The biggest obstacle for marketers in today’s world is measuring the achievement and profitability of their marketing campaigns. In an increasingly data-driven industry, their strategies need to prove their worth and that can only happen when their success is attributed to the key metrics and business KPIs. Now the question is which metrics and KPIs matter the most? While the metrics are the key data points regarding the performance of your marketing strategy. The business KPIs are directly interlinked with the goal of your business and helps us determine the direction the marketing strategy is proceeding towards the achievement of the set goals. If you’re constantly asking the questions about the business KPIs to choose for your business then you are in the right place. Today we’re looking at some of the most important KPIs for businesses websites.
1.
Relevant Traffic sources
Getting Traffic to your website isn’t as important as you think it is when it comes to the conversion rates. What really matters isn’t how many people visit you, but whether those visitors have helped in the achievement of your goals. And understanding where visitors are finding your site is very important. There are three main sources from where web traffic comes from.