHE CONTEXTOFTHE INFORMATION SOCIETY. 01/2012 OBTAINER WORLDWIDE

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INSIGHT

IWASABLETOGATHER VARIOUSEXPERIENCES

FROMALL CONTINENTS. 47EVENTSIN ONLY52WEEKS MADEACLEAR STATEMENT. 12

OBTAINER WORLDWIDE 01/2012


INSIGHT

To be at home in the world But  with  that,  not  even  the  basic  fundamentals  of  the  idea  were   presented.  Because  we  had  many  ideas  and  a  great  vision.  It  was   VWLOODORQJZD\WRJREXWWKH¿UVWVWHSZDVWDNHQ During   2008,   we   took   the   next   important   step:   building   a   young,   independent   editorial   team   and   expanding   our   inter-­ national  network.  So  we  invested  mainly  in  new  staff  and  their   training  according  to  our  vision. $WWKHVDPHWLPH,WRXUHG¿UVWDQGIRUHPRVWWKH86DQGWKHQ the  Middle  East  in  order  to  establish  many  contacts.  Of  course,   the  U.S.  was  an  obvious  decision.  But  we  decided  not  to  go  that   route   but   rather   chose   to   expand   in   a   easterly   direction.   Dubai   became  our  new  home  for  both  private  and  professional  purpos-­ es   and,   subsequently,   the   relocation   took   place.   A   far-­reaching   decision,   but   a   successful   one.   In   the   United   Arab   Emirates   as   well  as  in  the  entire  MENA  -­  Region  no  other  media  and  consult-­ ing  company,  for  the  direct  sales  industry,  is  networked  as  exten-­ sively,  as  is  OBTAINER  MEDIA. We  invested  in  designers,  editors,  translators,  administrators   and  operations  managers.  The  many  trips  during  2008  showed   us   that   the   time   was   ripe   for   taking   another   step   forward.   OB-­ TAINER  ONLINE  was  a  German-­language  medium,  and  we  were   subsequently  perceived  as  such  internationally.  Therefore,  in  De-­ cember  2008,  the  last  14  day  edition  was  published  by  OBTAIN-­ ER   ONLINE;   and   since   January   2009   a   monthly   OBTAINER   WORLDWIDE  edition  in  two  languages  was  published,  namely   in  English  and  in  German. This  step  was  important  and  a  further  component  of  our  fun-­ damental  vision.  The  response  was  positive,  as  expected,  and  ac-­ cordingly  many  international  companies  from  Asia,  with  whom   I  had  established  good  contacts  in  2008,  took  advantage  of  this  

We made it clear from the beginning that we wanted to be far more than just a German MLM magazine. Even our first issue was published in two languages. This edition was delivered as a print edition in January 2007.

opportunity   and   thus   our   click-­rates   and   downloads   increased   HYHU\PRQWKE\VL[RUVHYHQÂżJXUHV(DFKQHZVWRU\DERXWVXF-­ cessful   networkers   or   about   new   companies   gave   us   hits   from   around  the  world. Personally,   I   was   able   to   gather   various   experiences   from   all   FRQWLQHQWVDQGLQĂ&#x20AC;HZRYHUDPLOOLRQDLUPLOHVHYHQWV in  only  52  weeks  made  a  clear  statement.  I  traveled  to  countries   in   Africa,   Central   and   Southeast   Asia,   throughout   Europe   and   WR 1RUWK DQG 6RXWK $PHULFD RI FRXUVH 2%7$,1(5 ÂżQDOO\ JRW DIDFHDQGDQDPHZKLFKZDVWKHQÂżUPO\OLQNHGWRP\SHUVRQ, learned,   in   detail,   how   MLM   works   with   different   cultures   and   on  different  continents.  As  a  neutral  person  I  became,  therefore,   both  pupil  and  teacher. 7KH UHVXOW ZDV WKH QH[W ORJLFDO VWHS RXU FRQVXOWLQJ ÂżUP :H already  have  customers  from  all  over  the  world.  It  could  be  about   the  architecture  of  a  marketing  plan,  a  company's  internal  maga-­ zine   (corporate   publishing),   a   new   training   concept,   a   business   plan,   an   expansion   into   another   country,   a   start-­up   or   even   a  

01/2012 OBTAINER WORLDWIDE

13


INSIGHT

OBTAINER MEDIA is now not only the worldâ&#x20AC;&#x2122;s largest professional media publisher firm for direct sales, but is above all, a global PR and marketing agency with a focus on direct marketing and consulting services. complete  concept  with  turnkey  implementation.  All  services  can  be  implemented  by  us  and  our  employees  world-­ ZLGH(YHQFXVWRPPDGHLGHQWLÂżFDtion  of  human  resources  is  one  of  our  services. But  at  the  same  time,  of  course,  we  created  a  vast  network  of  relationships  with  local  experts.  We  learned  and   studied  the  mechanisms  of  public  relations  on  all  continents,  cultures  and  religions  and,  thereby,  developed  from   2009  through  2011  a  unique  set  of  tools  and  procedures  in  the  form  of  various  marketing  and  PR  modules,  which,  of   course,  could  and  were  adapted  for  local  use. We  recognized  the  need  for  a  local  contact  person  from  my  many  trips  and,  therefore,  built  relationships  from   which  many  new  members  of  OBTAINER  MEDIA  were  recruited.  In  particular,  our  Customer  Relationship  Manager   will  play  a  central  role  for  us  and  our  customers. $QLQWHUQDWLRQDOFRPSDQ\PD\DWDQ\WLPHFRQWDFWRXURIÂżFHVRUVWDIILQ%HUOLQ9LHQQD6DOW/DNH&LW\%DQJNRN Kuala  Lumpur,  Bangalore,  Jakarta,  London,  and,  of  course,  Dubai. We  have  strategic   partnerships   with   traditional   media  businesses  in  more  than  30  countries  in  Asia  and  espe-­ cially  in    Africa.  The  people  at  OBTAINER  can  speak  in    German,  English,  Bahasa,  Spanish,  Hindi,  Arabic,  Suhaeli,   Afrikaans,  Portuguese,  Thai,  Malayalam,  Tagalog,  Russian,  Croatian,  French,  Igbo,  Urdu,  Tamil  and  Mandarin  and   other  languages. 2%7$,1(50(',$LVQRZQRWRQO\WKHZRUOG VODUJHVWSURIHVVLRQDOPHGLDSXEOLVKHUÂżUPIRUGLUHFWVDOHVEXWLV above  all,  a  global  PR  and  marketing  agency  with  a  focus  on  direct  marketing  and  consulting  services.  Of  course,   more  and  more  companies  outside  of  network  marketing  are  paying  attention  to  us  but  our  focus  is  and  will  remain   this  unique  form  of  marketing. ,I\RXDVNHGPHWRGD\DIWHUÂżYH\HDUVLI, PSURXGWRKDYHDFKLHYHGWKDWWKHQ,ZRXOGEHO\LQJLI,GHQ\LW,KDYH gotten  to  know  and  appreciate  many  new  friends,  business  partners  and  employees  around  the  world.  I  was  able  to   get  to  know  kings,  presidents  and  above  all  many  successful  millionaires  and  billionaires  personally  and  many  have   become  true  friends.  I  have  traveled  to  more  than  130  countries  and  I  am  discovering  still  more  countries,  cultures   and  people  from  whom  I  can  learn  a  lot. (YHQVR,NQRZWKDWWKH2%7$,1(5*5283LVQRZUHDOO\MXVWEHJLQQLQJ$IWHUÂżYH\HDUVRIKDUGZRUNZHKDYH created  a  genuine  basis  -­  thanks  to  many  people  as  well  as  the  entire  direct  selling  industry.  On  this  foundation  we   can  build  our  great  vision  and,  thereby,  come  one  step  closer  to  realization.

14

OBTAINER WORLDWIDE 01/2012


INSIGHT

IHAVEGOTTENTO KNOWANDAPPRECIATE MANYNEWFRIENDS, BUSINESSPARTNERSAND EMPLOYEESAROUND THEWORLD.IWAS ABLETOGETTOKNOW KINGS,PRESIDENTS ANDABOVEALLMANY

SUCCESSFUL MILLIONAIRES &BILLIONAIRES PERSONALLY. 01/2012 OBTAINER WORLDWIDE

15


INSIGHT

ONETHINGISCLEAR:

EVENINOUR INDUSTRY, PUBLISHERS& JOURNALISTS NOLONGERSIT ALONEONTHEIR MEDIATHRONE. 16

OBTAINER WORLDWIDE 01/2012


INSIGHT

Credible journalism

Credibility is the key to good journalism. Credibility takes time to prove itself. Up to the present day OBTAINER has repeatedly made affairs and scandals public - and threats against me were not infrequently a desperate attempt to hide unpleasant facts.

OBTAINER  has,  not  only  by  its  creative  new  vision  within  the  exis-­ ting  media  landscape  made  a  name  for  itself;  but  we  also  distanced   ourselves   from   less   serious   publications   -­   those   businesses   that   thrive   on   baseless   defamatory   articles   do   not   belong   to   our   cur-­ UHQWFLUFOHRIFXVWRPHUV$0/0¿UPZKLFKZDVDWWDFNHGHDUOLHU by  another  publications  asked  itself,  if  in  the  future,  every  business   has  to  protect  itself  to  avoid  damages  from  (negative)  publicity  (for   HLWKHUVWUDWHJLFRI¿QDQFLDOUHDVRQV ([DPSOHVROGDVZHOODVFXU-­ UHQW RQHV FRQ¿UP WKDW WKHVH SUDFWLFHV H[LVW LQ FHUWDLQ 0/0 PH-­ dia  businesses,  even  today.  This  has  always  been  for  OBTAINER  a   thorn  in  the  side.  Already,  in  2009,  we  drew  attention  to  this  in  our   article  "Causa  Medien."  But  another  side  to  this  coin  is  much  more   important.  How  should  the  supposedly  non-­affected  companies  re-­ act?  As  long  as  one  pays  one  can  be  safe?  Can  one?  The  question  is,   how  does  an  image  develop,  when  "paying  customers"  are  praised   to  the  utmost  and  given  prizes,  awards  and  positive  press  articles,   while  others  are  being  torn  apart,  bad  mouthed  and  even  represen-­ WHGDVLOOHJDO7KHUHDOEHQH¿FLDULHVRIWKLVKLJKO\TXHVWLRQDEOHPH-­ thod  are,  therefore,  the  paying  customers.  As  long  as  no  one  talked   about  it  there  was  no  loss  of  image,  but  rather  a  consequential  gain   RIWKDWLPDJH%XWZKDWLIFRPSDQLHV¿QDOO\RSHQWKHLUPRXWKVLI business  policies  are  openly  criticized,  if  it  becomes  clear  what  this   is  all  about;  then  one  should,  as  a  responsible  business  person  put   on  the  brakes  quickly  because  it  could  happen  that  oneself  gets  in   WKHZD\RIWKHYHUEDOFULWLFDOFURVV¿UHDQGRQHVKRXOGWDNHFDUHWKDW one  does  not  support  such  methods  or  give  way  to  pressure,  or  even   ZRUVH WKDW RQH SUR¿WV NQRZLQJO\ IURP TXHVWLRQDEOH UHSRUWV WKDW have  been  published,  even  if  it  is  in  the  form  of  drawings  that  relate   to  competitive  activities.   With  the  advancement  of  the  Internet  and  especially  the  devices   that  use  the  Internet,  new  areas  are  going  to  open  up  over  the  next   few  years  in  which  newspapers  (and  with  these  we  as  a  publisher)   can  do  it  the  right  way;  in  contrast  to  what  others  in  recent  years   have   done   incorrectly.   Our   colleagues   can   still   take   advantage   of   all  available  opportunities;  however,  they  will  have  to  say  good  bye   WRWKHLUEHORYHGSUR¿WPRGHOVDQGLQVRPHFDVHVWKLVDSSOLHVDOVR to   their   business   models   and   they   will   need   to   re-­think   how   they   handle   their   "non-­customers,"   because   one   thing   is   clear:   even   in   our  industry,  publishers  and  journalists  no  longer  sit  alone  on  their   media   throne.   Newspapers,   contrarily,   are   looking   at   a   new   me-­ dia  landscape  -­  a  media  landscape  that  has  been  shaped  in  part  by     OBTAINER  in  Germany  and  now  does  so  on  the  world  stage.   Therefore,   credibility   is   the   key   to   good   journalism.   Credibility   takes  time  to  prove  itself.  Up  to  the  present  day  OBTAINER  has  re-­ peatedly  made      affairs  and  scandals  public  -­  and  threats  against  me   were  not  infrequently  a  desperate  attempt  to  hide  unpleasant  facts.  

01/2012 OBTAINER WORLDWIDE

17


INSIGHT

A small look into the future With  digital  change,  of  course,  also  came  new  risks  for  companies  within  MLM   as  well  as  the  direct  selling  industry.  Suddenly  everyone  was  able  to  advertise  on   the  net  and,  therefore,  was    able  to  spread  and  reproduce  discretionary  messages   which,  in  turn,  would  often  provide  for  a  negative  and  harmful  image  of  a  busi-­ ness.  OBTAINER  has  recognized  this  problem  from  the  beginning:  already  for  a   long  time  PR  and  a  positive  image  of  one's  own  brand  should  be  the  priority  for   every  marketing  department.  The  classic  role  distribution  between  consultant  -­   as  an  advertising  medium  -­  and  MLM  as  a  direct  sales  business  -­    simply  a  larger   version  of  the  same  -­  has  been  rescinded;  this  quantum  leap  was  not,  however,   made  satisfactorily  by  the  industry.  Only  slowly  and  reluctantly  does  the  com-­ pany   say   good   bye   to   the   concept   that   their   own   consultant   is   able   to   handle   building  the  marketing  (image)  for  the  company  by  being  the  "advertising  mes-­ senger."  Yet,  every  consultant  is  a  marketing  expert  and  can  build  the  image  of   the  company's  strategy?  In  reality  many  companies  initially  fall  into  a  deep  hole   when  top  selling  executives  move  on.   Worldwide,  some  50  million  people  are  involved  in  direct  selling.  The  stand   opposite  hundreds  of  millions  of  people  around  the  world  who  are  without  work   and  without  income.  Direct  selling  offers  a  real  alternative.  This  requires  self-­ regulation,  an  ethical  and  moral  responsibility,  healthy  competition  and,  above   all,  a  global  voice  for  us  all.  OBTAINER  would  like  to  take  over  this  role. Between  10%  and  15%  of  all  networkers  in  the  world  might  have  heard  of  us.   A  total  of  maybe  2%  of  all  direct  selling  companies  use  the  services  that  we  offer   and  our  unique  expertise.  Not  even  1%  of  the  total  world  population  knows  about   direct  sales. 7KHVHDUHRXUDVVLJQPHQWVIRUWKHQH[W¿YH\HDUV7KHGLUHFWVDOHVLQGXVWU\ZLOO over  the  next  10  years  in  many  countries,  especially  in  Africa  and  Asia,  experi-­ ence  unprecedented  growth,  but  it  is  also  an  unprecedented  responsibility.  We,   DW2%7$,1(5VKDOOQRWRQO\¿QGZRUGVRIFDXWLRQDQGZHVKDOOQRWUHVWRQRXU media  laurels,  but  we  shall  do  our  part  within  the  direct  marketing  industry  with   regard  to  our  responsibility  vis-­à-­vis  the  many  millions  of  distribution  partners. :HZLOOSURYLGH¿UPVPDQDJHUVDQGJRYHUQPHQWVRXUNQRZOHGJHDQGH[SH-­ rience  and  shall  do  this  across  all  borders,  religions  and  cultures.  The  world  is   changing   and   becoming   more   global.   To   compete   in   a   global   world   one   must   embrace  the  need  to  think  globally,  to  get  to  know  local  conditions  and  one  needs   to  understand  and  respect  them.  OBTAINER  is  already  unique  in  the  world  and   will  expand  this  position  further.  I  would  be  delighted  if  you  join  us  on  this  jour-­ ney.  What  would  any  company  be  without  distribution  partners,  what  would  we   be  without  our  readers  and  what  would  the  world  be  without  people. In  this  sense,  I  hope  you  have  enjoyed  this  little  journey  with  me  and  I  look   forward  to  meeting  you  personally.  Until  then  ... Stay  strong! Yours  truly,  Michael Sander

18

OBTAINER WORLDWIDE 01/2012

The direct sales industry will over the next 10 years in many countries, especially in Africa and Asia, experience unprecedented growth, but it is also an unprecedented responsibility.


INSIGHT

TOCOMPETEINAGLOBAL WORLDONEMUST

EMBRACETHE NEEDTOTHINK GLOBALLY,TOGET TOKNOWLOCAL CONDITIONS ANDONENEEDS TOUNDERSTAND ANDRESPECT THEM. 01/2012 OBTAINER WORLDWIDE

19


INDUSTRY INSIDE

Experience it.

A visibly younger complexion, smoothing care you will feel. Experience a new anti-aging dimension with all your senses! With BeautyLine skin radiates full of freshness, energy and joie de vivre. Wrinkles and fine lines are clearly diminished. Your skin feels tauter and firmer â&#x20AC;&#x201C; for visibly more youthful radiance you will feel. A unique Anti-Aging-Effect Experience system care by BeautyLine with successful NTC technology as a patentpending NTC complex. Valuable ingredients infiltrate skin quickly and directly and develop their anti-aging effect there. As a beautician I am really thrilled about the BeautyLine products. Their soft texture is pleasant to apply, sinks in quickly and leaves the skin feeling pleasantly smooth. My skin is visibly smoother, feels noticeably softer and its appearance has clearly improved. Margit B., Neuendettelsau

Contact: International Sales Development An der Hofweide 17 67346 Speyer Germany Phone: +49 6232 296-230 Isd3@pm-international.de

20

OBTAINER WORLDWIDE 01/2012

Duo Lift Finish from the Anti-Aging System absolutely excited me the first time I used it. At first, I applied it to one half of my face and immediately saw a difference. My skin simply looks much more even and radiant and the small lines around my eyes were immediately visibly reduced. My skin also feels really sensational â&#x20AC;&#x201C; super soft and totally tender. Ina A., Waldalgesheim You will find more information about system care by BeautyLine on the Internet on www.laurent-cristanel.com


INDUSTRY INSIDE

ProShape2fit: PM-International AG presents an intelligent weight-reduction program Many   dream   of   a   healthy  

in  addition,  aspects  of  healthy  nutrition  as  well  as  better  at-­

way  to  lose  weight  perma-­

titudes  with  regard  to  eating  practices  and  exercise.    

nently.  But  very  

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weight   stable  

offered  as  a  3  month  subscription  service.  Respective  unit  seg-­

and   even   af-­

ments  are  optimally  matched.  You  can  replace  up  to  3  meals  

ter   a   diet   only  

with  a  combination  of  high  quality  and  nutrient  rich  FitLine  

about  

5%  

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maintain   their  

only  6  â&#x201A;Ź  per  day;  in  addition,  the  feeling  of  satiety  is  improved  

weight  loss  after  5  years.  Generally,  the  well-­known  yo-­yo  ef-­

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fect   usually   causes   you   to   register   more   weight   on   the   scale  

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than   before.   PM-­International   AG   presented   at   its   annual  

metabolism   process   is   promoted   and,   at   the   same   time,   the  

kick-­off  event,  on  January  14  in  Frankenthal,  a  new  and  in-­

acid   base   balance   is   maintained.   The   FitLine   herbalism   tea  

novative  weight  loss  program  under  the  name  

KHOSV GHWR[LI\ DQG D QHZ SDWHQWSHQGLQJ ³3UR6KDSH (DV\´

³3UR6KDSH¿W´ D KROLVWLF V\VWHPDWLF DS-­ proach  for  losing  weight;  -­  in  addition,  the   founder  and  managing  director  Rolf  Sorg   demonstrated  by  example.

which  contains  an  absorption-­promoting  ayurvedic  herbal   aroma  

reduces  

the   feeling   of   hunger   and,   at  the  same  time,  supports   the  immune  system.

6FLHQWLÂżF VWXGLHV SURYH DJDLQ DQG

For   those   who   need   support  

again:   Crash   diets   bring   virtually   no  

and   motivation   there   even  

lasting   success.   Only   in   the   context  

is   an   online   nutrition   coach  

of   a   balanced   diet   and   exercise   pro-­

available.  More  than  20  000  

gram   is   a   sustainable   weight   loss  

recipes   are   part   of   this   ac-­

possible.   In   the   meantime   there  

companying   program;   they  

are   many   weight-­management  

can   be   used   for   individual  

programs  now  on  the  market,  but  

planning   and   also   provide  

often  they  do  not  contain  the  nec-­

for   direct   access   to   the   Fit-­

essary   program   ingredients   for  

Line   nutrition   team   of   PM-­In-­

losing  weight.  With  the  nutritional   team   from   PM-­International   AG,   howev-­ er,  a  weight  reduction  program  was  developed  by   means   of   a   holistic   system   approach   that   through   a  coordinated  product-­component  system  features,  

WHUQDWLRQDO$*$QGLIWKDW¾VVWLOO not  enough,  you  may  also,  additional-­ O\EHPRWLYDWHGE\5ROI6RUJ¾VZHHNO\ video  weight  diary    -­  who  calls  on  you   WR³3UR6KDSH¿W-RLQLQ´

01/2012 OBTAINER WORLDWIDE

21


© lev radin / Shutterstock.com

INDUSTRY INSIDE

NEW  YORK  -­  SEPTEMBER  03:  Novak   Djokovic  of  Serbia  returns  ball  during   3rd  round  match  against  Nikolay  Davy-­ denko  of  Russia  at  USTA  Billie  Jean  King   National  Tennis  Center  on  September  03,   2011  in  New  York  City,  NY.

22

OBTAINER WORLDWIDE 01/2012


INDUSTRY INSIDE

Novak Djokovic

beats Rafael Nadal to win Australian Open IT WAS A DAY THAT WILL GO DOWN IN THE HISTORY BOOKS, A DAY THAT WILL BE REMEMBERED BY SPORTING FANS AROUND THE GLOBE FOR A VERY LONG TIME. FOLLOWING A NEAR SIX-HOUR, FIVE-SET GRAND SLAM FINAL, NOVAK DJOKOVIC, CLAIMED VICTORY OVER SECOND SEED RAFAEL NADAL IN MELBOURNE, AUSTRALIA, WALKING AWAY WITH HIS FIFTH GRAND SLAM TITLE AND THIRD AUSTRALIAN OPEN TITLE.

sDjokovic,  an  avid  user  of  PM  Internationalâ&#x20AC;&#x2122;s  FitLine  products,  proved  he   is  the  champion  of  menâ&#x20AC;&#x2122;s  tennis  by  overcoming  some  stiff  competition  by   Nadal,  and  prevailing  5-­7  6-­4  6-­2  6-­7  (5-­7)  7-­5.  Djokovicâ&#x20AC;&#x2122;s  latest  win  re-­ enforces  the  hold  Djokovic  seems  to  have  over  the  Spaniard,  who  has   ORVWVHYHQVWUDLJKW¿QDOVDJDLQVWWKH1RUDQNHG'MRNRYLF The  breathtaking  match  also  broke  two   records  in  world  tennis.  Lasting  a  gut-­ EXVWLQJ¿YHKRXUVDQGPLQXWHVWKH ¿QDOVPDVKHGWKHUHFRUGDVWKH longest  match  in  tournament  his-­ tory,  beating  the  previous  record   which  was  set  by  Nadal  and   Fernado  Verdasco  in  the   2009  Australian   2SHQVHPL¿-­ nal.  Having  

01/2012 OBTAINER WORLDWIDE

23


INDUSTRY INSIDE

FURVVHGWKH¿YHKRXU mark,  the  match  also   set  a  new  record  as  the   ORQJHVW*UDQG6ODP¿QDO on  record.  Because  of   the  win,  Djokovic  joins  

Š Featureflash / Shutterstock.com

the  defeated  Spaniard,   and  all-­time  greats  Roger   Federer  (Switzerland),   Pete  Sampras  (USA)  and   Rod  Laver  (Australia)  as   WKHÂżIWKPDQLQWKH2SHQ era  to  win  three  consecu-­ tive  majors.  Djokovic  now   KDVKLVVLJKWVÂżUPO\VHWRQ the  French  open  and  with   good  reason  too:  a  victory   here  would  put  him  in  the   same  category  as  legendary  player,  Rod  Laver,  as  the  only  player  to   hold  all  four  grand  slam  menâ&#x20AC;&#x2122;s  single  trophies  simultaneously. â&#x20AC;&#x153;We  made  history  tonight.  Unfortunately,  there  couldnâ&#x20AC;&#x2122;t  be  two   winners  tonight.  I  hope  that  we  have  many  more  matches  like   WKLVPDQ\PRUHÂżQDOVÂłVWDWHGDQHFVWDWLF'MRNRYLF1DGDOVKRZHG there  were  no  hard  feelings  with  his  comment;  â&#x20AC;&#x153;Congratulations   to  Novak  and  his  team.  They  deserve  it.  They  are  doing  something   IDQWDVWLF´ Nadal  is  right,  Djokovic  and  his  team  are  doing  something  fantas-­ tic.  But  just  what  is  it  that  gives  Djokovic  his  edge?  As  mentioned   above,  Djokovic  is  an  avid  user  of  PM  Internationalâ&#x20AC;&#x2122;s  FitLine   products.  The  world  No.  1  joins  250  world-­class  athletes  from  over   50  disciplines  who  reply  on  FitLine  products  to  provide  them  with   the  necessary  nutrients  to  perform,  train  and  compete  at  their  best.  

Š Neale Cousland / Shutterstock.com

Whatâ&#x20AC;&#x2122;s  more,  FitLine  products  regularly  undergo  independent  test-­ ing  from  leading  institutes  such  as  the  Swiss  Vitamin  Institute  Lau-­ sanne  and  the  centre  for  preventative  doping  research  (ZePräDo)   LQWKHÂł'HXWVFKH6SRUWVKRFKVFKXOH.|OQ´ HQJÂł*HUPDQ6SRUWV 8QLYHUVLW\RI&RORJQH´ PDNLQJWKHPWKHSHUIHFWQXWULWLRQDO supplement  even  for  world-­class  athletes. 30,QWHUQDWLRQDOLVDOVRWKHRIÂżFLDOVXSSOLHURIQXWULWLRQDOVXSSOH-­ ments   to   numerous   international   sports   associations,   such   as   the   German  ice-­hockey  association,  the  association  of  German  cyclists,   the   Bavarian   tennis   association   and   the   German   and   Austrian   ski   associations.  

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OBTAINER WORLDWIDE 01/2012


INDUSTRY INSIDE

MELBOURNE ��-­  JANUARY  30:  Novak   Djokovic  of  Serbia  wins  the  2011  Austra-­ OLDQ2SHQ¿QDORQ-DQXDU\LQ Melbourne,  Australia.

01/2012 OBTAINER WORLDWIDE

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Silpada Designs Triples its Size in the United Kingdom What a dilemma women are in. Those who have either decided to return to work and need the flexible time to take care of their families, for those who have had to take up a part time job and others due to this recession, have been laid off completely!

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OBTAINER WORLDWIDE 01/2012

Bonnie  Kelly  and  Teresa  Walsh  are  the   co-­founders  of  Silpada  Design


INDUSTRY INSIDE

This   recession   has   brought   on   an   up-­surge   in   Tupperware   Parties  and  The  Avon  Lady.  These  days  though  she  does  not   go   about   knocking   on   doors.   The   in-­thing   is   a   party   where   women   can   buy   anything   from   lipstick,   jewelry,   plastic   food   jars  to  beauty  treatments. With   unemployment   in   the   United   Kingdom   reaching   levels   of  record  highs  since  1989,  which  currently  stands  at  8.4%  or   2.5  million,  more  and  more  people  are  looking  for  alternative   sources   of   income   and   direct   selling   is   a   good   choice.   It   not   RQO\SURYLGHVĂ&#x20AC;H[LEOHZRUNLQJKRXUVGLVWULEXWRUVZKRRUJD-­ nize  up-­to  two  parties  a  week  are  able  to  earn  up  to  £1,500  per   calendar  month. Silpada  Designs  hit  the  United  Kingdom  market  last  year  and   is  currently  launching  in  Surrey.  Distributors  range  from  man-­ agement  levels  to  single  mothers  and  its  size  just  keeps  grow-­ ing.  Starting  operations  in  1997  by  two  stay  at  home  mothers   Bonnie  Kelly  and  Teresa  Walsh,  in  the  United  States,  Silpada   is  the  worldâ&#x20AC;&#x2122;s  largest  home  party  business  selling  hand  crafted   .925   sterling   silver   jewelry   complimented   with   natural   ele-­ ments  of  precious  stones,  wood  and  leather. Consumer  spending  is  expected  to  remain  low  with  stubborn   LQĂ&#x20AC;DWLRQUDWHVUHPDLQLQJXQFKDQJHGDFURVVWKHZKROHRIWKH United   Kingdom,   and   Silpada   business   owners   will   have   to   be  able  to  encourage  people  to  book  parties,  spread  the  word   to  their  friends  and  buy  products  to  newer  distributors.  They   need  a  unique  selling  point  to  set  them  apart  from  other  com-­ panies   with   similar   offers.   For   Silpada,   each   piece   has   been   handcrafted  by  at  least  six  to  eight  artisans,  using  good  quality   silver  and  natural  materials.  Each  distributor  also  learns  the   layering  technique,  which   consists   of   wearing   jewelry   pieces   in  different  ways  to  suit  each  personality. Home   parties   are   no   longer   part-­time   jobs   to   earn   a   bit   of   extra   income   on   the   side,   but   becoming   the   main   source   of   income  in  many  peoples  lives.  Silpada  managing  director  Jea-­ nette  Zacks  says  that  one  does  not  need  to  have  retailing  ex-­ perience  and  if  a  distributor  knows  how  to  wear  jewelry  they   FDQGHÂżQLWHO\VHOOLW)RUZRPHQZKRZDQWDEXVLQHVVEXWGR not  know  where  to  start,  Silpada  provides  them  with  the  tools   and  business  model  to  do  it.  All  they  need  is  to  turn  up,  have   a   couple   of   friends   willing   to   host   a   party   and   the   business   should  snowball  from  there.

01/2012 OBTAINER WORLDWIDE

27


INDUSTRY INSIDE

QNet Draws Crowds in Kuwait with F1 Show Car QNET’S MARUSSIA FORMULA ONE SHOW CAR WORLD TOUR EXHIBITS ITS FORMULA ONE CAR AT AVENUES MALL IN KUWAIT. THIS SPECIAL EVENT HAS CAUGHT THE ATTENTION OF MANY PEOPLE INCLUDING KUWAIT'S BIGGEST TELEVISION STATION ALWATAN. THE FORMULA ONE CAR WILL BE ON DISPLAY UNTIL JANUARY 18, 2012. The   Formula   One   car   has   been   in   nine   differ-­ ent  cities  including  Malaysia,  Singapore  and  In-­ dia.  It  all  began  in  November  2010  when  Dato   Vijay   Eshwaran,   executive   chairman   of   the   Q1   Group  of  Companies  and  Sir  Richard  Branson   of   the   Virgin   Group,   announced   a   three-­year   partnership   between   Marussia   Virgin   Racing   and  QNet.  Since  then,  the  racing  team  has  been   UHIHUUHGWRDV³0DUXVVLD)7HDP´ Before   this,   QNet   was   involved   with   sponsor-­ ship   of   other   motor   sport   events   including   Formula  BMW,  Formula  V6  and  the  GP2  Asia   series  from  2004  till  2009.  The  sponsorship  of   Formula   One   motor   car   racing   was   a   natural   progression  in  2010.  Through  these  campaigns,   QNet   hopes   to   reach   many   people,   educating   them  more  about  the  sport. QNet  today  distributes  a  wide  range  of  wellness   and  lifestyle  products  and  business  opportuni-­ ties   through   its   e-­commerce   platform,   to   mil-­ lions   of   customers   worldwide,   with   a   global   presence  in  over  30  countries. QNET  has  had  an  exclusive  interview  with  Alwatan  TV  about   the  direct  selling  business  in  Kuwait  and  the  power  of  QNET’s   partnership  with  the  Marussia  F1  Team.

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OBTAINER WORLDWIDE 01/2012


INDUSTRY INSIDE

XANGO Hosting Challenge to Transform Your Health in 12 Weeks XANGO wants to know if youâ&#x20AC;&#x2122;re ready to take control of your life and change the way you look and feel about yourself. If you are, then you will definitely be interested in the FAVAO Reset Challenge.

own  Beverly  Hollister  and  a  trip  to  XANGO  headquarters  for  a   professional  photo  shoot. ,QRUGHUWRTXDOLI\JRWR)DFHERRNDQG³OLNH´WKH)$9$2IDQ SDJH¿OORXWDQDSSOLFDWLRQVXEPLWDSKRWRDQGZHOOQHVVJRDO and   get   as   many   of   your   friends   to   vote   for   you.   Only   those  

XANGO  is  so  convinced  that  its  FAVAO  weight  loss  line  is  so  

with   50   or   more   votes   will   be   considered.   Participants   will  

amazing  that  the  company  is  hosting  a  12  week  contest  where  

be  announced  January  11th,  and  the  Challenge  begins  on  the  

participants  receive  USD$  1,400  worth  of  product  and  perks  

16th.

and  monitor  their  success.  The  three  grand  prize  winners  will   receive   a   USD$   3,000  head-­to-­toe   makeover   with   XANGOâ&#x20AC;&#x2122;s  

Participants  report  their  results  on  a  weekly  basis,  and  must   commit   to   purchase   the   1-­year   subscription   of   the   FAVAO   Program  and  monthly  the  FAVAO  family  of  products  (FAVAO   Body  Cleanse,  FAVAO  Fiber,  FAVAO  Metabolic,  FAVAO  Pro-­ tein).   We   at   OBTAINER   love   friendly   contests   where   the   ultimate   goal  is  a  changed  life  for  the  better.  We  applaud  XANGO  for   encouraging  people  to  better  themselves,  and  we  wish  all  the   FAVAO  contestants  the  best  of  luck  and  ultimate  success.  We   know  that  not  all  participants  will  win  the  grand  prize,  but  we   also  know  that  the  increased  health  and  wellness  that  accom-­ panies  participation  in  FAVAO  will  be  a  prize  in  and  of  itself.

30

OBTAINER WORLDWIDE 01/2012


INDUSTRY INSIDE

Tahitian Noni Announces Major Changes at Latest Leadership Conference  

Tahitian Noni Juice lovers who do not read OBTAINER might be confused when their juice stops coming from Tahitian Noni International. The company recently announced a major name change. Tahitian Noni International (TNI) will soon be officially known in the U.S. as Morinda, with the tagline Bioactives. The change was made with focus on business expansion, expanding innovation and launching a new bioactives industry.

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Regarding   the   new   name,   John   Wadsworth,   President   of  

be  featured  in  a  national  satellite  media  tour  this  month.  Na-­

TNI  said,  â&#x20AC;&#x153;The  new  name  stays  true  to  our  noni  roots  (since  

tionally   syndicated   shows   as   well   as   local   broadcasts   will   be  

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highlighting   the   Fit   Complete   Pack,   with   a   focus   on   Fit   Re-­

enough  to  capture  the  new  bioactives  vision.  The  name  Morin-­

duce.  The  programs  will  air  on  the  NBC,  ABC,  Fox,  and  CBS  

da  symbolizes  everything  that  this  company  representsâ&#x20AC;&#x201C;past,  

networks,  generating  leads  for  Independent  Product  Consul-­

present,  and  future."

tants  (IPCs).

 

 

The  name  change  is  not  the  only  new  thing  coming  from  TNI.  

The   changes   are   huge,   and   are   designed   to   not   only   better  

The   company   announced   a   new   million-­dollar   promotion,   a  

position   the   company,   but   also   to     expand   opportunities   for  

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TNIâ&#x20AC;&#x2122;s  IPCs  and  get  the  name  and  brand  out  to  the  public.  "It  

 

is  all  part  of  a  strategic  effort  to  better  achieve  our  original  vi-­

Regarding  the  promotion,  Cim  Carver,  vice  president  of  global  

sion,  mission,  and  goalsâ&#x20AC;&#x201C;to  enable  us  to  transform  more  lives  

sales,   made   the   following   announcement;   "To   celebrate   our  

than  ever  before,"  continued  Wadsworth.  "What  is  changing  is  

new  vision  for  2012,  we  are  proud  to  announce  the  beginning  

the  scope  of  our  mission,  as  well  as  our  ability  to  affect  livesâ&#x20AC;&#x201C;

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thus  allowing  us  to  reach  larger  markets  in  a  credible  way."

over  USD  1  million  in  cash  and  prizes.  It's  an  unprecedented   promotion  -­  we  have  never  attempted  anything  so  great  in  the   history  of  our  company."   7KH¿WQHVVFKDOOHQJHFDOOHG³WKH1HZ)LW'D\&KDOOHQJH´ is   designed   to   motivate   distributors   to   lose   and   maintain   a   healthy  weight.  Mr.  Carver  announced;  "It's  the  favorite  'get   ¿W FRPSHWLWLRQDQGLW VMXVWLQWLPHIRUWKHQHZ\HDU:H YH even  cranked  the  intensity  up  a  few  notches.  The  Fit  Challenge  

â&#x20AC;&#x153;The new name stays true to our noni roots (since Morinda citrifolia is the scientific name for noni), while broad enough to capture the new bioactives vision. The name Morinda symbolizes everything that this company representsâ&#x20AC;&#x201C;past, present, and future.â&#x20AC;?

is  a  90-­day  program  that  can  help  you  get  and  keep  the  lean,   healthy  body  you've  always  wanted.  It's  about  changing  your  

01/2012 OBTAINER WORLDWIDE

31


INDUSTRY INSIDE

Ariix Announces New Products and New Plans for 2012 2012 should prove to be an extraordinary year for Ariix. In a conference call in December, the company announced that the coming year would see the launch of several new product lines. The  newest  product  BioPro  Q  is  available  now.  Deanna  Latson   &KLHI3URGXFW2IÂżFHUPDGHWKHDQQRXQFHPHQWIRUWKHQHZHVW product   line,   and   said   that   it   should   be   on   the   top   of   every-­ oneâ&#x20AC;&#x2122;s  list  of  age-­defying  strategies.   BioPro  Q  contains  CoQ10,  which  is  an  essential  supplement  to   KHOSÂżJKWWKHHIIHFWVRIDJLQJ$OWKRXJK&R4EHLQJDFRP-­ mon   ingredient   in   many   Direct   Selling   companyâ&#x20AC;&#x2122;s   products,   Ariix   claims   to   have   a   one-­up   on   those   companies.   In   order   IRUVRPHRQHÂśVERG\WRXWLOL]HWKHQXWULHQWÂśVEHQHÂżWVWKHERG\ must  convert  the  CoQ10  to  the  ubiquinol  form,  and  some  peo-­ ple  are  not  able  to  make  that  conversion.  Ariixâ&#x20AC;&#x2122;s  version  comes   with  the  all-­natural  form  of  ubiquinol  with  no  synthetic  ingre-­ dients  and  in  the  active  state  your  body  needs.   )RXQGHU DQG &KLHI ([HFXWLYH 2IÂżFHU )UHG &RRSHU DFNQRZO-­ edged  that  when  the  company  started,  it  might  not  have  been   looked   at   for   its   product   selection.   He   said   that   people   â&#x20AC;&#x153;are   not  equating  us  with  how  great  we  are  in  products,  and  thatâ&#x20AC;&#x2122;s   EHFDXVHZHRQO\VWDUWHGZLWKÂżYH´+RZHYHUKHFRXOGKDUGO\

Youngevity Founder Awarded Prestigious Scientific Award Joel D. Wallach, BS, DVM, ND received the 2011 Klaus Schwartz Commemorative Medal recognizing the discovery of Selenium-Cystic Fibrosis Link. The award is sponsored by the International Association of Bioinorganic Scientists, Inc. (IABS), and is named after the pioneering work of Klaus Schwartz who is best known for the discovery of selenium.

contain   his   excitement   about   the   new   product   launch   and   what  the  future  has  in  store  for  Ariix.  â&#x20AC;&#x153;We  are  going  to  have  a  

The   Foundation   noted   Wallachâ&#x20AC;&#x2122;s   discovery   of   an   animal  

company  that  not  only  leads  the  industry  in  how  it  treats  its  

PRGHORIF\VWLFÂżEURVLVZKLFKLVDGLVHDVHWKDWDIIHFWVDURXQG

people,  and  how  it  pays  its  people,  but  also  in  product  devel-­

70,000  people  throughout  the  world.  His  research  indicated  

opment.  So  while  this  may  seem  like  only  one  product,  folks  

WKDWF\VWLFÂżEURVLVFRXOGEHDUHVXOWRIDVHOHQLXPGHÂżFLHQF\

this   is   really   the   start   of   what   we   have   been   telling   you   for  

and  that  some  forms  of  the  disease  might  be  preventable.

months  and  months.  Wait  till  you  see  our  leap  ahead  of  every-­

 

one  in  the  Direct  Selling  industry  when  it  comes  to  products  

Selenium  is  an  essential  trace  mineral  that  helps  in  many  of  

DQGLQQRYDWLRQ´

the  bodyâ&#x20AC;&#x2122;s  necessary  functions.  The  body  is  unable  to  create  

 

the  mineral  itself  and  it  must  be  obtained  through  diet.  Some  

This   is   one   of   many   products   that   will   be   launched   by   Ariix  

sources   are   meat,   nuts,   cereals,   and   mushrooms.   Dietary  

in  2012.  Ariix  plans  to  launch  new  products  every  two  weeks  

supplements,   including   those   offered   by   USANA   are   also  

VWDUWLQJÂżUVWTXDUWHULQLQFOXGLQJPHDOUHSODFHPHQWVDQG

good  sources  of  selenium.  â&#x20AC;&#x153;Dr.  Wallach  is  honored  for  a  dis-­

a  skin  care  line.

FRYHU\WKDWLVDOUHDG\EHQH¿WWLQJPDQ\´VDLG'U*HUKDUG1

32

OBTAINER WORLDWIDE 01/2012


INDUSTRY INSIDE

Schrauzer,   IABS   Founder   and   President.   â&#x20AC;&#x153;The   broader   sig-­

ERCE  I

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E-­COMM

ginning  to  be  recognized.  From  a  historical  perspective,  Dr.   :DOODFKLVWREHUHJDUGHGDVRQHRIWKH¿UVWSUDFWLWLRQHUVLI QRWIRXQGHUVRIHSLJHQHWLFVDQHZVFLHQWL¿FGLVFLSOLQHWKDW   'U:DOODFKVSHQWQHDUO\\HDUVLQWKH¿HOGRIYHWHULQDU\ medicine   and   observed   the   effects   of   nutrients   on   animal   health.  He  is  world  renowned  for  both  his  past  and  current   research   on   selenium.   OBTAINER   wishes   to   offer   its   con-­ gratulations   to   Dr.   Wallach   for   receiving   the   prestigious   award,  and  wishes  him  luck  on  all  his  future  endeavors.  

ViSalus Sciences has cause for celebration as it continues to revolutionize the health and wellness direct selling industry and at the same time helping thousands, and soon to be millions of people get healthy while achieving weight loss and nutritional goals.

  Are  you enges?   ew? ll a h  c e ik  n Do  you  l ing  something ry  t n  o n e ke cess  wit    suc nd  enjoy y  team  a e  part  of    m m in o c jo e ,   o  B t. If  s   t  the  res e ers,  who n rg o in w  F f   Dubli. es  in   etwork  o c n c l   u a  s b o lo  t d a  huge  g  new  roa chosen  a have  all   e. erc e-­comm s  to   in  acces ucts  and   li  you  ga b u rod  D  p h e it v W vati ry  own   s  of  inno thousand o  buildup  your  ve  t w o learn  h ss. e-­busine e  a  Dubli-­  to  becom y a d to r   Registe aner!

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ViSalus Sciences Records Seven Fold Growth to US$231 million Reported in 2011

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VING  A S  EVOL

Contact r efe Ruth  Ho 8530  2684  95 m 9 4 + :   Tel. ionaer.co ill m ext@ r.com e a n io E-­Mail:  n ill w.next.m Web:  ww

fragrance  products,  decorative  accessories,  weight  manage-­ ment   products,   nutritional   supplements   and   energy   drink   mixes  which  it  markets  via  direct  sales  through  distributors   using  mostly  the  party  plan  method.  Other  products  it  pro-­ duces   and   sells   are   household   convenience   items,   person-­ DOL]HG JLIWV WDEOH WRS OLJKWLQJ DQG FKDÂżQJ IXHO IRU WKH IRRG service  trade. ViSalus  co-­founders  Ryan  Blair,  Blake  Mallen  and  Nick  Sar-­ nicola   who   will   continue   in   their   current   roles   were   issued   with  340,000  restricted  shares  of  Blythâ&#x20AC;&#x2122;s  common  stock  as   part  of  the  closing.  This  collectively  makes  them  the  largest   inside   share   holders   in   Blyth   Inc.,   after   the   Goergen   fam-­ ily.   Robert   B.   Goergen,   Blythâ&#x20AC;&#x2122;s   Chairman   and   Chief   Execu-­ WLYH2IÂżFHUZHOFRPHGDOOWKUHH9L6DOXVIRXQGHUVDQGLVYHU\ pleased  to  have  them  continue  in  their  roles.

ViSalus  recently  announced  an  increase  in  sales  from  US$34  

In  view  of  the  slow-­down  in  economic  activity  across  Amer-­

million  in  2010  to  US$231  million  in  2011.  It  is  well  known  

ica,   Europe,   Asia   and   the   undoubted   trickle   down   into   the  

for  its  90-­Day  Challenge  Body  by  ViTM.

rest  of  the  world,  it  is  heartening  to  see  that  companies  in  the   direct  selling  sector  are  still  growing.  ViSalus  is  expected  to  

Blyth,   Inc.,   has   completed   a   third   of   the   four   phase   acqui-­

continue  in  this  vein  as  the  management  continues  to  build  

sition   of   ViSalus   Sciences.   It   designs   and   markets   home  

the  company  into  a  global  lifestyle  brand.    

01/2012 OBTAINER WORLDWIDE

33


The NSF-Accredited HomePure 7-Stage Water Filtration System

QNET Takes The Bite Out of Choosing the Right Water Filtration System Are you concerned about the quality of your drinking water? Do you want to ensure that the water you drink is free from contaminants and impurities? Perhaps the quality and taste of your tap water is disturbing you? Then you might consider a good filtration system that can permanently be installed in your home or office.


*UDQWHGLWFDQEHDFKDOOHQJHWRFKRRVHWKHULJKW¿OWUDWLRQV\V-­ tem;  in  todayâ&#x20AC;&#x2122;s  consumer-­oriented  world,  we  are  inundated  by   DYDULHW\RIZDWHU¿OWUDWLRQV\VWHPVHDFKERDVWLQJDGLIIHUHQW quality  over  the  other.   The  most  important  question  you  need  to  ask  is  whether  this   ZDWHU¿OWUDWLRQV\VWHPLVWKHULJKWRQHIRU\RX:KDWPHFKD-­ nisms  does  it  use  to  purify  water  and  what  properties  make  it   XQLTXHIURPRWKHUZDWHUSXUL¿FDWLRQV\VWHPVDYDLODEOHLQWKH PDUNHW"%HIRUH\RXGHOYHLQWRWKHZRUOGRI¿OWUDWLRQV\VWHPV it   would   be   a   good   idea   to   know   more   about   the   three   most   SRSXODUZDWHU¿OWUDWLRQRUSXUL¿FDWLRQPHWKRGVXVHGJOREDOO\

A. Reverse Osmosis:  This  process  treats  water  us-­ ing  pressure,  water  molecules  are  forced  from  a  semi-­perme-­ able  membrane  form  a  dilute  to  a  concentrated  solution.  Dur-­ ing   the   process   contaminants   are   trapped.   Reverse   Osmosis   systems  can  be  useful  but  you  need  electricity,  pumps  and  a   storage  tank  with  a  large  space.

B Ultraviolet rays:

7KLV SXUL¿FDWLRQ SURFHVV WDNHV

SODFHZKHQZDWHUÃ&#x20AC;RZVDURXQGDQXOWUDYLROHWODPS7KHXOWUD-­ violet  light  uses  UV  rays  to  kill  or  paralyse  the  bacteria  in  the   water.  The  disadvantage  of  this  system  is  that  dirt  or  limestone   might   form   on   top   of   the   UV   lamp,   moreover   dead   or   para-­ lysed   bacteria   can   still   remain   in   the   water.   Installing   a   UV   system  requires  electricity  and  can  be  costly.

C Ultrafiltration: 7KLV ¿OWUDWLRQ SURFHVV ZRUNV E\ WUDSSLQJ FRQWDPLQDQWV VXFK DV EDFWHULD XVLQJ D KROORZ ¿-­ bre  membrane,  the  pore  size  ranges  from  0.001-­0.3  micron.   +RZHYHULWPLJKWEHGLI¿FXOWWRUHPRYHGLVVROYHGVXEVWDQFHV XQOHVVWKH\DUH¿UVWDEVRUEHGZLWKDFWLYDWHGFDUERQRUFRDJX-­ lated  with  iron  salts. 6RPHRIWKH¿OWUDWLRQSURFHVVHVGHVFULEHGDERYHFRXOGEHH[-­ pensive  and  might  not  necessarily  meet  your  needs;  they  could   require  space,  and  involve  hazardous  installation  procedures.   What  if  you  could  get  better,  cleaner  great  tasting  water  that   FRPELQHVLWV¿OWUDWLRQLQDVHYHQVWDJHSURFHVV"7KHDQVZHULV simple  such  a  system  exists. Exclusively   available   from   QNET,   HomePureâ&#x20AC;&#x2122;s   seven-­stage   ¿OWUDWLRQ SURFHVV ZRUNV E\ D WUDSSLQJ EDFWHULD DQG FRQWDPL-­ QDQWV E\ PHDQV RI LWV VHGLPHQW SUH¿OWHU 7KLV WZR OD\HUHG QRQZRYHQIDEULFPDWHULDO¿OWHUVUXVWUHVLGXHVDVZHOODVPXG and   sand   particles.   It   then   removes   chemicals   such   as   chlo-­ rine,  bad  taste  and  odour,  and  other  harmful  particles  using   WKHDFWLYDWHGFDUERQEORFN¿OWHU


To  improve  the  taste  of  the  water,  the  ceramic  balls  promote  

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excellent   absorption   and   deodorisation.   Additionally   the   Pi-­

above   4,320   litres.   After   twelve   months   of   usage   the   smart  

water  ceramic  neutralise  the  effects  of  active  oxygen  by  pre-­

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venting  ion,  and  controlling  oxidation.  The  tourmaline  ceram-­

placed.

ic  balls  reduce  water  clustering,  by  means  of  its  antibacterial   and  deodorising  qualities  it  also  improves  the  taste  and  odour  

One  of  the  most  important  qualities  about  choosing  a  Home-­

of  the  drinking  water.    

3XUH ¿OWUDWLRQ V\VWHP LV WKDW LW LV FHUWL¿HG E\ WKH 1DWLRQDO Sanitation   Foundation   (NSF).   You   wonâ&#x20AC;&#x2122;t   simply   be   lured   to  

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purchase   a   product   that   doesnâ&#x20AC;&#x2122;t   function   effectively.   Home-­

ensures   the   reduction   of   bacteria   and   microscopic   impurities  

Pure   has   received   the   highly   regarded,   international   NSF  

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this  thorough  process,  the  antibacterial  silver-­lite  stone  located  

tested  to  verify  that  it  meets  exceptionally  strict  requirements  

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for  health  and  aesthetics.    

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+RPH3XUH¶V16)&HUWL¿FDWLRQSURYHVWKDWDQHIIHFWLYH¿OWUD-­ WLRQWHFKQLTXHFDQQRW¿QGLWVDSSOLFDWLRQLQDVLQJOH¿OWUDWLRQ

6R KRZ GRHV +RPH3XUH EHQH¿W \RX EH\RQG WKH WUDGLWLRQDO

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VHYHUDO¿OWUDWLRQSURFHGXUHVWKHUHE\SURGXFLQJTXDOLW\GULQN-­

you  wonâ&#x20AC;&#x2122;t  need  to  worry  about  an  electric  power  outlet  to  use  

ing  water.  

DQGLQVWDOO\RXU¿OWHU0RVWLPSRUWDQWO\+RPH3XUH¶VXQLTXH counter  top  size  means  that  you  can  use  it  anywhere  on  your  

With  every  product  offered  by  QNET  keenly  concerned  with  

kitchen  or  pantry  top.  

enhancing   the   lives   of   its   users,   HomePure   is   one   of   the   companyâ&#x20AC;&#x2122;s   most   popular   home   care   products.   For   more   in-­

,I \RX QHHG WR FKDQJH WKH ¿OWHU WKH VPDUW LQGLFDWRU ZLOO VLJ-­

formation   on   HomePure   or   QNET,   visit   www.qnet.net   or    

QDOZKHQWKH¿OWHU¶VFDUWULGJHKDVWREHUHSODFHGZKLFKXVX-­

www.homepure.com.    


HomePureâ&#x20AC;&#x2122;s NSF Certification

proves that an effective filtration technique cannot find its application in a single filtration stage; a credible filtration process can only take place through several filtration procedures thereby producing quality drinking water.


SHORT CUT

Kyäni gets ready for Europe In the background work is going on industriously – activities are increasing in Europe with the aspiration of bringing Kyäni to the fore. We spoke with Janne Heimonen, the Managing Director of Kyäni Europe.

What will that look like? “Well,  we’re  still  in  negotiations  about  which  make  of  car   we’ll  be  collaborating  with.  The  car  program  will  start  from   WKH5XE\/HYHOLQWKHFDUHHUSODQ:H¶UHZRUNLQJRQ¿QGLQJD good  solution  for  Europe.  We’re  an  international  company,  but  

OBTAINER: Germany is still

we  also  have  to  –  and  want  to  –  adapt  to  local  circumstances.  

an important key country

Not  everything  can  be  taken  over  on  a  one-­to-­one  basis  from  

in order to get a foothold

America  and  that’s  a  good  thing.  So  there  are  a  couple  of  

in Europe as a networking

LQFHQWLYHVWKDWDUHOLPLWHGWRVSHFL¿FORFDOLWLHVZKLOHSDUDOOHOWR

company, Janne. So when

that  there’s  the  Hawaii  Competition  as  an  incentive  that’s  been  

are things really going to

created  for  all  of  Kyäni’s  markets.

get started in the German speaking countries?

How can somebody win the Hawaii Event?

HEIMONEN: “Things  will  

³7KHTXDOL¿FDWLRQKDVEHHQUXQQLQJIRUDOORXUSDUWQHUV

start  at  the  beginning  of  

since  August  and  is  continuing  to  December  31st  of  this  

2012.  In  the  background  

year.  Through  the  appropriate  growth  of  your  team  you  can  

there  are  also  many  legal  things  to  clear  up.  We’re  working  

acquire  an  invitation  to  4  nights  in  Hawaii  including  your  

together  with  well-­known  lawyers.  We’d  like  to  be  able  to  offer  

ÀLJKW7KHHYHQWZLOOWDNHSODFHIURP)HEUXDU\QGWKURXJK

DVDIHEXVLQHVV´

4th  in  Waikoloa  Village  in  Kona.  We’re  all  looking  forward  to   it  very  much  already.  One  of  the  keynote  speakers  will  be  Jack  

There are already a few partners, people who’ve been on

&DQ¿HOG´

board as Kyäni partners from the very start. In which European countries is Kyäni involved in negotiations and deepening its

The year 2011 will soon come to an end. How would you sum

activities?

up the year in Europe?

“As  already  mentioned,  Germany  and  Austria  are  high  priority  

“It’s  been  an  outstanding  year  for  Kyäni  here  in  Europe.  

for  us.  In  addition,  we’re  already  very  active  in  Sweden,  

2XUVDOHV¿JXUHVGRXEOHGLQWKH¿UVWVL[PRQWKVRIWKH\HDU

Norway,  Denmark,  Finland,  Estonia,  Hungary  and  Poland.

Looking  at  the  year  as  a  whole,  we’ll  probably  achieve  an  

“Hungary  is  incredibly  successful  and  in  August  and  September  

increase  of  250%.  With  a  lot  of  manpower  we’ve  made  an  

of  this  year  it  was  the  very  best  worldwide  for  gaining  new  

extraordinary  difference.  As  a  result  we’ve  expanded  our  team:  

partners.  At  the  moment  Hungary  is  No.  6  in  the  Top  10  

At  Kyäni  we’ve  hired  an  international  logistics  manager  so  

countries  after  China,  Japan,  the  USA,  Sweden  and  Korea.  

that  importing  and  exporting  and  the  dispatch  of  goods  to  our  

That’s  a  brilliant  achievement  and  shows  how  much  potential  

partners  and  customers  can  be  organized  even  better  with  a  

there  is  in  European  market  as  a  whole.  “Here  we’d  also  like  

view  to  long-­term  growth.  We  also  just  hired  a  new  Finance  

to  support  our  partners  through  events.  In  addition,  we’re  

Manager,  who  comes  with  a  lot  of  experience  from  working  in  

currently  in  the  process  of  developing  the  appropriate  tools  

*HUPDQ\DVZHOO´

IRURXUSDUWQHUVLQWKHEDFNRI¿FH¿HOG³:H¶UHYHU\SOHDVHG with  the  commitment  of  our  European  partners  –  and  here  

Thank you very much for this interview. We’re curious about

too  we  can  support  them  all  the  more  quickly  with  attractive  

how things will continue to go with the “magical triangle” from

LQFHQWLYHVVXFKDVDFDUSURJUDP´

the House of Kyäni and we’ll be carrying reports on them.

38

OBTAINER WORLDWIDE 01/2012


CLOSE UP

Pro und con with regard to Network Marketing

Network Marketing â&#x20AC;&#x201C; (not) an Opportunity

for Everyone! Interview with: Marie-Luise Gruber, independent distributor with Mannatech

We live in a time of great challenges in all areas of human endeavors. The insecurity of the people is growing and one worry stands in the foreground: Whatâ&#x20AC;&#x2DC;s going to happen financially in the future? The big questions are: Will I retain my place of work? What is going to happen to our Euro? What possibilities do I have to protect myself and my family? Apparently many networks firms are offering a universal solution for everyone. It is time to concern ourselves with the pros and cons of network marketing more closely.

0UV*UXEHU¹\RXDUHVHOOLQJSURGXFWVRID¿UPWKDW is   engaged   in   the   network   marketing   industry.   Spe-­ FL¿FDOO\ WKLV LQGXVWU\ KDV DOZD\V PDLQWDLQHG WKDW there   is   an   opportunity   available   for   everyone.   Do   you  see  this  also? <HV DQG QR ,W GHSHQGV KRZ RQH GH¿QHV WKLV RSSRUWXQLW\ ,I \RXORRNLQWKHGLFWLRQDU\WKHWHUPRSSRUWXQLW\LVGH¿QHGDV a   favorable   opportunity   with   the   possibility   to   accomplish   VRPHWKLQJVSHFL¿FH[SHFWDWLRQRIVXFFHVVOXFNDOXFN\VLWXD-­ tion.  If  seen  in  this  way  then  network  marketing  is,  of  course,   an  opportunity  for  everyone.  It  is  the  same  as  is  the  case  with   schooling:  We  have  the  good  fortune  to  live  in  a  country  where   education    (or  even  network  marketing)  is  possible  for  every-­ one  -­  in  this  case  it  is  a  lucky  situation  and  can  in  no  way  be   taken  for  granted.  It  is  a  possibility,  for  example,  to  pass  the   JUDGXDWLRQH[DPLQDWLRQ RURQH¾VJDLQHGLQGHSHQGHQFH DQ expectation   of   a   successful   outcome.   However,   it   is   not   as-­

40 40

OBTAINER WORLDWIDE 01/2012 OBTAINER WORLDWIDE 01/2012


Ideally, I would look for a company that has already been on the market for several years and has proven that they can exist over the long term with their products. sured  that  all  people  will  utilize  this  opportunity  or  if  they  do   that  they  are  also  successful.  There  are  different  reasons  for   this.  To  tell  people  that  they  will  always  be  successful  in  the   network   marketing   is   dishonest.   This   would   be   exactly   as   if   one  were  to  say:  Simply  go  to  school  because  your  degree  is  

soon  count  on  a  stabile  sales  volume.  Based  on  these  sales  you  

assured.  The  truth,  however,  is:  Network  marketing  is  a  favor-­

then   receive   your   commission;   and   this   leads   us   to   the   next  

able  opportunity  to  make  oneself    independent  with  little  risk.    

important  item:  The  marketing  plan  must  be  good  â&#x20AC;&#x201C;  there  are  

If   one   is   suitable   then   one   can   achieve   everything   including  

HQRUPRXVGLIIHUHQFHVDQGGLIÂżFXOWLHVRIWHQFDQQRWLQLWLDOO\EH

UHDO ÂżQDQFLDO LQGHSHQGHQFH KRZHYHU LI RQH LV QRW VXLWDEOH

recognized.  And  lastly:  One  must  learn  that  network  market-­

then  nothing  is  lost.

ing  just  like  any  other  profession.  For  this  training  is  neces-­ sary;  a  training  system  that  is  worked  systematically  into  the  

That  one  can  lose  nothing  is  interesting.  Many  make  

job  and  continues  to  follow  them  on  their  path  to  success.  

themselves  independent  with  a  really  good  idea  -­  but   after   some   time   they   are   broke.   What   is   different  

That  sounds  actually  quite  good.  If  this  is  actually  so  

about  network  marketing?

then   why   does   network   marketing   sometimes   have  

Yes,  that  is  really  crazy!  No  one  really  warns  against  the  risks  

such  a  bad  name?

of  conventional  independence.  The  hooks  in  this  case  is:  high  

Because  people  go  into  the  profession  under  completely  false  

investment  costs  for  training,  business  premises  or  store  ar-­

assumptions,  with  false  information  that,  however,  many  be-­

eas,  inventory,  as  well  as  machinery  and  equipment  â&#x20AC;&#x201C;  depend-­

lieve  to  be  true  -­  because  then  it  becomes  so  simple:  For  ex-­

ing   on   which   industry   and   with   which   type   of   business   one  

ample,  with  a  network  one  would  need  to  be  in  the  very  front  

tries  to  make  oneself  independent.  In  reality  this  means  that  I  

â&#x20AC;&#x201C;  that  would  guarantee  success.  One  would  need  only  a  couple  

PXVWÂżUVWVSHQGDORWRIPRQH\EHIRUH,FDQHDUQHYHQRQHFHQW

of  stupid  people  that  will  work  for  someone  and  then  one  be-­

and  I  still  will  not  know  if  my  business  idea  will  ever  prove  to  

comes  rich  without  having  to  do  much  work  oneself.  Everyone  

be  lucrative.  With  network  marketing  this  is  not  the  case:  The  

can  do  this  -­  therefore  one  does  not  need  to  learn  much,  etc.  

investment  hardly  exceeds  a  few  hundred  Euros  with  regard  

Whoever  thinks  this  way  -­  tries  to  achieve  something  through  

to  business  equipment  and  all  that  is  needed  is  a  telephone,  a  

others    -­  without  doing  much  oneself.  But  this  does  not  work;  

laptop  and  a  car.  Free,  according  to  Prof.  Dr.  Zacharias:  Net-­

WKDWÂľVDOOQRQVHQVH7KLVSHUYHUWVWKHQHWZRUNLGHD7KHEHDXW\

work   marketing   offers,   like   franchising,   a   turnkey   operation  

of  the  network  is  that  the  team  can  achieve  much  more  with  

only  that  there  is  no  charge!  

the   support   of   the   partners   then   one   can   through   â&#x20AC;&#x153;exploita-­ WLRQ´,IWKHSDUWQHUVVXFFHHGWKHQRQHÂľVRZQVXFFHVVZLOODOVR

If  I  were  to  become  independent  what  would  I  need  

be  greater!  Therefore,  the  following  applies:  Only  those  who  

to  pay  attention  to?

allows   themselves   to   be   trained   and   those   who   really   work,  

Ideally,  I  would  look  for  a  company  that  has  already  been  on  

do   their   best   for   their   partners   and   remain   stable   will   have  

the  market  for  several  years  and  has  proven  that  they  can  exist  

success  here.  As  a  team  one  can  achieve  what  alone  is  never  

over   the   long   term   with   their   products.   The   products   them-­

possible.  

VHOYHVVKRXOGEH³FRQVXPSWLRQSURGXFWV´DQGDUHSUHIHUDEO\ patented  so  that  a  exclusivity  exists;  it  is  no  fun  to  offer  along  

$OOZHOODQGJRRGEXWZKDWDERXWWKHFODLPWKDWQHW-­

with  countless  other  competitors  the  same  products  and  then  

work  marketing  is  a  â&#x20AC;&#x153;Ponziâ&#x20AC;?  scheme?

KDYLQJ WR ÂżJKW IRU HDFK FOLHQW 7KHQ WKH SURGXFW VKRXOG EH

,IVRPHRQHVD\VWKLVWKHQ,DVNKLPÂżUVWLIKHFDQH[SODLQWRPH

³QRWLFHDEOH´7KHJUHDWHULWVYLVLELOLW\LVIRUWKHEX\HUWKHEHW-­

what  a  Ponzi  scheme  is.  This  is,  already,  where  the  problem  

ter!  Therefore,  if  you  sell  a  product  that  is  so  useful  for  the  cli-­

starts.   Through   media   reports   about   Ponzi   schemes   people  

ent  that  he  would  like  to  have  it  again  and  again,  you  can  then  

are  confused  and  have  no  idea  what  it  really  is  and,  therefore,  

01/2012 OBTAINER WORLDWIDE

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confuse  apples  with  oranges.  And  the  curious  thing  about  it  is:  

³JRWVWXFN´ZLWKUHPDLQLQJPHUFKDQGLVHKHKDVHLWKHUEHHQ

Ponzi  schemes  generally  have  a  huge  following.  They  are  char-­

subject  to  fraud  or  he  has  done  something  wrong.  Every  se-­

acterized  by  the  fact  that  while  money  is  paid  into  it,  products  

rious   networking   company   builds   a   right   of   return   for   their  

are   rarely   part   of   it.   If   merchandise   is   in   play   then   they   are  

products  into  their  operation.  The  problem  is  that  you  only  get  

sold  for  more  from  one  person  to  the  next,  which  is,  of  course,  

commissions  when  sales  are  made.  Logical,  right?  Therefore,  

unfair.  But  normally  it  is  about  premium  payments  in  such  a  

some  order  merchandise  but  because  they  do  not  sell  it  their  

V\VWHP <RX SD\  (85 LQWR WKH VFKHPH DQG ÂżQG ÂżYH

warehouse  inventory  is  getting  bigger.  This,  of  course,  will  not  

RWKHUSHRSOHZKRGRH[DFWO\WKHVDPH$QGWKH\DOVRÂżQGÂżYH

work.  

people,  etc.;  this  will  move  you  step  by  step  higher  and  in  the   end  you  will  receive  100  000  EUR!  Itâ&#x20AC;&#x2122;s  fascinating  what  greed  

If   someone   is   looking   at   network   marketing   as   a  

does  to  people.  The  same  people  who  respond  to  a  reputable  

ZD\ WR LQGHSHQGHQFH IRU RQHVHOI KRZ FDQ KH NQRZ

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ZKHWKHUKHUHDOO\LVTXDOLÂżHG"

hundred  Eurosof    investment,  often  actually  participate  glad-­ ly  with  thousands  of  Euros  in  an  actual  Ponzi  scheme,  which  

Quite  simply  by  answering  the  following  questions:

incidentally  is  illegal  and,  therefore,  punishable.  Here,  I  can   only  shake  my  head:  I  believe  that  greed  destroys  the  mind! ,IWKDWLVVRZK\GRHVRQHUHDGLQWKHPHGLDQRWKLQJ about   these   considerable   differences   so   that   people  

AM I WILLING TO TAKE COMPLETE RESPONSIBILITY FOR MY LIFE? As long as I believe that others have an obligation in an emergency to care for my life then, in most cases, the clear will to commit oneself as necessary is not present.

can   orient   themselves?   In   times   of   high   unemploy-­ PHQWLWLVXOWLPDWHO\LPSRUWDQWWRVKRZSHRSOHDYL-­ able  path  to  independence. Network   companies   do   not   advertise.   Neither   in   newspaper   QRU LQ PDJD]LQHV QRU LQ WHOHYLVLRQ DGYHUWLVLQJ ZLOO \RX ¿QG products   of   a   network   company.   In   network   marketing   the   business   partners   do   the   advertising   -­   usually   in   person.   If  

CAN I MOTIVATE MYSELF AND OTHERS AND I AM WILLING TO ENDURE HARD TIMES? Every beginning is difficult. Those who give up in difficult times are not in the right place here. Am I ready to learn what is necessary and allow myself to be led? Anyone who does not learn and cannot be lead can also not lead others.

everyone  would  sell  in  such  a  way  an  important  source  of  in-­ come   would   be   lost   to   the   media   business.   Therefore,  of  course,  there  is  no  inter-­ est  in  educating  people.      

AM I READY FOR â&#x20AC;&#x153;MY OWN COMPANY,â&#x20AC;? WHICH I AM BUILDING HERE MYSELF AND WORK CONSISTENTLY HARD FOR SEVERAL YEARS? Those who believe in quick money without much effort will fail, guaranteed.

And  what  about  the  reports   of  

former  

networkers  

who  got  stuck  with  their   inventory? Look   here,   what   people  

AM I WILLING TO QUESTION MYSELF AND CHANGE?   This is a very important point. Whoever is not successful must change something. Whoever likes to find the fault others will not get ahead here.

are   very   reluctant   to   do   is   admitting   mistakes.     Either   their   own   mis-­

Whoever  is  able  to  answer  these  questions  with  an  unequivo-­ cal  YES,  is  among  those  who  have  a  real  chance  here.

takes   or   the   mistakes   of   others.   If   someone  

2QHODVWTXHVWLRQ0UV*UXEHU:K\GLG\RXFKRRVH Mannatech? Because  of  their  unique  products!  If  I  am  able  to  choose  my-­ self   what   I   will   be   doing   then   this   should   have   an   effect   on   many  people.  You  can  now  think  whatever  you  want:  There-­ fore,  I  would  like  to  be  able  to  change  the  world  -­  and  with  the   products  of  Mannatech  this  is  possible.  I  want  to  be  proud  of   what  Iâ&#x20AC;&#x2122;ve  done  in  my  life!


:RUOGZLGHSDWHQWHG

XQULYDOOHGELRWHFKQRORJ\ &HOOVLJQDOLQJ7KHPDLQ SUHUHTXLVLWHIRURSWLPDO KHDOWK 7KHP\VWHULRXVODQJXDJHRIRXUFHOOVKDV EHHQGHFLSKHUHG

$ZDUGZLQQLQJEXVLQHVVPRGHO

([SDQVLRQLQWRQHZPDUNHWVDURXQGWKHJOREH ZZZPDQQDSDUWQHUVFRP


Offer your busin Gulf and is perf

  

  



We will organiz opportunities th

44

OBTAINER WORLDWIDE 01/2012


Business Meetings in  surroundings

ness partners that special setting. Dubai is THE metropolis of the Arabian fectly suited for extravagant meets & greets.

 Dine in the 7 star restaurant of the Burj Al Arab  A VIP sightseeing tour in a Hummer limousine  A visit to the Dubai shopping mall (the biggest shopping centre in the world) with a delicious meal afterwards in front of the Burj Khalifa  Whisk your guests off on a trip to the desert including a desert style BBQ  Enjoy a helicopter ride over Dubai’s skyscrapers  Party in the 360 Degrees one of the hottest clubs in Dubai (centrally located in the Arabian Gulf, with a view over Dubai’s stunning skyline)  Experience the Arabian sunset onboard a luxury yacht and admire Dubai’s breathtaking coastline

ze the perfect event for you and your guests. Discover the diverse hat are on offer in the land of 1001 nights and get in touch: E-Mail: info@sanderconsulting.org Tel. UAE: +971.(4).801-9264 Tel. Germany: +49.(0)176.810.76883 01/2012 OBTAINER WORLDWIDE

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A Family on a Mission...

â&#x20AC;Śto Lose Weight and Achieve Success!

IN TODAYâ&#x20AC;&#x2122;S WORLD, LIFE CAN PRESENT ALL SORTS OF CHALLENGES, AND IT CAN SOMETIMES BE EASY TO LOSE SIGHT OF THE IMPORTANT THINGS AND ONLY FOCUS ON THE NEGATIVE. THANKFULLY, THERE ARE PEOPLE OUT THERE WHO KNOW HOW TO MAINTAIN A POSITIVE ATTITUDE IN THE FACE OF HARD TIMES AND DIFFICULT CHALLENGES. VINCE AND LORI BASULEK OF SEALY, TEXAS ARE TWO OF THOSE TYPE OF PEOPLE. THEIR DETERMINATION TO MAKE THE BEST OF DIFFICULT SITUATIONS IS INSPIRING, AND THE SUCCESS THEY HAVE ACHIEVED ON A NUMBER OF FRONTS IS ADMIRABLE.

T

he   Baluseks   and   their   story   with   the   direct   sales   industry   began  back  in  2009   when  Vince,  a  father  

of  three,  sustained  injuries  as  a  result  of   a  motorcycle  accident.  Despite  recover-­ ing  from  his  injuries,  Vince  could  not   shake  the  pain.  Vinceâ&#x20AC;&#x2122;s  mother-­in-­law   was   convinced   she   had   the   answer   for  Vince  in  the  form  of  something   VKHFDOOHGÂłWKH-XLFH´7KH%DOXVHNV however,  were  skeptical.  â&#x20AC;&#x153;We  did  not   believe  a  juice  could  help  his  severe   SDLQ´ UHPHPEHUV /RUL +RZHYHU to   pacify   his   mother-­in-­law,   Vince   decided  to  give  it  a  shot.  A  week  later,   it  seemed  that  his  pain  was  subsid-­ ing,  and  he  and  Lori  were  convinced. The   juice,   they   discovered,   was   0RQD9LHÂśVĂ&#x20AC;DJVKLSSURGXFW0RQD-­ Vie  EssentialÂŽ.  Although  they  had  

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never  been  involved  in  in  the  direct  selling  industry,  their  expe-­ rience  with  a  product  that  made  such  a  dramatic  difference   in  Vinceâ&#x20AC;&#x2122;s  life  changed  all  of  that.  Through  their  own  expe-­ rience,  the  Balusekâ&#x20AC;&#x2122;s  realized  the  opportunity  that  becoming   distributors  represented,  and  they  decided  to  start  their  own   part-­time  MonaVie  business.  At  the  time,  Vince  was  a  part-­ ner  in  a  successful  commercial  A/C  company,  and  Lori  owned   her  own  real  estate  company.  While  the  couple  still  hold  down   those  jobs  today,  their  commitment  to  MonaVie  is  huge.  â&#x20AC;&#x153;We   are  so  passionate  about  MonaVie  that  we  live  and  breathe  and   WDONDERXWLWHYHU\FKDQFHZHJHW´VD\V/RUL Lori   and   Vinceâ&#x20AC;&#x2122;s   sheer   passion   and   belief   in   the   MonaVie   products  accelerated  their  business  and,  after  only  a  few  short   months,  the  duo  became  MonaVie  Bronze   Executives.  Then,  after  MonaVie  launched   its  RVL  Weight  Management  program  in   January  2011,  the  Balusekâ&#x20AC;&#x2122;s  experienced   an  even  more  life-­changing  set  of  experi-­ ences  through  MonaVie. For  years,  each  of  the  Baluseks  had  strug-­ gled   with   being   overweight.   The   worst   aspect,  they  say,  was  the  humiliation  that   was  associated  with  this.  Vince,  the  father   of   three   and   successful   businessman,   struggled  to  buckle  his  seat  belt  on  airplane  

NOT ONLY HAS THE BALUSEK FAMILY COLLECTIVELY LOST AN AMAZING 500 POUNDS, THE MONAď&#x161;ş VIE WEIGHT MANAGEď&#x161;ş MENT SYSTEM HAS ALSO EMPOWERED THEM TO GET OUT OF THE RUT AND MAKE SOME SERIOUS LIFE ALTERING DECISIONS.

lost   close   to   500   pounds.   â&#x20AC;&#x153;It   completely   FKDQJHGRXUOLYHV´VDLG/RULÂł:HOHDUQHG KRZ WR HDW WR OLYH QRW OLYH WR HDW´ /RUL said  that  before  her  family  discovered  the   MonaVie  RVL  weight  management  system,   they  didnâ&#x20AC;&#x2122;t  exercise,  cycle,  rock  climb  or  do   DQ\RWKHUDFWLYLW\Âł1RZ´VD\V/RULÂłRXU children  are  eaching  other  children  how   to  eat  right  and  exercise.  They  are  running   track   at   school   and   participating   in   all   kinds  of  physical  activity  they  would  have   QHYHUFRQVLGHUHGEHIRUH´

Ă&#x20AC;LJKWV$WWKHVDPHWLPHKLVHQWUHSUHQHXU-­ ial  wife  was  lethargic  and  lacked  the  energy  to  keep  up  with  the  

Not  only  has  the  Balusek  family  collectively  lost  an  amazing  

KXVWOHDQGEXVWOHRIHYHU\GD\OLIH7KHFKLOGUHQKDGDGLIÂżFXOW

500  pounds,  the  MonaVie  weight  management  system  has  also  

time  as  well.  The  eldest  son,  Joshua,  had  been  overweight  his  

empowered  them  to  get  out  of  the  rut  and  make  some  serious  

entire  life  which  made  him  an  unsuitable  candidate  for  carrying  

life  altering  decisions.  Vince  no  longer  struggles  with  his  seat  

out  his  dream  of  military  service.  Lexis,  their  teenage  daughter   struggled  at  school  and  was  constantly  teased  for  not  being  able   WRÂżWLQWRKHUVFKRROÂśVYROOH\EDOOXQLIRUP.DPU\QWKH\RXQJHVW member  of  the  Balusek  family,  was  constantly  teased  at  school   because  she  was  already  wearing  clothing  in  ladies  sizes.  These   issues  werenâ&#x20AC;&#x2122;t  just  weighing  heavily  on  each  and  every  family   member,  they  were  eating  them  up.  Something  needed  to  give,   and  when  they  heard  about  MonaVieâ&#x20AC;&#x2122;s  new  weight  managment   program,  RVL,  they  knew  they  had  found  their  solution. RVL  Premier  Weight  Solution,  they  discovered,  is  a  system  that   features  a  diversity  of  marco-­  and  mirco-­nutrients,  as  well  as   powerful  phytonutrients  that  help  to  manage  weight  in  a  healthy   way.  What  this  then  heavily  over-­weight  family  experienced  with   MonaVieâ&#x20AC;&#x2122;s  weight  management  system  was  remarkable. The  Balusekâ&#x20AC;&#x2122;s  started  on  the  RVL  program  shortly  after  it  came   on  the  market  in  January  of  2011,  and  to  date  the  family  has  

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victory  enough,  Joshua  took  home  the  prize  for  third  placeâ&#x20AC;&#x201D; something  he  never  thought  possible. +DYLQJ KDG VXFK DVWRQLVKLQJ ÂżUVWKDQG H[SHULHQFHV ZLWK MonaVieâ&#x20AC;&#x2122;s  products,  Vince  and  Lori,  and  indeed  their  three   inspirational  children  -­  or  TeamSkinny  as  they  often  call  them-­ selves  -­  are  ideal  candidates  for  growing  a  successful  business   with  MonaVie  -­  and  this  is  exactly  what  they  have  done  over  the   past  two  years.  Vince  and  Lori  are  currently  Gold  Executives   with  MonaVie  and  continue  to  climb  the  ranks  -­  losing  weight   as  they  go,  while  supporting  their  downline.  â&#x20AC;&#x153;As  sponsors  weâ&#x20AC;&#x2122;re   there  for  our  downline  very  step  of  the  way.  They  know  we  are   QRWTXLWWHUVDQGWKDWWKH\FDQFRXQWRQXV´VD\V/RULÂł:H work  with  online  presentations,  have  telephone  conferences   DQGKROGKRWHOPHHWLQJVDQGLWDOOZRUNVWRJHWKHU´ EHOWZKLOHĂ&#x20AC;\LQJ/RULQRZQRWRQO\HQMR\VDQDFWLYHVRFLDOOLIH but  also  has  energy  to  go  jogging  with  her  kids;  Joshua  has  

Lori  and  Vinceâ&#x20AC;&#x2122;s  message  to  prospects  is  simple  and  something  

PDQDJHGWRPDNHDGUHDPUHDOLW\DQGLVFXUUHQWO\LQWKHÂżQDO

they  learned  from  mentors  Bob  and  Linda  Robinson,  Mona-­

stages  of  Army  enlistment;  Lexis  no  longer  dreads  volleyball  

9LH%ODFN'LDPRQG([HFXWLYHVÂł$OZD\VSXW*RGÂżUVWIDPLO\

class  and  Kamryn  is  back  into  girl  sizes  -­  thanks  to  the  MonaVie  

VHFRQGDQGEXVLQHVVWKLUGDQGKDYHORWVRIWHQDFLW\´

RVL  system.  The  true  extent  of  the  familyâ&#x20AC;&#x2122;s  transformation  was   realized  last  October  when  the  Balusek  family  completed  a  10  

Lori  and  Vince  Balusek  are  shining  examples  of  networkers  in  

NLORPHWHUUDFHWKH³-XVW5XQIRUD-XVW&DXVH´LQ7H[DV

the  direct  selling  industry  who  are  doing  things  right.  They  are   EXLOGLQJDVXFFHVVIXODQGSUR¿WDEOHEXVLQHVVDQGDOLIHVW\OHEDVHG

â&#x20AC;&#x153;I  was  worried  about  being  able  to  walk  even  100  yards,  fail-­

on  their  own  positive  experience  and  on  the  passion  they  have  

ing,  and  then  being  embarrassed  in  front  of  my  family  for  not  

for  helping  other  people  improve  their  health  and  their  lives.    

EHLQJDEOHWRFRPSOHWHWKHUDFH´VDLG9LQFHÂł$VP\MRXUQH\KDV progressed,  Iâ&#x20AC;&#x2122;ve  gone  from  360  pounds  and  smoking  two  packs  

You  can  get  in  touch  with  this  inspirational  family  at:

of  cigarettes  a  day  to  losing  over  120  pounds  and  becoming  a  

Lori and Vince Balusek: teamskinny5@yahoo.com

non-­smoker.  I  try  to  run  at  least  50  miles  a  week  and  cycle  50   miles  a  week.  My  kids  and  my  wife  are  so  proud  of  me,  and   LWIHHOVJRRGWREHSURXGRIP\VHOI´KHVD\V$VLIWKDWZDVQœW

01/2012 OBTAINER WORLDWIDE

49


MONAVIERVL

REVEAL YOUR BEST SELF ™

MORE NUTRITION. LESS CALORIES.

Whether you want to lose 5 or 75 pounds, maintain a healthy weight, or improve your overall nutritional well being, the MonaVie RVL™ Premier Weight Solution is for you.* Delivering more nutrition per calorie than leading brands, this advanced system gets to the root of weight management: healthy nutrition. Packed with a diversity of macro-, micro-, and phytonutrients, MonaVie RVL helps you manage your weight in a healthy way. Featuring a delicious shake mix, crave-worthy snack bar, and all natural, metabolism-boosting supplement, this premier weight solution has everything you need to reach your ideal weight.* Say goodbye to unwanted pounds and hello to your best self today.

WHAT ARE MACRO-, MICRO-, AND PHYTONUTRIENTS? t

Macronutrients: proteins, carbohydrates, and fats

t

Micronutrients: vitamins and minerals

t

Phytonutrients: antioxidants such as carotenoids, anthocyanins, and proanthocyanins

www.monavie.com * When used as a complete system and combined with a sensible diet and regular exercise.


SHORT UP CLOSE CUT

Interview with:

Achim Hickmann Achim Hickmann is going to immerse himself in the role of a coach and will - together with a team of 24 selected partners - lead not only those 24 to tremendous wealth in the coming years, but he will also lead EVORA and 24nexx to successes not known before. People from Germany, Austria, Belgium, the Netherlands and more recently from Switzerland can apply for one the coveted spots on the Hickmann team. The group of 24 partners who are going to be involved in this project will be selected by him personally. Each should, according to Hickmann, become one of the next millionaires by income. All who wish to participate in this project should be able work hard and have fun with regard to lifestyle, fashion design, food supplements and cosmetics, and are, therefore, requested to apply for a place on the Hickmann team. Because not every participant can meet the requirements of the project there are always going to be openings on the team. Due to the long-term concept of the project no application deadline has been set up to now.

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The man who had led LR to success is, again, on a course that promises huge profits for all involved. With his current project he wants to make 24 partners millionaires by income. Only 24 people get the chance, with the support of Achim Hickman and the products of EVORA and / or 24nexx to make a new start in life. You need not bring anything more than a lot of perseverance and the absolute willpower to succeed - everything else is taken care of by the experienced business man. OBTAINER met with Achim Hickman and talked with him about his new concept.

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Hello   Mr.   Hickman,   today   we   would   like   to   talk   with   you  

an   interest   in   perfume,   cosmetics   and   dietary   supplements.  

DERXW\RXUQHZSURMHFW2Q\RXUZHEVLWHWKHYLGHRLVWKHÂżUVW

Regarding   the   question   of   a   guarantee   of   success   I   can   say  

WKLQJWKDWDYLVLWRUHQFRXQWHUV<RXU³´SURMHFW:KDWLVWKH

only   that   no   serious   worker   can   ever   give   such   a   guarantee.  

concept  behind  it?    With  this  project  Iâ&#x20AC;&#x2122;m  doing  something  that  

What   good   is   the   best   coach   if   the   athlete   is   lacking   a   com-­

has  given  me  a  lot  of  fun  for  almost  30  years.  To  help  people,  

petitive  spirit  and  is  lacking  the  correct  attitude.  As  the  say-­

to   be   not   only   successful   -­   but   to   be   extremely   successful.   I  

ing  goes:  â&#x20AC;&#x153;Bring  me  a  person  with  average  talent  and  a  burn-­

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LQJGHVLUHDQG,œOOJLYH\RXEDFNDFKDPSLRQ´%XW,EULQJRI

grow   beyond   themselves   and   realize   extraordinary   success.  

course,  a  certain  assurance,  which  is  simply  based  on  the  fact  

That  is  what  network  marketing  is  all  about.

that   I   have   been   successful   in   business   for   many   years.   My   reputation  is  founded  in  the  sales  and  marketing  structure  of  

Each  project  can  reach  its  natural  limits  and  one  has  to  decide  

/5LWVWDUWHGZLWKWKHÂżUVWDGYLVHUVWKHWUDLQLQJDQGFRDFKLQJ

how  it  can  continue  to  run  and  how  many  individuals  can  or  

of  executives  of  which  many  are  now  extremely  successful  and  

should   participate.   It   may   be   coincidental   or   one   may   deter-­

wealthy.

mine   the   number   for   symbolic   or   other   important   reasons.   :K\JLYHWKHSURMHFWWKHQDPH³´RUZK\DUHWKHUHH[DFWO\

Does   Project   24   mean   that   one   must   choose   a   company?  

people  to  whom  you  want  to  offer  this  opportunity?  You  could  

Does  one  chose  only  EVORA  or  only  24nexx  or  can  one  chose  

have  also  used  20,  27  or  even  a  different  number?  The  num-­

a   combination;   or   can   one   choose   individually?   One   cannot  

EHUÂżWVP\FRPSDQ\QH[[%XWZLWKUHJDUGWRWKHJRDOV

simultaneously  work  in  two  networks  and  be  successful.  The  

that  I  will  realize  with  24nexx  and  EVORA,  we  can  assume,  in  

focus   has   to   be   on   one   company:   Either   one   is   a   partner   at  

any  case,  that  more  than  24  millionaires  will  be  created.  It  just  

24nexx  or  at  EVORA.  However,  due  to  the  cooperation  of  the  

VWDUWVZLWKWKHÂżUVWSDUWQHUV.

two  companies  one  has  unrestricted  access  to  the  products  of   both  companies  with  full  crediting  of  revenues  to  oneâ&#x20AC;&#x2122;s  com-­

Is  it  because  the  project  is  duplicable?  Is  it  because  the  new  

pensation  plan;  -­  it  really  could  not  be  any  more  excellent.

partners  can  duplicate  project  24  within  your  team?  A  usual   computational   model   for   the   structure   of   an   organization   is  

More   concretely:   How   many   places   do   you   still   have   avail-­

indeed   the   common   model   of   a   5-­25-­125-­625   structure,   as  

able?7KH3URMHFWGHVLJQHGWREHDĂ&#x20AC;XLGSURFHVVWKDWLVJR-­

long   as   it   is   not   a   binary   plan.   I   do   not   think   much   of   this  

ing  to  run  over  several  years.  There  are  many  candidates,  but  

numbers   game.   A   network   marketing   organization   develops  

DIWHUWKHÂżUVWFRQYHUVDWLRQRUZLWKLQDPRQWK\RXFDQVHHZKR

in  quite  a  differently  way.  Here  growth  develops  in  relation-­

UHDOO\ LV TXDOLÂżHG %HFDXVH WKH SHUIRUPDQFH OHYHO ZHDUV RII

ship   to   the   width   and   breath   of   the   individual   performance  

quickly   for   most,   new   places   for   this   special   project   become  

provided  by  each  consultant.  Exceptional  working  consultants  

continually  available.  

will  also  pull  along  other  successful  consultants. Are  there  national  borders?  From  which  countries  can  applicants   What  do  you  expect  from  people  who  are  interested  in  project  

apply?  First  of  all  from  the  countries  from  which  we  operate.  These  

24?  What  in  your  view  should  this  person  have  and  what  they  

are   currently:   Germany,   Austria,   the   Netherlands,   Belgium   and  

should   be   willing   to   do   and   learn?   They   need   to   bring   with  

Switzerland.

them  the  ability  to  work  hard,  to  work  hard  and  to  work  hard.     Nothing   more.   The   necessary   know-­how,   coaching   and   sup-­

The   question   was   asked   as   an   afterthought,   with   reference  

port  to  come  from  me.

to  the  fact  that  something  new  is  happening  at  EVORA:  The   expansion   into   Switzerland.   We   will   also   report   about   this,  

Why  should  they  choose  you  as  their  coach  and  mentor?  What  

together   with   you,   in   more   detail.   But   perhaps   you   can   al-­

guarantees   can   you   give   for   achieving   success?   I   thank   God  

ready  tell  us  something  about  this  in  a  few  sentences?  We  had  

that  Iâ&#x20AC;&#x2122;m  not  the  only  one  in  the  network  industry  that  can  help  

planned  for  the  opening  of  Switzerland  in  the  second  or  third  

other  people  succeed.    The  overall  package  should  be  correct  

quarter   of   this   year.   However,   because   there   have   been   sig-­

including,   for   example,   mutual   sympathy,   and,   of   course,  

QL¿FDQWO\LQFUHDVLQJQXPEHUVRIUHTXHVWVIURPLQWHUHVWHGSHU-­

the  will  to  succeed.  Ideally,  for  a  cooperative  effort,  it  will  be  

sons  over  the  last  few  weeks,  and  in  order  to  take  advantage  of  

VRPHRQHZKRKDVDĂ&#x20AC;DLUIRUIDVKLRQDQGOLIHVW\OHDQGDOVRKDV

this  sales  potential  we  made  a  lightening  start.  

01/2012 OBTAINER WORLDWIDE

55


This is your chance.

Achim Hickmann


Do you have... dreams, wishes, goals? Are you... hungry for success, passionate and a little bit crazy? Ma^gBf^qZ\merma^i^klhgrhng^^]'Bpbeea^eirhn[^\hf^ln\\^ll_nehk^o^gZfbeebhgZbk^%cnlmebd^BaZo^]hg^pbmahma^kl[^_hk^rhn'B_rhnZk^k^Z]rmhinmbgma^aZk] phkdZg]`bo^Z[ho^Zo^kZ`^\hffbmf^gm%ma^grhnaZo^ma^ngbjn^hiihkmngbmra^k^ Zg]ghpmh[k^Zdg^p`khng]'?heehpf^hgma^iZmamhfZdbg`rhnk]k^ZflZg]ZlibkZmbhglZk^Zebmr'BZfinmmbg`mh`^ma^kZg^pln\\^llm^ZfmaZmblebfbm^]mh+-i^hie^' :k^rhnhg^h_ma^l^+-8=hrhnZ\\^imma^\aZee^g`^8B_rhnZk^bgm^k^lm^]bgZ\h& hi^kZmbhg%ie^Zl^l^g]f^]^mZbe^]bg_hkfZmbhghgrhnmh3bg_h9Z\abf&ab\dfZgg']^'

<hgmZ\m3 $-2!)"*0)'-))/,*. $20*!)".)'*.20++, bg_h9Z\abf&ab\dfZgg']^


BACKGROUND

Lifetime Achievement Reward for QNet Founder Datoâ&#x20AC;&#x2DC; Vijay Eswaran 7KH :RUOG &KLQHVH (FRQRPLF )RUXP ZKLFK IRFXVHV on  the  importance  of  China  in  todayâ&#x20AC;&#x2122;s  global  economy   DQGWKHLQWHJUDOUROHRI&KLQHVHGLDVSRUDZRUOGZLGH is  set  to  honor  QNet  founder  Datoâ&#x20AC;&#x2122;  Vijay  Eswaran  with   a  Lifetime  Achievement  Award

for Corporate Philanthropy  in  its  3rd  forum,  to  be  held  in  Malaysia  during  November  2011.   7KH:RUOG&KLQHVH(FRQRPLF)RUXPZLOOEHRIÂżFLDWHGE\WKH Prime  Minister  of  Malaysia,  Datoâ&#x20AC;&#x2122;  Seri  Najib  Tun  Razak. Among  the  noted  people  to  be  recognized  with  the  award,  Datoâ&#x20AC;&#x2122;   Vijay  Eswaran  is  the  only  non-­Chinese  individual.  The  awards   will  be  handed  out  at  the  opening  night  gala  dinner  by  Tan  Sri   Muhyiddin  Yassin,  the  Deputy  Prime  Minister  of  Malaysia. Earlier  this  year,  Datoâ&#x20AC;&#x2122;  Vijay  Eswaran  was  awarded  an  inter-

national business excellence award  by  the  Global  In-­ dian  Diaspora  in  January.  He  was  also  ranked  as  one  of  the  re-­

top philanthropists with the Asian edition of Forbes magazineâ&#x20AC;&#x2122;s  48  Heroes  of  Philanthropy  (www.forbes. gionâ&#x20AC;&#x2122;s

com/global/2011/0718/heroes-­philanthropy-­11-­kaldor-­zhiq-­ iang-­oberoi-­heroes-­list_print.html),  an  annually  updated  list   honoring  people  with  charitable  works  and  donations. His   work   with   RYTHM   Foundation   and   the   Vijayaratnam   Foundation,  both  of  which  he  founded,  has   benefited the lives of numerous people around the world.  With   its  educational  programs,  child-­focused  projects,  and  natural   disaster   relief   missions,   the   Foundations   have   given   the   un-­ derprivileged  a  second  chance  at  life.   Datoâ&#x20AC;&#x2122;  Vijay  Eswaran  established  direct  selling  company  QNet,   which  produces  wellness  and  lifestyle  products,  in  1998.  The   company  has  utilized  an  e-­commerce  platform  from  its  incep-­ tion  to  create  a  global  network  of  distributors.

58

OBTAINER WORLDWIDE 01/2012

His work with RYTHM Foundation and the Vijayaratnam Foundation, both of which he founded, has benefited the lives of numerous people around the world.


SHORT CUT

The FitLine AquaMaster Provides Clean, Worry Free Drinking Water The products of FitLine by PM-International correspond to the highest level of quality, purity, and safety. Moreover, they are offered in a powder or concentrated form - and this makes them superior to most comparable products. In contrast to pills, dragees, or capsules that release its nutrients in the stomach, the products of FitLine release them in water, whereby optimal absorption of nutrients is guaranteed. Therefore, it stands to reason that FitLine offers users an uncompromising qualitative way to enjoy the FitLine products with energetically clean and pure water; spring water for use at home, at any time and as much as you want â&#x20AC;&#x201C; and stands up to the highest quality and purity demands.

60

OBTAINER WORLDWIDE 01/2012


SHORT CUT

W

ater   is   indispensable  

Drinking   water,   is   therefore,   not   only  

for   the   human   body.  

a   mandatory   life   sustaining   substance  

Clean   water   provides  

whose   quality   is   depended   on   a   mul-­

for   necessary   decon-­

titude   of   factors.   PM-­International  

tamination   of   the   body   and   enables   an  

together   with   a   well   known   specialty  

HIÂżFLHQWQXWULHQWWUDQVSRUW,QRUGHUIRU

manufacturer  has  developed  the  FitLine  

us   to   stay   healthy,   vigorous   and   active  

Aqua   Master   in   order   to   additionally  

we  need  to  have  clean  drinking  water.

guarantee   that   the   quality   for   such   an   important   life   sustaining   substance   is  

Even   when   drinking   water   is   the   most  

assured.

strictly   controlled   life   sustaining   sub-­ stance  in  Germany,  there  are  sometimes  

The  FitLine  Aqua  Master  is  an  ideal  sup-­

clear   differences   in   quality.   Drinking  

plement  to  the  other  high  quality  prod-­

ZDWHUKDVWREHÂżUVWDQGIRUHPRVWORZLQ

ucts  of  FitLine  nutritional  supplements.  

micro  bacterial  contamination,  colorless  

The  FitLine  Aqua  Master  by  means  of  a  

DQGRGRUOHVVFRRODQGKDVWRWDVWHĂ&#x20AC;DZ-­

new  generational  type  of  drinking  water  

less.   But   between   drinking   water   pipes  

treatment   process   provides,   on   the   ba-­

under  the  street  and  the  water  faucet  are  

sis  of  a  four  step  system  -­  which  works  

household   installations   which   can   con-­

by  means  of  an  active  charcoal  osmosis  

taminate   the   drinking   water.   The   con-­

ÂżOWHULQJ IHDWXUH  FOHDQ DQG FKHPLFDOO\

cerns,   in   particular,   are   about   old   lead  

pure  water.  The  return  osmosis  process  

pipes  or  copper  from  new  installations.  

removes   left   over   chalk,   salt,   organi-­

In  addition,  other  heavy  metals  can  get  

cally   connecting   (substances)   and   in-­

LQWRGULQNLQJZDWHUVD\V³)RRGZDWFK´D

organic   materials   from   the   water.   The  

consumer  group.  Microorganisms  in  the  

DFWLYH FKDUFRDO ÂżOWHU UHPRYHV VROYHQWV

SLSHVSRVHDQRWKHUSUREOHP,IWKHĂ&#x20AC;RZ

and  other  volatile  organic  connectors  in  

is   stagnant,   then   microorganisms   can  

addition  to  other  substances  and  chemi-­

develop   in   higher   concentrations   than  

cals   such   as   pesticides,   herbicides   and  

is   permitted   by   drinking   water   regula-­

chlorine.   In   addition,   the   Aqua   Master  

tions.    

removes   microscopically   small   para-­

The Aqua Master of PM-International makes it possible to use the products of the FitLine nutritional supplements with energetically cleaned and chemically uncontaminated fresh water.

01/2012 OBTAINER WORLDWIDE

61


Innovation Strength by FitLine is using stevia in Europe to set

Simple. Successful.

New Standards. Die PM-International AG setzt als erstes Unternehmen in der Nahrungsergänzungsbranche auf die fast kalorienfreie Süßkraft von Stevia und hat das Geschmacksproblem gelöst! Since December 2, 2011 it has been official! Stevia sweeteners have been approved for use in Europe as food additives called “steviol glycosides E 960”. Sweeten with a “natural” sweetener! It is possible – and with FitLine’s innovative strength in an absolutely unique and “tasty” form!

Experience Results..

Stevia (“stevia rebaudiana”), the new sweetener is almost calorie-free, suitable for diabetics and not harmful to teeth. Usual sugars and sweeteners can be easily replaced by it. Stevia’s victory campaign seems to be preordained, except for one “fly in the soup” – stevia typically tastes of licorice and has a bitter or metallic after-taste. PM-International, awarded as one of the top innovator’s in Germany in 2011 for the 10th year in succession, has been planning the use of stevia as a sweetener in the FitLine products for a long time and has completely solved stevia’s taste problem by its own intensive research and development. Stevia is being used in the FitLine products in a masked form, i.e. they are sweetened 100% exclusively with natural steviol glycosides from stevia and taste neutral with the sole exception of “natural sweetness”. PM-International is the first company in Europe to use steviol glycosides from stevia in a masked, neutral-tasting form as soon as this had been approved on the market. Q FitLine Zellschutz (Antioxy) Q FitLine Activize Sensitive Q FitLine PowerCocktail Junior

Q FitLine Basics Sensitive Q FitLine Restorate Sensitive Q FitLine Fitness-Drink

A fantastic unique selling characteristic for FitLine and PM-International. That is pure PM innovation! According to

Good Manufacturing Practice

Made in

Build your business with PM-International and our top product brands!

GERMANY

Would you like to be introduced to our premium quality products and business? We will be pleased to take time for you and make ourselves available for a personal appointment. More Information about PM-International and our business idea for you in direct marketing can be found under: www.pm-international.com

Contact: International Sales Development An der Hofweide 17

PM-International AG 67346 Speyer, Germany

Telephone: + 49 6232 296 - 230 isd3@pm-international.de

Simple. Successful.


SHORT CUT

The Aqua Master can be installed and easily serviced. As a compact device, it fits into a lower cabinet or under every sink and is delivered with its own stainless steel water faucet and connector set.

VLWHVDQGYLUXVHV7KHGLUHFW IUHHĂ&#x20AC;RZLQJ ZDWHUSURGXFWLRQ water.  On  the  one  hand,  mineral  and  table  water  are  subject   process  does  not  allow  the  water  to  be  stored,  yet  the  treated   to  less  stringent  controls  as  drinking  water  and,  on  the  other   drinking  water  is  always  available  in  unlimited  quantities.  The   hand,  the  processing  of  drinking  water  is,  with  the  Aqua  Mas-­ Aqua  Master  can  be  installed  and  easily  serviced.  As  a  com-­

ter,   more   environmentally   friendly   since   resources   are   not  

SDFWGHYLFHLW¿WVLQWRDORZHUFDELQHWRUXQGHUHYHU\VLQNDQG EHLQJXVHGWKDWZRXOGRWKHUZLVHEHQHFHVVDU\LQWKH¿OOLQJRI is  delivered  with  its  own  stainless  steel  water  faucet  and  con-­

bottles  and  in  the  delivery  transport  of  the  mineral  water.

nector  set.  On  request,  installation  can  be  made  with  a  service   call.    

The  Aqua  Master  can  be  ordered  directly  in  the  FitLine  Shop   DWZZZ¿WOLQHFRPXQGHUWKHFDWHJRU\³4XLFN2UGHU´ZLWK

The  Aqua  Master  of  PM-­International  makes  it  possible  to  use   RUGHU QXPEHU    9DULDEOH ¿QDQFLQJ LV SRVVLEOH $V the  products  of  the  FitLine  nutritional  supplements  with  ener-­

an   additional   service,   PM-­International   offers   "Worry   Free-­

getically  cleaned  and  chemically  uncontaminated  fresh  water.

Filter-­Service"  for  only  199.00  Euro  per  year.  Once  a  year,  the   ¿OWHULVSLFNHGXSGLUHFWO\IURPWKHFXVWRPHUIRUVHUYLFLQJDQG

The  processing  of  drinking  water  with  the  Aqua  Master  rep-­

LVWKHQUHWXUQHGZLWKLQWKUHHGD\V7KLVÂżOWHUH[FKDQJHVHUYLFH

resents,  moreover,  an  excellent  alternative  to  mineral  or  table   also  guarantees  the  product  for  an  additional  year.  

01/2012 OBTAINER WORLDWIDE 01/2012 OBTAINER WORLDWIDE

63 63


CLOSE UP

Lorna Embalsado, first VP of PM International Middle East Living in a country that is not ethnically your own -- whether you moved there or were actually born there -- comes with a few challenges that may not be apparent to people who arenâ&#x20AC;&#x2122;t in that particular situation. Easy examples include differences in language and culture, which can affect even those that are well-integrated or even born in a particular country but whose elders came from another. People may say that youâ&#x20AC;&#x2122;re not local enough; others say that youâ&#x20AC;&#x2122;re too local and have forgotten your roots. Itâ&#x20AC;&#x2122;s a delicate balance of trying to fit within a particular mold or frame of mind, and one that many people know all too well. There are those that rise above such challenges, and come away with an incredible success and an easy manner that displays how great people skills is universally welcomed.

L

orna  Embalsado  is  one  such  person.  Sheâ&#x20AC;&#x2122;s  a  Fili-­

PM-­International  AG  was  established  in  1993  by  Mr.  Rolf  Sorg.  

pina  and  the  owner  of  a  beauty  center  in  Al  Ain,  

PM-­International  is  a  company  that  was  founded  on  the  vision  

the  second  largest  city  in  the  United  Arab  Emirates.  

to  become  â&#x20AC;&#x153;the  global  market  leader  for  high-­quality  products  

%XWPRUHWKDQWKDWVKHLVDOVRWKHÂżUVWUHFRJQL]HG

IRUKHDOWKEHDXW\DQG¿WQHVV´7KHFRPSDQ\œVVDOHVH[FHHG

Vice  President  of  PM  International  Middle  East!  

million  euros,  with  customers  in  over  30  countries.  Not  only  

Itâ&#x20AC;&#x2122;s  a  great  achievement,  especially  considering  

that,  the  company  also  was  one  of  the  Top  100  most  innovative  

WKDW30,QWHUQDWLRQDOKDGLWVRIÂżFLDONLFNRIIODXQFKLQWKH8$(

medium-­sized  companies  in  Germany  in  2011  -­-­  an  honor  that  

on  July  29,  2011.  

the  company  is  receiving  for  the  10th  time  in  a  row.  The  Top  100   awards  are  administered  by  the  Economic  University  of  Vienna  

PM  International  Middle  East  is  a  new  entrant  in  the  network  

to  honor  companies  that  strive  for  innovation,  and  PM-­Inter-­

marketing  industry  in  the  Middle  East,  with  a  line  of  health  

national  is  the  only  direct  marketing  company  that  has  such  an  

supplements   and   beauty   care   products.   Its   parent   company  

illustrious  history  with  regards  to  winning  these  awards.  

64

OBTAINER WORLDWIDE 01/2012


CLOSE UP

Though  Lorna  had  some  experience  with  network  marketing   and  direct  sales  two  years  ago,  it  wasnâ&#x20AC;&#x2122;t  until  she  discovered  PM   International  that  everything  clicked.  â&#x20AC;&#x153;I  got  to  know  the  company   WKURXJK0U%LVKQX$GKLNDUL´VKHH[SODLQHGÂł+HZDVEULPPLQJ with  excitement  to  tell  me  all  about  these  beauty  products  from   Germany  that  were  of  extremely  high  quality.  Naturally,  I  became   interested  because  I  own  a  beauty  salon  and  Iâ&#x20AC;&#x2122;m  always  looking   for  the  best  products  with  which  to  serve  my  clients,  who  expect   only  the  best  from  me.  Mr.  Bishnu  started  telling  me  all  about   the  companyâ&#x20AC;&#x2122;s  products  as  well  as  the  compensation  plan.  I  was   UDWKHUH[FLWHGDWWKHSURVSHFWEHFDXVH,VDZWKHSRWHQWLDO´ Lorna  jumped  right  into  her  network  marketing  business  with   PMI  Middle  East.  It  was  one  of  the  most  challenging  things   sheâ&#x20AC;&#x2122;s  ever  done  in  her  life,  but  she  knew  she  couldnâ&#x20AC;&#x2122;t  pass  up  the   opportunity.  â&#x20AC;&#x153;It  was  scary,  of  course,  to  begin  such  a  challenge   -­-­  it  was,  in  fact,  the  biggest  life-­changing  event  in  my  whole   OLIH%XW,EHOLHYHGLQWKHFRPSDQ\DQG,NQHZWKDW,ÂśGÂżQGVR PDQ\IXOÂżOOLQJPRPHQWVLQP\OLIHDVORQJDV,WRRNWKHFKDQFH Youâ&#x20AC;&#x2122;ve  always  got  to  be  willing  to  risk  it,  because  everything   worth  having  comes  with  a  price.  A  lot  of  the  time  you  need  to   PDNHVDFULÂżFHVWRPDNH\RXUGUHDPVFRPHWUXHDQGVXFFHVVLV QRGLIIHUHQWLQWKDWUHJDUG´ Speaking  of  success,  Lorna  is  quick  to  acknowledge  that  her   success  stemmed  in  a  large  way  from  OBTAINERâ&#x20AC;&#x2122;s  own  founder   and  CEO,  Michael  Sander.  â&#x20AC;&#x153;Mr.  Sander  was  the  one  who  gave  us   suggestions  and  inspired  us  to  think  about  how  to  build  a  great  

Lorna  continued:  â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m  always  recommending  people  join  PMI.  

team  to  take  advantage  of  the  quality  products  that  PMI  devel-­

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situation,  and  PMI  offers  some  of  the  best  opportunities  you  

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can  ever  have  in  your  lifetime.  With  the  companyâ&#x20AC;&#x2122;s  global  

have  to  attribute  my  success  to  the  help  of  my  team  leader,  who  

expansion  program,  it  just  makes  sense  to  team  up  with  a  

has  been  so  supportive.  My  team  leaders  and  I  are  always  getting  

forward-­thinking  company.  Plus,  the  companyâ&#x20AC;&#x2122;s  products  

together  every  day  in  the  evening,  to  share  with  each  other  our  

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thoughts  and  ideas  on  how  best  to  grow  our  business  and  how   to  create  a  strong,  healthy  organization  that  would  enable  us  to  

For  Lorna,  her  dream  is  to  help  as  many  people  as  she  possi-­

become  top  earners.  We  also  talk  about  ways  to  help  our  new  and  

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potential  business  partners.  We  conduct  regular  presentations  

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and  seminars  so  that  everyone  is  well-­informed  and  understands  

I  want  to  share ��that  opportunity  with  others  and  help  them  

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â&#x20AC;&#x153;I believed in the company and I knew that Iâ&#x20AC;&#x2122;d find so many fulfilling moments in my life as long as I took the chance. Youâ&#x20AC;&#x2122;ve always got to be willing to risk it!â&#x20AC;? 66

OBTAINER WORLDWIDE 01/2012


SHORT CUT

Sales parties are in and with Scentsy-Products it is an experience with a sweet aroma. WE AT OBTAINER HAVE A HEART FOR BUSINESSES THAT USE THE DIRECT SALES METHOD EXCLUSIVELY AS THEIR SALES PROCESS OR IF THEY OPERATE IN THE MULTI-LEVEL MARKETING FIELD. IN OUR MAGAZINE WE REPORT ABOUT THEIR PRODUCTS AND SERVICES AS WELL AS ABOUT THEIR UPSTART AND DEVELOPMENT PHASES; ABOUT OUTSTANDING SUCCESSES AND ABOUT THEIR BUSINESS PHILOSOPHY WITH WHICH THEY LIVE.

R

ecently  we  have  gotten  to  know  a  company  

the  Internet-­portal  of  Scentsy  and  become  encouraged  to  

that  is  operating  in  a  very  special  way  

purchase  such  a  candle  warmer.  But  the  two  founders  of  

within  the  direct  sales  (industry)    -­  Scentsy,  

the  company,  Heidi  Orville  and  Thompson,  had  requested  

Inc.;  -­  and  at  the  same  time,  the  main  

a  meeting  with  the  U.S.  Direct  Selling  Association  (Direct  

product  is  just  as  sensational  as  its  distri-­

Selling  Association,  DSA)  in  New  Orleans  (Louisiana)  

bution  model.  Candles  are  base  materials  

because  they  had  a  completely  different  idea.  For  Heidi  

of  a  very  different  type  which,  in  turn,  form  

it  was  clear  from  the  beginning  that  it  should  be  a  family  

the  basis  for  the  wonderful  Scentsy-­products.  Because  they  

friendly  business  model,  which  through  direct  contact  will  

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³ZDUPWKHKHDUWH[FLWHWKHVHQVHVDQGLQVSLUHWKHVRXO´

lead  as  is  the  case  with  traditional  candles.  That  already  sounds  

Equally  important  was,  for  the  two  founders  of  Scentsy,  the  

somewhat  unusual,  or?  However,  the  sensationally  is  found  

person  to  person  consultations,  where,  at  the  same  time  

in  the  product  family  of  the  company,  which  evolved  from  a  

their  products  could  be  demonstrated.    And  how  can  you  

special  wax  candle  idea.  First,  there  was  the  Scentsy  wickless  

show  the  customer,    in  the  most  optimal  way,  to  smell  the  

candle-­  warmer  with  a  variety  of  fragrances.  In  

aromas  and  to  be  able  to  live  the  experi-­

the  meantime,  these  are  typically  available  

ence?  Therefore,  one  organizes  typical  

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Scentsy  sales  parties.  Behind  this  idea  by  

cult  to  decide  and  it  is  best  to  order  several  

the  two  business  owners  is  also  the  wish  

of  them.    This  has  developed  into  a  range  

that  customers  together  with    co-­workers  

of  fragrances  which  has  already  grown  to  

and  consultants  feel  that  they  are  part  

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of  the  Scentsy  family.    About  this  Orville  

fragrance  for  every  mood  and  season,  and  

says:  â&#x20AC;&#x153;Scentsy  consists  of  tens  of  thousands  

therefore,  one  can  use  the  beautiful  candle  

of  great  people  who  day  in  and  day  out  

warmer  throughout  the  entire  year.  From  

are  engaged  for  Scentsy.  With  Scentsy  itâ&#x20AC;&#x2122;s  

the  popular  Scentsy  Wickless  Candle-­System  

not  about  the  Thompsons.  We  only  stand  

came  new  ideas  for  additional  products  that,  

for  the  idea.  â&#x20AC;&#x153;Therefore,  on  the  internet  

today,  form  the  basis  of  the  product  variety  

site  one  will  be  forwarded  to  competent  

of  Scentsy.    

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Now  one  could,  of  course,  look  around  

RWKHURQOLQHVKRS´

68

OBTAINER WORLDWIDE 01/2012


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 Since  its  founding,  in  2004,  the  company  was  able  to  hire  valu-­ able  and  experienced  managers  for  their  key  positions.   Next  to  Heidi  and  Orville,  Chuck  Thompson  is  the  Chief  Finan-­ FLDO2I¿FHU7KHOHDGHUVKLSWHDPLVFRPSOHWHGE\&RU\3XJK (responsible,  among  other  things,  for  all  domestic  and  foreign   business  transactions;  by  Mark  Stastny  (Chief  Marketing   2I¿FHU DVZHOODV-HQQLIHU3XJK UHVSRQVLEOHIRUDOOSHUVRQQHO questions);  and  Phil  Broadbent  (as  the  contact  person  for  legal   matters).    But  the  best  leadership  can  achieve  little  if  the  funda-­ mentals  are  not  correct.  Therefore,  at  Scentsy  it  is  important,   WKDWDOOFRQVXOWDQWVDVZHOODVFRZRUNHUV¿UVWO\WDNHFDUHRI millions  of  enthusiastic  customers  and  secondly  that  they  them-­ selves  are  motivated  to  go  to  work  with  a  positive  attitude,  by   being  enthusiastic  and  full  of  excitement,  and  by  being  inspired.     The  combination  of  having  a  family  feeling,  a  feeling  of  wellness   created  through  products  of  Scentsy  and  the  sale  of  these  prod-­ ucts  through  sales  parties  enable  enormous  success.     Scentsy,  Inc.  today  announced  that  it  has  achieved  the  follow-­ ing:  900  permanent  employees,  130,000  independent  consul-­ tants  with  a  rising  trend  and,  in  2010,  a  turnover  of  381.8   million  U.S.  dollars  (about  275.4  million  Euros).  The  most   popular  products  of  Scentsy  are  sold  successfully  in  the  USA,   Canada,  Puerto  Rico  as  well  as  Guam  and  with  Germany,   Ireland  and  Great  Britain  one  has  begun  to  expand  into  the   European  market.     OBTAINER  has  surely,  in  its  next  issues,  the  opportunity,  to   discuss  more  details  about  the  Scentsy  business  and  write  about   additional  interesting  stories  about  the  business,  their  founders   and  co-­workers.    Especially  the  pathway  of  the  two  founders,   Heidi  and  Orville  Tompson  (the  so  called  Scentsy  story),  is  very   exciting  and  the  expansion  into  Europe  suggest  more  notewor-­ thy  information  will  be  forthcoming.    So  we  remain  curious.

70

OBTAINER WORLDWIDE 01/2012


A rewarding experience “I didn’t make money out of inventions like microwave ovens, cell phones or the internet. I didn’t own shares in Microsoft and I’m not a dot-com millionaire. To be honest, I didn’t even know what Web 2.0 was, let alone Web 3.0. When SiteTalk came along, I made sure I didn’t miss the boat. What’s your story?”

~ Revolutionary convergence of two industries: - a new form of social networking - innovative network marketing ~ Build a Downline with millions ~ PEP members ~ Easy, quick, intelligent ~ Multifunctional, multilingual

Go for it: www.SiteTalk.com


CLOSE UP

Social Entrepreneurship

Erwin Burgstaller With REX WorldWide

Makes the World a Bit Better

H

e  raises  funds  to  be  used  for  children   in   poverty   as   well   as   for   education,   nutrition,   environmental   protection,   and   micro-­credit   support.   The   list   of   areas  in  which  REX  WorldWide  is  en-­ gaged   in   long.   The   networking   company   has   dedicated   itself   to   socially   responsible   entre-­ preneurship;   -­   and   thereby   has  become  a  the  socially  awa-­ re   enterprise.     It   is   not   simply   DERXW DFKLHYLQJ KLJK SUR¿WV but  it  is  also  about  making  the   world   more   just.   Social   enter-­ prises  to  help  hungry  children,   poor   families,   and   the   socially  

disadvantaged.  They  support  community  projects,  en-­ vironmental  organizations  as  well  as  charitable  organizations.  

Traditionally,  the  concept  of  fundraising  belongs  to  the  area  

Their   employees,   sales   partners   and   social   entrepreneurs  

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want   to   change   the   world   for   the   better.   And   that,   with   this  

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commitment,   the   self-­helpers   can   make   money   is   shown   by  

ted  enterprises  when  appropriate.  REX  WorldWide  has  found  

the  business  model  of  REX  WorldWide.

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The   social   enterprise   REX   WorldWide   sees   itself   as   a   for-­

ferral   marketing  and  online   fundraising.  This  concept   is   the  

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basis  and  shows  the  way  for  the  distributor/partners  world-­

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wide  of  REX  to  operate  successfully  as  social  entrepreneurs  in  

tion.  At  REX  WorldWide  the  threads  of  a  vast  network  of  in-­

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dependent  fundraisers  come  together  with  those  who  solicit  

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funds   needed   to   support   humanitarian   and   charitable   orga-­

in  the  world.  The  idea  is  to  improve  the  concept  of  fundraising  

nizations.  At  the  same  time  the  business  plan  will  ensure  that  

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social  entrepreneurs  can  achieve  through  their  commitment  

the  help  of  others  and  those  who  are  willing  to  give  that  help.  

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72

OBTAINER WORLDWIDE 01/2012


CLOSE UP

keting  he  saw  an  opportunity,  from  a  long  term  perspective,   that  promised  performance  related  professional  success.    Like   many   other   networkers   have   done   in   their   career   -­   he   left   KLV ÂżUVW SDUWQHU EXVLQHVV DIWHU VRPH WLPH %HWWHU WR PDNH an  frightening  end  then  be  frightened  without  end";  he  says,   when  we  asked  about  his  reasons.     %XW (UZLQ %XUJVWDOOHU VWD\HG LQ WKH EXVLQHVV +H EULHĂ&#x20AC;\ GH-­ scribes  his  experiences  with  network  marketing:  "I  was  at  the   top  and  I  was  totally  down."  But  now  it  seems  that  the  father   of   two   grown   children   is   clearly   on   the   way   up.   His   current   partner   company   has   a   vision,   whose   cornerstone   and   con-­ ded  capital  to  help  the  needy  and  the  sales/distributors  of  the  

tent,  Erwin  Burgstaller  is  willing  to  share:  "REX  WorldWide  is  

company   earn   their   money   with   a   network   that   makes   our  

a  company  that  puts  people  at  the  center  of  its  economic  acti-­

world  every  day  a  little  more  livable.  For  those  social  entrepre-­

vity,"  he  says,  "the  company's  philosophy  is  based  on  creative  

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thinking  -­  of  course  we  can  change  the  world  for  the  better.  I  

sing  task  offers,  within  the  framework  of  this  network,  a  real  

still  believe  in  the  love  between  people  and  I  believe  in  myself,  

chance  to  be  professionally  successful.    With  the  acquisition  

because  I  am  a  part  of  God,  as  he  is  a  part  of  me."  

of  donations,  sponsorships  and  support  of  all  kinds,  they  get   involved,  not  only  in  sustainable  humanitarian  and  ecological  

With  respect  to  Erwin  Burgstaller's  view  as  his  role  as  a  spon-­

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sor,   he   follows   the   following   basic   rule:   "I   try   to   be   honest,  

freedom  and  live  a  better  life.

always  and  everywhere,"  he  says  quietly.  Online  presentations   and  teleconferencing  calls  are  part  of  his  standard  repertoire.  

Erwin   Burgstaller   is   one   of   the   social   entrepreneurs   at   REX  

"Even   in   a   business   that   is   primarily   operated   through   the  

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internet  personal  contact  is  very  important,"  he  explained  to  

gether  with  many  other  social  entrepreneurs  Erwin  Burgstal-­

us.  Therefore,  Erwin  Burgstaller  is  never  afraid  to  introduce  

ler   ensures   that   REX   WorldWide   helps   our   partners   to   pro-­

strangers  his  business  model.  He  declines,  however,  to  meet  

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at   hotels.   He   said:   At   the   end �� of   the   day,   the   money   being  

children  from  starvation,  to  keep  families  from  blight,  and  our  

spent  on  hotels  will  not  be  there  for  the  children  who  need  it  

environment  from  ultimate  destruction.

desperately.  And  that's  what  it's  ultimately  all  about:  Not  only   create  one's  own  wealth,  but  to  give  so  that  you  can  receive."  

Born  in  1962,  a  master  carpenter,  he  lives  with  his  family  in   $XVWULD,QWKHHDUO\ VKHFDPHIRUWKH¿UVWWLPHLQFRQ-­

Erwin  Burgstaller

tact  with  Network  Marketing.  He  had  built  a  house,  incurred  

+43  6602169733

debt   because   of   it   and   money   was   tight.   With   network  mar-­

ballu1962@gmx.at

01/2012 OBTAINER WORLDWIDE

73


SHORT CUT

Since it was founded back in 2002, XANGO has been recognized as a category creator when it comes to the mangosteen fruit. This precious fruit, which would form the backbone of one of the most successful companies in the direct selling industry, was discovered by Joe Morton - one of the 6 founders of XANGO - during his travels in Southeast Asia; this is where he tasted the small reddish fruit the size of a peach, also known as mangosteen, for the very first time and where the story of XANGO begins to take shape.

Category Creating a Future of Success

J

oe  was  quite  literally  taken  aback  by  the  sensational  and  amazing  taste  of  mangosteen  and  fell  in  love   ZLWKWKH³4XHHQRI)UXLWV´$IWHUWDONLQJWRWKHORFDOSHRSOH-RHGLVFRYHUHGWKDWWKHPDQJRVWHHQKDG been  used  for  centuries  because  of  its  healing  and  medicinal  properties.  Why  was  this  wonder  fruit   still  unknown  by  the  rest  of  the  world?  Joe  made  it  his  mission  to  ensure  it  became  renowned  globally.  

,QWRJHWKHUZLWKÂżYHRWKHUGLUHFWRUV-RHIRXQGHG;$1*2WRPDUNHWWKHPDQJRVWHHQMXLFH6LQFHWKHQ XANGO  has  literally  gone  from  strength  to  strength  re-­branding  and  re-­positioning  itself  with  the  ultimate   goal  of  becoming  the  world  leader  in  the  production  of  quality  mangosteen  products.  From  its  initial  XANGOÂŽ   juice,  its  range  of  products  now  includes  skincare  and  health  supplements  for  children  and  adults.  Recently,  at   its  annual  convention  held  last  September,  XANGO  unveiled  its  new  products  and  the  re-­launch  of  JuniÂŽ  by   XANGO  and  Glimpse  Luminescence  Collectionâ&#x201E;˘.   :LWKWKH*OLPSVHUDQJHRIVNLQFDUHSURGXFWV;$1*2ZDVRQFHDJDLQÂżUVWWRPDUNHWDFDWHJRU\FUHDWRULQ topical  skin  nutrition  with  the  mangosteen  and  the  range  was  a  culmination  of  decades  of  research  into  optimal   skin  nutrition.  Not  only  is  the  range  manufactured  to  high  international  standards,  each  product  in  the  entire   range  is  completely  toxin  free.  Misha  Hughes,  a  leading  paramedical  master  aesthetician,  has  worked  alongside   Beverly  Hollister,  Senior  Vice  President  of  XANGO,  in  the  development  of  the  Glimpse  product  range.  Having   owned  and  sold  her  own  successful  aesthetics  skin  care  business,  Misha  has  a  proven  track  record  in  the  ability   to  market  and  sell  skin  care  products.  This  fact  was  proven  at  SkinCeuticals  where  she  increased  territory  sales   by  an  impressive  300%.  Today,  she  is  even  recognized  in  the  US  as  a  top  sales  representative  in  medical  sales. OBTAINER  recently  had  the  opportunity  to  speak  with  Misha  Hughes  regarding  the  Glimpse  product  range.  

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You are a Paramedical Master Aesthetician, what exactly does this involve?   ,DPWUDLQHGDQGFHUWLÂżHGLQDHVWKHWLFVÂł3DUDPHGLFDO´PHDQV that  my  background  and  experience  is  largely  with  the  medi-­ cal  aspect  of  aesthetics,  meaning  Iâ&#x20AC;&#x2122;ve  worked  a  lot  more  with   dermatologists  and  plastic  surgeons  than  in  spas.   When did you first hear of XANGO and what convinced you to begin co-operating with them?   Beverly  Hollister  and  I  met  through  a  mutual  acquaintance  in   the  skin  care  industry,  which  would  have  been  six  years  ago.   We  became  friends  and  would  have  many  discussions  over   ingredients  that  we  were  working  with  on  our  various  proj-­ ects.  Four  years  ago  during  one  of  our  great  discussions  she   OBTAINER:  Could you please tell our readers a little about

mentioned  that  she  was  working  with  some  highly  active

yourself?

complexes  and  would  I  be  interested  in  working  with  her  on  

 

developing  a  skin  care  line  that  not  only  utilized  these  amazing  

MISHA:  During  the  course  of  my  career  I  have  had  the  opportu-­

extracts  but  also  maximized  them  with  clean  formulation.

nity  to  work  with  physicians  and  owners  of  spas  and  medi-­spas   to  help  design  retail  &  treatment  spaces,  develop  treatment  &   menu  plans  and  formulate  green  performance  products.  I  am   D³6NLQ-XQNLH´DQG,DPFRQWLQXDOO\DPD]HGDQGLQWULJXHG with  how  skin  works  and  what  it  needs  to  increase  its  health   and  look  its  best.  I  have  been  very  blessed  in  my  career  to  have   had  the  opportunity  to  help  thousands  of  individuals  overcome   dermatological  troubles  to  achieve  their  best  skin.

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OBTAINER WORLDWIDE 01/2012

 


You helped develop products for the Glimpse product range, can you tell us what benefits these products have over those of competitors?   In  developing  Glimpse,  we  formulated  the  mangosteen  and   complementing  botanical  ingredients  at  exact  amounts  to   maximize  synergistic  effects  â&#x20AC;&#x201C;  ensuring  optimum  nutrition  to   the  skin.

XANGO is the category creator of the mangosteen. What skin care benefits does the mangosteen have?   For  over  a  hundred  years  researchers  have  linked  the  health  of   your  digestive  system  to  the  health  of  your  skin.  It  may  seem   a  bit  odd  but  friendly  intestinal  tract  bacteria  can  provide  a   YLVLEOHEHQHÂżWWR\RXUVNLQE\HQFRXUDJLQJRSWLPDOVNLQKHDOWK As  a  result,  pre-­  and  pro-­biotics  continue  to  be  a  supplement   that  many  look  to  incorporate  into  their  internal supplementation  plan.  Antioxidants  also  should  continue  to   play  an  important  part  of  anyoneâ&#x20AC;&#x2122;s  supplementation  plan.   Mangosteen  is  rich  in  xanthones  and  polyphenolic  compounds   that  are  powerful  antioxidants.  In  traditional  cultures  in   Southeast  Asia,  mangosteen  has  been  used  for  centuries  â&#x20AC;&#x201C;  a   tradition  passed  down  through  the  generations  even  today  â&#x20AC;&#x201C;   as  a  calming  effect  on  the  digestive  system.  Of  even  greater   interest,  recently  research  has  been  conducted  on  the  sunburn   protecting  qualities  of  fruits  and  vegetables  that  have  dark  red   and  purple  pigments.  These  deeply  colored  botanicals  contain   massive  amounts  of  anthocyanidins.                                     Research  shows  that  increased  consumption  of  anthocyani-­ dins  is  not  only  associated  with  a  lower  risk  of  cardiovascular   disease,  diabetes,  and  arthritis,  but  these  phytonutrients  have   been  shown  to  decrease  UV  associated  skin  cancer  risk  and   skin  cell  damage.  Both  anthocyanidins  and  proanthocyanidins   SUHYHQWWKHEUHDNGRZQRIFROODJHQDQGLPSURYHEORRGĂ&#x20AC;RZ   Leading  mangosteen  products  such  as  XANGOÂŽ  Juice,  which   contain  the  deep  purple  pericarp  rind  of  the  fruit,  could  be   SURYLGLQJHYHQJUHDWHUEHQHÂżWWRWKHVNLQWKDQÂżUVWUHDOL]HG

What is your personal favorite Glimpse product?   Really?  I  have  to  choose?  I  use  all  of  the  Glimpse  formulas  and   I  cannot  imagine  not  having  the  Complete  System  to  care  for   my  skin  but  I  will  tell  you  at  the  moment  I  am  obsessed  with   the  Glimpse  Luminescence  Collection.

Research shows that increased consumption of anthocyanidins is not only associated with a lower risk of cardiovascular disease, diabetes, and arthritis, but these phytonutrients have been shown to decrease UV associated skin cancer risk and skin cell damage.


SHORT CUT

What is â&#x20AC;&#x153;topical nutrition?â&#x20AC;?

These  chemicals  have  the  ability  to  speed  up  the  aging  process  

 

rather  than  working  with  our  skin  and  our  bodies  to  prevent  

When  we  feed  our  skin  what  it  needs,  it  begins  to  behave  and  

it.  Letâ&#x20AC;&#x2122;s  use  sulfates  as  an  example,  sulfates  are  a  surfactant  

appear  much  like  it  did  when  we  where  younger,  that  is  the  

that  are  used  in  many  products  from  facial  cleanser  to  body  

HVVHQFHRI³WRSLFDOQXWULWLRQ´+RZHYHU,EHOLHYHSURYLGLQJ

gels  to  anti-­aging  serums  and  creams.  Sulfates  are  known  to  

your  skin  with  the  nutrients  it  needs  is  not  enough.  How  you  

break  down  protein  structures,  and  that  is  what  your  skin  is  -­  

are  providing  those  nutrients  is  critically  important  and  has  a  

protein.  Do  you  really  want  to  damage  your  skin  while  youâ&#x20AC;&#x2122;re  

tremendous  impact  on  the  health  of  your  skin,  your  complete  

cleansing  it?  Or  even  worse  with  your  treatment  products?  I  

health,  and  the  health  of  the  planet.  In  the  twenty  years  I  have  

think  it  defeats  the  purpose  and  it  certainly  is  not  necessary.

been  in  the  skin  care  industry  I  have  seen  tremendous  changes  

 

in  attitudes  towards  personal  care  products.  None  of  which   has  excited  me  more  than  the  growing  public  demand  and  

Can you give us an insight into what will make the skin care

increased  awareness  for  the  need  for  clean  toxin  free  formula-­

products of the future? What role will XANGO play in the

tion,  through  using  clean  formulations  you  and  your  family  will

future of cosmetic and skin care products?

EHQHÂżWJUHDWO\RQPDQ\OHYHOV

  ,WKLQN;$1*2ZLOOFRQWLQXHWR³SXVKWKHHQYHORSH´ZLWK

 

green  formulation  and  create  formulas  that  deliver  incredible  

The Campaign for Safe Products recently recognized XANGO as

results.

a champion in the area of green personal care for its Glimpse

 

range of products. How important is it that we avoid using skin

Users  of  the  products  which  are  100%  toxin  free,  both  male  

care products that contain toxins and other ingredients that

DQGIHPDOHKDYHWHVWLÂżHGDERXWWKHDPD]LQJUHVXOWVWKH\

may potentially represent a danger to our skin?

have  experienced  after  using  them  for  only  a  short  time.  Age   spots  disappear,  chapped  lips  smoothen  out,  dermatitis  is  

Many  of  the  chemicals  used  in  traditionally  formulated  cosmet-­

healed,  to  name  but  a  few  of  the  reported  effects  of  the  product  

ics  have  toxicity  risks  associated  with  them.  Some  of  these  

range.  With  Misha  now  on  the  sales  team,  it  is  expected  that  

chemicals  end  up  in  our  environment  where  they  continue  to  

XANGOâ&#x20AC;&#x2122;s  skin  care  products  which  are  already  selling  them-­

wreak  havoc  for  many,  many  years,  even  decades.  Addition-­

selves,  will  penetrate  the  worldwide  market  at  an  even  faster  

ally  recent  studies  have  shown  that  the  supposed  safety  of  one  

rate.  With  such  innovative,  exciting,  category-­creating  product  

topically  applied  synthetic  chemical  may  be  lost  when  it  is  

lines,  XANGO  continues  to  hold  its  position  as  a  heavy-­weight  

combined  with  other  synthetic  chemicals.

in  our  industry  -­  and  rightly  so.

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OBTAINER WORLDWIDE 01/2012


Dear XANGO Nation and Friends, Daniel  Laroque

A new chapter of our lives has just opened with the New Yearâ&#x20AC;&#x2122;s arrival. 2011 has been a successful, amazing and beautiful year. I know that 2012 will exceed our expectations. My team and I will give you our best support to help you achieve your highest goals.

We  all  wish  you  greatness,  and  we  believe  in  your  potential,   power  and  in  your  future  rewards  because  you  are  worth  it   and  deserve  it. As  I  like  to  say:  my  tastes  are  simple  â&#x20AC;&#x201C;  I  just  want  the  best. 7KDWLVZK\ZHDUHFRPPLWWHGWRÂł)LUVW&ODVV´LQDQ\DFWLRQ or  decision  we  take.  That  is  why  I  love  and  respect  XANGO,  

2012 will be rich!

our  Founders,  our  products,  and  our  worldwide  unique  

mitment  to  success.

May  peace  and  health  enlighten  you  in  this  New  Yearâ&#x20AC;Ś

7KHGH¿QLQJV\PEROIRUZLOOEH³WKHWHDP´7KLVWHDP

Best  Wishes,  

through  which  everything  has  been  possible.  This  team  that  

Daniel  Laroque

has  brought  success  anywhere  that  it  operates.

President  XANGO  EU-­CIS-­AFRICA  &  OCEANIA

opportunity.

5LFKLQHPRWLRQVLQIXO¿OOPHQWLQIULHQGVKLSDQGLQFRP-­

01/2012 OBTAINER WORLDWIDE

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SECOND

GENERATION

improved flavor stability longer color stability improved cap improved presentation highest quality PET (BPA free)

85% less materials used 34% net reduction in energy 64% reduction in green house gas emissions

THE NEW ECO-SMART BOTTLE from


CLOSE UP

Team  Mannatech  Coach  Butch  Johnson:  

ATHLETICISM, DEDICATION,& THEBENEFITSOF USINGPROPER NUTRITIONAL SUPPLEMENTS ATHLETICISM  HAS  LONG  BEEN  a  well-­admired   trait.  From  ancient  times,  we  have  the  myths  that  talk   about  people  with  legendary  strength,  speed,  or  endurance.   $WKOHWHVKDYHDOZD\VKHOGWKHSXEOLFµVIDVFLQDWLRQHVSHFLDOO\ GXHWRWKHZD\WKH\VHHPWREHVRPXFKPRUH¿WDQGVWURQJ than  others  around  them.  Millions  of  people  all  around  the   world  tune  in  to  sports  games  and  sports  tournaments,  such   as  the  Olympics,  to  see  these  talented  individuals  go  for   and  achieve  great  feats  of  athleticism.  Indeed,  sometimes   we  forget  that  much  training  and  preparation  goes  into   becoming  an  athlete.  There  is  more  than  just  natural  talent   or  physique  at  work  -­-­  there  is  also  great  determination  and   a  dedication  to  long  hours  of  training.  This  is  not  to  mention   the  mental  preparation  one  needs  to  have,  as  well  as   FRQVWDQWPRQLWRULQJDQGQRXULVKPHQWRIDQDWKOHWHµVERG\

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OBTAINER WORLDWIDE 01/2012


BACKGROUND

01/2012 OBTAINER WORLDWIDE

85


CLOSE UP

M

annatech  is  dedicated  to  bringing  the  best  

doing  land  development    projects  and  Government  Lobbying,  

wellness  and  health  products  to  people  

to  an  on  air  radio  and  television  reporter  and  anchor.  So  

-­-­  whether  professional  athletes  or  simply  

Marketing  and  Sales  has  always  been  in  my  blood  in  some  way.  

people  who  have  an  active  lifestyle  -­-­  so  

Other  things  you  played  as  the  Wide  Receiver  with  the  Dallas  

that  they  may  achieve  their  goals  and  at  

Cowboys.  Yes,  I  did  play  American  Football  Professionally  

the  same  time  have  safe,  quality  products  

for  (10)  years.  (8)  years  for  the  Dallas  Cowboys  and  (2)  years  

that  help  create  a  healthy  body.  The  

for  the  Denver  Broncos.  What  were  your  greatest  successes  at  

companyâ&#x20AC;&#x2122;s  mantra  is  to  make  life  better  for  the  millions  of  

that  time?I  think  over  all  I  have  a  wonderful  career.  I  had  the  

people  it  serves  and  will  serve,  with  groundbreaking  products  

opportunity  of  a  lifetime  playing  wide-­receiver/kick-­returner/

dedicated  to  helping  people  feel  better  and  live  stronger.

punt  returner  during  that  time  period  I  became  the  second  man   to  catch  touchdowns  in  back  to  back  Super  Bowls(  XII-­XIII).  

Mannatech  also  has  a  program  that  supports  and  sponsors  over  

I  recently  was  named  on  the  All-­small  college  team  selected  

two  hundred  elite  athletes  all  across  the  world,  representing  75  

by  the  Dallas  Cowboys  after  (50)  years.I  had  the  opportunity  

different  sports.  Here,  we  talk  with  Butch  Johnson,  the  Coach  

to  play  in  (2)  Super  Bowls  and  (5)  NFC  Championship  games  

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and  twenty  plus  playoffs  games  and  never  a  losing  season...  I  

KRZ0DQQDWHFKDQG0DQQDWHFKSURGXFWVEHQHÂżWDWKOHWHVDQG

played  on  the  original  â&#x20AC;&#x17E;Americaâ&#x20AC;&#x2122;s  Teamâ&#x20AC;&#x153;  (Dallas  Cowboys).  I  

active  people  alike.

still  hold  team  records  to  this  day.  So  the  over  all  experience   ZDVD³EODVW´

OBTAINER: Youâ&#x20AC;&#x2122;re the coach of the Mannatech Team. What exactly is your task as â&#x20AC;&#x153;coachâ&#x20AC;? and how do you represent

What role did mental training and coaching play at that time?

Mannatech as a company to the outside world? I  believe  the  mental  and  coaching  is  everything  for  someone  to   Johnson: Well  to  begin  the  title  of  â&#x20AC;&#x153;Coach  of  Team  

maximize  their  abilities.  At  the  professional  level  the  physical  

0DQQDWHFK´LVWRVHOHFWDQGDGPLQLVWHUWKH7HDP0DQQDWHFK

talent  is  about  equal  in  every  way,  other  wise  you  would  not  

programme  which  consists  of  over  two  hundred  plus  elite  

become  professional.  The  difference  at  that  level  becomes  

athletes,representing  75  different  sports,  in  21  countries  around  

mental  preparation  and  coaching.  So  many  have  the  talent  but  

the  world.  The  list  includes  35  Summer  and  Winter  Olympians  

their  mental  part  of  the  game  is  weak  and  more  than  likely  they  

from  the  past  two  Olympic  games.  We  are  proud  of  our  Team  

did  not  have  great  coaching  in  their  past  to  prepare  them  for  the  

Mannatech  programme  because  it  demonstrates  the  power  of  

future  when  all  physical  talent  is  equal.  What  gets  you  to  the  top  

Mannatech  products,  if  our  products  can  help  elite  athletes  with  

level  of  even  thing  in  life  is  mental  preparation  and  coaching.  I  

WKHLUSHUIRUPDQFHZHIHHOVWURQJO\LWFDQEHEHQHÂżFLDOWRWKRVH

earn  two  degrees  in  college  in  three  years  and  participated  two  

who  have  not  and  will  not  ever  reach  an  elite  status.In  other  

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words  some  one  who  leads  and  active  lifestyle.  Or  just  some  

the  week.  I  had  great  coaching  and  was  prepared  mentally  by  

one  in  every  day  life  who  is  not  active  at  all.  Team  Mannatech  

experience  in  college  to  move  forward  when  the  professional  

athletes  as  part  of  their  training  have  been    concerned  about  

opportunity  came  about.  The  discipline  at  the  next  level  I  had    

their  nutrition  and  dietary  supplements  that  contain  no  banned  

to  have,  had  already  been  instilled  in  me  by  the  time  I  got  there.  

substances  on  the  anti-­doping  agency  lists.  Mannatech  products  

+DVWKLVÂżHOGFKDQJHGLQUHFHQW\HDUVLQ\RXUH\HV"<HVWKH

are  formulated  not  to  contain  any  banned  substances  on  any  

money  that  has  come  into  the  sport  I  believe  has  made  athletes  

anti-­doping  list.    One  of  my  duties  is  to  make  sure  that    the  

less  inclined  to  work  at  their  craft.  I  believe  most  know  that  

standard  we  have  set  is  not  compromised  world  wide.    

they  can  ride  out  a  few  years  with  out  getting  hurt  to  make  a   few  million  dollars  .  The  problem  with  that  approach  is  by  the   WLPH\RX¿JXUHDWZKDWOHYHO\RXUDW\RX¾UHDOUHDG\JRQH7KRVH

Can you give our readers a short insight into your history?

who  do  study  and  continue  to  perfect  their  craft  tend  to  last  a   much  longer  time  period.  You  have  to  continue  to  perfect  what  

Along  with  having  a  sports  background  I  have  been  in  business  

ever  craft  your  in  everyday  in  order  to  succeed  in  anything.  

for  my  self  over  the  past    30  plus  years.  Doing  an  assortment  of  

Hence  the  difference  between  a  professional  and  a  amateur.  A  

activities.  From  owning  food  franchises,    car  dealerships,  and  

professional  is  always  on  a  quest  for  perfection.  

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OBTAINER WORLDWIDE 01/2012


CLOSE UP

Which do you pass on today as coach of the Mannatech Team? All  of  the  above,  why  because  they  are  interchangeable   initiatives...  Your  above  points  I  include  on  a  daily  basis,  but   your  health  and  how  you  take  care  of  your  body  becomes  the   most  important.  If  you  donâ&#x20AC;&#x2122;t  take  care  of  your  body  everything   else  doesnâ&#x20AC;&#x2122;t  matter  the  complexity  of  the  sport,  great  athletic   skills,  cognitive  function  will  all  go  away  rapidly.    

How did you come across Mannatech and how did you become coach? The  founders  Sam  Caster  and  Ray  Robbins  I  had  known   before  the  start  of  the  company  and  so  when  this  company   began  they  approached  me  about  becoming  a  part  of  their   team.  I  have  been  involved  now  for  the  past  17  years.   Team  Mannatech  began  shortly  after  the  company   began,  for  a  few  years  between  2001-­2003  it  did  not   exist.  I  picked  up  the  mantle  again  and  developed  the   worldwide  operation  in  2004.  I  began  with  one  athlete   in  one  country,  that  athlete  being  myself  in  the  United   States,  and  developed  everything  from  there  over  the   past  seven  years.     Whatâ&#x20AC;&#x2122;s your own attitude toward Mannatechâ&#x20AC;&#x2122;s products and what have your experiences with them been like? :HOO,ORYHWKHPÂżUVWRIDOO2YHUWKHSDVWVHYHQWHHQ years  the  new  products  have  been  release  and  I   add  the  next  one  to  my  supplement  regiment.   American  football  is  a  brutal  sport  in  terms  of   injuries  and  stress  you  put  on  your  body.  Thatâ&#x20AC;&#x2122;s   why  the  average  career  span  in  any  other  since  is   only  three  years.  There  has  been  600  million  men  who   American football is a very complex sport, which in addition

have  played  High  school  ball  over  the  past  140  years,  20  million  

to great athletic skills also demands an enormous amount

college  players  but  ony  18,000  plus  over  a  90  year  period  have  

of overview and coordination as well as team skills. Which

played  in  the  NFL.  Of  that  18,000  plus  only  250  have  played  

particular experiences from this time have shaped you most?

10  years  or  more.  Your  body  just  gets  worn  down  so  quickly   longevity  in  pro  sports  is  not  usually  going  to  happen.  We  often  

All  of  the  above...  I  donâ&#x20AC;&#x2122;t  believe  you  can  do  one  without  the  

joked  about  the  National  Football  League  (NFL)  true  meaning  

other.  Nine  times  out  of  ten  what  ends  a  persons  professional  

was  â&#x20AC;&#x153;Not  For  Long.â&#x20AC;&#x153;  So  after  I  started  taking  the  products  for  

career  is  the  mental  part  of  the  game.  Not  choosing  to  study  

four  years,  I  tested  my  self  to  see  just  how  good  they  were.  So  

everything  you  can  about  the  sport  and  choosing  not  to  study  at  

I  trained  for  (9)  nine  months  and  completed  the  Ironman  in  

the  end  of  your  career.  The  physical  part  is  a  given,  thatâ&#x20AC;&#x2122;s  why  

Hawaii.  Thatâ&#x20AC;&#x2122;s  the  day  I  could  honestly  say  the  best  products  I  

\RXDUHLQWKHSRVLWLRQLQWKHÂżUVWSODFH

have  ever  taken.  I  still  believe  that  today  (12)  years  later.    

01/2012 OBTAINER WORLDWIDE

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CLOSE UP

Which of them do you use on a daily basis as part of your

Are any major events planned for the near future?

nutrition program? Yes,  I  know  that  our  European  countries  are  getting  ready  for   I  love  them  all  but  these  are  few  I  don’t  leave  home  without,  

the  Olympics  in  the  UK  next  year.  I  believe  we  will  have  at  

Advanced  Ambrotose  powder,  Omega  3™  capsules,  PLUS®  

least  30  members  make  their  teams  from  different  countries.  I  

capsules,  Ambrotose  AO  capsules,  PhytoMatrix  tablets,  

myself  will  not  be  traveling  to  Europe  any  time  soon,  but  I  will  

SPORT™  capsules  and  GI-­Pro®  capsules.

let  you  know  when  I  do  so.  

The Mannatech Team now consists of more than 200 athletes

Where can we experience you live on stage and benefit from

worldwide. What are the criteria used for admitting new

your wealth of experience?

®

®

athletes and how concretely do they represent your company? Our  annual  International  meeting,  known  as    Mannafest  which   ,QWHJULW\FRPHV¿UVWZLWKXVZRUOGZLGH:HQRWRQO\ORRNIRU

is  held  Fort  Worth,  Texas  in  the  spring  of  2012  might  be  one  

great  athletes,  we  look  for  great    athletes  with  great  integrity.  

location.  You  can  always  catch  me  on  the  web  by  going  to  

Our  Athletes  range  for  14  year  old  world  champions  to  85  year  

Mannatech.com  and  checking  out  different  meetings  I  will  do  

old  world  champions,  both  male  and  female.  Why?  Because  

over  the  next  year  across  the  United  States  that  are  upcoming.

we  wanted  to  make  sure  that  we  covered  every  sport  and  age   group.  I  was  on  a   mission  to  show   that  our  products   were  getting   positive  responses   from  every    age   group  and  world   champions  in  as   many  sports  as   possible.  This   appears  to  be  the   case  because  I   cannot  get  any   one    to  quit  the   team.  Since,  we   are  so  intertwined   as  a  company  one   Team  Mannatech   member   represents  the   world  to  us,  so  we   are  very  selective   in  who  can  join   the  team.  An   athletes  career  

I LOVE THEM ALL BUT THESE ARE FEW I DON’T LEAVE HOME WITHOUT, ADVANCEDAMBROTOSE POWDER, OMEGA 3™ CAPSULES, PLUS® CAPSULES, AMBROTOSE AO® CAPSULES, PHYTOMATRIX® TABLETS, SPORT™ CAPSULES & GI-PRO® CAPSULES.

To finish let’s turn to the subject of charity. Mannatech is active in the field of charity worldwide. What projects are being carried out here concretely and what role does the Mannatech Team play in them? The  number  one  project  of  course   is  Give  For  RealSM.  Give  for  Real   allows  us  to  provide  thousands  of   children  with  nutrition  everyday   across  the  world  with  every   €100.00  purchase  of  our  products   by  consumers.  To  date  80,000   plus  children  in  70  countries  have   EHQH¿WHGIURP*LYHIRU5HDO7HDP Mannatech  members  not  only   contribute  to  this  cause,  but  they  are   also  a  part  of  the  sale  of    products  to   enhance  the  the  contributions.  Also,   as  you  would  assume  act  as  spokes   persons  for  this  worthy  cause.  Like   I  said,  “Integrity“  with  our  athletes   FRPH¿UVW

history  and  off   WKH¿HOGDFWLYLWLHV ZD\KHDY\RQRXUVHOHFWLRQV$ELJQDPHLVQRWDOZD\VRXU¿UVW

Thank you very much for the interview!

choice,  we  look  for  longevity  of  how  an  athlete  has  represented   their  sport  with  dignity,  at  a  high  competitive  degree  .

88

OBTAINER WORLDWIDE 01/2012

No,  Thank  you  so  much,  it  has  been  my  pleasure  and  honour.


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Thank you for your understanding.

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LIFESTYLE

90

OBTAINER WORLDWIDE 01/2012


LIFESTYLE

Taking Care of Your Skin and Hair This Winter

A

ccording  to  Greek  mythology  Persephone,  daughter  of  Zeus   and   Demeter,   was   snatched   away   by   Hades   god   of   the   un-­ derworld,  leaving  her  mother  Demeter  goddess  of  agriculture   wondering   all   over   the   universe   in   search   of   her   daughter.  

During  this  time  she  searched  for  Persephone,  the  earth  suffered  a  terrib-­ le  famine.  Demeter  was  the  goddess  of  the  earth  and  more  especially  pro-­ ducer  of  fruit,  human  food  and  bread.  Apollo,  making  his  rounds  through   WKH XQGHUZRUOG VSRWWHG 3HUVHSKRQH DQG UHSRUWHG KLV ÂżQGLQJV WR =HXV Zeus  sent  Hermes  the  messenger  god  to  bring  his  daughter  back. Unfortunately,  Hades  fed  Persephone  six  pomegranate  seeds  in  the  land   of   the   dead.   This   trickery   bound   her   to   return   to   the   underworld   every   year.   When   Persephone   returns   from   the   underworld,   Demeter   makes   the  earth  bloom  and  grow  beautiful,  which  is  the  time  we  know  as  Spring   and   Summer.   When   Persephone   returns   to   the   underworld,   Demeter   stops  and  Fall  and  Winter  arrive. While  Persephone  spends  her  time  in  Hades  which  to  us  earthlings  is  the   period  running  from  November  to  February,  we  often  get  the  urge,  like   bears,  to  hibernate,  eat  all  we  can  and  sleep  waiting  for  Spring  to  come   back  and  bring  us  to  life  once  again.  With  Winter  comes  cold,  windy  and   dry  air  which  causes  our  skin  and  hair  to  become  dry,  chapped  and  crusty. Causes  can  come  from  inside  our  bodies,  with  the  cold  causing  our  blood   YHVVHOVWRFRQVWULFWVRWKHUHLVOHVVEORRGĂ&#x20AC;RZDQGZHWHQGWRGULQNOHVV water.  When  water  content  is  lower  this  leads  to  shrunken,  dry  skin  cells,   ZKLFKFDXVHĂ&#x20AC;DNLQJDQGLWFKLQHVV([WHUQDOO\WKHORZKXPLGLW\LQVLGHDQG outside  buildings  enhances  the  drying  effects. As  we  spend  more  time  indoors  this  Winter,  especially  January  and  Feb-­ ruary  which  are  the  coldest,  we  can  turn  it  into  a  time  to  take  special  ten-­ der  loving  care  of  our  skin  and  hair,  so  with  the  return  of  the  trim-­ankled   Persephone  and  come  Spring  we  will  still  feel  and  look  good.  Below  we   give  you  some  tips  to  help  you  enjoy  and  beautify  yourself  this  winter:

01/2012 OBTAINER WORLDWIDE

91


LIFESTYLE

Take  Hot  Showers

hair  down,  choose  a  new  style  where  your  hair  is  kept  up  in  

Take  a  hot  shower  daily.  Avoid  harsh  soap  and  stick  to  a  mild  

either  a  pony  tail  or  a  bun.  For  both  gals  and  guys,  wearing  a  

non-­drying   one.   Apply   moisturizer   immediately   to   seal   in  

VFDUIKDWRUDZDUPFDSZLWKHDUĂ&#x20AC;DSVZLOOGRYHU\QLFHO\7KLV

moisture.

will  protect  it  from  damage  caused  by  harsh,  whipping  windy   weather  and  will  prevent  frost  bite  affecting  your  ears.

Moisturize Choose  a  good  moisturizer  to  suit  your  particular  skin  type.  A  

Exfoliate  More  in  Winter

good  one  should  form  a  protective  barrier  against  the  environ-­

Central   heating   dries   out   skin   at   this   time   of   year   and   your  

ment  and  its  elements.  Preparations  which  are  creamier  and  

VNLQ PD\ ÂżQG LW KDUGHU WR UHWDLQ ZDWHU LQ WKH GHUPLV OD\HU

water-­in-­oil  emulsions  are  much  better  for  Winter.  Skin  tends  

3UHPDWXUHDJLQJDQGÂżQHOLQHVDUHWKHUHVXOW6NLQPD\DOVR

to  become  extremely  irritated.  When  this  happens,  have  some  

appear   gray   and   puffy.   Increase   exfoliation   to   twice   a   week.  

extra  heavy  duty  moisturizer  cream  handy.

This  will  remove  dead  cells  and  allow  skin  to  absorb  moisture   more  easily.

Take  Care  of  your  Lips These  are  easily  chapped  and  this  condition  may  be  noticeab-­

Drink  Plenty  of  Water

le.  Use  a  lip  balm  to  keep  them  moisturized  and  prevent  them  

Get   rid   of   toxins   by   drinking   plenty   of   water.   Adding   lemon  

from  drying  out.  When  purchasing  a  balm,  remember  a  good  

to  hot  water  will  do  wonders  not  only  for  your  skin  but  your  

one  has  Vitamin  E  for  good  elasticity  and  should  create,  like  

whole  body,  preventing  dehydration  and  detoxing  your  entire  

your  moisturizer,  a  protective  barrier  against  harsh  elements.

system.  You  have  heard  it  over  and  over  again,  at  least  eight   glasses  a  day  should  do.

Hands  and  Fingers 7KHKLJKHVWFRQFHUQLQ:LQWHULVGU\KDQGVDQGFUDFNLQJ¿Q-­

Get  Plenty  of  Sleep

gers.  These  conditions  are  made  worse  if  you  come  into  fre-­

While  we  sleep,  the  body  rejuvenates  itself.  Try  to  get  seven  to  

quent  contact  with  water  and  chemicals.  Winter,  surprisingly,  

nine  hours  per  night  as  lack  of  adequate  rest  takes  a  toll  on  the  

causes  water  to  evaporate  very  quickly.  Immediately  after  wa-­

ERG\,QWKHORQJUXQLQVXIÂżFLHQWVOHHSOHDGVWRDODFNRIVNLQ

shing  your  hands  and  after  coming  out  of  a  bath  or  shower,  

regeneration,  which  leads  to  skin  aging  faster.

wrap  your  hands  and  body  immediately  in  a  towel.  This  will   SUHYHQWZKDWLVFRPPRQO\UHIHUUHGWRDV³ZLQWHULWFK´$VRQH

Slap  on  the  Factor  15

gets  older,  the  likelihood  of  winter  itch  becomes  even  higher.  

Whether  it  is  cold  or  hot,  snowy  or  cloudy  the  sun  does  not  go  

Nails  should   not  be   forgotten.   Prevent   them   from   becoming  

away.  Continue  using  SPF  15  to  protect  against  UVA  and  UVB  

brittle  by  keeping  them  moist.  The  less  contact  with  water  the  

as  the  sun  does  age  skin.  You  may  change  to  a  more  hydrating  

better.  Apply  a  nail  hardener  which  helps  to  protect  and  toug-­

base  for  wintertime...  remember  extra  hydration  does  not  ne-­

hen  them.

cessarily  mean  more  oily  and  there  are  many  formulations  out   there  that  are  oil  free.

Scalp  and  Hair  Care Winter  weather  is  harsh  on  hair.  Breakages  and  limp  strands  

Organizations  using  the  Direct  Selling  model  are  famous  for  

are   very   common.   To   maintain,   healthy,   shiny   hair,   keep   it  

manufacture  and  distribution  of  both  health  supplements  and  

moisturized  and  choose  a  shampoo  that  is  mild  and  less  harsh.  

personal   care   products,   often   using   natural   ingredients   that  

Wash  your  hair  less  frequently  to  keep  in  moisture.  When  out  

DUHEHQHÂżFLDOWRRXUERG\VNLQDQGKDLUZRUNLQJLQFRQVRUW

shopping  for  shampoo,  look  for  those  enriched  with  vitamins,  

with   Demeter,   mother   of   the   earth.   We   at   OBTAINER   went  

avocado  oil,  olive  oil,  and  soy  protein.  Those  labelled  as  mois-­

out  scouring,  and  this  winter  spoil  and  pamper  yourself  with:

turizing   or   nourishing   and   for   use   on   dry   damaged   hair   are  

 

good   for   this   time   of   year.   Use   a   leave   in   conditioner   which  

BeautyLine   from   PM-­International.   This   company   based   in  

will  keep  your  hair  from  drying  out  and  will  also  help  prevent  

*HUPDQ\ DQG ZLWK RIÂżFHUV DQG GLVWULEXWLRQ FHQWHUV DURXQG

VWDWLF&XWEDFNRQEORZGU\LQJXVLQJĂ&#x20AC;DWLURQVDQGRWKHUKHD-­

the  world,  offers  a  line  of  anti-­aging  products  using  the  NTC  

ting  instruments.  Blow  drying  your  hair  in  winter  causes  it  to  

complex   which   trigger   skin   rejuvenation,   regeneration   and  

become  more  susceptible  to  damage  from  the  cold  and  wind.  

restructuring.  For  people  with  dry  skin  there  is  Sensitive;  for  

If  you  must  go  outside,  make  sure  your  hair  is  totally  dry.  Fro-­

those  with  more  normal  and  combination  skin,  there  is  Balan-­

zen  hair  breaks  and  has  split  ends.  Also  if  you  like  to  wear  your  

cing.  The  good  news  is  that  they  are  enriched  with  extracts  of  

92

OBTAINER WORLDWIDE 01/2012


LIFESTYLE

pineapple,  camomile  to  cleanse  and  clear  the  skin;  green  tea   and  kumquat  with  antioxidant  effects.   Juni   from   XANGO   is   made   using   100   percent   essential   oils   and   the   mangosteen   fruit   from   Southeast   Asia.   They   offer   products  to  cleanse,  refresh  and  nourish  with  clean  and  safe   formulas  that  help  us  take  care  of  mother  earth  at  the  same   WLPH*OLPSVH;$1*2œV¿UVWFRPSOHWHVNLQQXWULWLRQV\VWHP is  also  built  on  the  science  of  the  mangosteen.  Integrating  per-­ formance  and  safety  into  skin  care.  Glimpse  will  take  care  of   winter   skin   dryness,   helping   restore   your   skin's   healthy   and   radiant  appearance,  increasing  its  resilience. The  Sonya  Skin  Care  Collection  from  Forever  Living  Products   FRQWDLQV¿YHHOHPHQWVIRUFOHDQVLQJPRLVWXUL]LQJDQGPDLQ-­ taining   overall   skin   health   and   appearance.   Aloe   vera   simp-­ le,  ordinary  and  trusted  has  always  been  there,  protects  skin   from   free   radical   damage   and   promotes   the   skin's   natural   healing  and  so  much  more.  Other  than  aloe,  they  also  contain   fruit  extracts  and  white  tea. ART  Skin  Care  System  from  Young  Living  Essential  Oils,  of-­ fers  an  effective  skin  care  range  of  day  moisturizer,  cleanser   and  night  care  cream.  Young  Living  uses  aromatic  oils  fran-­ kincense   and   sandalwood.   Essential   oils   work   holistically,   addressing   the   mind,   body   and   soul.   Sandalwood   oil   has   VWRRG WKH WHVW RI WLPH DQG EHQH¿WV GU\ DQG QRUPDO VNLQ E\ balancing   sebum   production,   heals   scars   and   stretch   marks.   Frankincense  heals  chapped  and  mature  skin.    

 

  Arbonne's  FC5  presents  the  innovative  Swiss  Skin  Care  line,   manufactured  using  fresh  cell  technology.  Vital  cell  phytonu-­ trients  are  encapsulated  to  keep  them  fresh,  pure  and  potent.   2ULJLQDOO\ IURP 6ZLW]HUODQG WKH\ FRQWDLQ QXWULHQWV RI ÂżYH fruits   and   vegetables   that   preserve   the   youthful   radiance   of   KHDOWK\ ORRNLQJ VNLQ SURYLGLQJ EHQHÂżFLDO K\GUDWLRQ FOHDQ-­ VLQJ H[IROLDWLRQ DQG PRLVWXUL]LQJ ZLWK WKH DGGHG EHQHÂżW RI UVA  and  UVB  protection. As   Persephone   continues   to   rule   the   depths   of   the   earth   mournful  this  Winter,  we  await  her  to  strive  upwards  to  the   all-­animated  light,  when  she  returns  once  again  to  Olympus   and  to  her  mother  Demeter.  Persephone,  who  has  eaten  of  the   SRPHJUDQDWHFRPHVEDFNDVWKHIUXFWLÂżHGĂ&#x20AC;RZHULQ6SULQJWR nourish  men  and  animals  once  again  with  her  fruit.  The  mel-­ WLQJRIIUR]HQODQGVFDSHVDQGODNHVWKHEORRPLQJRIĂ&#x20AC;RZHUV the   return   of   humming   bees,   chirping   blue   and   red   robins.   Life  will  be  re-­born  and  Spring  will  soon  be  with  us,  yet  again.

01/2012 OBTAINER WORLDWIDE

93


BACKGROUND

Direct Selling Associations in Europe

Do Too Many Cooks Really Spoil the Broth? The  bright  incandescent  radiance  of  the  direct  selling  indus-­ try  has  always  been  slightly  obscured  by  an  ominous  unpro-­ pitious  shadow  that  threatens  to  wreak  havoc  on  this  thriving   industry.  This  dark  spot  hovering  above  our  industry  seems   to  be  fueled  by  the  ill-­derived  equation  seemingly  proving   direct  selling  plus  company  A  equals  pyramid  scheme.  How   can  we  dispel  this  shadow  once  and  for  all?  This  has  been   something  on  the  minds  of  many  for  years.   Direct  Selling  Associations  (DSAs)  are,  generally  speaking,  re-­ JLRQRUFRXQWU\VSHFL¿FDXWKRULWDWLYHERGLHVIRXQGHGZLWKWKH main  aim  of  lobbying  for  the  industry,  attempting  to  diminish   the  spate  of,  for  the  most  part,  unfounded  suspicions  and  high-­ OLJKWWKHWUXWKDERXWWKH³HVRWHULF´LQGXVWU\'6$VDLPWRUHSUH-­ sent  companies  working  within  the  industry  and  strive  to  have   legislation  put  in  place  to  support  the  direct  selling  sector,  while   providing   distributors,   prospects   and   indeed   members   of   the  

tributors  and  customers  with  information  and  support  on  all  

JHQHUDOSXEOLFZLWKLQGXVWU\VSHFLÂżFLQIRUPDWLRQ,QVKRUWVXFK

things   related   to   the   industry.   Local   DSAs   are   so   important  

associations  lobby  for  overall  transparency  and  understanding  

as  MLM  and  direct  selling  legislation  can  differ  hugely  from  

within  the  direct  selling  industry  and  seek  to  represent  the  in-­

one   country   to   another.   For   example,   in   one   country   it   may  

dustry  at  a  national  and  sometimes  even  international  level.

be  perfectly  acceptable  for  a  company  with  a  multi-­level  mar-­ keting  (MLM)  plan  to  pay  commission  in  US  dollars  via  bank  

There  is  one  entity  that  acts  as  an  international  umbrella  orga-­

wire,  cross  a  boarder  and  this  procedure  could  very  well  land  

nization  for  the  direct  selling  industry,  namely  the  World  Fed-­

\RXZLWKTXLWHDOHQJWK\SULVRQVHQWHQFHRUÂżQHRUHYHQERWK

eration  of  Direct  Selling  Companies  (WFDSA).  The  WFDSA  was  

Therefore,   transparency   of   information   on   an   international  

founded  in  1978  as  a  non-­governmental  voluntary  organization  

level  is  every  bit  as  important  as  transparency  on  a  local  level,  

with   the   aim   of   representing   the   direct   selling   industry   glob-­

especially  in  the  world  we  live  in  today.

ally  as  a  federation  of  national  Direct  Selling  Associations.  To-­ day,  the  WFDSA  consists  of  more  than  60  national  DSAs  from  

But   what   happens   when   two   (or   more)   organizations   spring  

across  the  entire  globe  acting  as  a  trusted  global  resource  for  

up  in  one  region,  both  considering  themselves  the  â&#x20AC;&#x153;chief  lob-­

information  on  direct  selling;  developing,  maintaining  and  pro-­

E\LVW´IRUWKHGLUHFWVHOOLQJLQGXVWU\LQWKDWUHJLRQ"&DQWZR

moting  the  highest  global  standards  for  responsible  and  ethical  

organizations   lobbying   for   a   common   cause   really   be   ben-­

conduct   and   advocating   the   industryâ&#x20AC;&#x2122;s   positions   and   interest  

H¿FLDO RU GRHV LW GR PRUH KDUP WKDQ JRRG VKURXGLQJ DQ DO-­

ZLWKJRYHUQPHQWVPHGLDDQGNH\LQĂ&#x20AC;XHQFHUV$OWKRXJKKDY-­

ready  somewhat  tarnished  industry  in  an  ominous  darkness?  

ing  a  global  entity  representing  the  direct  selling  industry  on  

Within   the   framework   of   the   European   Union   (EU)   actually  

an   international   level   is   advantageous,   other   smaller   region  

two   Direct   Selling   Associations   exist;   namely   Direct   Selling  

VSHFLÂżF DVVRFLDWLRQV DUH MXVW DV LPSRUWDQW ZKHQ LW FRPHV WR

Europe  (DSE)  and  SELDIA.  SELDIA,  the  oldest  of  the  two  as-­

representing  and  lobbying  for  the  interests  of  the  industry  at  a  

sociations,   was   founded   in   1968   by   the   national   direct   sell-­

³ORFDO´OHYHO0DQ\FRXQWULHVDURXQGWKHJOREHFXUUHQWO\KDYH

ing  associations  from  the  United  Kingdom,  Germany,  France,  

WKHLURZQFRXQWU\VSHFL¿F'6$ZKLFKSURYLGHVSURVSHFWVGLV-­

Belgium  and  Italy  and  was  then  known  as  the  â&#x20AC;&#x153;FĂŠdĂŠration  de  

94

OBTAINER WORLDWIDE 01/2012


BACKGROUND

OD9HQWHHWGX6HUYLFHi'RPLFLOH´ )(96' ,QWKHDV-­

ing,  which  in  effect  is  a  highly  criticized  form  of  direct  selling?  

sociation  underwent  a  name  change  to  â&#x20AC;&#x153;Federation  of  Euro-­

Despite  this,  no  one  can  argue  that  the  core  message  isnâ&#x20AC;&#x2122;t  ad-­

SHDQ'LUHFW6HOOLQJ$VVRFLDWLRQV´ )('6$ UHĂ&#x20AC;HFWLQJWKHVR-­

mirable  -­  just  what  the  industry  needs,  something  which  will  

ciopolitical  situation  in  the  eurozone  at  the  time.  At  this  stage,  

help  improve  the  image  of  the  industry  while  supporting  com-­

the   association   represented   some   15   member   DSAs.   Today,  

pany  and  distributor  alike.  However,  if  we  take  a  closer  look  at  

SELDIA   boasts   some   27   member   associations   and   13   mem-­

things,  arenâ&#x20AC;&#x2122;t  these  interests  just  a  tad  similar  -­  if  not  identi-­

ber   companies.   Earlier   this   year,   the   association   announced  

FDOWRWKRVHRIWKHRWKHURUJDQL]DWLRQÂżYHPLQXWHVGRZQWKH

two  major  changes.  From  then  on,  the  association  was  to  be  

road?  After  all,  SELDIA  considers  itself  to  be  an  organization  

NQRZQ DV 6(/',$ UHĂ&#x20AC;HFW-­

which  aims  to  promote  direct  selling  as  â&#x20AC;&#x153;a  dynamic  and  reli-­

ing   the   associations   decision  

able  channel  of  distribution  aiming  at  the  satisfaction  of  the  

to  adopt  a  new  Code  of  Ethics  

consumers  and  direct  sellers,  in  a  trustworthy  and  secure  en-­

and  a  new  Code  Administrator  

YLURQPHQWIRUERWKSDUWLHV´,VWKLVQRWVLPSO\DFDVHRIGLIIHU-­

to  aid  in  the  resolution  of  dis-­

ent  words,  same  message?

putes   between   customers   and   companies.   An   interview   with  

Let   us   delve   a   little   deeper   into   this   and   explore   the   differ-­

Mr  Philippe  Jacqueinet,  chair-­

ences  -­  or  rather  similarities  -­  between  both  organizations  by  

man  of  SELDIA,  on  the  ins  and  

way   of   an   example.   When   the   European   Union   released   its  

outs  of  the  changes  can  be  read  

proposal   for   the   Consumer   Rights   Directive,   both   organiza-­

in  the  6th  issue  of  OBTAINER  

tions   responded   by   submitting   proposition   papers   outlining  

WORLDWIDE  (see  OBTAINER  

recommendations   on   behalf   of   the   direct   selling   sector.   Al-­

 archive).

though   both   of   these   proposition   papers   differ   slightly,   one   could  argue  that  the  core  message  being  conveyed  by  both  or-­

In   comparison,   the   second   or-­

ganizations  was  identical.  Both  papers  wanted  to  see  a  right  to  

ganisation   representing   the  

withdrawal  commence  at  the  moment  of  the  signature  of  the  

interests   of   the   direct   selling  

contract,  both  highlighted  that  direct  selling  should  be  treated  

industry   in   Europe   -­   DSE   -­   is,  

equally   to   other   forms   of   retail   and   expressed   their   displea-­

relatively-­speaking,  quite  new.  The  DSE  was  founded  in  2007  

sure   at   pejorative   terms   including   the   words   â&#x20AC;&#x153;pressure   sell-­

by  the  national  direct  selling  associations  from  Germany,  Bel-­

LQJ´ EHLQJ XVHG ZKHQ UHIHUULQJ WR WKH LQGXVWU\ ERWK DJUHHG

gium,  Austria  and  Switzerland  and  represents  the  interests  of  

on   money   thresholds,   in   short,   both   lobbied   for   a   just,   level  

5  DSAs  and  12  companies.  The  DSE  was  founded  with  the  ex-­

SOD\LQJÂżHOGIRUGLUHFWVHOOLQJLQ(XURSH

clusive   role   of   â&#x20AC;&#x153;representing   the   interests   of   the   sustainable,   ethical  and  customer-­orientated  direct  selling  industry  in  the  

However,  one  must  pose  the  question,  would  a  single  proposi-­

(8´$VLWKDSSHQVERWKWKH'6(DQG6(/',$DUHEDVHGLQ

WLRQSDSHUIURPD³XQL¿HG´'LUHFW6HOOLQJ$VVRFLDWLRQQRWKDYH

%UXVVHOV%HOJLXP$QGWRWRSWKLQJVRIIERWKRI¿FHVDUHOR-­

carried  more  weight  particularly  at  European  level.  Two  prop-­

cated  no  further  than  5  minutes  away  from  each  other  -­  the  

osition   papers   with   essentially   the   same   message   being   sent  

mind   boggles.   As   is   clear   to   see   SELDIA   is   the   larger   of   the  

from   two   separate   entities   claiming   to   be   the   authoritative  

two  organizations,  boasting  more  member  companies  and  or-­

body  for  direct  selling  in  Europe  is  likely  to  have  sent  mixed  

ganizations  and  has  a  more  exhaustive  history.  Why  then,  one  

messages  to  Europe,  perhaps  adding  an  air  of  confusion  to  an  

might  ask,  was  the  DSE  even  formed?  DSEâ&#x20AC;&#x2122;s  answer  to  this  is  

LQGXVWU\VRDOUHDG\VKURXGHGLQ³P\VWHU\´DQLQGXVWU\VRPH

as   follows:   â&#x20AC;&#x153;Even   though   there   are   two   associations,   the   in-­

people  already  fail  to  understand.

terests  they  represent  are  immensely  different.  DSE  members   decided  to  create  DSE  in  2007  in  order  to  distance  themselves  

Direct  selling  associations  are  supposed  to  act  as  a  lighthouse,  

from  any  illegal  or  criticized  form  of  direct  selling  and  to  build  

extending  a  warm  welcoming  light  to  companies  and  individ-­

an   association   that   would   better   protect   and   represent   their  

uals,  attempting  to  protrude  the  ominous  unpropitious  dark-­

reputations  and  the  interests  of  sustainable  and  ethical  direct  

ness  that  surrounds  the  industry.  Would  the  industry  -­  at  least  

VHOOLQJFRPSDQLHV´+RZHYHULV'6(WUXO\LQDSRVLWLRQWRGLV-­

in   Europe   -­   be   better   represented   by   a   solitary   association,  

tance  themselves  from  â&#x20AC;&#x153;any  illegal  or  criticized  form  of  direct  

should  DSE  and  SELDIA  merge,  what  is  the  opinion  of  deci-­

VHOOLQJ´GRHVQœWDWOHDVWRQHRIWKHLUPHPEHUDVVRFLDWLRQV'L-­

sion-­makers   in   Europe   -­   these   are   all   questions   that   to-­date  

rect  Selling  Association  of  Germany  (BDD),  for  example  -­  have  

remain  unanswered.  However,  a  lighthouse  is  only  as  good  as  

member  companies  which  operate  using  multi-­level  market-­

the  strength  and  direction  of  the  light  it  beams  out.

01/2012 OBTAINER WORLDWIDE

95


Birgit and Lars Weskott walk the extra mile to success with the Premium Energy of “Numondu-Açai”

The Energy Duo Contact: Lars + Birgit Weskott Alte Kirchstr. 29, 50259 Pulheim Tel: +49 (0)2234-986569 E-mail: info@tropenenergie.de Website: www.tropenenergie.de


CLOSE UP

L

ars  and  Birgit  Weskott  have  been  happily  married  to  each   other  for  17  years,  they  have  two  lovely  daughters  and  from   the  very  outset  of  their  marriage  theyâ&#x20AC;&#x2122;ve  understood  how   important  it  is  to  work  together.  And  since  they  know  that   as  a  duo  they  can  achieve  lots  more  than  theyâ&#x20AC;&#x2122;d  be  able  to   perform  on  their  own,  theyâ&#x20AC;&#x2122;ve  found  an  ideal  partner  in   NUMONDU  for  realizing  their  goals  and  desires  with  fun,  

MR\DQGWKHOLIHVW\OHGULQN´1XPRQGX$oDL´7KHSRZHURIWKHHQHUJ\GULQN from  Dusseldorf-­based  NUJMONDU  GmbH  gives  both  of  them  the  strength   they  need  to  build  up  a  network  marketing  organization  in  addition  to  doing   their  day  jobs. /DUV:HVNRWWLVDFWLYHIXOOWLPHLQWKHÂżHOGRIFRPPHUFLDOPDQDJHPHQW and  Birgit,  who  has  been  a  consultant  with  the  Cologne-­Bonn  Savings  Bank   (Sparkasse  KĂśln-­Bonn)  since  1989,  has  been  working  part-­time  since  the   birth  of  her  daughters.  The  demands  of  their  jobs  and  their  work  in  the   family  and  in  their  house  near  Cologne  also  already  pose  such  a  considerable   workload  that  the  two  of  them  have  to  cope  with  them  together.  But  for  both   of  them  itâ&#x20AC;&#x2122;s  already  been  clear  for  years  that  with  their  jobs  they  earn  just   about  enough  of  what  they  need  for  a  good  life  with  a  house,  vacations  and   a  good  education  for  their  children.  But  Lars  and  Birgit  Weskott  still  have   RWKHUGUHDPVWKH\ÂśGUHDOO\OLNHWRIXOÂżOODQGDUHSUHSDUHGWRZDONWKHIDPHG ÂłH[WUDPLOH´IRUWKHP )RUH[DPSOHERWKRIWKHPORYHWUDYHOLQJDQGZLWKÂł&OHPHQWLQFKHQ´ their  trusty  1970  model  VW  Beetle  theyâ&#x20AC;&#x2122;ve  already  undertaken  trips  beyond  

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the  Arctic  Circle  â&#x20AC;&#x201C;  and  it  has  faithfully  upheld  the  old  VW  slogan  from  the   SRVWZDUERRPSHULRG³,WUXQVDQGUXQVDQGUXQV´7ZR\HDUVDJR&OHP-­ entinchen  â&#x20AC;&#x201C;  the  name  comes  from  the  color  of  the  paintwork,  which  is  called   ³FOHPHQWLQH´±UHFHLYHGDQHZPDNHRYHU±LWZDVFRPSOHWHO\GLVPDQWOHG UHVWRUHGDQGUHFHLYHGDQHZSDLQWMRE6R&OHPHQWLQFKHQZLOOGH¿QLWHO\UHWDLQ LWVSODFHLQWKH:HVNRWW)DPLO\¶VÃ&#x20AC;HHWRIYHKLFOHVHYHQLIWKH\¶UHDOUHDG\GULY-­ ing  their  next  motorized  dream,  a  VW  California  campervan,  they  can  use   WR¿QDOO\XQGHUWDNHDOOWKHWULSVWKDWDUHVWLOORQWKHLUYDFDWLRQOLVW)RUOHYHO KHDGHGFDOFXODWRUVDQGFOHDUKHDGVLW¶VORJLFDOWKDWWKH³H[WUDPLOH´FDQ¶W FRQVLVWRIGRLQJ³HYHQPRUHRIWKHVDPH´,QRWKHUZRUGVRYHUWLPHRUD second  job  where  once  again  you  exchange  your  living  time  for  money. 7KHFRQFHSWIRUDVXFFHVVIXO³H[WUDPLOH´LVRIIHUHGE\QHWZRUNPDUNHWLQJ since  through  this  type  of  work  itâ&#x20AC;&#x2122;s  possible  to  build  up  a  passive  income  with   QRXSSHUOLPLWDQLQFRPHWKDWJURZVZLWKWLPHVRWKDW\RXFDQIXO¿OOHYHU greater  desires  and  more  ardent  dreams.  So,  when  in  the  mid-­1990s  they   were  approached  by  Ralf  Nusch,  who  is  today  NUMONDU  sponsor,  both   Lars  and  Birgit  immediately  fell  in  love  with  this  business  opportunity  and   also  really  got  cracking  straightaway.  But  like  so  many  other  people  they  had   WRGLVFRYHUWKDWWKHVHOHFWLRQRIWKH³ULJKWQHWZRUN´LVQ¶WTXLWHVRVLPSOH:LWK WKHLU¿UVWFRPSDQ\WKHSURGXFWVZHUHDGPLWWHGO\RIJRRGTXDOLW\EXWWKH marketing  plan  was  no  longer  up-­to-­date  â&#x20AC;&#x201C;  and  with  their  second  try  which   ZDVLQWKH¿HOGRI,QWHUQHWVHUYLFHVWKH\KDGWKHELWWHUH[SHULHQFHWKDWDQ American  company  can  suddenly  withdraw  from  the  European  market  and   simply  leave  their  partners  here  on  the  verge  of  collapse. But  those  who  want  to  be  successful  in  network  marketing  have  to  go   through   such   experiences   and   grow   from   them.   And   so   despite   these   ³VHWEDFNV´/DUV:HVNRWWQHYHUOHWKLPVHOIWREHGLYHUWHGIURPWKLVEXVLQHVV model  â&#x20AC;&#x201C;  he  always  kept  an  ear  on  the  pulse  of  the  networking  industry  and   continued  to  search  for  a  company  where  everything  checked  out.  Birgit   GHDOWZLWKWKHVH¿UVWH[SHULHQFHVDVDQHWZRUNHUZLWKOHVVRSWLPLVPDQG initially  she  turned  her  back  on  this  business  idea  completely.  However,  for   her  at  this  time  it  was  also  the  case  that  the  children  were  still  very  small   and  demanded  a  lot  of  her  time  and  attention.  And,  of  course,  Birgit  wanted   ¿UVWDQGIRUHPRVWWRVDWLVI\WKHQHHGVRIKHUFKLOGUHQDQGDVDUHVXOWGLGQ¶W have  any  time  anymore  to  invest  in  projects  that  ultimately  â&#x20AC;&#x153;vanish  into  thin   DLU´DQGVLPSO\GRQ¶WEULQJLQWKHSDVVLYHLQFRPHWKDWLVQRZWKHREMHFWRI ³QHWZRUNLQJ´ But  with  the  Cologne  Carnival  in  2011  the  tide  turned  for  both  of  them   and  everything  turned  out  differently  â&#x20AC;&#x201C;  and  above  all  better  â&#x20AC;&#x201C;  than  expected.   :KDWKDSSHQHGZDVWKDWDWWKLVFDUQLYDO5DOI1XVFKJDYHWKHPWKHLU¿UVW 18021'8FDQVWRGULQNDQGLWSURGXFHGD³ERRVW´(YHQLQWKHFDVHRI Birgit,  who  hadnâ&#x20AC;&#x2122;t  dealt  with  questions  of  distribution  and  network  market-­ LQJDWDOOIRUDORQJWLPH%XWWKH\UHFHLYHGWKHLU¿UVWFDQRI18021'8LQ a  situation  where  lack  of  energy  was  the  number  one  problem Lars  and  Birgit  Weskott  are  passionate  musicians  who  demonstrate  their   PXVLFDOWDOHQWZLWKWKHEDQG³6DOPDFDEDQD´,QDGGLWLRQ/DUVLVDOVRWKH GUXPPHUZLWKWKH³:HOOLQJWRQV´$WWKH&RORJQH&DUQLYDOERWKRIWKHP were  playing  with  their  band  Salmacabana  into  the  famous  â&#x20AC;&#x153;afternoon  low   SRLQW´$QGSUHFLVHO\DWWKLVPRPHQW5DOI1XVFKFRQMXUHGWZRFDQV

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of  NUMONDU  out  of  his  hat  and  with  them  he  helped  the  Weskotts  to   ¿QGQHZHQHUJ\DQGFDUQLYDOVSLULWZLWKLQPLQXWHV8QWLOWKLVPRPHQW Lars  and  Birgit  had  never  even  dreamed  of  pepping  themselves  up  with   commercially  available  energizers  and  so  they  always  had  to  make  do   with  coffee.  During  a  trip  when  they  were  young  both  of  them  had  been   confronted  with  the  grim  effects  of  unhealthy  energy  drinks  because  many   \RXQJSHRSOH³SXPSHGWKHPVHOYHVXSZLWKHQHUJ\VZLOO´±WRXVH/DUV Weskott’s  words  –  and  then  suffered  total  collapse  at  some  stage  or  other. %XWDKHDOWK\HQHUJ\GULQNEDVHGRQWKHIDVKLRQDEOHDoDLEHUU\IURP the  Amazon  Region,  without  taurine  and  glucuronolactone,  and  with   the  long-­lasting  energy  of  isomaltulose  instead?  That  was  a  product   that  appealed  to  both  of  them.  And  not  four  weeks  later  they  were  also   completely  convinced  of  the  concept  worked  out  by  Ali  Coban,  the  founder   of  the  Dusseldorf  company  NUMONDU  GmbH:  hybrid  marketing. In  addition  to  the  product  Lars  und  Birgit  Weskott  were  also  convinced   by   the   clearly   structured   method   of   operation   made   possible   using   NUMONDU’s  tools.  As  well  as  building  up  a  network,  they  can  also  work   in  the  hotel  and  catering  industry  and  so  far  they’ve  been  able  to  awaken   the  enthusiasm  of  numerous  very  good  and  well-­known  hotels,  restau-­ rants  and  bars  for  the  premium  energy  drink.  These  then  function  as   ³RSLQLRQIRUPHUV´LQEXLOGLQJXSWKHQHWZRUN7KLVLVZKHUH/DUVDQG %LUJLWUHDSWKHEHQH¿WRIWKHLUSUHYLRXVH[SHULHQFHLQQHWZRUNPDUNHWLQJ 7KH\NQRZWKHVLJQL¿FDQFHRIWKH,QWHUQHWDQGXVHWKHQXPHURXVWRROV WKDW18021'8PDNHVDYDLODEOHWRLWVSDUWQHUVLQWKLV¿HOG7KH\NQRZ how  important  it  is  to  work  in  a  structured  and  at  the  same  time  commit-­

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WHGPDQQHUWRÂłNHHSLQWRXFK´ZLWKSHRSOHDQG\HWDFFHSWWKHLUUHIXVDOV They  know  that  thereâ&#x20AC;&#x2122;s  no  better  advertising  than  the  product  itself  and   so  they  use  the  NUMONDU  Energy  Box  System.  They  know  that  only  a   systematic  approach  to  work  will  also  lead  to  the  goal.  And  for  Lars  and   Birgit  Weskott  this  goal  is:  a  lucrative  and  secure  passive  income! That  is  precisely  what  is  possible  with  NUMONDU  and  for  that  itâ&#x20AC;&#x2122;s   worth  hitting  the  ground  running  and  giving  it  your  all.  And  so  for  both   of  them  itâ&#x20AC;&#x2122;s  completely  natural  that  at  the  moment  thereâ&#x20AC;&#x2122;s  little  time  for   their  numerous  hobbies  â&#x20AC;&#x201C;  from  hiking  via  reading  and  making  music  to   their  commitment  to  the  scouts  movement.  They  tackle  the  challenges   WRJHWKHUDOZD\VUHPDLQĂ&#x20AC;H[LEOHDQGVKDUHWKHZRUNVRWKDWDWWKHHQGWKH maximum  success  will  be  achieved.  The  two  of  them  support  each  other   as  much  as  possible  because  they  know  how  important  it  is  in  network   marketing  that  a  couple  work  together  as  a  team.  And  with  NUMONDU   Lars  and  Birgit  are  able  to  work  just  the  way  they  prefer  to  work:  together   and  with  combined  forces. Their  collaboration  with  their  sponsor  Ralf  Nusch  is  also  very  impor-­ WDQWIRUWKHP7RJHWKHUZLWKWKHÂł(QHUJ\0DVWHU´WKHÂł(QHUJ\'XR´IRUPV ZKDW\RXFRXOGFDOOWKHÂł'\QDPLF3RZHU7ULR´ZKLFKLVÂłFUHDWLQJDVWLU´ both  in  the  Cologne  networking  scene  and  in  the  catering  and  party  scene.   Together  they  have  found  in  NUMONDU  the  company  that  offers  them   exactly  what  theyâ&#x20AC;&#x2122;ve  spent  a  long  time  looking  for:  A  stable  and  constantly   increasing  passive  income.  And  the  necessary  power  that  is  absolutely   necessary  to  build  an  organization  in  network  marketing  is  delivered  punc-­ WXDOO\WRWKHLUKRPHHYHU\PRQWKZLWKIUHVKWUD\VRIÂł1XPRQGX$oDL´

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MonaVie Makes History As It Launches MonaVie 2.0 in Dallas, Texas

global   brand   that   thing  in  every  market.  

means   the   same   MVP,   which   has   been  

created  by  some  of  the  most   successful   distributors   in   the   world,  does  just  that.  It  will  unify  and  strengthen  our  company,   DQGZLOOEHNH\WRWKHQH[WSKDVHRIRXUVWUDWHJLFJURZWK´   In  Dallas,  MonaVie  launched  a  new  product  line  called  MonaVie   Nutritional  Chemistryâ&#x201E;˘.  The  amazing  products  are  designed  to  

MonaVie made history in January when it launched the â&#x20AC;&#x153;next generationâ&#x20AC;? of the company called MonaVie 2.0. More than 3,000 distributors flocked to Dallas from January 13-14 to hear the announcement and participate in the festivities.

meet  each  personâ&#x20AC;&#x2122;s  individual  unique  nutritional  needs..   Larsen  was  so  excited  about  the  new  program  and  products   because  he  genuinely  believes  that  this  groundbreaking  new   program  can  and  will  improve  millions  of  lives.  â&#x20AC;&#x153;We  invite  every-­ one  to  join  with  us,  as  we  position  ourselves  to  make  history  once   DJDLQGXULQJ´KHVDLG   What  does  the  new  product  line  consist  of,  and  what  does  the   new  training  program  contain?  Read  on  for  the  exciting  details.

MonaVie Nutritional Chemistryâ&#x201E;˘ â&#x20AC;&#x201C; Providing Personalized Nutritional Support through MonaVie Elementsâ&#x201E;˘

OBTAINER  was  able  to  speak  with  company  insiders  and  exec-­

â&#x20AC;&#x153;Todayâ&#x20AC;&#x2122;s  consumers  are  looking  for  ways  to  personalize  every-­

utives  to  get  the  best  information  about  the  event  and  the  new  

WKLQJ WKH\ EX\´ VD\V 0RQD9LH &KLHI 0DUNHWLQJ 2I¿FHU -HII

products  and  business  plan  presented  at  the  meeting.  All  of  the  

Cohen.  There  is  no  more  important  area  to  offer  customizable  

innovations  launched  in  Dallas  are  likely  to  leave  an  impressive  

options   than   with   products   that   provide   optimal   nutritional  

mark  on  the  industry.

support.  Thatâ&#x20AC;&#x2122;s  the  idea  behind  MonaVieâ&#x20AC;&#x2122;s  revolutionary  new  

 

product  platform  called  MonaVie  Nutritional  Chemistry.

Headlining  the  innovations  in  Dallas  was  MVP,  the  companyâ&#x20AC;&#x2122;s  

 

new    univerasal  training  program  knonw  as  MVP  (MonaVie  

According  to  Cohen,  MonaVie  Nutritional  Chemistry  will  make  

Values  People.  MonaVie  Founder,  Chairman  and  CEO  Dallin  

it  easy  for  consumers  to  address  their  unique  nutritional  needs.  

/DUVHQVD\VWKDW093LVD¿UVWLQWKHGLUHFWVDOHVLQGXVWU\²DQ

In  tandem  with  the  products,  MonaVie  introduced  a  new  online  

enterprise-­wide   training   system   developed   by   the   company  

nutritional  assessment  tool  known  as  Health  Matchâ&#x201E;˘.  This  deliv-­

in  collaboration  with,  and  through  the  support  of,  all  its  top  

ers  individual  personalized  product  recommendations  and  helps  

distributor   leaders.   â&#x20AC;&#x153;When   we   started   MonaVie   seven   years  

LQGLYLGXDOVLGHQWLI\VSHFLÂżFQHHGVLQWKUHHHDV\VWHSV

DJR´VDLG/DUVHQ³ZHOHIWWKHUHVSRQVLELOLW\RIHGXFDWLRQDQG

 

training  to  our  distributors,  and  it  worked  very  well.  Today,  as  

Along   with   MonaVie   Nutritional   Chemistry   comes   MonaVie  

a  global  company  with  operations  in  more  than  20  countries  

Elementsâ&#x201E;˘,  a  product  line  that  facilitates  customized  nutrition.  

managed  by  seven  regional  presidents,  we  felt  it  was  time  to  

Delivered  in  easy-­to-­use  packets  and  produced  using  the  latest  

bring  the  company  together  under  one  system,  and  to  create  a  

VFLHQWLÂżFUHVHDUFKDQGWHFKQRORJ\(OHPHQWVFRPHLQGHOLFLRXVO\

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powerful  powders  and  are  formulated  to  provide  essential  health  

glucose  metabolism  to  help  maintain  healthy  blood  sugar  levels.  

EHQHÂżWVVXSSRUWLQJDPXOWLWXGHRIDJHJHQGHUVSHFLÂżFQHHGV

$GHOLFLRXVDQGHIÂżFDFLRXVVXSSOHPHQW0RQD9LH*/IHDWXUHV

Using  them  could  not  be  simpler.  Simply  add  water  or  even  mix  

banaba  leaf  and  green  coffee  bean  extracts,  as  well  as  chromium.  

it  with  one  of  MonaVieâ&#x20AC;&#x2122;s  juices  or  the  MonaVie  RVL  shake.  All  

Known  for  their  ability  to  promote  healthy  glucose  levels,  these  

of  these  new  Elements  will  be  delivered  in  an  attractive,  self-­

powerful  ingredients  help  the  body  naturally  accept  and  convert  

dispensing  box,  providing  easy  access  to  an  individualâ&#x20AC;&#x2122;s  daily  

JOXFRVHPRUHHIÂżFLHQWO\

nutritional  needs.

 

 

The  products  are  initially  available  in  the  US,  Canada  and  Puerto  

These  new  Elements  boost  the  bioavailability  of  each  productâ&#x20AC;&#x2122;s  

Rico,  and  will  become  available  in  other  markets  throughout  2012.

vitamins,  minerals  and  antioxidants.  Cohen  says  that  this  is  called  

 

the  MonaVie  BioEssenceâ&#x201E;˘  promise.

Triple your health benefits with MonaVie MX

ÂŽ

  2%7$,1(5ZDVLQIRUPHGWKDWWKHFRPSDQ\LV¿UVWLQWURGXFLQJ

Another  important  part  of  the  MonaVie  2.0  launch  is  the  intro-­

¿YH(OHPHQWVZLWKWKHODXQFKRI1XWULWLRQDO&KHPLVWU\$GGL-­

GXFWLRQRI0RQD9LH0;$QHZEOHQGRI0RQD9LHÂśVĂ&#x20AC;DJVKLS

WLRQDO(OHPHQWVDUHSODQQHGLQWKHIXWXUH7KHÂżYH(OHPHQWVDUH

health  juice  products,  this  3-­in-­1  juice  cocktail  combines  the  

below:

KHDOWKEHQH¿WVRI0RQD9LH(VVHQWLDOŽ,  MonaVie  ActiveŽ   and  

 

MonaVie  (M)munŽ  into  one  powerful,  mouthwatering    formula.  

Â&#x2021;0HQÂśV9LWDPLQV 0LQHUDOV

%XUVWLQJZLWKIUXLWĂ&#x20AC;DYRQRLGVWKLVKHDOWKDQGZHOOQHVVGULQN

)HDWXULQJHVVHQWLDOYLWDPLQVDQGPLQHUDOV DOODWHIÂżFDFLRXV

offers  a  broader  array  of  antioxidants  than  ever  before  with  19  

levels),   MonaVie   MNâ&#x201E;˘   is   a   total   body   health   Element   that  

fruits  and  11  vegetables.

increases  performance  and  vitality.  MN  ingredients,  including  

 

Vitamin  E  and  selenium,  have  been  shown  to  support  prostate  

Formulated  with  MonaVie  BioEssenceâ&#x201E;˘  for  greater  bioavailabil-­

health.  Calcium,  Vitamin  D  and  Vitamin  E,  ingredients  in  MN,  

LW\DQG$oD9LHÂ&#x152;WKHSXUHVWPRVWSRWHQWIRUPRIDoDLDYDLODEOH

have  also  been  shown  to  support  heart  health.

this  new  juice  blend  also  features  glucosamine  to  increase  joint  

 

PRELOLW\DQGĂ&#x20AC;H[LELOLW\DQG:HOOPXQHÂŽ,  which  has  been  clinically  

Â&#x2021;:RPHQÂśV9LWDPLQV 0LQHUDOV

shown  to  strengthen  the  bodyâ&#x20AC;&#x2122;s  immune  defenses.

Designed  especially  for  women,  MonaVie  WMâ&#x201E;˘  is  a  health-­

 

promoting  Element  featuring  25  essential  vitamins  and  miner-­

Cohen  recommends  that  consumers  use  MX  as  a  powerful  daily  

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nutritional  to  which  MonaVie  Elements  are  added  to  strengthen  and  

nourishes  cells.

FXVWRPL]HWKHVSHFLÂżFQXWULWLRQDOVXSSRUWHDFKLQGLYLGXDOPD\QHHG

Â&#x2021;&KLOGUHQÂśV9LWDPLQV 0LQHUDOV

New Universal Training System MVP To Unify and Support Global Distributor Network

Since  nutrients  are  the  building  blocks  of  a  childâ&#x20AC;&#x2122;s  health,  Mona-­ 9LHSURYLGHVHVVHQWLDOYLWDPLQVDQGPLQHUDOV DOODWHIÂżFD-­ cious  levels),  creating  a  solid  foundation  to  build  on.  Designed  

Perhaps  one  of  the  most  exciting  aspects  of  the  new  2.0  program  

especially  to  meet  the  growing  needs  of  kids,  this  deliciously  fun  

is  the  new  training  system  already  mentioned.  MVP  helps  distrib-­

formula  provides  the  essential  nutrients  needed  to  strengthen  the  

utors  achieve  their  limitless  potential  by  helping  them  maximize  

immune  system,  develop  healthy  bones  and  teeth,  and  correct  

their  success.  Distributors  in  Dallas  were  trained  on  how  to  utilize  

QXWULWLRQDOGHÂżFLHQFLHV

and  implement  the  new  system  and  were  excited  to  put  it  into   practice.

Â&#x2021;%UDLQ+HDOWK

 

This   delicious   nutritional   Elementâ&#x20AC;&#x201D;   called   MonaVie   BRâ&#x20AC;&#x201D;

³7KHEHDXW\RI093´VD\V&RKHQ³LVWKDWLWLVDXQLYHUVDODOO

supports  brain  health  by  promoting  focus  and  alertness.  Featur-­

in-­one  system  created  for  distributors  and  designed  by  the  most  

ing  L-­theanine  and  natural  caffeine  to  support  cognitive  perfor-­

VXFFHVVIXOGLVWULEXWRUVLQWKHGLUHFWVDOHVLQGXVWU\WRGD\´

mance   and   B   vitamins   to   maintain   healthy   brain   function,  

 

MonaVie  BR  is  a  powerful  supplement  that  supports  optimal  

The  program  features  a  series  of  instructional  brochures,  booklet,  

brain  function.

CDs  and  DVDs  that  provide  step-­by-­step  directions  on  how  to  

 

start  a  successful  MonaVie  business.  In  addition  to  the  instruc-­

Â&#x2021;*OXFRVH6XSSRUW

tional  materials,  which  will  be  available  in  both  hard  copy  and  

MonaVie  GLâ&#x201E;˘  is  a  unique  nutritional  Element  that  promotes  

online  versions,  MVP  offers  access  to  programs  and  other  tools,  

106

OBTAINER WORLDWIDE 01/2012


SHORT CUT

which  are  designed  to  enable  success  at  any  level.  With  MVP,  one  

Creator  and  NY  Times  Bestselling  Author  Mark  Macdonaldâ&#x20AC;&#x2122;s    

need  not  already  be  a  marketer  with  20  years  experience  and  a  

³%RG\&RQ¿GHQFH´SURJUDP

huge  downline  to  have  success.  Both  the  seasoned  marketer  and  

 

the  newest  sign-­up  can  experience  success  through  MVP  if  they  

Macdonald,  who  will  serve  as  spokesperson  for  RVLution,  said  

work  hard  and  use  the  tools  given.

that  the  MonaVie  program  merges  â&#x20AC;&#x153;the  best  weight  loss  product  

 

ZLWKWKHPRVWFRPSOHWHZHLJKWPDQDJHPHQWSODQRQWKHPDUNHW´ DQGWKDWWKRVHZKRFRPPLWWRWKHSURJUDPZLOOVHHVLJQL¿FDQW

MVP program offerings including:

sustainable  results.  He  said  that  both  RVL  products  and  the   %RG\&RQ¿GHQFHSURJUDPDUHGHVLJQHGWRVWDELOL]HEORRGVXJDU

 Â&#x2021;3HUVRQDO'HYHORSPHQW

which  is  key  to  sustainable  weight  management,  because  doing  

Whether  itâ&#x20AC;&#x2122;s  motivation,  inspiration  or  both,  MVP  helps  provide  

so  prevents  the  body  from  storing  fat  or  burning  muscle.

ongoing  support  to  MonaVie  distributors  by  providing  access  to  

 

some  of  the  most  powerful  selection  of  books,  CDs  and  DVDs  

The  RVL  product  line  dovetails  perfectly  with  Macdonaldâ&#x20AC;&#x2122;s  Body  

available  anywhere.

&RQ¿GHQFHSURJUDPWKDWIRFXVHVRQWKUHHNH\QXWULWLRQSULQ-­

 

ciples:  1)  Frequent  meals  that  keep  blood  sugar  levels  steady  and  

Â&#x2021;&RPPXQLFDWLRQ8SGDWHV /LYH(YHQWV

help  to  prevent  overeating  and  blood  sugar  spikes;  2)  Maintain-­

MVP  offers  a  variety  of  ways  to  keep  updated  on  news,  promo-­

ing  correct  nutrition  ratiosâ&#x20AC;&#x201D;getting  the  right  balance  of  protein,  

tions  and  MonaVie-­hosted  events  via  social  media,  text  messag-­

carbohydrates  and  fat  in  every  meal;  and  3)  Managing  meal  

ing,  print  materials  and  live  events.

sizeâ&#x20AC;&#x201D;eating  smaller  meals  every  few  hours  keeps  blood  sugar  

 

OHYHOVVWHDG\,WDOVRIHDWXUHVPLQXWHVRISK\VLFDODFWLYLW\ÂżYH

Â&#x2021;&HUWLÂżFDWLRQ

to  seven  days  a  week.

Most  professional  organizations  offer  a  license  to  practice,  and  

 

093RIIHUVDFHUWLÂżFDWLRQFRXUVHWKDWHQDEOHVGLVWULEXWRUVWR

0DFGRQDOGVD\VWKHSRZHURIWKH59/%RG\&RQÂżGHQFHSURJUDP

EHFRPH&HUWLÂżHG0RQD9LHGLVWULEXWRUV

is  that  it  works  and  is  sustainable  in  the  long-­term,  because  itâ&#x20AC;&#x2122;s  

 

not  based  on  fads,  quick  promises  or  dramatic  changes  in  diet.  

Â&#x2021;3URPRWLRQDO,WHPV

â&#x20AC;&#x153;This  program  is  for  anyone  who  seeks  to  break  the  cycle  of  crash  

One  of  the  keys  to  a  successful  business  comes  from  building  a  

dieting  and  extreme  exercise  programs  that  almost  always  end  

brand.  MVP  offers  distributors  professionally  designed  materials  

in  failure.  The  90-­day  RVLution  is  a  way  to  embark  on  a  smart,  

and  premium  items  that  help  support  them  as  they  build  their  

VXVWDLQDEOHSODQWRDFKLHYHWKHERG\\RXœYHDOZD\VZDQWHG´

own  independent  MonaVie  business. Â&#x2021;/R\DOW\3URJUDPV

MonaVie Positioned To Make History Again in 2012

Distributors  can  receive  discounts  of  up  to  50%  on  dining,  shop-­ ping,  travel,  entertainment,  movies  and  more  through  the  Mona-­

 The  event  in  Dallas  could  not  have  gone  off  any  better.  Distribu-­

Vie  Perks  program.  They  can  also  save  between  20%  and  75%  on  

tors  were  excited,  and  went  home  with  a  renewed  vigor  to  take  

prescription  drugs  through  the  use  of  the  free  MonaVie  Health  

MonaVieâ&#x20AC;&#x2122;s  message  and  opportunity  to  the  world.  As  OBTAINER  

&  Happiness  card.

spoke  with  company  insiders,  and  experienced  the  event  Dallas,  

 

it  became  clear  that  MonaVie  is  headed  toward  something  big.  

Ultimately,  MVPâ&#x20AC;&#x2122;s  goal  is  to  provide  every  distributor  all  the  tools,  

MonaVie  2.0  is  poised  to  make  a  huge  mark  in  the  industry  and  

information  and  training  necessary  to  start  out  right  and  then  

propel  MonaVie  further  into  the  limelight  of  successful  MLM  

continue  to  achieve  success  all  along  the  way,  as  they  seek  to  

companies.  With  the  interests  of  the  distributors  at  heart,  and  

achieve  their  personal  business  goals.

a  desire  to  make  the  world  a  better  place,  MonaVie  executives  

 

ZRUNHGKDUGWRFUHDWHDSURJUDPWKDWZLOOUHGH¿QHWKHZD\WR consume  nutritionals,  the  way  to  create  a  successful  business,  

MonaVie Launches 90-day Weight Loss â&#x20AC;&#x153;RVLutionâ&#x20AC;? with its RVL Products

and  the  way  to  create  abundance  for  people  around  the  world.   At  a  time  when  many  people  are  struggling  to  get  by,  MonaVie   stands  ready  to  help  pull  people  out  of  poverty  with  its  amazing  

MonaVie    also  launched  a  weight  loss  movement  in  Dallas  it  is  

opportunity  and  products.  OBTAINER  will  be  there  every  step  of  

FDOOLQJWKH³GD\0RQD9LH59/XWLRQ´XVLQJLWV59/3UHPLHU

the  way,  and  will  report  on  MonaVieâ&#x20AC;&#x2122;s  continued  success.

Weight   Loss   System   in   combination   with   Venice   Nutrition  

108

OBTAINER WORLDWIDE 01/2012


TM

THE RIGHT PRODUCT THE RIGHT TIMING THE RIGHT LEADERSHIP THE RIGHT COMPENSATION THE RIGHT CAUSE 

A MORE MEANINGFUL LIFE

WITH MONAVIETM AND THE POWER OF THE AÇAI-BERRY ARE YOU INTERESTED? For further details please contact your independent distributor or your career hotline 0-800-186-0259 to receive more information. www.monavie.de · www.facebook.com/monaviegermany A MORE MEANINGFUL LIFETM

TM


COLUMN

By Salsabila Al-Harbi

Paving the Way for MLM in the Arab

Gulf Region 110

OBTAINER WORLDWIDE 01/2012


COLUMN

I

n  the  middle  of  desert  there  is  a  rise  not  only  of  the  

saying  that  change  is  taking  place  slowly  because  leaders  in  

striking  sun  and  elevated  temperatures,  but  also  of  

the  industry  my  colleagues,  myself,  leaders  from  different  

economy  and  technology,  the  rise  of  consumer  de-­

companies  are  taking  steps  to  grow  the  industry,  steps  that  are  

PDQGVKHDOWKDZDUHQHVVDQGÂżQDQFLDOĂ&#x20AC;XFWXDWLRQLV

slow  but  sure.  A  manger  from  my  company  asked  me;  â&#x20AC;&#x153;why  is  

becoming  obvious  in  the  region.  The  land  long  known  

it  that  Arab  women  donâ&#x20AC;&#x2122;t  join  and  if  they  do  they  donâ&#x20AC;&#x2122;t  take  it  

for  tents,  camels,  nomads  and  oil  barrels  has  a  totally  differ-­

VHULRXVO\ZK\LVLWWKH\QHYHUFRQWLQXH"´,UHSOLHGWKDWZHMXVW

HQWUHĂ&#x20AC;HFWLRQWKDW\RXFDQVHHQRWWKURXJKWKHGHVHUWPLUDJH

need  to  be  patient,  WE  are  paving  the  way  for  future  network  

EXWWKURXJKWKHUHĂ&#x20AC;HFWLRQRILWVVN\VFUDSHUVDQGH\HFDWFKLQJ

marketers.  Years  from  now  this  will  be  much  easier;  our  role  is  

structures  that  have  overtaken  the  horizon  in  a  respectively  

not  just  to  succeed  amongst  our  teams,  that  isnâ&#x20AC;&#x2122;t  enough.  We  

short  period  of  time.    As  technology  takes  over  and  grows  

have  massages  to  pass  on,  we  are  the  advocates  of  the  indus-­

a  modern  lifestyle  follows.  As  you  drive  through  the  region  

try,  we  are  the  educators,  and  when  it  comes  to  MLM  we  will  

you  see  huge  malls,  top  brands  and  food  franchises  from  all  

be  the  factor  for  change.  In  a  culture  that  is  family-­oriented,  

over  the  world.  You  see  a  mixed  culture  of  Asians,  Westerns,  

where  cultural  background  sets  many  of  the  rules,  where  most  

Africans,  and  Arabs  working  together  and  sharing  experiences  

of  the  women  are  limited  to  a  few  selected  jobs,  and  a  gathering  

in  harmony.

mostly  means  having  a  feast  or  enjoying  food  with  neighbors  

The  amazing  thing  is  the  great  change  you  see  that  has  

and  loved  ones  in  a  closed  circle,  where  men  gatherings  are  

also  taken  over  the  lifestyle  of  the  locals;  now  we  live  in  mod-­

totally  separated  from  the  womenâ&#x20AC;&#x2122;s  gatherings,  holding  a  home  

ern  houses  and  sometimes  big  villas  with  central  air  condi-­

SDUW\ZLOOGHÂżQLWHO\EHDGLIIHUHQWH[SHULHQFH

tioning,  most  people  have  plasma  screens  and  of  course  the  

How  about  the  men?  It  is  very  inspiring  to  see  a  good  number  

Internet,  the  iPhones,  the  iPads,  and  -­  oh  yes  -­  we  do  eat  at  Mc  

of  locals  joining  the  industry  and  leading  but  still  they  are  

Donaldâ&#x20AC;&#x2122;s,  and  enjoy  Italian  restaurants.  But  what  about  Multi-­

outnumbered  by  the  networkers  from  different  countries  who  

Level  Marketing  (MLM)?  Does  that  ring  a  bell  to  anyone  in  

are  living  in  the  region  as  the  later  understand  how  the  oppor-­

the  region?  Oh  yes  it  does,  to  the  very  minor  few  as  memories  

tunity  can  change  their  lives,  while  many  of  the  locals  still  raise  

WDNHWKHPÂżIWHHQ\HDUVEDFNWRZKDWPLJKWKDYHEHHQWKHYHU\

eyebrows  and  ask  a  thousand  questions  when  they  hear  about  

ÂżUVWH[SHULHQFHRI0/0LQWKHUHJLRQEXWQRWDYHU\JRRGRQH

the  opportunity.  Lately  we  can  see  that  the  local  men  have  

to  many  of  those  who  joined.    Fifteen  years  that  is  how  young  

started  taking  on  jobs  that  they  would  have  never  chosen  in  the  

MLM  is  in  the  gulf  region  and  known  to  only  a  few,  however,  

past  lately  you  can  see  our  local  men  especially  the  young  ones  

the  attempts  of  several  companies  later  on  took  place  while  

working  as  cashiers  or  security  guards,  while  in  the  past  every  

very  few  had  success  many  others  didnâ&#x20AC;&#x2122;t.  While  many  changes  

FROOHJHJUDGXDWHZDQWHGWRKDYHDJRRGRIÂżFHSRVLWLRQRUHYHQ

took  place  in  the  region  this  one  big  change  called  MLM  is  

own  their  own  traditional  business  having  a  shop  and  being  the  

posing  a  challenge.  To  many  people  around  the  world  MLM  

manager.  Being  a  sales  representative  isnâ&#x20AC;&#x2122;t  really  an  appealing  

sounds  like  an  opportunity,  it  sounds  like  â&#x20AC;&#x153;Santa  is  coming  to  

thing  for  the  locals  as  it  reminds  them  of  the  old  picture  of  an  

WRZQ´RQWKHFRQWUDU\WRPDQ\RIWKHORFDOV0/0UDLVHVDELJ

old  man  trying  to  make  a  living  by  selling  cheep  items  door-­

question  mark  and  the  Santa  opportunity  suddenly  sounds  like  

to-­door  either  for  money  or  food.  However  the  world  is  not  

D³%LJ)RRW´VWHSSLQJLQWRWRZQ

the  same  anymore  and  we  too  are  changing  the  way  we  look  at  

<HVZHKDYHFHUWDLQO\FKDQJHG  the  way  we  do  many   things,  but  there  are  still  many  things  that  we  still  do  the  

things  the  way  we  evaluate  a  job  or  a  business  is  also  changing. As  MLM  is  being  introduced  to  the  region  and  as  Muslims  

same,  one  simple  example  is  the  way  we  buy  our  products  

we  are  very  careful  in  introducing  a  product,  and  opportunity  

even  though  there  is  a  slight  change  slowly  taking  over  this  

WKDWDUHLQFRPSOLDQFHZLWKRXUUHOLJLRXVEHOLHIVLWLVRXUÂżUVW

path  due  to  a  few  direct  selling  companies.  Unlike  other  parts  

priority  that  whatever  product,  compensation  plan,  or  methods  

of  the  world  people  here  never  held  Tupperware  parties,  and  

we  are  introducing  is  fully  acceptable  and  is  within  our  Islamic  

the  Avon  Lady  doesnâ&#x20AC;&#x2122;t  knock  your  door,  nor  does  the  â&#x20AC;&#x153;ency-­

boundaries.  In  spite  of  being  careful  our  major  objection  is  not  

FORSHGLDPDQ´$YRQLVKRZHYHUNQRZQWRPDQ\QRZDGD\V

³LVWKLVD3\UDPLGVFKHPH"´2XUPDMRUREMHFWLRQLV³LVHDUQLQJ

however  after  being  introduced  over  a  decade  ago  you  only  

PRQH\WKLVZD\DFFHSWDEOHLQ,VODP"´2UWKHRWKHUREMHFWLRQ

see  the  Avon  lady  because  she  is  a  friend  or  someone  you  met  

ZHIDFHLV³LVWKLVSURGXFW+DODO"´:KLFKPHDQVDFFHSWDEOH

in  a  salon  and  most  of  them  are  non-­Arabs.  So  how  many  of  

for  Muslims  to  consume.  Cultural  boundaries,  family  commit-­

the  locals  do  really  get  involved  in  the  MLM  opportunity?  

ments,  traditional  beliefs  make  the  experience  quite  different  

Honestly,  not  many  as  being  involved  in  the  industry  requires  

but  as  we  slowly  grow  and  succeed  we  know  that  we  have  made  

a  different  approach  and  a  change  that  many  might  not  be  

a  major  change  while  paving  the  way  for  MLM  in  the  region.  

ready  for.  So  am  I  being  a  pessimist?  Of  course  not!  I  am  just  

Salsabila Al-Harbi

01/2012 OBTAINER WORLDWIDE

111


Column Torsten Will Since  1994  Torsten  Will  has  been  provi-­

tor   of   success!   Torsten   Will   started   off  

three   best   smart   coaches   in   Germany;;  

ding  inspiration  for  tens  of  thousands  of  

as  an  entrepreneur  at  the  early  age  of  

according   to   surveys   by   Business   For  

participants  as  a  success  trainer,  care-­

18.  In  less  than  three  years,  while  doing  

Home  he  is  also  well-­known  in  the  USA  

er   coach,   keynote   speaker   and   author.  

his  high  school  diploma  and  then  his  al-­

as  one  of  the  most  successful  trainers  on  

Prominent   celebrities,   including   politi-­

ternative  service,  he  succeeded  without  

the  topic  of  career  coaching  and  success  

cians,   television   presenters,   musicians  

any  vocational  training  or  college  edu-­

training.   He   has   been   included   in   the  

and   top-­class   athletes,   even   Olympic  

cation  in  establishing  a  network  of  com-­

Deutsche   Rednerlexikon   (a   directory  

champions,   attend   his   seminars   to  

panies   in  19  countries  with  a  turnover  

of   German   speakers)   as   a   prestigious  

maintain  their  position  at  the  top  in  the  

worth  millions.  The  contents  of  his  lec-­

speaker.   In   just   ten   years   more   than  

long  term.  Leaders  and  staff  of  interna-­

tures  and  consultations  therefore  arise  

250,000  people  in  19  countries  have  ta-­

tional   corporations   and   organizations  

from  practice  and  can  be  used  straigh-­

ken  part  in  events  with  Torsten  Will.  In  

use   his   expertise   for   motivation,   com-­

taway  with  success  by  all  participants.  

2010   more   than   45,000   listeners   used  

munication   and   success.   Torsten   Will:  

The   business   magazine,   DMEuro,   re-­

Torsten   Will‘s   MP3s   and   podcasts   for  

Entrepreneur   +   Consultant   =   Guaran-­

commends   Torsten   Will   as   one   of   the  

their  success.


COLUMN

PRACTICE BEING JOYFUL, LIVE PASSIONATELY, BE HEALTHILY SUCCESSFUL! I DONâ&#x20AC;&#x2122;T KNOW HOW THINGS ARE WITH YOU... BUT POSSIBLY YOUâ&#x20AC;&#x2122;RE ONE OF THOSE PEOPLE WHO JUST LIKE ME HAVE INVESTED LOTS OF MONEY IN SEMINARS, AUDIOBOOKS, ADVISERS, COACHING, ETC. IN ORDER EVENTUALLY TO EXPERIENCE THE BREAKTHROUGH THAT ALLOWS THE LONG DESIRED GOALS TO BECOME TRUE.  

Now   youâ&#x20AC;&#x2122;re   astonished   and   youâ&#x20AC;&#x2122;re   ask-­ ing   why   you   should   have   been   joyful   during  all  of  this?  Itâ&#x20AC;&#x2122;s  quite  simple: When your alarm clock woke you up far too early, because youâ&#x20AC;&#x2122;re alive. Yes, youâ&#x20AC;&#x2122;re alive and thatâ&#x20AC;&#x2122;s a reason to be 100 percent joyful.

Many   years   ago   I   was   one   of   the   disci-­

ter,   phony   enthusiasm,   but   no   authen-­

ples  of  success  who  traveled  from  semi-­

tic,   honest   joy   that   we   experience   and  

nar   to   seminar,   always   in   the   hope   of  

share.   Hand   on   heart!   When   was   the  

While you were cleaning your teeth and in-

ÂżQDOO\ÂżQGLQJWKHSKLORVRSKHUVÂśVWRQHLQ

last   time   you   really   enjoyed   something  

advertently swallowed toothpaste, because

order  with  it  to  hold  the  secret  of  unend-­

with   all   your   heart?   Iâ&#x20AC;&#x2122;ll   just   give   you   a  

you have an organism that digests just

ing   success   in   my   hands.   If   today   after  

list  here  of  when  you  should  have:

about everything and keeps you healthy.

more  than  19  years  of  self-­employment   an  all  the  highs  and  lows  of  life  I  had  to  

When your alarm clock woke you this

When you cut yourself shaving, because

draw  up  a  resumĂŠ,  then  Iâ&#x20AC;&#x2122;d  sum  up  my  

morning far too early.

your body can do more than you felt pos-

secret   of   success,   which   people   ask   me  

While you were cleaning your teeth and

sible. Every cell regenerates itself and does

about   again   and   again,   in   three   words:  

inadvertently swallowed toothpaste.

Practice   being   joyful!   You   may   now  

When you cut yourself shaving.

think  that  this  is  something  like  â&#x20AC;&#x153;simply  

When you were surprised under the

When you were surprised by hot or cold wa-

VPLOH´DQGHYHU\WKLQJZLOOEHDOULJKW1R

shower by hot or cold water.

ter in the shower, because your nerves are

practicing   being   joyful   is   much,   much  

when you were drinking a cup of coffee

more  than  just  die  raising  the  corners  of  

that was far too strong or too weak.

so without you having to do anything.

working and doing so quite precisely.

your  mouth  and  being  easygoing.  Those  

When you were stuck in a traffic jam.

When you drank a coffee that was far too

who  practice  being  joyful   donâ&#x20AC;&#x2122;t  have  to  

When your boss brought a mistake to

strong or too weak, because you can still taste things..

think  about  the  corners  of  their  mouths  

your attention.

anymore,  they  also  donâ&#x20AC;&#x2122;t  need  to  attend  

When you had to do overtime.

any  communications  seminars  or  moti-­

When you were driving home and got

When you were stuck in a traffic jam, be-

vation  courses  because,  when  the  heart  

stuck in a traffic jam again.

cause youâ&#x20AC;&#x2122;re one of the few percent of the

is  full  of  joy,  the  eyes  will  radiate  it  and  

When you found out that your child had

world population who have their own car.

our  opposite  numbers  will  feel  attracted  

brought home a bad report.

by  us  on  a  long  term  basis.  In  our  times  

When you partner told you in the eve-

When you boss brought a mistake to your at-

LWLVPRUHDQGPRUHVHOGRPWKDWZHÂżQG

ning that he/she wasnâ&#x20AC;&#x2122;t feeling well.

tention, because again and again you have an

people  who  really  enjoy  things  from  the  

When you fell into bed dead tired.

opportunity to learn and to become better.

GHSWKVRIWKHLUKHDUWV6XSHU¿FLDOEDQ-­

01/2012 OBTAINER WORLDWIDE

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COLUMN

When you had to do overtime, because youâ&#x20AC;&#x2122;re needed.

How  true!  If  we  focus  on  gratitude  in  life,  as  a  re-­ sult  weâ&#x20AC;&#x2122;ll  simply  experience  more  pleasure  than  

When you were driving home and got stuck in a traffic

pain,  weâ&#x20AC;&#x2122;ll  become  attractive  for  the  extras  in  life,  

jam again, because you still have a car.

weâ&#x20AC;&#x2122;ll  remain  healthy  for  a  long  time  and  weâ&#x20AC;&#x2122;ll  be   successful.

bad report, because you are able to experience that

Itâ&#x20AC;&#x2122;s  all  got  nothing  to  do  with  positive  thinking,  

somebody trusts you completely and turns to you

but  is  only  a  question  of  perspective  and  philoso-­

with their worries.

phy   of   life.   How   do   we   view   ourselves   and   our   bodies,  our  life  circumstances  and  relationships?  

When you partner told you in the evening that he/she

What  do  we  react  to  with  live  and  gratitude?

wasnâ&#x20AC;&#x2122;t feeling well, because no9w you can be there for somebody and offer help and support.

To   conclude   an   anecdote:   Every   week   a   man   threw  his  garden  rubbish  over  the  fence  into  his  

When you fell into bed dead tired, because you have a

neighborâ&#x20AC;&#x2122;s   garden.   Week   after   week   it   was   the  

roof over your head and a mattress under your luxury

VDPH VWRU\ 2QH ZHHN D ERG RI FKRFRODWHV Ă&#x20AC;HZ

body.

back   over   the   fence.   On   it   was   a   note   with   the   words:  Everybody  gives  what  they  have.

Wow!   What   a   life.   A   body   that   works   perfectly,   a  job  that  feeds  you,  a  family  that  needs  you  and  

What  are  you  throwing  into  your  mental  garden?  

loves  you.  What  more  do  you  want?  OK,  youâ&#x20AC;&#x2122;re  

And,   nevertheless,   you   receive   so   many   good  

thinking   that   everything   could   really   be   better,  

things,   indeed   sensational   things,   back   from  

arenâ&#x20AC;&#x2122;t  you?  Yes,  youâ&#x20AC;&#x2122;re  right.  However,  in  order  

your  body.  Isnâ&#x20AC;&#x2122;t  it  about  time  to  be  thankful  for  

WREHDEOHWRPDNHWKLVTXDQWXPMXPSLWÂśVÂżUVW

that!  I  think  itâ&#x20AC;&#x2122;s  about  time.  Use  it  â&#x20AC;&#x201C;  and  use  it  

necessary   that   you   appreciate   what   you   have.  

today.

Why  else  should  anybody  entrust  more  to  you?   Recently   a   friend   said   to   me:   â&#x20AC;&#x153;The   value   of   the  

Cordially  yours,

DVVHWVZHRZQLVGHWHUPLQHGRQO\E\RXUVHOYHV´

Torsten  Will

01/2012 OBTAINER WORLDWIDE

Column Torsten Will

When you found out that your child brought home a

115


COLUMN


COLUMN

Stop Making Excuses â&#x20AC;&#x201C; Confidence and Charisma Can Be Learned! (Part 2) :H ÂżQLVKHG WKH ODVW DUWLFOH LH

much  or  an  activity  makes  you  so  enthu-­

your  way  into  it,  sleep  on  the  question,  

3DUWRIWKLVWRSLF ZLWK*RHWKH

siastic  that  you  have  an  inner  desire  for  

ask  your  colleagues  ...  and  write  down  at  

Âł,I ZH WUHDW SHRSOH DV WKH\ DUH

it  regardless    of  what  other  people  say  or  

least   20   personal   strengths.   For   exam-­

ZH PDNH WKHP ZRUVH ,I ZH WUHDW

what  your  environment  brings  with  it.

ple  things  you  like  to  do  a  lot,  things  you  

SHRSOH DV WKH\ RXJKW WR EH ZH

can   do   particularly   well   (mostly   these  

KHOS WKHP EHFRPH ZKDW WKH\ DUH

Incidentally,   you   can   never   burn   for  

are   the   same),   the   things   other   people  

FDSDEOHRIEHFRPLQJ´

moneyâ&#x20AC;Ś  Money  is  never  a  goal  but  a  re-­

like  about  you,  etc.

sult  and  a  means  to  be  able  to  do  things.   And  the  deduction  from  this:  Help  peo-­

Or  put  another  way:  â&#x20AC;&#x153;Do  what  you  love  

On  the  right  of  the  line  repeat  the  whole  

ple  to  appreciate  you  better  by  project-­

WR GR DQG WKH PRQH\ ZLOO IROORZ \RX´

procedure   for   your   weaknesses.   Donâ&#x20AC;&#x2122;t  

ing  yourself  as  you  want  to  be!  And  once  

And  if  you  arenâ&#x20AC;&#x2122;t  doing  what  you  love?

be   surprised   if   more   weaknesses   occur  

and   for   all   weâ&#x20AC;&#x2122;ll   have   eliminated   the  

Then  love  what  youâ&#x20AC;&#x2122;re  doing  and  change  

to   you   more   quickly   than   strengths   â&#x20AC;&#x201C;  

alibi   (or   excuse)   that   you   â&#x20AC;&#x153;were   simply  

your  life  to  where  the  things  you  really  

thatâ&#x20AC;&#x2122;s   the   way   it   is   with   most   peopleâ&#x20AC;Ś  

ERUQZLWKRXWDQ\FKDULVPD´&KDULVPD

love   are.   Often   those   arenâ&#x20AC;&#x2122;t   any   really  

and  itâ&#x20AC;&#x2122;s  often  a  result  of  our  â&#x20AC;&#x153;humility-­

performance  and  impact  can  be  learned  

dramatic  changes  at  all...

RULHQWHG´XSEULQJLQJDQGDVRFLHW\WKDW

and  trained.

praises  very  little  and  criticizes  a  lot. You  shouldnâ&#x20AC;&#x2122;t  turn  your  life  upside  down.  

And   please   remember:   90%   of   your  

,Q\RXUMREÂżQGWKHWKLQJVWKDWPDNH\RX

Now   take   the   sheet   of   paper   and   tear  

success   results   from   performance,   only  

HQWKXVLDVWLF,Q\RXUSURGXFWUDQJHÂżQG

it   down   the   middle   (along   the   dividing  

10%  from  expertise  and  competence!  So  

the  products  that  make  you  burnâ&#x20AC;Ś  then  

line).   Then   crumple   up   the   part   with  

ZKDWGR\RXQHHGWRSHUIRUPFRQ¿GHQW-­

youâ&#x20AC;&#x2122;ll  be  able  to  enthuse  others,  too.  Cha-­

your   weaknesses   into   a   ball   (or,   even  

ly  and  in  a  friendly  manner  and  to  have  

risma  comes  from  within.

better,  burn  it)  â&#x20AC;Ś  and  forget  about  your  

a  competent  impact?

weaknesses  for  the  rest  of  your  life.   5HĂ&#x20AC;HFWRQ\RXUVWUHQJWKV0DNHDOLVWRI

)LQGRXWZKDW\RX³EXUQ´IRU-XVWOLNH

your   strengths   and   weaknesses:   take   a  

Because   youâ&#x20AC;&#x2122;ll   be   concentrating   on  

the   saying   from   St.   Augustine   that   I  

sheet   of   paper   (landscape   format)   and  

your   strengths   and   youâ&#x20AC;&#x2122;ll   have   enough  

made   into   the   motto   of   my   company:  

draw   a   vertical   line   in   the   middle   (i.e.  

to  do  dealing  with  them!  Work  on  your  

â&#x20AC;&#x153;In  you  must  burn  what  you  want  to  ig-­

from   top   to   bottom.   On   the   left   at   the  

strengths,  concentrate  on  them  and  and  

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WRS ZULWH ³675(1*7+6´ DV D KHDGLQJ

be   enthusiastic   about   yourself!   Behave  

and  on  the  right  of  the  line  put  â&#x20AC;&#x153;WEAK-­

as   if   you   already   have   what   you   want.  

When   do   you   know   that   youâ&#x20AC;&#x2122;re   â&#x20AC;&#x153;burn-­

1(66(6´ 1RZ ZULWH GRZQ DOO \RXU

Behave   as   if   you   already   were   who   you  

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strengths  on  the  left.  Think  about  it,  feel  

want   to   be.   Wonâ&#x20AC;&#x2122;t   that   feel   unusual,  


HYHQ DUWLÂżFLDO DW ÂżUVW" 6XUH DIWHU DOO ZLWK IULHQGOLQHVV DQG FRQÂżGHQFH $QG Every  month  a  half  day  of  intensive  trai-­ youâ&#x20AC;&#x2122;ll  be  wearing  shoes  that  are  new  for   ZHKXPDQEHLQJVOLNHDQGIROORZFRQÂż-­

QLQJLQWKH¿HOGVRIUKHWRULFDQGSUHVHQ-­

you  and  metaphorically  speaking  youâ&#x20AC;&#x2122;ll   GHQW SHRSOH LH ÂłZLQQHUV´ 7KH\ DUHQÂśW tation,  performance  and  body  language,   ÂżUVWKDYHWREUHDNWKHPLQÂŤWKHQWKH\ÂśOO born,  they  work  for  their  winner  status.

communication   appropriate   to   perso-­

ÂżW\RXEHWWHUDQGEHWWHU

nality   type,   small   talk,   etiquette   and   $UGXRXV"'LI¿FXOW"8QDFFXVWRPHG"&RP-­

business  etiquette  â&#x20AC;&#x201C;  plus  20  minutes  of  

So   quite   clearly,   as   the   saying   goes:   plicated?  Trust  me  â&#x20AC;&#x201C;  after  the  100th  time   personal  telephone  coaching  per  month.   Âł)DNH LW XQWLO \RX PDNH LW´ $QG DVN it   becomes   easier!   What   else   can   you   do   And,   in   addition,   with   the   keyword     yourself  how  you  want  to  affect  others?

WR WUDLQ \RXU FRQ¿GHQFH \RXU SHUIRU-­

³2EWDLQHU´ \RXœOO JHW P\ DXGLRERRN

How   should   your   fellow   human   beings   mance,  your  impact?  Read  the  columns  in     worth  â&#x201A;Ź40  free  of  charge. perceive   you?   How   do   people   behave   OBTAINER,  both  those  to  come  and  those   who   are   already   like   what   you   want   to   that  have  already  appeared,  and  take  a  look   Applications   will   be   considered   in   or-­ be   perceived   as?   What   do   they   wear?   at   www.facebook.com/DerErsteEindruck:   der  of  receipt:  plath@alexanderplath. How   do   they   stand,   how   do   they   walk,   7KHUH\RXÂśOOÂżQGDODUJHQXPEHURIWLSVRQ com   how  do  they  move?  What  facial  expres-­

the  topics  performance  and  impact!

sions  and  gestures  distinguish  them  and  

Winners  are  also  simply  faster...  

what  voice?  What  kind  of  handshake  do   Let   professionals   help   you:   As   is   well   In   any   case   I   wish   you   lots   of   success   they  have?

known,  all  theory  is  gray,  therefore  I  re-­

and  always  a  strong  performance.

commend  that  you  attend  a  seminar  or  a   Ask  yourself  these  questions  every  mor-­

coaching  session  with  me  or  a  good  col-­

<RXUV

ning.   And   write   these   questions   down   league.  And  if  you  want  to  break  into  the   $OH[DQGHU3ODWK on   a   small   index   card   you   can   stick   in   ÂłWRSWLHU´DQGRUDFKLHYH\RXJRDOSDUWL-­ your   wallet   and   constantly   look   at   it.   cularly  quickly?  Apply  for  a  place  at  the   â&#x20AC;&#x153;In   you   must   burn   what   you   want   to   And  please  think  about  smiling  and  eye   Âł5KHWRULF%RRWFDPS´ZKLFKZLOOVWDUWLQ ignite  in  others.â&#x20AC;? contact.   Both   are   strongly   associated   2012  with  6  â&#x20AC;&#x201C;  8  select  participants:  

118

OBTAINER WORLDWIDE 01/2012

(www.facebook.com/DerErsteEindruck)


COLUMN

“Charisma comes from within.”

01/2012 OBTAINER WORLDWIDE

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LEADERSHIP:  ANOTHER  MILLION-­DOLLAR  IDEA   OR  WHAT  YOU  CAN  LEARN  FROM  MOBY  DICK Dear  Reader,  Do  you  know  the  situation  where  one  brilliant  idea   after  the  other  occurs  to  you?  Often  you  also  experience  this  with   colleagues  who  again  and  again  and  constantly  have  new  ideas  about   how  a  particular  piece  of  work  should  be  done  or  how  they  can  earn   more  money  more  easily.  Now  letâ&#x20AC;&#x2122;s  just  consider  this  phenomenon   more  closely  today  and  Iâ&#x20AC;&#x2122;d  like  to  use  the  opportunity  to  explain  this   phenomenon  on  the  basis  of  my  own  experiences  â&#x20AC;&#x201C;  because  I  was  one   of  these  people  who  have  a  new  million-­dollar  idea  every  day.

Iâ&#x20AC;&#x2122;m  not  sure  if  there  have  ever  been  other  people  whoâ&#x20AC;&#x2122;ve  been  

numbers  that  they  are  neither  able  to  move  into  action  nor  are  

bowled  over  by  such  avalanches  of  ideas  as  I  was.  But  I  presume  

they  in  a  position  to  pursue  the  ideas  in  a  sustainable  fashion.

itâ&#x20AC;&#x2122;s  probably  the  case.  Hardly  a  week  went  by  where  I  didnâ&#x20AC;&#x2122;t  have  

,FDOOWKLVWKH³EXVLQHVVPDQœVFXUVH´EHFDXVHXQIRUWXQDWHO\

another  crazy  idea  that  ought  to  make  me  a  fortune.  For  years  this  

LWDOVRDIĂ&#x20AC;LFWVEXVLQHVVSHRSOHZKRÂśYHDOUHDG\EHHQLQEXVLQHVV

ineffective  and  goal-­destroying  strategy  held  me  captive.

IRUDORQJWLPH,FDOOLWWKH³DYDODQFKHRILGHDV´EHFDXVHOLNHD

But  what  is  an  avalanche  of  ideas?  Having  lots  of  ideas  is  some-­

real  avalanche  it  can  bury  success  and  the  businessman.  This  

thing  great  after  all  or  should  we  be  afraid  of  it?  Here  the  answer  

³EXVLQHVVPDQœVFXUVH´KDGPHLQLWVJUDVSIRU\HDUVDQG,ZDVD

is:  YES,  YES,  YES.  You  should  be  afraid  of  such  avalanches  of  

plaything  of  my  own  ideas.

ideas.

I  was  tense  and  uncertain,  wasted  enormous  amounts  of  time   and  tried  to  be  everywhere  at  once.

Let  me  explain  myself. When  I  started  to  make  myself  self-­employed  and  built  up  my  

7+(:$<2872)&$37,9,7<

ÂżUVWFRPSDQ\,WKRXJKWWKDWLGHDVZHUHWKHEHVWWKLQJVLQFHWKH

But  how  do  you  succeed  in  combating  this  goal-­destroying  enemy?

invention  of  sliced  bread.  Almost  even  better  than  that.  So  on   Monday  morning  I  had  a  brilliant  idea  in  the  shower  and  on  the  

A  good  question.  Iâ&#x20AC;&#x2122;ll  tell  you  how  I  started  to  combat  it:

same  day  I  told  it  to  5  other  people. Three  days  later  I  was  jogging  in  the  wood  and  bang  â&#x20AC;&#x201C;  once   DJDLQ,KDGDÂłPLOOLRQGROODULGHD´DQG,DOVRWROGWKLVWRRWKHU

)RFXV<RXUVHOI ...  and  then  continue  by:  

SHRSOH7ZRZHHNVODWHUFDPHWKHQH[W³FUD]\LGHD´2QH month  later  yet  another  one....  Sometimes  I  had  such  ideas  on  a  

'HYHORSLQJ$9,6,21IRU\RXUOLIHDQG\RXUEXVLQHVV

daily  basis.  But  what  became  of  all  these  crazy  ideas?...  Nothing.  

The   avalanche   destroys   so   many   good   business   people   and  

Absolutely  nothing.

employees.  Itâ&#x20AC;&#x2122;s  bad  for  your  further  personal  development.  If   you  read  these  lines  and  discover  that  youâ&#x20AC;&#x2122;re  also  in  the  grasp  of  

For  years  the  same  thing  happened

WKLVÂłDYDODQFKHRILGHDV´EHYLJLODQW Focus  yourself.  Make  sure  that  youâ&#x20AC;&#x2122;re  not  making  things  more  

This  is  what  happens  to  many  business  people  and/or  employees  

complicated  than  they  have  to  be.  Take  a  look,  Iâ&#x20AC;&#x2122;m  just  like  you.  

when  they  start  off.  They  think  ideas  are  the  be  all  and  end  all.  

I  know  that  that  youâ&#x20AC;&#x2122;re  always  trying  new  things  again  and  again  

Then  5  years  pass  and  they  discover  that  they  have  few  or  no  

to  advance  your  business  or  your  life.

results  and  theyâ&#x20AC;&#x2122;re  drowning  in  the  pool  of  their  crazy  ideas. New  business  people  and  employees  acquire  ideas  in  such  

Follow  my  advice  and  donâ&#x20AC;&#x2122;t  allow  the  avalanche  of  ideas  to  steal   what  is  possible  for  your  future.

01/2012 OBTAINER WORLDWIDE

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COLUMN

7+(32:(52))2&86,1*

RESOLVING  COMPLEXITY

But  what  should  you  focus  on?  

Iâ&#x20AC;&#x2122;m  very  good  at  some  things.  Thatâ&#x20AC;&#x2122;s  something  I  must  concede  to  

Well,  I  wish  somebody  had  asked  me  this  question  many  years  

myself.  There  are  many  more  things  Iâ&#x20AC;&#x2122;m  not  good  at  than  things  

ago  as  I  was  wandered  about  disoriented  in  the  ocean  of  worries  

Iâ&#x20AC;&#x2122;m  good  at.  And  I  know  Iâ&#x20AC;&#x2122;m  not  alone  in  this.

about  success  and  helplessly  buried  by  avalanches  of  ideas.   But  nobody  asked  me  this  at  that  time.  And  I  canâ&#x20AC;&#x2122;t  go  back  to   the  past  in  order  to  change  it  retrospectively.  But  I  can  ask  myself  

Just  take  as  look  at  the  biographies  of  some  of  the  most  success-­ ful  people  in  the  world.  As  an  excerpt  letâ&#x20AC;&#x2122;s  just  take  the  following   list:

this  question  today  and  Iâ&#x20AC;&#x2122;ve  been  asking  it  again  and  again  for   several  years.  Today  you  should  ask  yourself  this  question. Move  your  chair  a  little  bit  closer...  a  little  bit  more.  Yes,  just   right.  Letâ&#x20AC;&#x2122;s  talk  openly  about  an  important  principle  of  success.

Â&#x2021;Tiger  Woods  is  very  good  at  playing  golf. Â&#x2021;:DUUHQ%XIIHWLVYHU\JRRGDWLQYHVWLQJDQGLQFUHDVLQJPRQH\ Â&#x2021;)UDQ]%HFNHQEDXHULVYHU\JRRGDVIDUDVIRRWEDOOLVFRQFHUQHG Â&#x2021;2SUDK:LQIUH\LVDQH[FHOOHQWFKDWVKRZKRVWDQGYHU\JRRG

Just  you  and  me.  Now.

at  reaching  other  people. Â&#x2021;0LFKDHO6FKXPDFKHULVDQH[FHOOHQWUDFLQJGULYHU

Successful  people  are  different  than  other  people.  Yes,  some  of  

Â&#x2021;6WHYHQ+DZNLQJLVDQH[FHOOHQWSK\VLFLVW

them  are  slim,  fat,  tall  or  small  â&#x20AC;&#x201C;  just  like  many  other  people.  

Â&#x2021;0LFKDHO0LWWHUPHLHULVDYHU\JRRGFRPHGLDQ

%XW,GRQœWPHDQ³GLIIHUHQW´LQWKLVVHQVHEXWLQDPXFKPRUH meaningful  sense.  Successful  people  are  different  in  the  way  they  

Do  you  notice  anything  while  looking  at  this  list?  The  fact  that  

deal  with  their  time.

these  people  concentrate  on  a  maximum  of  1  to  3  things  makes   them  extraordinarily  successful  people!  And  indeed  both  in  a  

Follow  me  to  the  next  train  of  thought.

ÂżQDQFLDODVZHOODVLQDJHQHUDOVHQVH Incredible,  isnâ&#x20AC;&#x2122;t  it?

Successful   people  spend   their  time   MAXIMIZING   their  strengths   and  not   maximizing   their   weaknesses.   Successful   people  spend   80%  of  their   time  in  their   â&#x20AC;&#x153;strength  zone.â&#x20AC;? 122

OBTAINER WORLDWIDE 01/2012

THE  POWER  OF  â&#x20AC;&#x153;ITâ&#x20AC;? I  guarantee  you  that  these  people,  just  like  most  other  successful   people,  are  good  at  few  more  things  than  those  we  know  them   for.  These  people  have  indeed  far  more  things  theyâ&#x20AC;&#x2122;re  not  good   at  than  the  things  theyâ&#x20AC;&#x2122;re  good  at. 6XFFHVVIXOSHRSOHKDYHLGHQWLÂżHGVRPHWKLQJIRUWKHPVHOYHV that  the  majority  of  people  donâ&#x20AC;&#x2122;t  have.  They  havenâ&#x20AC;&#x2122;t  just  found   Âł,7´EXWWKH\ÂśYHDOVRFXOWLYDWHGÂł,7´7KH\ÂśUHGHYHORSLQJÂł,7´ further.  As  a  result  of  this  they  are  achieving  an  optimum  income   and  are  contributing  to  further  development. The  quintessence  of  this  is  therefore: Successful   people   spend   their   time   MAXIMIZING   their   strengths   and   not   maximizing   their   weaknesses.   Successful   SHRSOHVSHQGRIWKHLUWLPHLQWKHLUÂłVWUHQJWK]RQH´ Just  imagine  you  were  to  invest/spend  80%  of  your  time  in  an   area  of  your  life  where  you  are  strong  and  very  good  and  where   you  have  fun  â&#x20AC;&#x201C;  how  high  would  your  income  be?

THE  POWER  OF  HABITS There  are  many  habits  that  donâ&#x20AC;&#x2122;t  really  bring  us  to  the  goal  weâ&#x20AC;&#x2122;re   pursuing  for  our  life.  Letâ&#x20AC;&#x2122;s  now  look  at  a  helpful  habit  of  successful  


people,  a  habit  that  will  also  support  you  to  do  so  â&#x20AC;&#x201C;  itâ&#x20AC;&#x2122;ll  help  you  

3HRSOHUHDG³0RE\'LFN´DQG³7UHDVXUH,VODQG´

with  respect  to  what  you  want  to  make  of  your  life.

But  what  are  we  talking  about?  What  am  I  getting  at?  What  

Iâ&#x20AC;&#x2122;d  like  to  begin  by  recommending  a  book  where  Iâ&#x20AC;&#x2122;m  certain   that  some  of  you  have  already  read  this  book.  But  how  often?  

GRHV1DSROHRQ+LOOKDYHWRGRZLWKWKHDXWKRUVRI³0RE\'LFN´ RU³7UHDVXUH,VODQG´"

Yes,  youâ&#x20AC;&#x2122;ve  read  correctly.  How  often  do  you  read  a  good  book?   Once?  Perhaps  twice?

Well,  the  answer  is  quite  simple.

Iâ&#x20AC;&#x2122;ve  made  a  habit  of  reading  good  books  several  times  and  there   are  some  books  that  I  even  read  once  again  every  year.  Itâ&#x20AC;&#x2122;s  one  of   these  books  that  Iâ&#x20AC;&#x2122;d  like  to  recommend  to  you  today. 5HDGÂł7KH+DELWVRI+LJKO\(IIHFWLYH3HRSOH´E\6WHSKHQ Covey.

THE  END  BEFORE  THE  BEGINNING The  habit  Iâ&#x20AC;&#x2122;d  like  to  discuss  with  you  is  described  as  follows  in   Stephen  Coveyâ&#x20AC;&#x2122;s  book:

From  this  book  Iâ&#x20AC;&#x2122;d  like  today  to  discuss  one  of  the  most  impor-­ tant  habits  of  success.  But  before  I  start  doing  that,  let  me  make  

³DOUHDG\DWWKHEHJLQQLQJEHDULQJWKHHQGLQPLQG´

the  following  remark. Many  of  you  are  reading  or  have  read  Napoleon  Hillâ&#x20AC;&#x2122;s  classic  

So  what  do  these  authors  all  have  in  common?

³7KLQNDQG*URZ5LFK´MXVWOLNHPH¹LQIDFWPDQ\PDQ\\HDUV after  the  author  wrote  the  book  and  although  he  died  several  

They   all   created   something   â&#x20AC;&#x201C;   a   lifework   â&#x20AC;&#x201C;  that  will   exist   for  

decades  ago.

decades  and  centuries.  They  all  invested  their  passionate  energy  

We  read  books  like,  for  example,  Wallace  Wattlesâ&#x20AC;&#x2122;  â&#x20AC;&#x153;The  Science   RI*HWWLQJ5LFK´ÂąPRUHWKDQ\HDUVDIWHUKHZURWHLW

in  their  works  â&#x20AC;&#x201C;  works  that  continue  to  exist,  still  generate  income   DQGLQĂ&#x20AC;XHQFHSHRSOHÂśVOLYHV

01/2012 OBTAINER WORLDWIDE

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You  donâ&#x20AC;&#x2122;t  need   10  things  that   youâ&#x20AC;&#x2122;re  good   at.  Just  1  to   3  things  are   VXIÂżFLHQWWREH extraordinarily   successful.     Thatâ&#x20AC;&#x2122;s  all!

And   if   youâ&#x20AC;&#x2122;re   now   thinking:   â&#x20AC;&#x153;Mr   Assis,   I   donâ&#x20AC;&#x2122;t   have   any   VWUHQJWKV ,ÂśP QRW UHDOO\ JRRG DW DQ\WKLQJ´ WKHQ VWRS WKLV nonsense  at  once.  NOW  IMMEDIATELY.  NOW.  Tell  your  own   internal  critic  that  he  can  take  a  hike. Because:   youâ&#x20AC;&#x2122;d   never   read   these   lines   if   you   were   really   convinced  that  you  had  no  strengths  you  could  cultivate,  develop   DQGEHQHÂżWIURP And  the  secret  is  that  you  donâ&#x20AC;&#x2122;t  need  10  things  that  youâ&#x20AC;&#x2122;re  good   DW-XVWWRWKLQJVDUHVXIÂżFLHQWWREHH[WUDRUGLQDULO\VXFFHVV-­ ful.  Thatâ&#x20AC;&#x2122;s  all. Yes,  I  know  this  is  good  news  (indeed  excellent  news)! So  ask  yourself:

IF  I  SPEND  5%  MORE  TIME  IN  THE  FIELDS   WHERE  Iâ&#x20AC;&#x2122;M  GOOD  OR  DOING  THINGS  I   /,.(72'2:+,&+$&7,9,7,(6&$1, START  NOW? I  believe  in  you.  I  believe  that  your  strengths  can  also  effect  a  great   6RMXVWWDNHDORRNDW\RXUOLIHZLWKWKHÂłHQGLQPLQG´:RXOG\RX

change  in  the  lives  of  other  people.

like  to  create  something  â&#x20AC;&#x201C;  a  lifework  â&#x20AC;&#x201C;  that  will  last  forever?  It  

Are  you  prepared  to  stick  by  your  1  to  3  strengths,  to  invest  

FRXOGEHD&'DERRNDZHEVLWHDUHFLSHFRRNLQJWLSVRUÂżWQHVV

more   time   in   them   and   and   to   advocate   what   youâ&#x20AC;&#x2122;ve   always  

tips.  It  could  be  1,000  different  things.

wanted  to  achieve  in  life?

You  are  unique.  We  are  all  unique..

I  think  â&#x20AC;Ś..  you  are. Challenge  yourself  today.  Youâ&#x20AC;&#x2122;ll  be  astonished  what  performance  

)2&86 &21&(175$7,1*2121(7+,1*

youâ&#x20AC;&#x2122;re  capable  of,  what  enormous  reserves  are  slumbering  within  

0RGHUQVFLHQFHLVFRQFHUQHGZLWKWKHPHDQLQJRIOLIHDQG,ÂżUPO\

you  if  you  just  let  them  out.

EHOLHYHWKDWHYHU\VLQJOHRQHRIXVZDVERUQWRPDVWHUDVSHFLÂżF task  in  our  lives  â&#x20AC;&#x201C;  to  be  able  to  overcome  a  challenge  that  only  he   or  she  can  overcome  and  solve.

<2851(;767(3 Make  a  list  of  your  quite  personal  strengths  and  then  take  a  few  

You  too  were  born  with  a  task  in  life.  

minutes  to  consider  how  you  can  spend  more  time  just  acting  out   these  strengths  in  your  profession.

If  you  face  this  task,  if  you  tackle  it,  then  youâ&#x20AC;&#x2122;ll  begin  to  experi-­ ence  this  FLOW  feeling  that  science  has  discovered  in  people  who  

And  as  a  leader  now  take  a  look  at  the  list  of  your  subordinates  

pursue  the  meaning  of  their  lives.  Youâ&#x20AC;&#x2122;ll  experience  how  your  life  

and  consider  what  the  1  to  3  strengths  of  every  single  one  of  them  

will  change  and  things  begin  to  transform  themselves  wen  you  

are.  Help  these  people  to  focus  on  their  strengths,  too.  The  more  

face  up  to  your  task.

you  help  them  here,  the  more  successful  youâ&#x20AC;&#x2122;ll  be  as  a  team  or  

Youâ&#x20AC;&#x2122;ll  advance,  Youâ&#x20AC;&#x2122;ll  grow,  Youâ&#x20AC;&#x2122;ll  create  new  things.  Youâ&#x20AC;&#x2122;ll  

as  a  company.

EXLOGWKHIXWXUH<RXÂśOOEHQHÂżWIURPLW And  in  the  middle  of  this  process  youâ&#x20AC;&#x2122;ll  have  the  opportunity  to  

Cordially  yours,

create  a  lifework  whichâ&#x20AC;&#x2122;ll  still  help  generations  after  you. Nuno  F.  Assis And  precisely  that  is  the  point.

http://www.nunoassis.de;͞  http://www.nunoassis.com

Abracadabra  â&#x20AC;Ś  Magic.

01/2012 OBTAINER WORLDWIDE

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Athletes,   Celebrities,   CEOs,   Direct   Selling   Groups,  

and  Public  Speaking  Coaching.  You  can  visit  his  web-­

Executives,   Government   Entities   Models,   Musicians,  

site   on   www.BestMotivationalSpeaker.Me   or   contact  

Private   Companies,   Public   Organisations,   Royalties,  

Kevin   Abdulrahman’s   Management   Team   on   info@

Schools,  Sports  Teams  and  Universities  call  for  Kevin  

kevinabdulrahman.com  Receive  Kevin  Abdulrahman’s  

Abdulrahman   when   it   comes   to   wanting   an   Interna-­

gift  to  you  by  going  on  www.kevinabdulrahman.com/

tional  Speaker  and  Mind  Nutrition  Expert  to  consult,  

WKHJLIW (QWHU FRGH ³YLVLRQ´ WR UHFHLYH \RXU IXOO IUHH H

coach,  train,  work  with  and  speak  in  the  areas  of  Motiva-­

FRS\RI³7KH%RRNRQ:KDW(YHU<RX¶UH,QWR´FRXUWHV\

tion,  Leadership,  Developing  High  Performing  Teams  

of  Kevin  Abdulrahman  and  OBTAINER  Magazine.


COLUMN

GETTING LUCKY?

Most people attribute success to luck. Though I agree that there is always an element of luck involved, I am a believer that success is more of a science rather than luck alone. In many cases, what ever it is you are striving for, it has been accomplished by someone before you in some way, shape or form. This makes success more than just an element of luck.

Over   the   years   with   all   my   travels  

FORVHVWRISHRSOH WKHÂżJKWIRUVXUYLYDO

make   the   most   of   what   comes   by   you.    

around   the   world,   Iâ&#x20AC;&#x2122;ve   been   fortunate  

WKH IRFXV WKH VDFULÂżFH RI VKRUW WHUP

,PDJLQHJRLQJRXWRQDERDWIRUD¿VK-­

to  get  to  know,  rub  shoulders  and  coach  

pain   for   long   term   pleasure   and   much  

ing  trip  with  friends  without  taking  your  

people  from  all  walks  of  life,  from  Busi-­

more.    These  so  called  lucky  individuals  

ÂżVKLQJ URG  7KHUHÂśV D ORW RI ÂżVK LQ WKH

ness   Owners   to   Celebrities,   CEOâ&#x20AC;&#x2122;s   to  

have   had   to   sow   the   seeds,   provide   for  

sea,  but  you  havenâ&#x20AC;&#x2122;t  got  the  hook  to  pull  

Students,   from   Olympic   athletes   to  

the  right  amount  of  sun  and  water  over  

them   in   whilst   your   friends   are   hap-­

Guinness  World  Record  holders.    

a   period   of   time,   so   to   speak,   for   them  

pily  reeling  them  in.  Iâ&#x20AC;&#x2122;m  a  big  believer  of  

to   enjoy   the   harvest   of   all   their   work.    

luck.    In  fact  I  am  known  to  many  of  my  

Here   are   three   things   I   noticed   which  

Whatâ&#x20AC;&#x2122;s  deemed  as  luck  by  people  is  ac-­

friends  and  clients  as  a  lucky  guy.      But  

could  aid  you  in  becoming  lucky.

tually  their  failure  to  see  all  the  time  and  

a   wise   person   once   told   me   that   Luck  

effort   that   was   put   by   these   hardwork-­

stands   for   Labouring   Under   Correct  

ing  individuals  prior  to  the  harvest.

Knowledge.     Are   you   labouring   under  

)LUVWO\WKRVHZKRPDNHLWWRWKHWRS¿QG themselves   being   at   the   right   place   at  

correct  knowledge?

the   right   time.     This   at   least   is   what   it  

Secondly,   Luck   is   something   that   I   be-­

seems  like  to  the  majority,  being  at  the  

lieve   you   create   by   nourishing   your  

Thirdly,  I  truly  believe  that  in  most  in-­

right   place   at   the   right   time,   is   often  

mind  to  be  prepared  to  not  only  realise  

stances  luck  is  a  matter  of  choice.    Not  

heard  to  be  the  key  to  luck.    

but  capitalise  on  an  opportunity.    I  know  

only   can   you   create   your   luck,   but   you  

many  people  who  have  will  trip  over  an  

can   choose   to   be   lucky.   How   do   you  

What  the  majority  fail  to  see  is  the  back-­

opportunity   twice   and   still   donâ&#x20AC;&#x2122;t   com-­

choose  I  hear  you  say?  Well  sometimes  

ground  work  that  these  individuals  have  

prehend   that   they   can   capitalise   on   it.    

people   are   presented   with   an   opportu-­

had   to   put   in,   the   sleepless   nights,   the  

This   comes   from   a   lack   of   knowledge  

nity   and   they   choose   to   decline   it   due  

rejections  of  ideas  (many  times  from  the  

and   a   lack   of   preparation   to   be   able   to  

to   their   fear   of   failure,   the   fear   of   tak-­

01/2012 OBTAINER WORLDWIDE

127


COLUMN

ing  a  risk,  the  fear  of  looking  bad,  the  fear  of  having  to  learn   something  new,  the  fear  of  putting  in  too  much  effort,  just  to   name  a  few.  They  end  up  sitting  on  the  sidelines  of  the  game   watching  those  who  choose  to  play.    Those  who  play  will  most   certainly  run  the  risk  of  rejection,  failure,  looking  bad,  getting   hurt,  having  to  work  harder  and  longer  than  most,  but  then   there  comes  a  moment  when  everything  falls  into  place.  Be-­ cause  after  all,  luck  is  bound  be  on  your  side  in  what  ever  you   do  in  life  if  you  keep  on  doing  the  right  things.    Sooner  or  later   the  results  have  to  go  your  way.     As  an  example,  there  were  many  who  had  the  abil-­

NOW YES, MANY ARE LUCKY, BUT I BELIEVE THAT LUCK (IN THE MAJORITY OF CASES) IS A PRODUCT OF CHOICE, CONTINUOUS HARD WORK, THE WILLINGNESS TO TAKE CALCULATED RISK AND MOST IMPORTANT OF ALL TAKING ACTION.

ity  to  purchase  into  stocks  in  Google  when  prices   where  at  $100  and  yet  for  one  reason  or  another,   decided   against   doing   so.   Those   who   were   lucky   enough  to  play  saw  their  investment  go  up  in  ex-­ cess  of  400%.  The  name  of  the  game  is  who  dares   wins.    Knowing  is  not  enough,  the  application  of   your  knowledge  will  lead  you  to  luck. Now  yes,  many  are  lucky,  but  I  believe  that  luck   (in   the   majority   of   cases)   is   a   product   of   choice,  

continuous  hard  work,  the  willingness  to  take  calculated  risk   and   most   important   of   all   taking   action.   Always   remember   that  even  if  you  continue  to  fail  on  your  quest  to  become  lucky,   you  will  come  out  stronger  and  stronger  with  every  attempt,   until  the  faithful  day  when  your  results  will  make  you  one  of   the  lucky  few.     ,ZRXOGORYHWRKHUHIURP\RX&RQQHFWZLWKPHRQRXURI¿FLDO facebook   fanpage   http://www.facebook.com/BestLeadershipSpeakerAsia Until   we   meet   in   person,   Get   Inspired,   Get   Informed   &   Get   Going!!!   Tour,   you   can   contact   the   Management   Team   on   info@kevinabdulrahman.com

Kevin Abdulrahman is Asia’s Most Sought After Motivational and Leadership Speaker. Athletes, Celebrities, CEOs, Executives, Government Entities Models, Musicians, Private Companies, Public Organisations, Royalties, Schools, Sports Teams and Universities call for Kevin Abdulrahman when it comes to wanting an International Figure to Consult, Coach, Train and Work to take their Results to The Next Level. To Book Kevin Abdulrahman during his next Indian Subcontinent Tour, you can contact the Management Team on info@kevinabdulrahman.com

128

OBTAINER WORLDWIDE 01/2012


International  Author,  Inspirational  Speaker  on  Motivation  and  Leadership.   7KH$XWKRULW\LQWKH¿HOGRI0LQG1XWULWLRQ

â&#x20AC;&#x153;No  one  needs  to  give  you  permission   to  be  Great.  You  hold  that  Authorityâ&#x20AC;?   Kevin  Abdulrahman

,I \RX ZDQW DQ HQJDJLQJ VSHDNHU WR FRQQHFW ZLWK WKH %RRN.HYLQ$EGXOUDKPDQIRU\RXUQH[WFRPSDQ\DQG $XGLHQFHRI7RGD\WKHQ<RX:LOO:DQWWRKDYH7KH JURXSFRQIHUHQFHE\FRQWDFWLQJKLVPDQDJHPHQWWHDP Man  Inspiring  Millions  at  your  next  event. through

ZZZ.HYLQ$EGXOUDKPDQFRP


Column from Dany Szasz


COLUMN

Passive income in networking, illusion or reality?

F

or  this  column  Iâ&#x20AC;&#x2122;ve  consid-­

achieved  something  and  have  observed  

$QVZHU    Passive   income   is   the   in-­

ered  clearing  up  a  couple  of  

many   other   colleagues,   I   thought   I  

come   that   Iâ&#x20AC;&#x2122;ve   sweated   for   previously  

possible  

should   write   something   about   it   and  

;͞-­)  and  is  determined  from  the  turnover  

misunderstand-­

ings  concerning  this  topic.

investigate   this   myth   a   bit.   However,  

of  my  partners.  (Viola  from  Germany)

But   no   matter   what   atti-­

I   donâ&#x20AC;&#x2122;t   just   want   to   write   about   what  

$QVZHU  A  passive  income,  already  

tude   or   point   of   view   you   may   have   on  

I   think   about   the   topic   and   it   was   also  

FOHDUO\ GHÂżQHG E\ WKH FRQFHSW LV DQ

this   yourself,   donâ&#x20AC;&#x2122;t   let   yourself   be   irri-­

SDUWLFXODUO\LPSRUWDQWIRUPHWRÂżQGRXW

income  I  donâ&#x20AC;&#x2122;t  have  to  initiate  any  ac-­

tated  by  my  approach.  Itâ&#x20AC;&#x2122;s  neither  better  

what   other   networking  

than   yours   nor   worse.   Perhaps   itâ&#x20AC;&#x2122;s   just  

colleagues   think   about  

different   and   is   based   on   different   ex-­

it   from   the   most   varied  

periences  or  maybe  itâ&#x20AC;&#x2122;s  exactly  the  same  

positions   and   above   all  

but   expressed   differently.   If,   however,  

what   they   understand  

your   perspective   is   completely   differ-­

by   it.   So   I   asked   a   few  

ent  from  mine,  it  will  give  each  of  us  the  

very   well-­known   and  

opportunity  to  reconsider  our  own  per-­

successful   networkers,  

spective  once  again.

some   former   network-­ ers  as  well  as  a  few  who  

tive   work   process   any-­

INDEED PEOPLE ARE OFTEN RECRUITED WITH THE CLAIM THAT, IF YOU WORK IN NETWORKING AND BUILD UP SOMETHING, YOU WILL AT SOME STAGE BE ABLE TO LIVE FROM A PASSIVE INCOME AND NOT HAVE TO DO ANYTHING ANYMORE.

more   in   order   to   get   it;Íž   examples   are   the   interest   on   my   bank   balance,   income   from   rent,  royalties  and  such   like.   So   in   networking   too   it   would   be   an   in-­ come  you  donâ&#x20AC;&#x2122;t  have  to   work   for   anymore   (al-­

Indeed   people   are   often   recruited   with  

are   right   at   the   start   of  

the  claim  that,  if  you  work  in  network-­

their  careers.  With  some  

ing  and  build  up  something,  you  will  at  

answers  I  give  their  full  

some   stage   be   able   to   live   from   a   pas-­

names,  in  the  case  of  others  who  prefer  

do  to  keep  your  passive  income  stable,  

sive  income  and  not  have  to  do  anything  

to   remain   anonymous   I   give   only   their  

e.g.   increasing   and   securing   the   capi-­

anymore.  You  can  then  do  whatever  you  

ÂżUVWQDPHV

tal   in   the   bank   through   redeployment,  

like...  This  certainly  isnâ&#x20AC;&#x2122;t  untrue  and  this  

But   letâ&#x20AC;&#x2122;s   just   see   what   kind   of   answers  

keeping  your  properties  in  good  condi-­

VWDWHPHQW LV MXVWL¿HG EXW LW ZRXOG VLP-­

Iâ&#x20AC;&#x2122;ve  received  to  these  questions  I  asked  

WLRQVRWKDWWKHUHQWFRQWLQXHVWRĂ&#x20AC;RZ

ply  be  important  to  take  a  closer  look  at  

everybody:

recording   the   occasional   new   CD   to  

what  it  means  in  detail.

though,   of   course,   you   can).   Naturally   there   are  also  things  you  can  

stabilize   the   royalties   or   keeping   close   What   does   a   passive   income   in  

contact  to  your  downline  and  running  

Since   Iâ&#x20AC;&#x2122;ll   soon   have   been   involved   in  

networking  mean  for  you  or  what  

nice   campaigns   so   that   the   people   feel  

MLM   for   16   years   and   have   built   and  

do  you  understand  by  it?

happy   and   have   fun   networking.   (Di-­

01/2012 OBTAINER WORLDWIDE

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COLUMN

eter  Becker  from  Germany)

GRP DQG LQGHSHQGHQFH FDQ RQO\ IXOÂżOO

dreamed   of   not   having   to   do   anything  

$QVZHU    Receiving   a   monthly   pay-­

their  dreams  if  they  succeed  in  building  

anymore  after  a  few  years  of  hard  work.  

ment   from   a   distribution   organization  

up   a   â&#x20AC;&#x153;passive   income.â&#x20AC;?   Without   doubt  

For  example,  one  of  my  dreams  at  that  

that   has   been   built   up   and   stabilized  

there  are  professions  that  make  it  eas-­

time  was  to  spend  6-­8  months  in  Nepal.  

and   has   got   a   large   proportion   of   end  

ier   to   achieve   a   passive   income.   Those  

In  any  case  that  was  how  it  was  promot-­

customers   without   performing   any  

who   like   me   are   neither   pop   stars   nor  

ed  to  me  at  the  time.

sales   activity   (or   without   having   to  

SURPLQHQW ERRN DXWKRUV ÂżQG WKLQJV

perform   any   in   accordance   with   the  

PXFKPRUHGLI¿FXOW$VDWUDLQHGLQGXV-­

However,   when   I   achieved   what   I   had  

general   terms   and   conditions).   (Willi  

trial  clerk  itâ&#x20AC;&#x2122;s  only  been  through  build-­

desired,   I   discovered   that   I   just   canâ&#x20AC;&#x2122;t  

Morant)

ing   up   my   own   network   that   itâ&#x20AC;&#x2122;s   been  

go  away  so  easily.  And  above  all  not  for  

$QVZHU  You  always  have  to  watch  

possible  for  me  to  still  be  paid  for  work  

such   a  long  time.  In  the   meantime   Iâ&#x20AC;&#x2122;ve  

out   that   enough   goes   in   at   the   top   so  

I  did  a  long  time  ago.  That  not  only  cre-­

built  up  something  in  networking  again  

that   enough   gets   caught   down   below.  

DWHVPRUHÂżQDQFLDOVHFXULW\EXWDOVRWKH

and   made   a   career   for   a   second   time.  

In   this   respect   Iâ&#x20AC;&#x2122;d   say   that   there   isnâ&#x20AC;&#x2122;t  

freedom   of   life   determined   by   myself.  

Here  Iâ&#x20AC;&#x2122;ve  granted  myself  the  luxury  of  at  

really  anything  like  complete  and  total  

However,  thatâ&#x20AC;&#x2122;s  got  absolutely  nothing  

least  living  in  the  South.  

passivity.  (Dennis  from  Majorca)

to  do  with  passivity!  A  â&#x20AC;&#x153;passiveâ&#x20AC;?  income  

$QVZHU    For   me   passive   income   is  

doesnâ&#x20AC;&#x2122;t  at  all  mean  that  you  can  remain  

freedom  and  quality  of  life,  and  on  the   other  hand,  in  networking  income  con-­ tinues  to  grow  steadily,  which  is  some-­ thing   you   donâ&#x20AC;&#x2122;t   get   as   an   employee.   (Tobias  JĂźnemann  from  Germany) $QVZHU    Personally   I   donâ&#x20AC;&#x2122;t   like   to   talk   about   â&#x20AC;&#x153;passive   income.â&#x20AC;?   It   tempts   people  too  much  towards  â&#x20AC;&#x153;doing  noth-­ ing.â&#x20AC;?   Unfortunately,   many   people   forget   that   before   you   can   enjoy   a   so-­

It  was  interesting  to  see  how  people   tried  to  tell  me  that  this  wasnâ&#x20AC;&#x2122;t  possible  

HOWEVER, FOR THOSE WHO BUILD UP THEIR BUSINESS THEMSELVES ITâ&#x20AC;&#x2122;S RATHER UNLIKELY THAT THEYâ&#x20AC;&#x2122;LL BE ABLE TO AFFORD TO BE COMPLETELY PASSIVE, PARTICULARLY NOT FOR A NUMBER OF YEARS.

called   passive   income   you   have   to   be  

because  then  there  wouldnâ&#x20AC;&#x2122;t  be  anybody   there  for  my  organization  anymore  and   who   would   then   still   take   care   of   my   team?!   Thatâ&#x20AC;&#x2122;s   something   I   found   very   interesting   indeed.   Shouldnâ&#x20AC;&#x2122;t   I   then   KDYH WDNHQ D VLPSOH RIÂżFH MRE VR WKDW Iâ&#x20AC;&#x2122;d   be   certain   that   I   wouldnâ&#x20AC;&#x2122;t   leave   my   surroundings  in  the  next  20  years?  The   most   amazing   objections   against   my   intentions  were  that  Iâ&#x20AC;&#x2122;d  now  only  lie  in  

VERY  ACTIVE  for  years  and  years  and,  

passive   forever   after   once   doing   some  

the  sun...  and  wouldnâ&#x20AC;&#x2122;t  do  anything  else  

nevertheless,   in   reality   you   can   never  

work.  Quite  the  contrary.  Itâ&#x20AC;&#x2122;s  precisely  

anymore.  Disregarding  the  fact  that  Iâ&#x20AC;&#x2122;d  

give   up   being   active.   If   your   downline  

the   freedom   and   independence   that  

be   entitled   to   this   after   all,   it   doesnâ&#x20AC;&#x2122;t  

is  large  enough  and  the  commission  in-­

create   the   positive   space   to   continue  

even   conform   with   the   facts.   Because  

come  is  big  enough,  you  might  consider  

working  toward  my  goals  with  fun  and  

,œP FRQWLQXLQJ WR GR P\ ³MRE´ MXVW DV ,

â&#x20AC;&#x153;throttling  backâ&#x20AC;?  a  bit.  I  prefer  the  term  

creativity.   Whoever   has   once   worked  

did  before,  only  from  a  new  location.

â&#x20AC;&#x153;comfortable   incomeâ&#x20AC;?   to   â&#x20AC;&#x153;passive   in-­

like  this  can  hardly  imagine  doing  any-­

come!â&#x20AC;?  (Thomas  Langer  â&#x20AC;&#x201C;  Cape  Town)  

thing  else  anymore.  (Peter  Thum  from  

After   all   the   main   concern   is   that   our  

$QVZHU  Passive  income  or  residual  

Germany)

team   partners   should   also   be   indepen-­

LQFRPHPHDQVWKHURDGWRÂżQDQFLDODQG

dent   at   some   stage   or   other...   In   turn  

personal   freedom.   In   Network   Mar-­

Those   are   the   answers.   Iâ&#x20AC;&#x2122;ve   short-­

that  means  that  they  should  be  in  a  po-­

keting   thatâ&#x20AC;&#x2122;s   ingenious.   You   perform  

ened   some   of   them   since   otherwise  

sition  to  remain  successful  even  without  

a  task  for  some  time  and  later  you  get  

theyâ&#x20AC;&#x2122;d  have  taken  up  a  whole  page,  but  

you  and  to  continue  doing  business  just  

paid   for   it   again   and   again   without  

most   of   them   Iâ&#x20AC;&#x2122;ve   reproduced   in   full.  

as  they  did  when  you  were  still  there  24  

having   to   expend   the   same   energy   for  

Here   Iâ&#x20AC;&#x2122;d   like   once   again   to   thank   my  

hours   a   day.   So   completely   regardless  

LW,WÂśVOLNHĂ&#x20AC;\LQJDSODQHÂąDWÂżUVW\RX

networking   colleagues   for   their   time  

of  whether  you  do  anything  or  (like  me)  

have  to  give  100%  so  that  the  plane  can  

and  their  answers.  Iâ&#x20AC;&#x2122;m  very  pleased  that  

you   just   lie   around   in   the   sun   (which  

take   off,   then   when   itâ&#x20AC;&#x2122;s   in   the   air,   you  

theyâ&#x20AC;&#x2122;ve   made   their   responses   available  

would  be  nice  after  all).  

can  go  on  autopilot  and  the  plane  more  

to  me.

RUOHVVĂ&#x20AC;LHVLWVHOI,WÂśVDELWOLNHWKDWKHUH

But   what   does   the   reality   look   like...?  

(Hakan  C.  from  Spain)

I   myself   see   it   similarly   to   some   of   my  

Not   the   one   you   desire   but   the   actual  

$QVZHU    Those   who   dream   of   free-­

colleagues.   Almost   16   years   ago   I   still  

reality...?   The   actual   reality   looks   like  

132

OBTAINER WORLDWIDE 01/2012


COLUMN

this:  when  we  donâ&#x20AC;&#x2122;t  do  anything,  unfor-­

JRRG IRUWXQH´ ,œYH

tunately,  nothing  much  happens  either.  

even   met   some   of  them.  

If   we   donâ&#x20AC;&#x2122;t   continually   lubricate   and  

These   people   did   indeed  

fuel   the   engine,   the   same   impetus   isnâ&#x20AC;&#x2122;t  

work   for   a   short   time   at   the  

there.   Yes,   it   can,   of   course,   mean   that  

beginning   and   once   or   twice   they  

we  donâ&#x20AC;&#x2122;t  have  to  travel  around  as  much  

brought   somebody   into   the   business  

as  before  and  carry  out  training  sessions  

who  really  stepped  on  the  gas  and,  re-­

all   over   the   place,   since   that   has   been  

gardless  of  the  circumstances,  they  fol-­

duplicated.

lowed  their  path,  also  independently  of   what  their  own  upline  did  or  didnâ&#x20AC;&#x2122;t  do,  

However,  in  my  experience  thereâ&#x20AC;&#x2122;s  also  

and  they  were  successful.  Due  to  this  in  

no   such   thing   as   complete   passivity.  

VXFKDFDVHWKLV³FKLOGRIIRUWXQH´UHDOO\

Langer)   at   some   stage,   however   itâ&#x20AC;&#x2122;s  

Itâ&#x20AC;&#x2122;s   often   even   the   case   that   the   more  

does  have  a  completely  passive  income.

rather  rare  that  we  can  talk  of  a  passive  

successful   you   become,   the   more   your  

However,   for   those   who   build   up   their  

income.

spheres   of   responsibility   will   also   in-­

business  themselves  itâ&#x20AC;&#x2122;s  rather  unlikely  

crease.  Youâ&#x20AC;&#x2122;re  no  longer  responsible  for  

that  theyâ&#x20AC;&#x2122;ll  be  able  to  afford  to  be  com-­

Even  if  assuming  that  you  have  achieved  

your   team   and   your   growth,   itâ&#x20AC;&#x2122;s   also   a  

pletely   passive,   particularly   not   for   a  

enough   and   you   could   indulge   yourself  

question   of   what   you   generally   share,  

number  of  years.

in   complete   passivity   for   a   few   years,  

what  you  pass  on,  how  you  support  the  

you  have  to  take  note  of  the  fact  that  the  

company,   etc.   You   could   say   that   your  

What  certainly  may  be  possible  is  

average   life   span   of   an   MLM   company  

work   has   shifted   and   is   simply   orga-­

that  you  achieve  your  goals  in  network-­

is  under  10  years  and  in  some  cases  un-­

nized  differently  than  at  the  start  of  your  

ing   and   your   desired   income   and   then  

der  5  years.  So  which  company  you  want  

career.

reduce  your  activities  by  half  and  pursue  

WR EXLOG XS D ³SDVVLYH LQFRPH´ ZLWK LV

your  other  dreams.  Something  that  you  

therefore  again  an  aspect  that  shouldnâ&#x20AC;&#x2122;t  

You  have  an  income  thatâ&#x20AC;&#x2122;s  100%  passive  

might   always   have   wanted   to   do.   For  

be  underestimated.

when   you   as   a   musician,   for   example,  

example,   you   might   do   a   course   or   set  

bring  out  your  CDs  and  your  songs  are  

up  your  own  small  company  in  another  

In  this  sense  I  wish  you  a  â&#x20AC;&#x153;comfortable  

played   on   the   radio,   when   you   write  

ÂżHOGQRPDWWHUZKHWKHULWÂśVDFDUSHQWU\

LQFRPH´ WKDWœV DV KLJK DV SRVVLEOH DQG

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workshop,   a   construction   company,   a  

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travel  agency,  or  interior  decoratorâ&#x20AC;&#x2122;s  of-­

your  whole  life  long.

er,  the  probability  is  90%  that  you  wonâ&#x20AC;&#x2122;t  

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have  this  kind  of  passive  income  in  net-­

opportunity   is   certainly   available,   it  

working.

only   requires   good   time   management  

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on  your  part  to  do  so.

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Well,   because   in   networking   there   are  

To  this  extent  we  can  by  all  means  speak  

www.danielaszasz.com

also   what   you   could   call   â&#x20AC;&#x153;children   of  

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Why   do   I   say   90%   and   not   100%?  

01/2012 OBTAINER WORLDWIDE

133


OBTAINER MEDIA 10#PYt%VCBJ 6"& 0#5"*/&3.&%*"(3061BDPNQBOZPG 0#5"*/&3.FEJB-JNJUFE 1SPWJEFODF .BIF 3FQVCMJDPG4FZDIFMMFT &EJUPSJBM 0#5"*/&3.&%*" 10#PY %VCBJ 6"& 1IPOF    &NBJMNBJM!PCUBJOFSNFEJBDPN 1SFTTFNJUUFJMVOHFOBOEJFEFVUTDIF3FEBLUJPOSFEBLUJPO!PCUBJOFSNFEJBDPN 'PSFEJUPSJBMDPNNFOUTQMFBTFFNBJMVTBUFEJUPSJBM!PCUBJOFSNFEJBDPN &EJUPSJO$IJFG.JDIBFM4BOEFS %VUZ&EJUPS%JSL)BMB &EJUPSJBMUFBN4UFQIBO(PFSLF /BUBTDIB1GFJòFS 0MJWFS#FDL %BOJFMB$4[BT[ "MFYBOEFS1MBUI /VOP'"TTJT &JOEF0$BMMBHIBO  +BTPO.D%FSNPUU %BWF5SVMVDL 4BIJE*CSBIJNBM4BIIBG "NJ6UBNJ *CSBIJN.BOBB $IBSMFT5FVCOFS +BDPC0MF/FTUJOHFO  +FTTJDB-FIOBSEU *OFT-FOHGFME %PSJT/KPSPHF 4VTBOOF'JODL $BSPMZO&TQJOPTB -BZPVU$ISJTUJOB4BOEFS 4BTDIB(PUUTDIBML +BO5FQNBOO0#5"*/&3$3&"5*7&(3061 1SJOUPO%FNBOE$POUFOU-JDFOTJOH OBTAINER MEDIA $VTUPNFS4FSWJDFt10#PYt%VCBJ 6"& 1IPOF  t&NBJMTFSWJDF!PCUBJOFSNFEJBDPN "EWFSUJTJOH1VCMJD3FMBUJPOT 0#5"*/&3.&%*"t10#PYt%VCBJ 6"& 1IPOF     "EWFSUJTJOHNBOBHFNFOU 1VCMJD3FMBUJPOT $$0/BUBTDIB1GFJòFS 5PBEWFSUJTF QMFBTFDBMM    'PSJOGPSNBUJPOPOBMMBEWFSUJTJOHBOEGFFT QMFBTFDBMM    PSFNBJMVTBUTBMFT!PCUBJOFSNFEJBDPN COPYRIGHT © 2011 BY OBTAINER MEDIA. "MM SJHIUT SFTFSWFE 0#5"*/&3 .&%*" *4 16#-*4)&%  5*.&4 " :&"3  .0/5)-:  #: 0#5"*/&3 .&%*"  10 #09   %6#"*  7"& ."5&3*"- */ 5)*4 16#-*$"5*0/ .645 /05 #& 4503&% 03 3&130%6$&% */ "/: '03. 8*5)065 83*55&/ 1&3.*44*0/ 3&26&454 '03 1&3.*44*0/ 4)06-% #& %*3&$5&% 50 4&37*$&!0#5"*/&3.&%*"$0.

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