Updated Somos Strategic Plan

M A Y F A I R

strategic plan fy 2016 - 2021

www.somosmayfair.org

TABLE OF CONTENTS our view of mayfair areas of success : our vision theory of change in our hands strategic plan fy 2016 - 2021 goals strategic growth plan sTRATEGIC pLAN oUTLOOK Disruptive innovation

Organizational review Organizational snap shot Resource development finance & operations

our community

4 6 8 9 12 18 20

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letter FROM THE executive director Ihiti ipid maios sundam vidigendi vo eos dit archiam consed quaFecerisquod Catalab efecul ute ximium in.Nos firic reorbit furs omnenfit.

Ihiti ipid maios sundam vidigendi vo eos dit archiam consed Ute viducia corporeiur ressitet et occulli cilitatum quiam atincto endi cuscide omnimet landuci res iducius cipsand ut a sapitae cusam cumqui adis ea et ute viducia corporeiur ressitet.

Ute viducia corporeiur ressitet et occulli cilitatum quiam atincto endi cuscide omnimet landuci res iducius cipsand ut a sapitae cusam cumqui adis ea et ute viducia corpo.

Ressitet et occulli quunte ilit odi dolor reiure lrue nos apeliberna reicae. Otiam erbestil horessus con signos. Eo et; intil halicii ines consine ssintereis eside fue dere culi consua voludet verae nit. Atam atutem ex seriae curo noris.Vivertam patquam, ut ina, ilia Sime ca noticer teatum queribest prisum unimilius coertum dientem eremquit.Fuis. Am prae inatium, iam fec ina, fachi, sedo, ciaet vit prividit, sti, num atus, us Cast vena, Ti. Morum in seriam. Satqui sus senatod sultici publina tebusque comandi caetia rediem, quam et cont. Batum iae

terum nium fuid con Ita, noratilibus conem et iampons ciore, dit? P. Ex nit, C. Publibu ntemuri mproxim orissim enihil vehempe civilnem ut festurs ultintimus, fac facis, fac tuam nina o accienatil haeue mus prei sum inte int. Cae mo.Niciam, quidea neraonsimmod die im obuntiam perbit, noc re num inti, deliciem ditantelis orum novehe.Foren sbli pdicie condam nice tem ivas dactame ntiaectum pr.

Ute viducia corporeiur ressitet et occulli cilitatum quiam atincto endi cuscide omnimet landuci res iducius cipsand ut a sapitae cusam cumqui adi.

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Our View of Mayfair OUR MisSion Somos Mayfair supports children, organizes families and connects neighbors to uplift the dreams, power and leadership of community and address systemic inequities.

“The first step towards creating a community of our dreams is to tell our stories.�

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AREAS OF SUCCESS :

OUR CHILDREN Every child in mayfair...

• Is prepared with the early learning and literacy skills needed to develop and thrive.

• Has access to equitable opportunities and resources to discover and develop their passion, talents, and gifts.

• Can analyze, read and question the world, contributing unique voice, perspective, and action.

• Is supported in developing a positive self-identity with a deep connection to culture, heritage, and language.

• Is moved to thrive in college, in the workforce, and in life to be a leader in our community.

the whole child is cultivated and nurtured.

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OUR VISION

OUR FAMILIES Every family in mayfair...

• Will have networks of mutual support and equitable opportunities and resources to achieve their personal visions.

• Will have a deep connection to community and choose to exercise their leadership in meaningful ways.

in mayfair...

OUR COMMUNITY

• Our community is united, healthy, and safe, exercising our power.

• Our community has a strong analysis of systems of oppression and is ready to develop alternative systems and advocate for change.

• Our rich histories, migration journeys, cultures, and language are uplifted and celebrated.

• Our sustainability as a community radiates from within through shared ownership and collective action.

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theory of change By activating the leadership of the neighborhood, we take collective action to make meaningful changes in the lives of children and families and build sustainable communities.

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In our hands collective impact

CESAR CHAVEZ ELEMENTARY SCHOOL 2012-2015

OUTCOMES

135

promotores trained

2,467

children/adults directly engaged

SCHOOL & NEIGHBORHOOD RATES

21%

kinder readiness

65%

46%

3RD GRADE READING UP From 27%

daily family reading

Education and health have risen to community priority #1 and #2 from #7 and #8 PROGRAMS RESULTS

sCHOOL READINESS SKILLS EARLY LITERACY SKILLS cOMMUNITY LEADERSHIP & ACTION

Goal

actual

75%

95%

85% 75%

92% 89%

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strategic plan fy 2016 - 2021

goals

1 2 3 4 5

strengthened core competencies Strong business model and sustainability Scalable training and curriculum Alternative community space mayfair collaborative

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strategic growth plan M A Y F A I R

MISSION FOCUSED WORK

DISRUPTIVE INNOVATION

Programming -

Leadership Development

Early Literacy Focus

( Leveraging Core Competency and Potential Revenue Generator )

In Our Hands

Current Sites

Chavez Elementary School

Growth Opportunities Family Resource Center “Preschool for All” initiative

Other Schools in Mayfair Mathson Institute of Technology

San Antonio Elementary School

/ East San Jose

Train & Outsource Community Leaders

Train the Trainer for Other Orgs.

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strategic plan OUTLOOK MISSION IMPACT GOAL

Our community is equitable, sustainable, and vibrant, creating the conditions in which every family and child has the opportunity to exercise their full potential and power.

OBJECTIVES

1 2 3 4 5

DEVELOPED LEADERS Community residents are active leaders, taking collective action to achieve a shared vision.

BENCHMARKS Fully developed Promotora model addressing internal needs of Somos Full-scale Promotora model to address external needs Promotora model evaluated

ENGAGED FAMILIES

Mayfair families have the supports, resources, and opportunities to be leaders in their homes, schools, and community.

EDUCATED CHILDREN Children begin their educational journeys with a strong foundation to be successful in school, career, and life.

CONNECTED COMMUNITY Families, neighbors and community leaders build strong networks to address community needs, provide mutual support, and fill in the gaps of our current educational system.

SYSTEMIC CHANGE

Create meaningful and sustainable change to shift institutional power back to the Mayfair Community.

Families engage as participants Families volunteer at schools and in community Families are organizing and demonstrating decision making expertise

Children have increased access to resources and opportunities Program offering reflects the comprehensive needs of children Tangible shift in school and neighborhood and home around opportunity gap

Neighborhoods addressing specific challenges Participatory budgeting & Community led space secured System alignment in Mayfair addressing community needs

Our base grows and we are serving multiple schools in ARUSD Specific targeted wins Systematic process for shared decision making fully incorporated

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ORGANIZATIONAL IMPACT GOAL Somos Mayfair has the staffing structure, Board, policies and practices, adequate space and technology systems to achieve our Mission Impact. We have the diverse funding portfolio and sound business model that never leaves us reliant on any one source, and nimble during major funder transitions.

OBJECTIVES

1 2 3 4

SOUND BUSINESS MODEL The cost of our business achieves our intended impacts. We have a feasible feefor-service model to support smart growth and replication.

BENCHMARKS Analysis, benchmark best practices and build recommendations Development of model addressing fee based and replication needs Implementation and evaluation

Implementation of fundraising plan

DIVERSIFIED FUNDING

We secure support through various philanthropic avenues that diversifies our support.

ELEVATED ORGANIZATIONAL AWARENESS Our theory of change, values and analyses are shared broadly. We have a positive reputation of community impact through leadership development locally, regionally, statewide and nationally.

ROBUST INFRASTRUCTURE

We have the staff and Board, facility(ies), policies, procedures and resources needed to implement a robust program strategy.

Development new strategies addressing: Major Donors, Grassroots & Fee-for Services Research and secure statewide / regional/ national major grant ie. Promise Zone

Revamped strategy & branding materials Story bank development Robust presentation schedule to showcase Somos Leadership Development programmatic offering to other at-risk neighbors

SPACE: Lengthen lease & develop MOU’s w/partners Secure site Build/move-in NPO community services hub POLICIES: Revise Employee Manual, Board Policies and Business Operating Systems documentation IT: Salesforce integration & training Technology road map for Somos BOARD: Board Recruitment & Training Deepened ownership of Strategic Plan

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FINANCIAL BREAKDOWN desired revenue model Government

Individual Donors

13%

5% 5% 6% Earned Income

41%

Special Event Sponsorship

13%

Cash Carry / AR

revenue streAms

Private Foundation

16% Corporations Board Designated Fund Shared / Occupancy

8%

Non-Personnel

2%

6%

EXPENDITURES

12%

Contract Services

72%

Personnel * Long-Term Projections Available Upon Request

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Financial outlook desired revenue model 6%

6%

(SES)

(ID)

37%

20%

(

EARNED INCOME

Private Foundation

)

2018 $1.64M

20% (Gov)

20% (Corp)

6%

6% (ID)

(SES)

32% Private Foundation

20%

( EARNED ) INCOME 20% (Gov)

16% (Corp)

2020 $2M

promo ADRIANA OLVERA Alejandra Martinez Alejandra Ruiz Alejandro Lucio Alfredo Hernandez Alicia Bautista Alicia Lopez Alicia Morales Alicia Ocampo Alva Juarez Alyssa Lopez Amanda Andrade America Bautista Ana Rosa Camacho Ana Juarez Ana Karen Ana Ramirez ANA URENO GALLEGOS ANALISA ESCOBEDO Andrea Valdovinos Andres Regalado ANGELICA FLORES Angelica Gonzalez Anthony Dominguez Antonet Ordaz Antonia Garcia April Cordova ARACELI SIERRA ARACELY CIBRIAN ARELI BASAVE Ariadna Manzo Aurora Hernandez Becky Diaz Brenda Cardenas Brenda Gutierrez Brenda Hernandez Brianna Del Bosque Carina Carranza

Carmen Hanson CARMEN MORALES CARMEN VEGA CELIA ALVAREZ Celina Lopez Columba Arellano Cristina Verduzco Dalia Correa DAISY HERNANDEZ Daisy Montes Diana Lopez DILZA GONZALEZ Dulce Marin Edelmira Amador Eduardo Hernandez ELIDA ARMENTA ELIZABETH PINEDA ELSA NUNEZ ERIK TREJO LUJANO Erika Guizar Esmeralda Gomez ESMERALDA VILLA ESPERANZA BARAJAS Evelia Pelayo Fatima Miranda Feliza Sarabia Fernando Sanchez Cortez FRANCES GONZALEZ Frances Guerrero GABRIELA FUENTES Gabriela Gonzalez Gloria Fernandez Gloria Reza GRACIELA CANALES GRACIELA DIAZ GRACIELA SANTILLANEZ Griselda Alvarez GRISELDA M. DE SERRANO

GRISELDA SANTILLANEZ Guadalupe Munoz GUADALUPE PEREZ Gustavo Martinez Hefziba Lazaro Herlinda Lazo HERMEITA LAZO Hortencia Hernandez ILIANA ORTEGA Imelda Bautista IMELDA BUENO IRMA GUTIERREZ Isabel Diego ISMAEL GOMEZ Israel Pacheco Jackie Gamboa JANET GARCIA Jennifer Lozano Jennifer Melgarejo Jessica Gutierrez Jessica Morales Jessica Trejo Josefina Cabrera Josie Mendez Juan Gamboa JUAN MARTINEZ JULIA GONZALEZ LUNA KARINA GALLARDO WULFF Karina Puga Karissa Delgado Kassandra Martinez Kevin Pelayo KIM P LEE Laura Aguirre Leslie Aguilar Leticia Vallejo Leydes Velazquez Lidia Verduzco

otoras

F

Liliana Cruz Lizbeth Tapia LIZETH SANCHEZ Lorena de la Rosa Lorena Jimenez Louis Rocha LUCIA MAGANA Lucy Mu単oz Ludivina Flores Luis Reyes LUPE NUNEZ Luz Maria Gutierrez Luz Maria Huerta LUZ MARIA MENDOZA MACARIA AVILA MAGDALIA R. HERNANDEZ Manolo Callahan Marbella Trinidad MARELY ARMENTA Maria Alva MARIA TERESA BARCENAS Maria Isabel Brand Maria Coello Maria Cruz Maria Delgado Maria Duran Maria Garcia Maria Garcia Maria Hernandez Maria Jimenez MARIA LOPEZ MARIA JESUS LOPEZ Maria Ornelas Maria Marquez MARIA D. MARTINEZ MARIA NARVAEZ MEDRANO Maria Perez Maria Luisa Quintero

MARIA URQUIZA MARIA VALENCIA MARIANA AYALA MARIBEL RUIZ MARICELA SOLIS Mario Aguilar Marisela Martinez Martha Villa Martin Madrigal MAURCIO GALLARDO Micaela Perez Nancy Anastacio Nancy Gonzalez Natalie Tice Nayeli Sedano NELLY BLAS MIRANDA Nery Clemente NOELIA BUSTAMANTE NORMA CHAVEZ Ofelia Hernandez OLIVIA ORTIZ Paola Luna PATRICIA RAMIREZ PATRICIA TAPIA Petra Mata Porfiria Romero RAMONA ZARATE Rita Castillo ROCIO LONGORIA ROCIO RAMOS Rosa Huerta Rosa Ana Jacquez Rosa Maria Rodriguez Rosa M Velazquez ROSALBA GARCIA Rosario Maldonado Ruby Amador Ruby Avitia Ruperto Flores

Samantha Fysinger Samuel Balagso Sandra Canales Sandra Correa Sandra Mata SANDRA MENDOZA Sara Ramirez SAUL PEREZ Selma Angeles Severino Villase単or Shanice Johnson Siddika Tek SILVIA BELTRAN Silvia Drew SILVIA MARCIAL Silvia Torres Silvia Guzman Soledad Torres Steven Alvarado SUSANA BURGOS Tania Martinez Tania Robledo Teresa Encisco TERESA GAMEZ Teresa Zelaya Thuy Luu Tiana Alia Sanchez Valentin Urquiza VERONICA GOMEZ Veronica Perez VERONICA SILVA VICTOR H DUARTE VASQUEZ Victoria Casillas Yadeel Lopez YAMILET VELASCO Yanet Zarco Yolanda Alvarez YOLANDA VALENCIA YOVANNA FERNANDEZ

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executive team Camille Llanes-Fontanilla, Executive Director Kathy Ericksen, Finance and Operations Director Jessica Paz-Cedillos, Director of Resource Development Zelica Rodriguez-Deams, Director of Programs

mayfair coordinators Nelly Blas Amelia Post Victor Vazquez

schools

Angelica Lujano Ana Reyes

Maria Martinez Maria Urquiza

Cesar Chavez Elementary School San Antonio Elementary School Mathson Institute of Technology

board of directors Norma Alverez - Women’s Go Giving Circle Ritu Goswar - Holistic Legal Services Sergio Jimenez - Santa Clara County Public Defender Tali Levy - Commuity Volunteer David Ling - KIPP Bay Area Schools Melissa Morris - Law Foundation of Silicon Valley Quency Phillips - The Que Agency Anna Reynos - The Unity Council Home Ownership Council Jessica Wenzel - Breakthrough Silicon Valley

annual investors

M A Y F A I R

370-B S. King road San jose, ca 95116 408.251.6900 www.somosmayfair.org