CULTURE too seriously. All of these traits are present in the brand and our designs. Our Juju ROAR charm necklace was directly inspired by Campbell. When she started learning animals and animal sounds, a lion’s roar was her favorite. She would run around the house “roaring,” and we couldn’t get enough of it. I wanted to remember that special time with the ROAR pendant. And then Charlotte, NC is where the initial collection was born. Hence, the name.
Can you tell us about how your daughter (and her name) inspired your business and vision? The namesake is deeply meaningful to me. Campbell is my first child and daughter's name who, in many ways, was the push I needed to leave the corporate world and take a chance on my dreams. It is magical and crazy what a mama instinct can do to you. I immediately knew I wanted to make my daughter proud and show her that hard is not impossible. In terms of the vision for the brand, Campbell continues to grow into a headstrong, independent little lady who doesn’t take herself
What is your inspiration behind the whimsical, fun designs? The classic designs? The whimsical, fun designs are truly a reflection of what I think has been bouncing around in my head since I was a kid—just fun, happy things that make us smile. On the classic designs, my approach was to take something that felt pretty classic and add an unexpected design detail that would delight our clients when they discovered it. What intangible things, beyond the jewelry, do you hope to bring to your clients? Above all, hands down, we want our clients to feel like fine jewelry is approachable and that their experience with Campbell + Charlotte made them feel happy. Jewelry is such a personal and special purchase, and I don’t take for granted that I get to play a small role in so many awesome life events for our
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