Visual Communication Design
Bianca Bosso bianca.bosso@hotmail.com 0409 581 388
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These posters were designed for the Salvation Army campaign to combat the threat of homelessness in Brisbane. The first three magazine advertisements use slight sarcasm and irony to help portray the message that homelessness is a current issue. Each of the posters contain minimal text expressing a typical saying, combined with a single, conventional image, which together make an unusual combination. This helps influence the audience to first question the unexpected fusion, which then leads them to reflect about the statement before them.
The two bus stop advertisements below also use irony to show the comparison between the normal comfort of home and the conditions of living for homeless people. The use of both the ‘Home Sweet Home’ picture frame and the welcome mat, combined with the factual poster linking text to the images, encourages an interest from the viewer and helps to put the issue of homelessness in perspective.