Brand Slingshot - Unlock your school brand's potential

BRAND SLINGSHOT UNLOCK YOUR SCHOOL BRAND’S POTENTIAL

DOES YOUR SCHOOL HAVE A STRONG BRAND ?

DOES YOUR SCHOOL BRAND NEED A CLEARER TRAJECTORY ?

ARE YOU UNSURE OF WHAT MAKES YOUR SCHOOL BRAND UNIQUE ?

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BRAND SLINGSHOT

We believe that a clear understanding of fundamental brand principles is a vital starting point for creating a successful SCHOOL brand.

BRAND SLINGSHOT

All school brands have unique distinctive characteristics, and we’ve evolved an immersive Brand Discovery programme named Brand Slingshot which will uncover and distil the true essence of your organisation.

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A BRAND IS WHAT PEOPLE SAY WHEN YOU ARE NOT IN THE ROOM - jeff bezos

In essence, your ‘brand’ is the perception that a person or group of persons have of your brand.

It is a clear and memorable representation of your school’s unique character, and is what your customers see, feel and are attracted to (or not).

You can employ a number of tactics to guide the external perception of your school brand, through visual equity (Brand ID, Imagery), emotional equity (Messaging, Tone of voice, Story telling).

Over time your brand perception becomes

BRAND SLINGSHOT

WHAT DO WE MEAN

BY THE WORD BRAND?

associated with a level of credibility and quality amongst your customers.

By communicating intrinsic values and benefits, external and internal audiences will understand what makes you different, distinctive and unique.

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BRAND SLINGSHOT

HOW CAN slingshot HELP my school brand?

The Quantock Slingshot Program will not only help you to discover what makes your school brand truely unique, but will give you the tools and knowledge to take your brand to the next level. Our program will give you clarity and a shared vision through which you can build a blueprint for future growth.

It will not only supercharge your marketing stratgey, but also serve as a cataylst for uniting your team and securing customer loyalty.

A BESPOKE, PRACTICAL & IMMERSIVE EXPERIENCE - The SLINGSHOT experience

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BRAND SLINGSHOT

DEFINE YOUR TRUE BRAND PURPOSE Many organisations and brands know what they do (their product or service), and some know how they do it (unique selling points).

WHAT

HOW

WHY?

Very few brands know why they do what they do. Knowing this is crucial to building a strong, compelling school brand that has both integrity and longevity.

It’s this ‘why’ that the Slingshot Program is perfect for unearthing...

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BRAND SLINGSHOT

understand the competitor landscape No school exists in isolation, and there will always be someone else that is nipping at your heels. With the bar raising ever higher in terms of customer expectations, we’ll give you expert guidance on both what other competing schools are doing, what trends are emerging, and how you can gain an edge over the competition.

We’re focused on building your brand to be ready for the world of tomorrow, not just today. Our Slingshot Program will give your school firm foundations on which to grow and thrive.

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BRAND SLINGSHOT

unearth your brand’s distinctive qualities By uncovering what your brand stands for, you’ll be able to expertly craft a unique narrative that communicates your values with clarity and flare.

Creating an emotive brand experience that captures the hearts and minds of your customers is no easy task. By developing authentic, honest and compelling communications, your brand will create empathy and position you as the ideal choice for your audience.

Our slingshot program is purposefully bespoke; tailored for each school’s individual needs and requirements - from the smallest nursery to historic educational institutions.

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BRAND SLINGSHOT

ground your brand with a strong foundation

Many organisations and brands know Together, we will use insights that we discover to identify a what they do (their product or service), specific set of values for your brand, which in turn can lead to and some know how they do it (unique the development of Brand pillars. selling points).

Brand Pillars are the bedrock upon which your communications are built, generating a unique set of outbound values that are Very few brands know why they do what consistently and regularly communicated, over time creating a they do, coherent and compelling narrative to your customers.

It is vital that you find real examples and proof points for each area of your Brand Pillars. These should all be unique, and they must be true to your brand.

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BRAND SLINGSHOT

HOW THE SLINGSHOT PROCESS WORKS 01

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BRAND AUDIT

BRAND SCOPING WORKSHOPS

BRAND PROPOSITION DEVELOPMENT

VERBAL IDENTITY

BRAND IDENTITY

BRAND CONTROL

(WEEKS 5-7)

(WEEKS 7-8)

(WEEK 8)

(WEEKS 2-4)

(WEEKS 4-5)

We host a series of workshops with staff, stakeholders and your customers, to uncover your true brand essence and generate insights.

We then facilitate a development and refinement of your brand’s unique proposition, based upon the research generated in stage 2.

Working in tandem with a copywriter and internal stackholders, we develop core internal and external messaging, along with tone of voice and communication styling.

We craft and evolve your brand’s visual identity, ensuring that its aesthetic positioning matches your core offering and target demographic.

We create bespoke brand guidelines, and assist with the rollout of all brand material, whilst providing ongoing brand guardianship support.

(WEEK 1)

We conduct an in-depth and far reaching analysis of your current brand and marketing collateral, idenitfying weaknesses and strengths.

Total program duration takes place within the region of 6-8 weeks, dependent on scale and client timeframe 10

BRAND SLINGSHOT

slingshot packages Comprehensive On/Offline Brand Audit

BRAND AUDIT

MOST POPULAR

TASTER

SPRINGBOARD

MASTERCLASS

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Competitor Analysis, Score Card & Benchmarking Perceptual Mapping - Brand Positioning

BRAND SCOPING & WORKSHOPS

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Bespoke Workshop Planning

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Pre Session Tasks & Take-home Worksheets

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Task Collation & Feedback

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1 session

2 sessions

3 sessions

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x2

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Focus Group Workshops (Face-to-face or Virtual) (SLT, Heads of Department, Staff, Parent, Pupils, Alumni) Head(s) (One to One Sessions

BRAND PROPOSITION DEV.

Brand Pillars & Proof Points (Internal & External) Audience & Segmentation Language, Messaging, Tone of Voice Development

VERBAL IDENTITY BRAND IDENTITY

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Story Telling & Copy Writing (Requires a Brief)

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Naming (Optional)

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Brand Logo Development

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Brand Proposition Mood Board Concepts Brand Guidelines

BRAND CONTROL

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Asset Management Deployment Guardian

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BRAND SLINGSHOT

TESTED BY THE BEST - BRANDS WE’VE WORKED WITH

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We’d love to hear from you - why not jump on a Zoom or Teams call with us, and put a name to a face.

Alternatively, you’re more than welcome to visit us at our studio and have a chat over a cup of tea. hello@quantock.com +44 (0) 1823 327532 100 Staplegrove Road, Taunton, TA1 1DN www.quantock.com/craft/slingshot

© Quantock 2020 | 100 Staplegrove Road, Taunton TA1 1DN

We’re a Brand & Communications Agency with over thirty years of experience building powerful and inspiring brands.