Counter Culture

foreword

5

interior design

6

product design

54

visual communication design

78

sponsors

190

Department of design staff

196

committee

199

credits

199

gold Sponsors

silver Sponsors

bronze sponsors

award sponsors

Designers in the twenty-first century have a much greater impact upon every aspect of our day to day lives and the world we inhabit in one way or another, from the decisions we make, the products we purchase to the environments we create for work, rest and play; all have been designed for better or worse.

The current role of the designer is seen as that of a service provider; yet designers need to recognise that they have the potential to become pathfinders and leaders for future generations. However the challenge for all designers in the future to achieve this means taking responsibility now for what we create, how we create and its impact upon our environment both during and after the usable lifespan of our designs.

At Queensland College of Art we have already begun to rise to the challenge by changing the way in which designers think and work in the future. This determination to continually develop and improve the quality of designers we produce both locally and internationally not only benefits future design students, but also past students as well as those graduating this year.

A recent and exciting development has been the new Bachelor of Design off-shore program offered in Hong Kong this year. This is designed to provide for those Hong Kong students who prefer to learn and study within their own domestic environment. The development, preparation and delivery of this new Visual Communication Design program was a major undertaking successfully introduced and managed by Mr Donald Welch the Convenor of the off-shore program.

I would like to thank both full-time and sessional staff for their commitment to Queensland College of Art throughout the year, as it ensures both the quality and high standard of delivery of our design courses as well as effective interaction and communication with the students. I would also like to thank all the sponsors as well as those students and staff in particular involved, for making this year’s counter-culture exhibition possible.

Last, but certainly not least, I would like to applaud the equally high quality and commitment of the graduating design students themselves, both here and overseas who have fully embraced the continual development of the Bachelor of Design program and this is visibly demonstrated by the high standard of Visual Communication Design, Interior Design and Product Design projects presented within the following pages of this catalogue.

Everyone should be genuinely proud of what has been successfully achieved by staff and students alike and I would like to congratulate them all.

Philip Whiting FDIA MCSD Convenor of Design Queensland College of Art Griffith University

8

Angela Armstrong angelaarmstrong7@hotmail.com 0403 684 238

Counter Culture

Aromi is an indoor community garden, aspiring to stimulate a desire for healthy food whilst igniting an interest in sustenance and sustainability through the passion of growing, cooking and eating. The fresh herbs, supplied and maintained by the community themselves, evoke the sense of taste, smell and touch. As customers explore the garden maze they can select their own succulent produce for consumption. The herbs at Aromi are grown by a system called “Aquaponics�.

Aquaponics is the combination of an aquaculture system and hydroponics. It

operates in a recirculating environment where the fish helps the plants by providing nutrients through waste and the plants reciprocates by absorbing the nutrients, generating fresh clean water.

Materials that envelop Aromi are natural, raw and recycled. These materials imply a rustic allotment garden. A photo-mural of a garden adorns the walls which emphasize the concept of bringing the outdoors in.

Aromi is aromatic and intriguing, making the overall experience educational and enjoyable.

Interior Design

9

The aim of this project was to redesign the existing Liveworm studio. The objective was to create a functional and creative space. The newly redesigned Liveworm studio is efficient and functional whilst still emphasizing an easygoing student culture. With the addition of breakout areas students can now enjoy an interactive yet relaxed studio.

Emily Barwick erbarwick@gmail.com

In addition, a unified colour scheme of red, white and grey helps accentuate and tied together Liveworm’s connection with Griffith University.

10

Counter Culture

This project required me to create a shop while taking in to consideration what would be needed around the area of Mater Hill.

After thorough research of the Mater Hill community and its surrounding suburbs I decided to design an alternative treatment centre since no centres of this kind currently exist in the area.

Ă…se Brandsarbakken aase_bb@yahoo.no 0420 858 127

The celebrated feature in the space is the aluminium sheets that are suspended on the ceiling. This feature also runs down the walls into several areas within the centre.

The final image illustrated above was generated in ArchiCad and the rendering and modification in Photoshop.

Interior Design

11

The concept of a “Food Hub� was designed for a commercial space.

The idea of the hub is to cultivate sustainability by encouraging the public to consume and buy fresh and locally grown produce.

ZoĂŤ Burnett zoeburnett01@hotmail.com 0405 261 555

Discussion is encouraged concerning the increasing use of chemicals, pesticides, preservatives and genetically modified additives in every day food.

Sustainability is further addressed with the use of re-used and recycled materials including; recycled timber, old car parts, milk crates, bottles and bath tubs. The concept aims to maintain a sustainable future.

12

Counter Culture

After identifying the need for a childcare facility to be integrated in to services provided in central Woolloongabba, a specific goal was set to create a stimulating environment for children to be supervised in.

Rebekah Butt rebekahbutt@griffithuni.edu.au 0421361448

A generic day care facility that echoed the bleak hospital environment in the neighbouring vicinity was sought to be avoided, realising that long-term patients and their family members need something other than the artificial, sterile environment that current hospitals provide.

Instead, the identified need was to develop an appealing environment, with a productive and valuable dynamic that was creatively and mentally stimulating.

From a functional perspective, the new facilities would encourage educational interaction whilst still being physically interactive and enjoyable. It would also incorporate elements of nature including a courtyard, the use of living plants and an abundance of natural light.

Interior Design

13

The design behind The White Bar & Cafe was to seamlessly merge the indoors with the outdoors through the concept of peace.

Sincere Chan sincerechan_@hotmail.com 0402452699

Adjustable skylights were created to regulate air circulation whilst providing natural lighting into the space. The idea of natural lighting enhances the organic ambience in the space which is also reflected through the selection of natural materials.

14

Counter Culture

Corporate Office Design

Eunyoung Choi (Euny) euny_choi@hotmail.com 0432 365 977 (AU) +82 11 746 2442 (KOREA)

Interior Design

Mira Choi Mira_2240@hotmail.com 0430 033 939

15

16

Counter Culture

One of my final projects for Industrial Rendering was done manually including the perspective. This project was executed with a variety of mediums including markers, pencil crayons and black pens. The mediums used helped create and accentuate a range of textures and realism including light and reflection in the perspective drawing.

Kah Jett Chong ckjett@live.com 0433 321 377

Interior Design

17

In my Modelling for Design course, I was given the opportunity to select a design of my choice. I settled on a design of a restaurant. My inspiration was inspired

by Norway’s nature and its paths.

Stine Harestad stine_harest@hotmail.com +4798 041 903

Nature and path is replicated throughout the design and articulation of spaces. The idea of a suspension bridge was achieved through the epoxy floor creating the effect of floating planks. A subtle burst of natural light finds its way into the space through glass that mimic the shape of leaves.

Curved water walls are introduced as a feature in the space echoing the sound of running water. The idea of nature and path is further emphasize with wallpaper around the built-in dining areas.

18

Counter Culture

The brief: research the changing nature of food in suburban Brisbane; the outcome: develop a retail space to better educate the link between food and sustenance. The concept: ‘Mixing Bowl.’

Lauren Howe laurenjenhowe@hotmail.com 0413 271 999

Mixing Bowl is a recipe library and digital data base where people can share recipes, cooking tips and details of local food suppliers. The physical space of Mixing Bowl facilitates the easy exchange of information whilst building positive connections within the community.

The design evokes much cherished memories of a loving family and caring community. The hinged timber doors, when open, create a linear ceiling feature that draws the eye into the space. This feature combined with the use of warm timbers, group seating and subtle residential elements creates a space that encourages people to share and communicate. Like tossing a scrumptious salad, Mixing Bowl blends together, knowledge and values, friendship and ideas, whilst creating a supportive and caring community in the process.

Interior Design

19

The above image is a concept sketch from Lifestyle Trader, a branding project for a trading company.

Priscilla Huckstadt priscilla.h@live.com.au 0421 388 607

The new brand was based on support and growth with the interior reflecting this through well grounded growing forms, organic finishes and visual connections to all areas of the space.

The space consists of copper wire, timber and stone partitions that create a level of separation yet a connectedness and a central break out zone that encourages team interaction.

The final presentation of the project utilised a mixture of skills I have developed over my 3 years of study. I’ve completed both a Diploma in Interior Technology at Southbank Institute of Technology and a Bachelor’s Degree in Interior Design at Griffith University.

Over the course of 3 years, I’ve developed strong technical skills through the use of AutoCAD, Revit, and 3DS Max. I’ve also developed strong manual drafting skills and required knowledge to create a successful design.

20

Counter Culture

We were required to redesign an existing space.

The existing office space was situated at M14 International Building, Mt. Gravatt Campus, Griffith University.

To come up with the best design to meet the client’s need office productivity came to mind.

Newsha Javahery newsha85@yahoo.com 0430 448 144

Office productivity is influenced by a number of factors, one of which is office layout. Because office layout influences the entire white collar employee segment of the organization, its importance to organizational productivity shouldn’t be underestimated. Office layout is based on the interrelationships among three primary factors: employees, flow of work through the various work units and equipment.

Interior Design

Letitia Kerr tish_@live.com.au 0428 909 188

21

The brief for this project was to create a unique retail food hub in Westfield Chermside. The concept for this design arose from extensive research and observations of the slow food movement, local produce and the natural environment. The space aims to put emphasis on locally grown produce while strengthening community connections through the idea of food.

Organic forms, locally source and recycled materials, aided by a natural colour scheme make a prominence reference to our natural surroundings.

22

Pei-I Ko (Emma) lala1989315@yahoo.com.tw 0411 506 638

Counter Culture

Comfort, functionality and practicality all play an imperative role in encouraging productivity in any office setting. Most people who work in a typical office environment can agree that most former office designs do not meet these requirements. The objective behind the redesign of Queensland Institute of Business and Technology (QIBT) office was to bring these essential elements into the office realm.

Through extensive research of how people work in an office setting the concept of “Beehives” emerged. The old idiom “busy as a bee” refers to the workers working hard and busy as bees.

Higher position staff members can be seen as the queen bee.

Natural colours and materials are repeatedly used throughout the space, creating comfort and harmony.

Interior Design

23

This is an office design of Queensland Institute of Business and Technology (QIBT) centre. The concept for this design was inspired by the characteristics of a bubble. A bubble is transparent and delicate. By integrating the idea of a bubble the outcome has resulted in a light and fresh design.

Li Kun (Michelle) michelle-8693@hotmail.com 0430 018 693

The reception area illustrated above was carefully considered in order to achieve a warm and welcome feeling. The main feature of the reception area is the “wall” in which the QIBT logo is hung.

The “wall” conceals a hidden cabinet

which functions as a feature wall as well as a storage facility to maximize space.

The colour palettes consist of apple greens and indirect contrast, a splash of red creating a visual impacting — suggesting the feeling of, excitement, joy and energy.

24

Counter Culture

This project was a redesign of Queensland Institute of Business and Technology (QIBT) offices at Nathan Campus, Griffith University. It has been built on the concept of pathways which implies the idea of introducing avenues into Griffith University programs.

Lennah Kuskoff l.kuskoff@live.com.au 0423 045 113

The floor plan is based on a simplified circular maze, creating flow through the spaces and effortless way finding.

You approach the space through the reception area. Adjacent are the frequently used interview rooms.

Offices, workstations, staff room and boardroom are rprivately located.

Glass and green coloured Perspex has been used throughout the boardroom, reception area and staff breakout zones to create areas of interest, facilitate way finding and to establish a sense of privacy in the open concept work areas.

The colour scheme was used to reflect the brand identity of QIBT and Navitas.

Interior Design

25

Whenever approaching any project my aim is to create a space that tells a story. William Shakespeare once said “All the world’s a stage” and we’re all but players.

Kar Mun Kwang karmun.kwang@gmail.com 0408 150 650

But what is often overlooked is the setting. Every house, room and public area that we come across is a setting.

My aim is to create lively sets for our multi-faced lives. Imagine back to the beginning of time, the dawn of Homo sapiens when they first learned how to stand tall and realized they had to hunt in order to survive. Or imagine

when men, women and children alike gathered around a warm fire inside their caves and huts, enjoying the spoils of their day.

This was my inspiration for a restaurant design that would provide locally grown organic produce that could be cooked for and by customers. Among the coco bean jungles and blaring mechanical roars, this is the perfect settling to liven a day at the shopping mall.

26

Susanne Kyvik Kyviken@hotmail.com +4793459088

Counter Culture

The brief for this project was to create a two-point perspective for the subject Industrial Rendering. The perspective illustrated above, shows the foyer of a hotel located in the mountains of Norway. This design is based on a previous project that I’ve chose to improve and further. I achieved this by creating unique furniture pieces that replicated movement in their form. In addition, new areas were created to provide clients with additional space to add to their comfort.

To introduce aspects of Norway’s nature into the design materials included wood and high gloss white Corian in wave shaped tables which suggest the idea of “snow.”

The core of this project was to demonstrate that I could draw two-point perspective and make it look realistic through hand rendering.

Interior Design

Tsz Yin Kwok (Candice) candice.kwok@yahoo.com 0433 313 840

27

The brief was designed for Aged Care Centre. The concept was “outdoor living as a recovery treatment”. In response to the special need of baby boomers, I’ve designed a garden with a modest size river with a valley of luscious plants. All access corridors, doors and windows adhere to the Australia Building Code Standard. The design of the centre was intended to create a relaxing venue for networking and social events.

28

Counter Culture

These glass boxes are called “Shells.�

The idea of shells comes from the form of seeds. The symbol of seeds in nature represents birth and growth. Working in the glass shells provide excellent acoustics and a comfortable working setting.

Kaung-Hsuan Lee (Kent)

The floating bulkhead above the workstations provides visual interest through the use of vibrant colours.

Users can enjoy the benefits of both natural and artificial lighting throughout the day.

Interior Design

29

Queensland Institute of Business and Technology (QIBT) main concerns were the lack of storage space in the office and kitchen. The redesign of the new office took in to consideration the needs of the client by fulfilling these requirements.

Dina Ellingsen Lund dinae_4@hotmail.com 0450 450 797

The new design is divided into different zones these zones included reception, consultation rooms, open and closed offices and an open kitchen area.

The office is designed as a sign map in order to direct people around the space instinctively, as vertical and horizontal elements links all zones together.

30

Alexia Machado alexiamachado@hotmail.fr 0406 026 917

Counter Culture

Interior Design

31

The project intent was to create a hotel lobby that would showcase skills learned in ArchiCad and 3DS Max. My inspiration was inspired by the Canadian Alps. The lodges up in the Alps evoke feelings of home, warmth and comfort.

Sarah McMillen s.l.mcmillen@gmail.com 0417 199 645

The space reflects these ideas through the use of natural materials such as stone, wood and glass. Clients can enjoy a breath taking view of the Alps through the floor to ceiling windows.

Soft lighting helps create a tranquil and calm ambience that reflects life up in the mountains.

The design combines both sleek lines and open spaces whilst creating intimate and private areas to for clients to enjoy.

The project reflects my personal interest in the area of 3d modelling where a realistic representation of a space can be created.

32

Rachael Morris rach861@hotmail.com 0422 725 776

Counter Culture

The intent behind this project was to create an Australian residential home that would blur the line between indoor and outdoor living. Natural light envelops the space casting a warm and cozy feeling. Every room has spectacular views to the outdoor scenery. The use of stone tiles and wooden beams continues into the outdoors while large windows and bi-fold doors create a direct connection to the courtyard and pool.

A seamless indoor to outdoor kitchen bench caters to the Australian love of outdoor dining. Sustainability and energy efficiency have also been considered in the design through the use of natural lighting and aircirculation.

The perspective illustrated is a freehand drawing rendered with markers, pencil crayons and Photoshop.

Interior Design

33

The Warehouse

Stacey Leigh Murphy sm.design@live.com.au 0404 164 114

This student administration project included a full refurbishment of the space. Due to current awkward planning and a dated façade, this was the perfect opportunity to re-work the space and allow for a creative and interactive area. The concept that I arrived at was a ‘Warehouse’ ambience that was interactive with both the students, teachers and administration staff. My response included directional carpeting, swivel computers and a new raised reception counter. The new meeting room is multi-use and can be opened up for staff or for presentations to

students. It is raised to create a loft feel and a statement with its gloss black timber floors. The self-help area is vibrant and its ease of use allows students to feel comfortable and find what they are looking for. There are art displays which are rotated weekly and ample storage space. The final outcome does make a statement but in order to interest prospective students and general public off the street, I wanted to create a place that was both functional and inspirational for current and future art students.

34

Tonje Nyrud tknyrud@gmail.com 0415 363 806

Counter Culture

Interior Design

35

Hotel Lobby

Jeewoo Oh (Jay) jiwoo86@dreamwiz.com 0405 535 188 (AU) +82 2701 5200 (KOREA)

36

Counter Culture

I believe that good, sustainable design should demonstrate the ability to communicate and inform the public realm this holistic concept through visual cues that encompasses direct and metaphorical meanings.

Sally Ok Sally_yoonah@hotmail.com

Breathe Cafe counteracts with today’s fast food culture. It aims to re-educate and reintroduce the public to the simpler things in life. It aspires to restore the values in family and social responsibility, by taking things back to basics, with good, hearty, home-cooked style meals in a welcoming environment.

Indoor vegetation and living herbs that rest on the tables allow customers to engage with the idea of sustainable food practices while creating a connection for children to understand the relationship of food and where it comes from. The open concept kitchen and rows of shelving hold home-made style condiments which accentuate the home-like atmosphere. The decking area and its warmth enhances the living wall overhead which wraps around the store front.

Interior Design

37

Windsore Hotel Foyer The brief required a design of a foyer, taking any shape or form. The focus was for a design that was both elegant and simple; highlighting the use of textures and detail, with the centre lighting being a key feature. With the chosen client and a hotel the aim to create a relaxing and inviting entrance to the building.

The use of soft tomes and lighting were used intentionally to help create this.

Kelly Peebles kell_543@hotmail.com 0433 477 166

38

Natasha Silver melowsom@hotmail.com 0405 562 881

Counter Culture

‘Seed’ is the concept for a retail outlet at Westfield Chermside shopping centre. The space aims to inspire the surrounding community to engage in growing their own fruits, vegetables and other edible plants. The open and versatile design focuses on creating an ambience that allows people to exchange knowledge and experiences.

The elderly are encouraged to pass on to the younger generation the benefits of growing their own produce and making home-cooked meals.

The concept for ‘Seed’ developed in response to the large environmental impact of the overconsumption of meat and health issues that arise from the current food culture in Australia.

Interior Design

39

For my elective, Industrial Rendering, one of the projects was to draw a twopoint perspective of your choice using different methods and mediums we had learned in class during the semester.

Some of the mediums I used were markers, pencil crayons and Photoshop.

The main challenge was to combine all the different mediums together to create a unified and well-blended drawing.

Trine Nordvik Snerting trine_snerting@hotmail.com +47 918 15 011

The perspective depicted above illustrates a modern yacht interior. I wanted to create a setting that called out “party glamour� and this was achieved by exploring different shapes and colours. In addition, the use of wood in a large scale gives the impression that one is in a boat.

40

Counter Culture

The ‘Float’ Lounge Series Organic and sculptural forms of nature inspired the design of my day lounge.

The design incorporates ergonomic and modular forms to create balance and beauty. The concept of “Float” was the inspiration I used to create the shape of my lounge. I wanted to design a unique piece of furniture that, through simplicity and lightness in form implied the idea of “float”.

Jessica Stewart jessica.sinta@gmail.com 040 925 423

The unifying elements of nature and form allow the design to flow within the natural surroundings while highlighting the contemporary and timeless qualities of this piece of furniture.

Interior Design

41

“Commit to the Lord whatever you do, and your plans will succeed.� Proverbs 16:3

Poon Lai-Sum laisum_621@yahoo.com.hk 0430 224 200

42

Therry Hendra Susanto Gc420south@gmail.com 0415597535

Counter Culture

Interior Design

Yuka Takahashi takahashi.yuuka@gmail.com 0430 062 444

43

“Organic” was the concept of the newly refurbish Queensland Institute of Business and Technology (QIBT) office. The idea was inspired by the unique and organic shape of QIBT logo.

Additionally, the idea of bringing nature into the indoors was a priority in order to enable productivity. Natural light affects workers in a positive way and by maximizing the amount of natural light through the use of skylights all workers benefit.

The colour palette consisted of natural finishes in order to tie the space in with the concept of “Orgranic.”

44

Tania Tan t.tan7@live.com 0412283109 / +60122101007

Counter Culture

“Home” represents how and where a person inhabits a place t ‘accommodate their activities, days’ rhythms and dreams.’ – Devito, 1996. To abandon one’s bittersweet memories and dreams or to move into a whole new environment for the rest of one’s life can be quite daunting. Gracious Aged Care Centre has adopted the philosophy of “Zen Lifestyle” which offers its residents tranquillity and a place for healing.

The design, colours, and materials selected articulate the essence of nature and simplicity. The idea of nature and simplicity provides a sense of identity to the newly refurbished office turned aged care centre. Gracious Aged Care Centre aims to tie the idea of harmony, comfort and happiness through its community.

Interior Design

45

The idea behind this design office studio was to create a colourful and creative environment. The prime feature in this design is the graphic mural on the corridors. The murals aim to confront one’s thinking whilst challenging the way people currently see the world.

Wing Han Tang wingtang0227@yahoo.com.hk 0422 251 963

46

Counter Culture

This project was designed for the new fresh food court in Chermside’s Westfield Shopping Centre. The food court was designed to bring together diverse cuisines under one roof. With an emphasis on an open space concept the design of the new food court encourages customer learn and explore different cultures through food.

Emma Tobin emmatobin@hotmail.com 0401 574 939

Materials used consist of earthy tones and lush plants. The materials are specifically chosen to connect culture and land with food. The perspective above was rendered and drawn by hand.

Interior Design

47

The Butterfly house This space was designed with the intention of creating a backdrop to evoke a butterflies wistful spirit and silhouette. This was achieved through a neutral colour palette and form. Tranquil lighting has been used to create a serene atmosphere within the space for visitors to enjoy.

Rebecca Travers 0438 750 503

48

Counter Culture

Grasshopper Restaurant This restaurant was designed to fulfil the clients request for a high end food service within Westfield Chermside.

The idea was to encourage people to slow down their hectic lives through socialisation and relaxation.

Henna Viikari henna_viikari@hotmail.com 0410 361 563

The design of the outdoor space was thought thoroughly with sustainable choices whilst supporting the local economy. This idea has been achieved by selling ready-made gourmet picnic baskets and barbeque delicacies using locally sourced premium quality ingredients.

The inspiration for this design came from the surrounding suburban environment, thus representations of nature and the man-made has been combined.

The idea of nature has been conceived through the use of soft organic shapes, particularly by the cloud-like wooden wall feature and the shades of green and light yellow. The man-made environment is represented through the use of tile, concrete, glass and metal.

These elements create a relaxed and pleasant atmosphere where customers anticipate their next visit.

Interior Design

49

Hot-Pot was inspired from Mongolia.

The concept of Fung shui was integrated into the design of Hot-Pot through the five elements; wood, fire, metal, earth and water.

The main decorative materials used are stone and timber suggesting the idea of bringing nature indoors.

Ka Wing Wong (Terence) terencewong1@hotmail.com 0421 462 887

A feature of Hot-Pot is the curved platform where the buffet is situated.

The buffet offers customers a variety of healthy delicious food options. The stair features decorative lighting and a neutral colour palette.

50

Counter Culture

If you go down in the woods today, you’re sure of a big surprise, If you go down to the woods todays, You’d better go in disguise; for ev’ry bear that ever there was, Will gather there for certain, because, Today’s the day the teddy bears have their picnic.

Aaron Winterhoff 0417 191 078

Achieving sophisticated design solutions through creativity, zest, responsibility, and an eye to the future was the primary goal for this project. From sketched concepts of a lolly store and a house built in a novel area, to a fully constructed and built out area in the

Sunshine Coast Private Hospital; the driving principles for all my design solutions stem from the same approach yet all lead to vastly different outcomes that address the end users’ specific needs.

In the future, all designs will need to take into account the environment, so we can save the teddies.

Interior Design

51

This project was constructed in Industrial Rendering with the aim of creating a two-point perspective illustrating a prime space. The perspective drawing was rendered using makers, pencil crayons and pens which I used interchangeably to create a realistic representation of an interior space.

Nicole Wright wright.nicole009@gmail.com 0433 316 160

The main goal was to demonstrate skills I’ve learned in ink drawing and 3D visualisations that highlight the use of light, shade, colour and texture. This particular image reflects my personal

design aesthetics through the use of a neutral palette and organic materials.

In addition, this perspective reflects my interpretation of a contemporary kitchen/dining space that utilises several types of wood veneers, reflective surfaces and textured fittings which highlight different skill sets.

52

Liu Xin (Tiffany) uxuxux@hotmail.com 0430 316 617

Counter Culture

Interior Design

Yeseul Youn (Jenna) dlQmsdl17@hotmail.com 0422 785 634

53

56

Counter Culture

The Swim Trainer

Matthew Baker mattbaker@y7mail.com 0431 378 151

The Swim Trainer is a combination of bone conduction headphones, for high quality audio under water, and a virtual swimming coach. Through onboard electronics the headset tracks the swimmers movements in the water, and communicates these wirelessly to the user’s smart phone on the pool side. An application on the smart phone is then able to transmit real time statistics and training tips back to the headset, which the swimmer hears audibly. Music can also be played via the smart phone.

The smart phone can also be used as a device for a swimming coach to

communicate with the swimmer. The headset is designed to sit comfortably under a swimming cap, with all buttons still accessible.

I intend on pursuing a career in product design and entertainment design, with a particular interest in design for film and theme parks.

Product Design

57

AquaSonic

Shaheen Bhorat shah33n_116@hotmail.com 0423 517 268

This product is named the AquaSonic after the word ‘aquaponics’ which means the collaboration between plants and fish in order to grow one’s own food in a self contained system. It was designed in response to the likely scenario of there a lack of fish in the year 2050 due to overpopulation. This particular product makes use of that idea by using the traditional concept of waste from one process is used as energy for the next.

For example, the fish are fed via an automated feeding process within the product, which is activated via a touch display panel on the actual tank itself.

The waste from the fish (ammonia) is then transferred through to the plant growing section where all the ammonia is soaked up and greatly enhances the plants growth, leaving fresh water to be filtered back to the fish. Jade Perch is used and is highly nutritious.

58

Counter Culture

Futura ‘Futura’ was designed for the 2010 Electrolux design competition that was based on predictions for 2050. One of these predictions is that there will be a massive population increase in metropolitan areas throughout the world.

Due to the fast growing population, there is a danger that we will reach our maximum food growing capacity.

Bo Hwee Choi

Instead of producing more food and more waste, Futura tackles the issue by providing a longer food storage life for what we do produce. This reduces waste and maximises our supply.

Futura provides rapid freeze, rapid defrost and dehydrator functions. A liquid nitrogen generator will power the rapid freeze facility of the product and most cooked dishes will remain fresh for one month in the household freezer. The rapid defrost function means the food is ready to eat quickly. The dehydrator allows for fruit to be dried, and meat strips to be converted to longer lasting jerky.

Product Design

59

Mother Nature

Conor Gallagher conor@gallagher.id.au 0400 892 968

Developed for Design Lab 2010, Mother Nature is a suite of products designed to permit a level of nutrition and developmental stimulation comparable to that of breastfeeding. Globally the rate and duration of natural feeding continues to decline, primarily due to lifestyle and workforce pressures on women. Mother Nature provides parents with a breastfeeding alternative that maintains the bond between mother and child while providing the adaptability, living complexity and immunological benefits of natural milk.

Mother Nature utilises multiple sensory devices, including a pacifier, to collect and wirelessly transmit real-time data on the infant’s health to the central appliance. In turn, it uses this data as a basis to formulate nutritionally customised milk, apportioning water with individual milk constituents from a cartridge of liquid components demulsified from engineered milk. The two-stage feeding bottle, once filled, is fitted with a smart silicone teat that replicates the physical sensations of breastfeeding for the infant.

60

Counter Culture

This personal design project was to create a mouse that is both ergonomic and ambidextrous. Its unique ergonomic advantage is that the rear palm doesn’t drag along the desk, which reduces undesired friction and wrist strain.

Featuring a BluetoothÂŽ connection and a thin profile, it is indented as a portable laptop mouse, but still be large enough to be used as a full time mouse.

Shane Gilbreath shanexj220@gmail.com 0450 323 164

Other qualities include a rubberised body for grip, induction charging to reduce contact degradation, and a spring steel button plate for wear

resistance. In addition to these, it possesses two optical sensors as opposed to one. The second sensor corrects cursor movement to compensate for the fact that most people do not hold their mouse perfectly perpendicular to the screen. In effect, moving the mouse forward but held at an angle will move the cursor straight up and not divert to the right.

Product Design

61

Cradle and Pram

Miho Hamada miho-hamada@hotmail.com 0403 411 519

Through the product design course, I have understood the significant meaning of product designer. Product designers are here to give solutions to everyday problems in many different kinds of environment, reflect the solutions to design to create something very innovative. One way of creating something new is combining two different objects into one to make the object multi-functional.

This product can be used as a baby carrier with UV protection for outside use, and it can be transformed into

a cradle to hold and look after baby while his/her parents works at home with comfort rocking motions. Cradle is safely designed considering the users.

In terms of aesthetics of the design, the egg shape give peace and relaxation to baby, could be function as an interior object as well as being a practical product.

I am always fascinated with finding solutions and designing products is what I enjoy.

62

Counter Culture

Rotogurney - Shortlisted for the Australian Design Awards 2010 For me form definitely follows function.

Although I wish for all my products to be beautiful objects, it is never my first priority. My first priority is to design useful and purposeful products that people need — rather than just desire.

Mattias Harcourt-Cooze matt@mattharcourt.com www.mattharcourt.com 0400 454 017

RotoGurney aims to decrease the high number of work-related injuries that affects health professionals. A common task in hospital environments is transferring patients to and from a hospital trolley. The current approach involves sliding the patient across on a slippery board. A problem with

this approach is that it forces the Wardsperson into a situation where they carry most of the patient’s weight with their lower back. Over extended periods of time this often leads to back injuries.

RotoGurney has a built-in conveyor belt system that makes transferring patients an effortless exercise.

Product Design

63

The L Rack As a product designer, I am interested in observing some problems that people may neglect and trying to solve the problems as simply as possible.

Tse Man Hei tmh_et@yahoo.com.hk 0420 702 675

This design, the L rack, aims to solve the problem that users face when they do not have enough toilet paper when they are sitting on toilet suites. It happens because users do not keep their eyes on the toilet rack before they use the toilet. It is an embarrassing situation and everyone wants to prevent it occuring. Unlike other two rolls rack products, this design compels users to

use two rolls on the rack one by one through its two shutters. The design ensures that there is always a new roll standing on the rack and this prevents a situation in which both of the two rolls are gone. The design let users feel at ease and comfortable in any sudden or urgent condition.

64

Counter Culture

Refrigerate Table This is a future dining table, which will also be used to store food.

Chen Hongxuan (Jaren) Jaren505x@hotmail.com

Population, space and energy will be at a premium in the future. This is a table that can also be used as a fridge to store food. In each storage container in the main body of the table there is a built in 3D scanner. It scans the food automatically as it is placed inside the containers, and the images are shown on the tabletop. Each container is controlled by a touch pad on the tabletop and can be brought up individually to the surface of the table

when selected by the user. The tabletop itself can be arranged to suit different numbers of users.

Product Design

65

Spiral Aperitivo is an authentic Italian tradition that combines delicious small plates of food with refreshing alcoholic drinks during the early evening hours as a relaxing prelude to dinner. Aperitivo is recognised as a reason for social gathering, and is a stylish and elaborate affair.

Hsiao Chung Huang paz427@gmail.com +8869 1172 0326

The concept for ‘Spiral’ was inspired by my experience at social occasions where food and drinks were served. Especially at a social occasion like aperitivo, we might need to move around and meet people. When we have beer bottle in

one hand, and a fork in the other, it is inconvenient. ‘Spiral’ provides a way to elegantly bring together the beer bottle and the fork. The material is stainless steel, and the green coloured grips on the surface of the fork where it attaches to the bottle are silicone. In this way the fork will remain stable and in our control when we drink or pour from the beer bottle.

66

Counter Culture

This design for Product Project Design was developed in response to the Electrolux Design Lab Competition 2010.

The competition was all about the future. What would life be like in 2050?

How much space will we have?

Caroline Kaup carolineKaup@web.de 0406 607 923

When I imagined my life in 2050, I was mostly concerned about how people will interact.

Due to overpopulated cities, people tend to prioritise their privacy without realising that they isolate themselves

and often feel lonely and rejected.

With my design I would like to connect people with each other again. My goal is to develop products that bring people together and share their passion.

I also considered the prediction of food shortage and the sharing of freshly, home- grown produce between individuals.

In my opinion, a design should connect people and strengthen relationships not just be a random product.

Product Design

67

Flower’s Blink

Aika Koshide bijoual@gmail.com

‘Flower’s Blink’ is a bedside lamp for people who enjoy reading in bed, but tend to fall asleep whilst reading. It is usual practice to turn off the main light in a bedroom and switch on a bedside light to read by. This product is attached to the book via a clip style remote controller that can be used as a bookmark. This contains a sensor, so that if you are feeling sleepy, then instead of moving the bookmark onto the next open page, you simply close the book with the bookmark sensor in place.

The lamp is designed with ‘petals’ around the bulb. As the sensor is activated, the petals will gently close and the light is switched off automatically.

When the light is switched on again the petals open. With the light turning on and off with the petals’ action it is as if the flower light blinks…

68

Counter Culture

Automatic Lifebuoy Design is often associated with our daily lives and communicated interaction.

Within product design I would basically focus on designing new objects that make life simpler, through improved user functionality, and bring more creative innovations into our life experiences.

Pei-Ti Kuo (Judy) finalhome_@hotmail.com 0412 639 465

‘Automatic lifebuoy’ is a design for diving that could float the diver to the surface if the user is in difficulties, for example if the diver felt himself losing consciousness. The operation is simple: pressing the deploy button will inflate

the PVC lifebuoy, using the CO2 gas generator fed through an exhaust in the chest belt. At the same time an alarm and LED light signal will activate on the front and both sides of the device. This product would provide the user with a safer diving experience.

Product Design

69

Sofa Playpools This product can be divided into three sections as a two-seater sofa and two ball pools.

Hyeon Jeong Lee

There is a tunnel running through the middle that connects the two sides of ball pools. The central two-seater sofa has an ergonomically designed backrest. Due to the height of the sofa, there is a footrest to make those sitting feel comfortable and to allow easy access for children to climb and sit on the sofa.

The two ball pools have a ball track in the wall. There is a lid for each of

the ball pools that allows for secure storage of the balls, and the lids act as extra seats. In addition, the lids can be used as tables for children for various purposes such as drawing and playing games.

70

Counter Culture

Garden Seat Cart

Hyojoo Lee hyojoo124@gmail.com

The Garden Seat Cart is promoted to satisfy the elderly users’ need by solving the problem of existing garden carts in the current market. Since elderly peoples’ physical strength slowly declines, additional assistance would be beneficial to optimise their physical activities for gardening. However, the existing garden carts in the current market require elderly users to engage in excessive body motion, which is a possible hazardous concern for them.

Thus, the Garden Seat Cart is designed to provide an ergonomically functional seat through reducing the physical

motion of excessive body stretching and bending or twisting while they are working in the garden.

Product Design

71

Cup and Herb Pot This cup tree with herb pot is for saving water that is normally wasted after washing. When the cups are washed, the water from the cups drops down to the pot soil. Herbs that are planted in pot will grow absorbing this water.

Su Jae Lee

This product has been designed for office workers who enjoy tea and coffee during breaks. The size of this product is suitable for an office kitchen where the space is likely to be relatively smaller than in a house kitchen.

The herbs will release their beautiful scents into the office kitchen area. This will give pleasure to the workers and also help to reduce stress during work hours. The pot is made from ceramic, so it is stable and environmentally friendly.

The glazing prevents the ceramic from absorbing dirt a nd enhances the resistance of the material to water.

72

Counter Culture

Bloom Bloom is a future product designed for the year 2050. It represents my belief in design as an opportunity to both help and inspire people throughout everyday life.

James Novak j.novak1@yahoo.com.au 0432 983 910

In 2050 a quarter of Australia’s population will be aged over 65. While healthcare and medication will continue to improve and extend lifespan, the increasing global population and environmental damage will reduce land for farming, resulting in a lack of nutritional fresh foods.

Bloom will provide supplements to

our diet by analysing data provided by other products in our home, for example the fridge and toilet. Bloom taps into this information and prints customised supplement pills unique to an individuals needs at a particular point in time, allowing them to remain at optimum health levels. Once ready to be consumed, the product opens like a flower with a ‘seed,’ attracting attention and bringing life to an interior space. Print cartridges of vitamins and supplements can be replaced and customised.

Product Design

73

Pasta Cooker When cooking pasta for one, it is still necessary to boil a large pan of water to cook the pasta for ten minutes. Energy and time are wasted waiting for the water to boil.

Cheung Pui Shen (Matthew) fatkewell@hotmail.com 0423 678 439

The purpose of this product is to reduce energy and water usage when cooking pasta. A cartridge heater is used to boil the water more efficiently. This method is safer than cooking on a stovetop. The shape of the container is tall and narrow, designed to keep the heat in he area to cook the pasta. Using the magnetic field and convection principle, the pasta

could be prevented from stacking at the bottom of the colander.

Most of the parts of this product will separate for cleaning and ease of manufacture. In addition, the handles are ergonomically designed, and the switch placed in a distinctly visible place on the base. It would be an ideal product for a single person who cooks mostly pasta and noodles.

74

Dominic Spooner domspooner@hotmail.com 0412 577 911

Counter Culture

The aim of the project was to redesign the Smart Car to appeal with a more masculine element. The challenge was retaining the fundamental aesthetic properties that make the Smart Car as recognisable as it is. Though I see the requirement for 3d modelling and computer modelling in design, I find myself most drawn to the old fashioned hand render. For this project I used markers, pencils and pastels and Photoshop for the finishing elements.

Product Design

75

Cooking Station

Tung Wang

The cooking station is for women aged from 25 to 45 who would like to eat healthily when living in 2050. The shape of the cooking station is that of a wave from the sea that has been transformed into a rounded, curved form. The idea of this is to communicate relaxation.

Like waves that rise and fall, a woman’s energy levels rise and fall. When their energy levels are at a low point, women can regain energy by eating healthily.

The cooker consists of a touchable, holographic screen, a slide-to-open lid, a bio-molecular absorption spectral

analyser / detector, a shape-shifting removable built-in plate and coils for induction cooking. It works with wireless power transfer.

The function of the cooker is backed up by databases that contain information on nutrients, calculate calories and alert the user to unhealthy combinations of food. The plate/bowl is designed to push-up by magnetic forces when the lid is opened. This supports the safe use of the product as it can then be served directly to the table.

76

Counter Culture

The current packaging solution available in today’s market for stainless steel standard dining cutlery sets is often waste heavy, consisting not only of a heavy box-board container, but of multiple Polyethylene film protective sleeves and a thermo-formed display tray — the majority of which end up in landfill.

Jondelle Watkins Jswatkins@live.com.au

In response to this problem, a new, novel approach to cutlery packaging was designed.

The key feature of this solution is the cutlery display tray, which is

manufactured from a carbon neutral, 100% recycled and recyclable polypropylene sheet. The display tray secondary purpose is as a drawer tidy; modelled to fit snugly into a standard domestic kitchen drawer and collapsible, to fit into narrower drawer spaces. Its angular form greatly increases the storage space of the drawer and allows for easy access to cutlery in the unit. The package also solves issues of theft and damage incurred during pre-consumer and post purchase transportation.

Product Design

77

Multi-Function Pizza Plate

Shiori Yamada b-operation@ares.eonet.ne.jp

The design concept for the ‘MultiFunction Pizza Plate’ is to solve the problem of serving pizza as easily as possible, challenging existing pizza serving styles. This plate functions as a cooking plate, a serving plate and can be used to save left-over pizza. It is useful for delivering pizza, and for freezing homemade pizza. It is made of easily maintained materials to provide more usability. The pizza is one of the most famous of take away meals; this design makes it more easy and convenient, helping the user.

My main concept of design is for a user led design. I like to design something that strongly connects people and life style. My design focuses on a particular target market whilst solving the problem of providing more usable and more convenient solutions for the user. I am also trying to make a design that is simple to adapt the design into the user’s life and space as comfortably as possible.

80

Counter Culture

This typeface was created for a fictional pattern company called Tessellate.

Tessellate create original patterns and sell the rights to use them. They also sell pre-made wallpaper and fabric of all their patterns.

Merrin Allen merrinallen@hotmail.com www.merrinallen.com 0431 263 710

The typeface is made up of tessellating triangles to fit in with the Company name. It is interesting and a little bit kooky, reflecting the over all brand “feeling� of Tessellate. For this brief a new watercolour range of patterns were also created. All the patterns have been hand illustrated and painted using watercolour paint to create a fun whimsical feeling.

Visual Communication Design

81

This is my submission for the 2010 AGDA Student Poster Brief competition.

The poster is meant to communicate to the viewer my optimism for the future and must be made using type only.

Sung Ho An (Andy) masko9006@nate.com 0403 127 241

For my poster I used ‘I My Me Mine’ to tell audience about all of the designs made from my concept, development and finalised work. The inspiration for this design was influenced from futurism and digital media.

82

Melissa Anson info@melanson.com.au www.melanson.com.au 0411 839 263

Counter Culture

Observing plays a major part in my life and work. I am continuously fascinated by new and intriguing people, stories, art and culture I come across from week to week either by working on new designs, travelling, reading, talking with people or watching television. By doing this I am opened up to a vast array of information from the way different people behave, respond and feel about things from everything to anything, and as a designer this information can be extremely valuable.

Learning is something I find very rewarding and I hope to never stop doing this wherever or whatever I am doing in the future. My goal is to live life with fun and happiness and I know design will play a major role in this happening.

Visual Communication Design

83

How Now Brown Cow ‘How Now Brown Cow’ – Elocution exercise, unknown origin.

This graphic was developed as part of the (hypothetical) redesign of the branding for a local bookstore.

I proposed that one of the many problems with the existing branding was the lack of obvious separation of sections within the store.

Shaelah Ariotti shaelah@shaelahariotti.com www.shaelahariotti.com 0402 372 819

One of these sections was Children’s Literature. I wanted to embrace the magic of a child’s imagination without appearing childish, so instead of

creating a clichéd graphic I chose to design an interesting and attractive type treatment, which would be placed as a vinyl decal on a white wall in large scale, approximately 2m x 3m, above a white couch.

The type was then extended into many associated applications, including bookmarks, leaflets, and a plush chair to be mounted against the wall made from the letter ‘H.’

84

Taijun Atsuta jju-nn@hotmail.com 0412 434 161 (+82) 10 3649 1412

Counter Culture

A designer who experiments and challenges own visual culture to push its boundary, rapidly expanding her creative world. She has a vision of the world with full of hopes, and she interprets life, dreams and illusions into visual languages thoughtfully. She will create anything from interactive digital graphics to hand-drawn illustrations, not for money but for making our life more colourful. A deep-thinking creator.

Yes, that’s me. I have a goal. Becoming one of those who lead and change the way we appreciate our life. I’m going to take it slow, one by one, following my heart.

Image: Still images from a motion graphic design for a ladies fashion label.

Hand drawing, Apple Motion, Adobe Photoshop

Visual Communication Design

85

I created a typeface based on a circular grid. I was particularly interested in letterforms shaped from the negative space within a simple geometric arrangement.

Sophia Banfield www.sophiabanfield.com sophia@sofiabanfield.com +61 422 600 509

This font would be more suitable for display purposes, as aspects like the hairline on each stress become less visible. The tall x-height and thick stroke width gives this type a solid appearance, making it ideal for headers and ornamental layouts.

86

Jaimi-Lee Beale jaylee090@hotmail.com www.jaimilee.com 0420 886 288

Counter Culture

Veer meaning to change direction is a website aimed at local and non-local residents of Stones Corner in a bid to encourage business and community activity. Using a website and social networking sites was an inexpensive way to promote the cultural experiences of Stones Corner. The site also encourages journalists and bloggers to share local and international news, whilst site residents can connect and reconnect with one another.

Isaac Asimov’s Robot Series was last redesigned in 1993. Since the series depicts futuristic concepts of artificial intelligence, a new design was imperative. Research into new typographic techniques all pointed towards the ‘Penjet’. The Penjet project is a collaborative effort by a group of Dutch students whom removed ink cartridges from inkjet printers and attached felt tip pens. Every page is unique, showing the imperfections of handwriting and the preciseness of the machine. This technique represents the crux of Asimov’s Robot Series.

Visual Communication Design

87

This is a redesign project for Aussie Kidz Charity. The symbol combines the concept of ‘giving’ and ‘love and care’ portrayed by a hand and a heart.

Ps: to Qian. No matter what, I will always be with you.

Jie Bian (Brandy) tongtong419@hotmail.com 0430 731 302

88

Counter Culture

The three years that I have spent at QCA are among the best of my life, not only because of all the things that I have learnt but also the people that I have met. Most importantly, I would like to thank my ‘wayfinding group,’ Lindsay, Sophia, Jeremy and Chris. If it weren’t for these people, I would still be sitting in the corner eating lunch by myself.

Yue Bian (Peter) bianyue7up8down@msn.com www.peterbian.com 0433 271 718

It is because of these people that I was able to truly immerse myself into Australian University life, for which I am truly grateful and will never forget.

Of course, there are others to whom I owe my gratitude for, these people include Andrea, Miti, Connor, Anders, Jacky, Jason, Sandra, Xin, Harry and all the people who have helped me out.

Regardless of whether or not we are able to meet in the future, I will never forget you.

Visual Communication Design

Simon Bird sl_bird@hotmail.com 0424 632 077

89

The most exciting thing about design for me is the feeling of not being restricted by any single medium to present my work. Technology now enables endless possibility and experimentation and this is where I hope the skills I have developed during this degree can be applied. Majoring in Visual Communication and Digital Imaging, I enjoy typography and traditional 2d print work and intend this to be a major focus, however incorporating a third and even forth dimension also really stimulates me as a designer. I am looking to explore my video, animation

and web skills and integrate previous completed studies including a Bachelor of Built Environment and Certificate 3 in Music Production once I leave QCA and endeavor to make a mark in this highly competitive world of graphic design.

90

Counter Culture

This poster illustrates two separate dynamic aspects of hand rendered type.

The conflicting colour and different perspectives play with positive and negative space which engage the audience as they try to interpret the text. This optical illusion reinforces the poster’s overall message by stimulating and questioning the audience on their point of view.

Lucy Bland lucy.m.bland@gmail.com 0402 608 572

This poster is a representation of my passion and determination for problem solving and desire to really think about a project’s communication. If I wasn’t dead keen to be a designer I would be wearing a wetsuit and dive-bombing seals at Sea World.

Visual Communication Design

Bianca Bosso bianca.bosso@hotmail.com 0409 581 388

91

These posters were designed for the Salvation Army campaign to combat the threat of homelessness in Brisbane.

The first three magazine advertisements use slight sarcasm and irony to help portray the message that homelessness is a current issue. Each of the posters contain minimal text expressing a typical saying, combined with a single, conventional image, which together make an unusual combination. This helps influence the audience to first question the unexpected fusion, which then leads them to reflect about the statement before them.

The two bus stop advertisements below also use irony to show the comparison between the normal comfort of home and the conditions of living for homeless people. The use of both the ‘Home Sweet Home’ picture frame and the welcome mat, combined with the factual poster linking text to the images, encourages an interest from the viewer and helps to put the issue of homelessness in perspective.

92

Cardine Caffery

Counter Culture

This is my first major work as an undergraduate graphic designer. I designed this book Reefworld during my seven weeks work experience in Liveworm Studios. From designs submitted, I was chosen to create this work promoting travel in the Great Barrier Reef for the Cruise Company Fanatsea. Through my ideas and design, I have met the requirements of my client, a clean, polished, picture book look.

Creating this 126 page volume was challenging during my second year but the achievement and final result was well worth the effort. I am now looking forward to similar projects as I enjoy the challenge of using my own ideas and judgment to create and produce.

After graduation this year, I plan to travel to America and England for new life experiences. Foremost in my travels will be looking for opportunities to work and obtain graphic design experience in new environments.

Visual Communication Design

93

Griffith Film School Brochure The Griffith Film School consists of many different areas like film, television, games production, animation, multimedia, digital and media productions.

It is represented in my design by — Technical drawing — Film and camera — Passion

Yeon-Yi Cha C10043014@nate.com 0435 890 828

— Various programs.

94

Counter Culture

The brief was to decrease the amount of people who are fatally injured by 4 Wheel-Drive (4WD) vehicles in Queensland every year. According to Queensland Transport, the facts are that 4WD vehicles are safer for its occupants but far more likely to cause serious injury to outsiders than conventional vehicles.

Ting Wai Chan (Tiffany) tiffany_here01@yahoo.com 0403 209 663

The concept of this ad is to show that a 4WD vehicle is like a bull when driven carelessly and it is to remind drivers that safety is the most important thing when on the road.

Visual Communication Design

95

When I am taking a bath, the space belongs only to me and no one can disturb me. My idea came from having a clear mind when I was having a bath.

I used bathing foam to represent how much I TD2 — I think it is a funny way to experiment and make the typographic forms more lovely.

Lee Kam Chan (Candy) candkam@gmail.com candkam.wordpress.com

96

Counter Culture

This is my design concept for ‘The Thief Who Couldn’t Sleep’ book cover.

Man Kei Chan (Mandy) dy_828@hotmail.com

Evan Michael Tanner, or simply Tanner, is the literary creation of author Lawrence Block and appears in eight of his novels. Tanner is known to have fought in the Korean War, when his sleep center was destroyed by a stray piece of shrapnel, making him a permanent insomniac.

Visual Communication Design

Yan Yee Chan (Alice) tabo714@hotmail.com

97

98

Counter Culture

The brief asked for an appealing and appropriate newsletter design for the client, Values in Action Association (VIAA). Titled SRV IN ACTION, this edition of the newsletter deals with social devaluation and the importance of providing a home to people as opposed to just providing a house to live in.

Designs for the front, contents page and articles were required.

Heenal Chand heenal_chand@hotmail.com

As the topic discussed is one that is hard hitting and confronting I developed a design that reflects this by using a limited colour palate, condensed font,

simplistic icons, all in a very structured and rigid manner. I developed the title of the newsletter and the contents page as the only fluid elements of my design to provide a human aesthetic for contrast.

I believe my design maintains the balance between being visually creative and fulfilling the practical task of being understood as a newsletter.

Visual Communication Design

99

Threaded Cultural Festival The Threaded Cultural Festival is a response to the need to bring together the community of Stones Corner.

The task required poppy visuals that could express a new optimism for connectedness between the different social groups that make up the area of inner southern Brisbane. Conceptually, the Festival’s visual identity draws on the idea of the historical Silk Trade Routes.

Jeremy Chapple 0423 064 211

Using this as a starting point, I was able to celebrate the significant cultural heritage of Stones Corner’s migrant residents; as well as articulate a need for connectedness between the different cultural groups that make Brisbane what it is today.

100

Counter Culture

I like graphics, especially colorful and fashionable things. I always focus on fashion and design news, take them as part of my body and share them with people.

Yang Cheng (Jacky) jacky76923@hotmail.com 0430 368 662 +886 919773113

For many years people have used symbols and signifiers to communicate an identity, to say “This is me, I am here�. From the crudest of Xs, the use of type has evolved to create complex and unique identifiers for corporate identities.

My design approach is to use strong and free shapes with great colors for this printing company. I used six colors to be main concept to present the many functions of the company.

Visual Communication Design

101

This work above is one of my Typographic Design assignments.

DTJS is about Lomography photography.

The name of the magazine “DTJS” means “Don’t Think, Just Shoot” which is the Lomography slogan.

Pui Shan Cheung (Circle) circlexyau@hotmail.com

102

Counter Culture

This project is a design for a set of Coca Cola cans and packages, following a special edition theme.

Yiu Chi Chik ccchik@gmail.com 0433 905 377

Teenagers are the main target customers of Coca Cola. Most teenagers are very passionate about trendy design, and most of them pay special attention to the popular design styles found in Japan. Japan is always determined as a bringer of fashion and new trends and often special editions of Coca Cola are released.

In order to catch the eyes of the teenagers and fulfill their need for trendy style and fancy colors, Japanese style would be used as one of the main themes for the cans’ design.

It is also important to portray a strong impression that Coca Cola are not only selling products — they also sell a life style. The concept of “Four Seasons” would be used for the cans’ design, aiming to promote the image of Coca Cola as a partner of everyones daily life throughout the whole year.

Visual Communication Design

Yu Kan Chiu (Kenny) chiuyukan@yahoo.com.hk

103

‘My Journey’ is my self-branding folio.

The main idea is about my journey of design. The well-worn vintage leather suitcase packaging is a metaphor of this journey while the booklets inside represent different stages of my design journey from ‘school’ to ‘work’. The cover of the ‘school project’ booklet features a set of products for travelling, while the cover of the ‘work’ booklet features a formal button shirt with a tie.

Viewers can read my journey through the books and see what I have been through on my path of design.

104

Counter Culture

This project, ‘It’s Tea Time’, used the concept of a cup of tea to brand myself.

Read it and enjoy the tea time.

Pui Yan Choi (Stephanie) Stephanie.1013@gmail.com

Visual Communication Design

105

This is a branding project for the bottled water company, ‘Wet Fix’. After a discussion with my tutor, I decided to change the name to ‘W Natural Water’.

The logo concept is developed from the form of flowing water. The graphic appearance of the brand suggest the product is pure, natural and clean.

Anders Chow live_east_die_young@hotmail.com 0402 353 802

106

Counter Culture

“Today’s imperfections are tomorrow’s inspirations” I define my style as being, taken from an editorial approach. Things in life can never stay the same. In the future I see my work growing and adapting as I do.

“It has been said that one can only exist as an artist if its compulsion. Who else could stand the slog of it? The devotion.

The judgement. The heartbreak. You don’t choose to be a designer, you are born it. Born a painter, a maker, a poet, a player. You are ‘born like this, born a sucker some may say.”

I say born a winner.

Sarah Cox s.e.cox90@hotmail.com 0431 270 978

Visual Communication Design

107

Melanie Bright is a cheese connoisseur and the founder of Affineur. Through Affineur, Melanie wishes to share the joy of exploring, and experiencing the unique flavours and textures of the world’s finest cheese.

Larissa Fatseas Larissa.Fatseas@gmail.com www.larissafatseas.com 0438 385 636

The identity is elegant, delectable and inviting much like the product. The logo is smooth, free flowing and organic and the subtle colour choices are calming and unique.

Affineur is an environmentally conscious company and therefore a recycled paper stock has been used for all applications and uses minimal adhesive.

The packaging can be flat packed for transportation.

108

Counter Culture

The above design uses typography to represent emotions.

Black means struggling, upset or evil and red means aggressive, angry or dangerous.

Dongni Fei (Winnie) drowbaobao@hotmail.com 0430 447 072

Visual Communication Design

109

Successful visual communication is a direct consequence of the ability to see the world through someone else’s eyes.

This award-winning solution (Southern Cross Packaging Awards 2009, Gold Award) is my greatest achievement yet in this specialty.

Dan Forster dan@danforster.id.au 0400 559 432

That ‘someone else’ being targeted here is an 18-30 year old who purchases red wine. The product had to stand out on shelf to them and also be appealing to share with friends at home or in a restaurant. Key attributes of my solution are that it visually belongs as red wine; it

is a high-quality, polished outcome; and it is dynamic and interesting.

Looking beyond this year, I’m excited about continuing to utilise my Web and iPhone development proficiency together with my design and usability skills to produce insightfully targeted, innovative, beautiful outcomes.

110

Joanna Hayward joannalhayward@hotmail.com www.joannalhayward.com 0414 376 763

Counter Culture

The three posters were created in response to an Information Systems brief. The theme for the posters is Animal Cruelty in Australian Farming, using the more catchy title Where Does Your Breakfast Come From? Each poster depicts the timeline of the life of farm animals that are bred for common breakfast foods, from farm to plate.

The posters are aimed at a younger audience (middle primary school to early high school), but the language and imagery is accessible to a wide audience.

The look was influenced by a 1950s kitchen or milk bar, to give a homely and safe atmosphere. The images are cartoony and cutesy at a glance, but closer inspection reveals a toned down version of the horrors these animals live through every day. The posters are designed to be displayed either individually or as a set.

Facts for the posters were sourced from Animals Australia.

Visual Communication Design

111

These posters are part of a grass-roots promotional campaign for the Brisbane Writers Festival. They are sent with other materials in “Bare Essentials” packs to partner schools, book shops, libraries and book clubs to encourage involvement in Brisbane’s literary community. The campaign emphasises the power of “Bare Words” to challenge, inspire, and enthral.

Robert Henderson roberth@robert-henderson.net

I believe that design shares this power, and through my practice I strive to be surprising and provocative while recognising my responsibility for the social impact of my work.

This campaign also includes: a blog, an anthology of local writing, bags, membership cards, t-shirts, badges, and stationery.

112

Counter Culture

WindWells: Channelling + Divining ‘WindWells: Channelling + Divining’ was an exhibition produced by artists Pat Hoffie and Stefan Purcell at the State Library of Queensland running from the 26th of June until the 17th of October 2010.

Luke Hollamby 0431 196 431

The exhibition explores Queensland’s unusual and somewhat magical history: this was reflected through the branding The exhibition needed to convey a sense of this ‘magic’ and intrigue, as well as providing a sense of darkness and novelty. I took on this project for the State Library while at Liveworm in my final year at QCA.

Visual Communication Design

113

This is a magazine cover design. The name of the magazine is called “Space� and is based on that there is not enough space for our living environment.

Pui Yan Ip (Carol) mazoi_@hotmail.com www.flickr.com/photos/ahmao_maozi/

The silhouettes of buildings in Hong Kong make dynamic and interesting shapes. The keyboard on the cover represents the city and the buttons become buildings. We need more space!

114

Anna Jolly annajolly@live.com 0418 267 357

Counter Culture

Adults who recalled having an imaginary The design featured above is a branding concept for tomato sauce. The brand companion in childhood are “more “Dead Horse”, an Australian slang term creative” than those who did not. for tomato sauce is a family recipe, a (Stephen Lunn, The Australian) true Australian tabletop necessity. My I have always been a creative person. design communicates the eccentric My imaginary friend “Joey Pen” at age persona of the sauce using selective 4 confirms this. Most of my creative colour, symbolic imagery and type. In ideas come to mind when I am amongst Paul Arden’s book “It’s not how good friends and family. I usually sketch you are, it’s how good you want to be,” or write down notes of my thoughts, he said “Don’t be afraid of silly ideas”. which I like to revisit later in a quiet place. My love for cooking and food also influences my designs.

Visual Communication Design

115

MINI Cooper Brochure This project involved creating a new brochure to inform people they can customise their own and unique MINI Cooper car if desired.

Hun Ju Jung (Jay)

MINI Cooper has five cars in the range — MINI Cooper, MINI Hatch, MINI Clubman, MINI Convertible and MINI First. MINI also has an astounding number of personalisation options: over 320 for the exterior and over 350 for the interior on the Clubman alone and over 700 interior and exterior options for the Hatch; and so on.

This brochure communicates these details using the MINI colours (black and silver) and strong geometrical shapes. My idea is to challenge the traditional image of car companies.

116

Kal Johnstone kal_johnstone@yahoo.com.au www.kaljohnstone.com 0432 493 105

Counter Culture

Mechanical Advantage was a personal project for a fictional band providing the chance for me to explore my interest in package design and illustration.

The CD packaging was designed with the intention of Paper casing rather than the traditional plastic casing making it a unique collectors item. The cover illustration features a fighting mechanised warrior and snake with a circular sun-like symbol behind them, inspired by my interest in traditional sculpture and Roman and Greek mythology. With the inside package illustration I explored themes of

reproduction and replication through the concept of the twin band members. The primary colour choices of red and blue were used for the line work to establish the mechanized nature of the cover illustration. Furthermore the sparse composition and white space were used to create a contemporary aesthetic.

Visual Communication Design

117

Fiera is a Brisbane-based jewellery, homewares and gifts boutique with stores in South East Queensland with plans to expand nationally. The visual identity of Fiera reflects an aspirational lifestyle brand with a focus on luxury, style & stunning designs.

Stephanie Jong steph@stephaniejong.com www.stephaniejong.com 0401 672 323

Fiera’s branding applications range from point of sale signage, window display posters, magazine advertisements, packaging design, sale collateral, online store imagery to jewellery design.

This poster was developed from Fiera’s signature branding elements to form a seasonal campaign promotion in all stores, as well as supporting collateral such as gift tags and christmas cards.

The company business cards feature Fiera’s vision by incorporating the signature elements detailed in Spot UV.

118

Counter Culture

I came across ‘How Uni melted my brain’ in a 2009 Frankie magazine when Uni was at its craziest. I really connected with the authors musings on how mental draining creative degrees can be. However I felt the image they used didn’t match the humourous and quirky content of the article.

Kate Jury katlaiju@hotmail.com 0400 176 220

I used a few of my passions, magazine design and layout, photography and hand drawn typography to create this outcome.

Visual Communication Design

119

This project is called the visual musicalization of Stones Corner. Stones Corner is a small suburb in Brisbane in need of a new approach to improve the quality of their main shopping precinct.

Hye Jin Kim (Jenna) hjk320v@naver.com 0433 592 074

A music festival is a good way to attract people and provides unforgettable memories and a connection to Stones Corner. I designed a logo and festival poster, postcards for promotion, a water bottle label and bracelet band.

120

Counter Culture

‘Our hands create what our minds perceive and our eyes envision’ Design has been a passion of mine since a young age. I find that there is so much inspiration surrounding us in our everyday lives that how can one not take advantage. Shapes, forms, smells, textures, music etc are just waiting to be explored.

Lindsay Knox lindsayxdesign@gmail.com facebook.com/pages/Lindsaydesign 0402 239 625

I believe in getting your hands dirty, being interactive with the subject and then developing it. This way you become connected to the piece and create something truly breathtaking

and original. The excitement and selfappreciation of a work coming together is something that cannot be described.

The work featured here is a paper sampler designed for K.W.Doggett’s paper stock Kaskad. The paper is a kaleidoscope of colours which I represented through the use of an ‘eyediecut’. This allows customers to see a contrast and gain visual understanding of how the paper could work for them.

Visual Communication Design

121

Visual musicalization of Stones Corner Stones Corner is a small suburb in Brisbane in need of something new to attract a younger audience and more people in general.

Cathrine Andrea Knutsen cakn_@hotmail.com 0403 743 859

I chose to make a brand identity for a new street festival which is named Stones Corner live. It is a festival where young inspiring musicians can show of their talent. This gives the audience a chance to discover new music talent and be able to vote for their favourite band.

To create awareness about the festival and various artists I designed a logo, poster, web site, t-shirt and pamphlet.

122

Counter Culture

This project required the use of ambient media to connect lastminute.com with people’s spontaneous use of their free time.

The target audience: Adventurous, wealthy, any age group and in Australia.

The call to action: ‘do more good stuff’.

Janine Lardner info@mypedagogy.com.au 0412 965 869 mypedagogy.com.au

The concept is based around the alter-ego; the many personalities one can have with buying power. Like Clark Kent, citizens find themselves bored with the daily grind. With lastminute. com, the alter-ego can be a superhero, rise above fears, limitations, achieve

the extraordinary, fight the daily grind, find anything is possible, and most importantly; do more good stuff.

The strategy: Mounted speakers which broadcast the theme from Superman.

A Phonebox — to create a buzz.

An outdoor advertisment/projection, Luggage tag/ Lastminute embassidor — providing access tickets to drive people to the lastminute.com wireless internet connection. Wireless network — free advertising (strategically placed.) The home page — redesigned to match the chosen alter-ego.

Visual Communication Design

Ngai Yung Lau (Anna) anna_0630_@hotmail.com www.lauanna.wordpress.com

123

Hong Kong is famous and competitive in the world but most of the souvenirs of Hong Kong do not reflect this.

To brand Hong Kong differently, I used information from the Guinness World Records to emphasize the characteristics of Hong Kong. As those characteristics make Hong Kong attractive, I made magnets as the souvenirs of Hong Kong. Magnets produce a force that attract certain materials and pull them nearer. I think we can treat this function as a gimmick and the magnet can attract and pull more tourists to Hong Kong.

124

Counter Culture

Above is a design for is a magazine about sneakers. The name of magazine is ‘STEPS’, decided on because you need a step to make your pathway forward.

You also need a sneaker to make a step, therefore the magazine will show you how to walk your own way.

Shuk Yee Lau pgc4ever@hotmail.com

Step up for your own trend. The target buyers are aged between 15 and 25.

The magazine introduces the new arrival of fashionable sneakers.

Visual Communication Design

125

The above campaign uses the concept of telling people to be more concerned about the environment — it is no longer green. People always think that trees and grass must be green, the river and ocean must be blue, but it is not always this way because of pollution.

Tsz Lap Lau (Hugo) hugolau_tl@hotmail.com

By using the contrast of both pictures and the slogan “What a wonderful world!?”, you can tell which one is the real environment...

126

Counter Culture

My work features illustrated book covers for a series of literary classics by H.G. Wells. The concept is based on translating geometric shapes from the storybooks using humanist techniques to signify historical science fiction.

Grace Law grace.law@hotmail.com 0423 095 802

At this point in time, I am just a person who enjoys being idealistic, highly conceptual and a little unusual. I am growing into my design shoes with big dreams for success, but am yet unsure of which path to take to reach it. Luckily I am looking forward to the future!

Visual Communication Design

127

Graduation pending completion of studies

This is a ladies hairstyles magazine called “HAIR+”. The size of this magazine has been chosen to make it easy to put in a handbag.

I found that lots of the hairstyles on magazine covers are over complicated — it’s so hard to find the focus.

Therefore, my magazine cover is be clear and simple.

Nga Yeung Law (Iris) lnymeow@gmail.com

I used a thick and big typeface to make it stand out on the magazine rack.

128

Counter Culture

This project required a branding strategy for Archives Fine Books, a bookstore specializing in both buying and selling secondhand books. The outcome is a simplified, upbeat and quirky graphic identity for the bookstore, which aims to attract new customers whilst retaining a familiar charm for the benefit of regular Clientele.

Elizabeth Lee i.am.liz.lee@gmail.com 0468 900 506

The shape of the logo, reminiscent of an opening book and a pen nib, has been developed from research into Victorian bookplates and late Nineteenth and early Twentieth Century book cover

illustrations. The brand provides a logo and support graphics, which are versatile and able to be used across a wide medium of communication material including: interior and exterior signage, letterheads, business cards, and packaging.

It was extremely challenging and exciting working on branding strategy for a business which has such a unique persona and the results were extremely rewarding.

Visual Communication Design

129

Chocolate has been linked to chemicals which cause happiness in humans, as well as with making us smile. It is one of the simple pleasures in life.

Hong In Lee (Abby) mizzabbylee@gmail.com www.mizzabbylee.wordpress.com

I love laughing and as I want to share my happiness with others — I present my idea for a self-promotional gift. The gift includes a wrapping paper and cover packaging with my little folio inside. It is designed to look like a real packet of chocolate. I named this gift ‘Triple Happiness’, which came from a Chinese word meaning more happiness.

130

Counter Culture

This project comes out of the desire of Brisbane City Council and local business people to revitalize the suburb of Stones Corner.

The overall idea of my design is to create and brand a ‘Jazz Festival’.

Sook Lee pio_sook@hotmail.com 0430 649 277

I designed the logo, streetscape graphics and posters to be attractive and interesting. Most of the design is created as vibrant illustrations and images.

The logo is based on a circle to communicate that Stones Corner is full of everything that you need. The logo contains many elements from Stones Corner such as music, people, streets, buildings, signal lights and so on through illustrations.

Visual Communication Design

131

A girl loves drawing and imagining. She is interested in something which looks mysterious and dark but not violent.

Nga Wun Leung (Yvonne) yvonneleung@hotmail.com.hk +85297 515 636

My artwork above is a memory book which uses typography to demonstrate the feelings of my loves gone. There are many people who fear death and do not want to face it, however, we cannot avoid death in life. Therefore, I want to use my designs to help people think more about what life is and use graphics to express my feelings and different emotions.

132

Counter Culture

This project is about a re-design a of set of book covers which are all written by same author.

Tsz Ning Leung (Vera)

vera_leung024@yahoo.com.hk www.flickr.com/photos/7206765@N05/

I chose three Agatha Christie books.

Murder in The Mews, Third Girl and Black Coffee are all detective novels.

The concept was to show mystery through the book cover designs. The arrangement between the graphic and book title were consistent, to show that they were collection.

As this is a Typography project, the background graphics were as simple as possible. Each book title used different fonts to further communicate the meaning of the title.

Visual Communication Design

133

I like creating things, especially cute and funny things.

I have loved design since childhood and have always wanted to be a Graphic Designer to let more people get to know and appreciate design. I want to express a sense of fun through my design that makes people smile therefore my designs are always bright and colorful.

Yee Ting Leung (Elise) etingleung@hotmail.com +85297 022 105

Above is a set of pictograms designed for a zoo. My design approach is to use strong graphics with great color combinations to turn the animals into cartoon characters. I get inspiration from figures that children like — they should be funny, cute and lovable.

134

Counter Culture

“Inspiration Tips paper” tells you that inspiration is always around us.

We search the interesting things in our life and process them to be our ideas.

However, our ideas easily slip past us and the inspiration is not always easy to find. It is like the tissue paper we see every day — we only know it for one purpose.

Hoi Wai Li (Simon) simonlihw@yahoo.com.hk

In this concept I have used the paper for further creation to remind people that they should always be on the lookout for inspiration.

Visual Communication Design

135

RnB MVP Thursday is an event, which is held every Thursday night at Little Jumbos cocktail lounge. The brief was to create a graphical poster to attract the general public to enjoy award winning cocktails and listen to the latest beats MVP has to offer. The poster reflects the MVP target audience and the overall sophistication of the event.

Larry Lim larry@project174.com www.project174.com 0422 344 440

I’m Larry and a whole lot of sexiness.

136

Counter Culture

Taiwan Tourism Brochure This project aims to tell new travelers what they can discover in Taiwan.

In the brochure, each page covers a different topic such as culture, history, taste, attraction etc.

It uses a very simple layout of images and descriptions to let people clearly understand this small but interesting country, Taiwan.

Heng-Yi Lin (Michael) lin_m0927@hotmail.com 0412 575 923

The design layout uses a collection of boxes with the topic header to make the design look more fun, to catch peoples attention.

Visual Communication Design

137

In my book cover design I have used three symbols to summarize the feeling of the story with a minimal feel.

The idea is inspired by comic books which I think are quite interesting.

The first of this collection uses an exclamation mark represent the stunning truth that is to be discovered.

Pang Lui (Jack)

kappa18batistuta@yahoo.com.hk www.jacklui.wordpress.com

The second book is all about decoding and solving a question, so, that is a question mark.

The last book, about being lost or missing. There are quotation marks and nothing between both marks. When you feel lost, you may feel dizzy too, which the circles represent.

138

Counter Culture

Shangri-La is a chain of Asian inspired 5 star hotels and resorts. The brief was to design communication material for a new Shangri-La Noosa. The design needed to reflect company values of luxury, wellness and service while using the original logo.

Michelle Mackie mackiedesign@bigpond.com www.michellemackie.com 0415 157 063

The concept was inspired by ShangriLa’s tranquil environment and Asian origin. I chose to focus on health, wellness and a return to nature as points of difference for the new resort.

The lotus flower encapsulates these ideals; symbolising purity, harmony and

enlightenment for mind, body and spirit within eastern cultures.

The lotus petals are die cut and folded upwards to create a tactile element. This resembles a flowering lotus floating on water and was inspired by Japanese origami.

The blue and white colour palette was inspired by Noosa beach and water from which the lotus grows.

The communication material can be both three dimensional or flat for mailing purposes.

Visual Communication Design

139

To make a book really hard to forget, designers need to design the cover in a unique, creative and striking way.

In this project, I used white paper to fold and form the typographic characters to create a series of book covers for Roald Dahl.

It is simple but attractive.

Gee Kwan Man (Cherry) man.cherry@hotmail.com

(Left to Right) “Going Solo”, “Over To You” and “Dirty Beasts”.

140

Counter Culture

As a designer I have a keen interest in typography and photography. This project combines these two disciplines to create a cohesive visual outcome and demonstrates an ability to meet the measurable criteria of a brief using a creative strategy.

Sam Mason sam@marshallmason.net www.marshallmason.net 0412 522 545

This brief involved reinvigorating interest in classic titles by H.G. Wells and targeting them towards a youth market.

Each book explores timeless themes such as femininity, change and class.

I wanted to draw upon these themes and communicate them through vibrant

colour choices and bold imagery. The finished images allude to an event or provide a metaphor for the story within; the use of colour links the books as a set and facilitates recognition on store shelves in an effort to attract the intended audience.

Visual Communication Design

141

The key to success is often the ability to adapt. There is nothing wrong with change, if it is in the right direction, and that is what VIE has done. From its former self, AKA Tognini, this brief recreates the branding of VIE into a bold, sharp, unique, cutting edge and arse kicking force within the hairdressing industry.

Sonya Metzroth sonya_metzroth@hotmail.com 0414 565 945

‘You have brains in your head You have feet in your shoes.

You can steer yourself any direction you choose’.

Dr Seuss

142

Counter Culture

This piece is my design statement. It’s a positive poster that reminds people of the happiness in the everyday, common things in life. Hopefully one day soon I’ll be designing ads that sell these everyday, common things to people and I’ll be extra happy.

Mikko Antti Moisander mikkosno@hotmail.com 0415 930 690

Visual Communication Design

143

QCA Open Day T-Shirts The brief for this project was to create a t-shirt for the QCA open day. After the popularity of the previous year’s design there was a push for a character based design, grouping QCA students under the one category. The concept behind the design I submitted is that each QCA student is different from the normal person, but also different from each other.

Scott Joseph Mollica

This design was also influenced by image tagging on the facebook website.

A photo of the design can be uploaded onto this website and people’s faces can be tagged as the character their friends view them as. The look of the design was based on the generally messy nature of art students. It is designed to look like an art student took a plain face and drew all over it in QCA Red paint individualising the generic design. I am proud to say that this design was chosen as the official QCA open day t-shirt.

144

Counter Culture

Gladwell’s books often deal with the unexpected implications of research in the social sciences, particularly in the areas of sociology and social psychology.

These books make the readers think more, but sometimes everyone will have difference points of view.

Yin Yuk Mui (Rainbo)

mail2rainbo@gmail.com www.rainbomui.wordpress.com

The book cover’s graphic uses different patterns that are come from characters which the book names. I used difference colors to represent the three books. The creative patterns are designed to let readers know the pages will challenge them and they will have to do some thinking.

Visual Communication Design

145

design makes me ď Š kaleidoscope is a new range of post-consumer waste products manufactured by Australian-owned company: Luminaide.

The brief required a restrained, corporate packaging design that could be carried across their new range of artists, HB and coloured pencils.

Rebecca Mules www.rebeccamules.com rebecca.mules@gmail.com +61 424 749 541

146

Rachael Mulliss Rachael.Mulliss@gmail.com www.rachaelmulliss.com.au 0434 413 379

Counter Culture

“PROJECT: DESERTWAR� is a collection of memorabilia in remembrance of those brave troops who have served our country in both the Afghanistan and Iraqi conflicts. This project was commissioned through Liveworm Studio by the Australian ANZAC Day Commemoration Committee. For both Afghanistan and Iraq, a small badge and a commemorative medallion have been designed, using Adobe Illustrator.

A design for the medallion card holder was also produced. Feedback from the client was positive and they were impressed with the detail I had gone to,

for badges and medallions so small in size. The final badges are only 2cm high and the medallions are 4cm in diameter.

These badges were sold on ANZAC Day this year and will be for future years to come. My design style is elegant and often intricate.

Visual Communication Design

Marina Nakatani ojiro-oguro@hotmail.co.jp 0434 375 729

147

Nothing but a piece of design explains one’s self any better. Why so? Because a work the creator had created tells her who she is. In the above design, she had used ink and brush for the illustration because she was from Japan, and had a painting experience with ink and brush; her use of negative spaces in both design and photographs made her to realise that she was a quiet minimalist; as she always liked handicrafts, she had made the book, and painted all the illustrations by herself.

Perhaps, this work is not the best work she had produced, but best represents her in a way.

148

Counter Culture

This brief called for a visual expression of ‘the power of words’, in order to increase support for the annual Brisbane Writers Festival.

Adrienne Neilson adeneilson@gmail.com 0401 410 651

The outcome is informed by the propaganda posters of WWII, acting as a ‘call to arms’ for the viewer to attend the event. I believe there are few examples in history that greater demonstrate the capability of words than the aforementioned war posters, with phrases such as ‘keep calm and carry on’ and ‘loose lips sink ships’ still very much a part of our vernacular.

The billboard is an appropriation of Beall’s ‘Rural Electrification Administration’ posters. The imagery operates as a classic representation of the writer, echoing the current trend for collage, while the choice of both typography and colour give the design a modern edge.

Visual Communication Design

Angie Newton 0437732267 angiebabe_249@hotmail.com

149

Box Vintage is a small vintage clothing and accessories store that collects interesting and unique pieces that inspire individuality within their customers. In my designs for this brief I was inspired by the story behind the clothes and the sense of collecting memories within a piece of clothing. By collecting found objects from secondhand stores and of my own collections I created a feeling of uniqueness and demonstrated the stories behind the clothing within my designs. Each design is handmade and scanned, then the text and photographs

where added later. Along with the catalogue and logo (as shown above) I created a brand style guide, viral campaign, posters and clothing tags.

All of my designs are greatly influenced by my interest in handmade illustrations and layouts, with a special interest in collage. My works are influenced by my experiences of living on a cattle farm then moving to the city. I try to show that with these experiences I have a greater spectrum of artistic styles and ideas and offer a different perspective on design.

150

Hang Chang Ng

Counter Culture

Visual Communication Design

151

Above are my book cover designs of the ‘Shopaholic’ series. The typeface of the book titles were made by origami. The idea of the typeface came from receipts and wrapping papers.

Tin Yee Ng (Tinnie) ng_tinnie@hotmail.com

152

Counter Culture

Not long ago, I thought design was as easy as making things look good on a computer. Really how hard could this be? Oh boy, was I wrong! The depth and complexities that are associated within design has really changed the way I see my world today. Something as plain as a label on a box, I now see as someone’s blood, sweat and tears.

Megan Nguyen megan.nguyen@hotmail.com 0432 170 406

The work displayed above is a redesign of Covergirl cosmetics packaging. The aim of this project was to enhance the products shelf appeal and to create a unique and distinct packaging solution.

Visual Communication Design

Ardian Nuka ardian.nuka@gmail.com 0432 886 949

153

The Griffith Film School at the Queensland College of Art was looking to rebrand and reposition itself amongst post-graduate students. Keeping this goal in mind I set out to develop a brand that would convey the energy and creativity of the film school in a sophisticated and contemporary manner. I used strong and bright yellow colour scheme mixed with high quality saturated photography to create drama and showcase the professionalism of the students and their work.

To represent each of the disciplines at the Griffith Film School I weaved in a theme of three. This not only referenced Animation, Games Design and Film, but also the work process common to each of these disciplines: Pre-Production, Production and Post-Production.

The pictured booklet above was used as an accompaniment for a DVD showcase which was distributed around the Cannes Film Festival.

154

Counter Culture

I have a passion for illustration and am particularly interested in the overlap between illustration and design. Over the past couple of years I’ve really pushed myself to produce work that balances illustration with good typography and layout. I’ve found particular joy in creating handmade typography and typographic illustrations.

Anthony Porteus anthonyporteus.com.au anthonyporteus@gmail.com 0423 523 936

My proposed designs for a series of postcards and bookmarks for the Brisbane Writers Festival are reflective of this and as a project remains one of my favourite. I sought to highlight the diverse nature of presenters at the festival and the worlds that they bring to life through writing. The designs are bright, fun and quirky — the result of how much I enjoyed working on this brief. If I could wish one thing for my future career it would be to enjoy all work this much.

Visual Communication Design

155

Taboo Festival is a fashion and music festival that is to be held in the main strip of Stones Corner. The purpose is to encourage people to come back to the theatre.

www.ellenpowell.com.au info@ellenpowell.com.au 0411 953 931

The idea behind Taboo Festival 2010 was to question the norm and make individuals feel exclusive. As it is hosted in conjunction with the Brisbane Fashion festival, the idea is centered around individuality. It offers a refined quirkiness to the fashionable, younger audience.

156

Counter Culture

Packaging: “Daily Nutrition�

Due to the high obesity problem in today’s society I wanted to make a product with a simple but powerful packaging. The working females out there that crave for a snack or simply needs their lunch during a hectic working day became the target market.

Marie Rist-Larsen marrijeh@gmail.com 0422 652 107

By combining the recommended daily intake of nuts and juice in one single package, a healthy snack was provided.

The package can also be reused, considering sustainability and waste issues.

Visual Communication Design

157

In the past five years I have come to understand design as a skill that can plant an idea, inspire the uninspired and communicate a message. Design is not limited to these things; it is a tool of endless possibility.

Jo-Anne Robinson Jrobinson88@optusnet.com.au 0401 424 381

In this design I use rhetoric to argue against the Queensland Land Protection (Pest and Stock Route Management) Act 2002 in which it is illegal to keep domestic ferrets in the state of Queensland.

The Queensland Ferret Welfare Society has supplied research and facts to help people understand the current situation and why the ban is wrong.

This ban has been implemented for the wrong reasons and in turn has caused grief and unnecessary death with the forced removal of ferrets throughout Queensland since 2002–2003.

The final concept is a bound booklet featuring hand and digital illustration, photo manipulation and typography.

158

Ellie Saw ellie.elizabeth.saw@gmail.com 0421 392 561

Counter Culture

Throughout my years at the Queensland College of Art I have thoroughly enjoyed the opportunities I have had in branding and advertising. The above image illustrates a poster campaign designed to entice adolescents and young adults to buy Pj’s Juice. For this assignment I used a hands on approach and designed all the major elements, which was fun and enjoyable. This assignment was how I like to approach life hands on and ready for the journey no matter how messy the outcome.

Visual Communication Design

159

Film is a powerful medium. By harnessing light and sound to connect with an audience, it has the power to tell a story, to impact emotions, to influence thought and to provoke action.

Paul Shakhovskoy pauljshak@gmail.com www.paulshakhovskoy.com 0403 781 506

Transverb Film, Multimedia and Audio Studios is based on the concept of Transverberation: ‘to pierce through’.

Their service is to tell their clients’ stories in a dynamic and powerful manner with the result of drawing in, communicating to and impacting an audience.

I designed this identity to reflect Transverb’s key values of creativity, passion, professionalism and communication. The logo displays a creative representation of their line of work, while clearly expressing their positioning within the marketplace and differentiating themselves with a strong visual presence.

160

Counter Culture

My true passion is Illustration, I use it in my design work whenever it’s applicable, I find that my willingness to draw daily helps with the design process, I always try to carry some kind of sketch pad with me at all times, as a lot of my best designs come when I’m doing something completely unrelated to the project, like while on a bus, out with friends or having a delicious nap.

Terry Shepherd shepherd.terry@gmail.com www.websiteaddress.com 0424 376 487

I really enjoy trying new styles and experimenting with new mediums. I hope to use my design skills for posters, DVD/CD cover art, Logos and Branding.

I also wish to try my hand at more serious comic illustration in the coming years.

Visual Communication Design

161

My name is Caitlin Jade Skrinis and I love being inspired by design and creating visuals that push boundaries.

Caitlin Jade Skrinis caitlinskrinis008@hotmail.com 0416 088 064

The project that is featured in this magazine is a design that I hypothetically produced for a Melbourne bookshop, The Paperback Bookshop.

The aesthetic of this shop is quite dilapidated and messy, so I decided that hand illustration and collage were the directions that I wanted my designs to go in.

My goal was to create illustrations that were both random and full of personality, in order to leave a lasting impression with the viewer. I also wanted them to be quite fashionable and edgy.

162

Counter Culture

Bunker is a newly established gallery space located within Doggett Street, Newstead. This project was a fictional self-generated brief, with the intention of creating an identity to embrace the industrial aesthetics of Newstead, in particularly the Newstead Gas Ring. The name ‘Bunker’ was derived from the building that the basement-like gallery spaces are located within.

Brendan Smith info@brendansmith.com.au www.brendansmith.com.au 0414 018 408

The logotype was custom designed, with the ‘B’ of the logo linking with the architectural cross sections used within the design of the Gas Ring. Featured above is a catalogue that forms part of a promotional mail out package for the new gallery.

Visual Communication Design

163

Studying design over the last few years has opened my eyes to the possibilities a career in design could bring. To me design is about creating an impact and actually making a difference to business and ultimately society through the visual language.

Laura Strange lsdesign@live.com.au 0400 750 712

The featured project was to develop a series of typographic book covers for Faber & Faber Film books. I chose to develop three book covers for cult films books within range.

The final concept featured hand rendered type to convey the raw emotion behind film and filmmaking.

Each cover captures the feeling of the movie the book is about, without directly referencing the movie.

Covers were developed for The Donnie Darko Book, The Making of Memento and Taxi Driver.

164

Samantha Suttie samanthasuttie@hotmail.com 0401 162 484

Counter Culture

The All Good Branding project required intense research in order to create a brand that would stand out in a saturated marketplace. The result was a researched based design solution that addressed both the immediate physical needs of my clients consumers but also going a step further to satisfying their emotional needs on a societal level. The project included branding touch points such as signage, shopfit, packaging and point-of- sale.

Visual Communication Design

165

The project is focused on a commonlyused grid system for magazines. The Film Review area is the section I’ve chosen. I hope the grid accommodates the reader — it is a solid grid system which guides the reader in an orderly, clear manner, but is never dull.

Wing Yan Tam (Michelle) yenyenyen_1@hotmail.com

166

Counter Culture

I designed three icons to represent pirates for the three cover designs.

They are pirates; ship, pirate hook and pirates’ flag logo. And I selected a typeface to fuse into the icons. The typeface gives us a feeling of ancient, mysterious, horrible and broken. To fit the theme, the background is an old and rough paper. The watermark on the paper is of a treasure map.

Yiu Lam Tik (YoYo) yoyotik00@yahoo.com.hk

Visual Communication Design

Yu-Hsuan Ting (Cindy) duh253@yahoo.com.tw 0401 216 095

167

This project was for the School of Criminology and Criminal Justice (CCJ) who was requiring an invitation card for the celebration of 20th anniversary. This was designed as a postcard for RSVP of the invitee, so it was required to be formal, sophisticated and fancy. The idea of straight look was inspired by the word ‘justice’. The colour palette I have used silver, gold and black to suit the purpose of the event.

168

Counter Culture

Loitering with Intent is a catalogue that was designed in Liveworm Studio to present the artists graduating in 2009 from the Queensland College of Arts with a Master of Arts in Visual Arts (MAVA) and Honors.

Vaimiti Tragin vaimiti.t@hotmail.com www.behance.net/vaimiti

We often see birds gathered on electric wires and we don’t know what it is they are doing, they are just sitting there, looking at the sky. But eventually when they are ready, they fly away.

Je remercie chaleureusement tous ceux qui m’ont aidé à grandir durant ces trois dernières années.

Visual Communication Design

169

The reason behind the above idea is that I want to make Hong Kong people smile more. I think they always wear long faces and feel unhappy or stressed.

I created the logo to express my feelings of of hope and joy.

I have also taken some photos to create the poster and card for Hong Kong.

Lai Ping Tsang (Drew) Idea_chu@Hotmail.com

I hope this idea and my work can help to encourage people to smile more, and most importantly, to be happier.

170

Counter Culture

The night view of Hong Kong inspired me to create this ‘Symphony of Lights’ lampshade — representing the glories in Hong Kong contemporary history.

Ka Wai Tse (Gaga) gaga.tse@hotmail.com

The original ‘A Symphony of Lights’ is a synchronized building exterior light and laser multimedia display, featuring 44 buildings on both sides of the Victoria Harbor of Hong Kong accompanied by symphonic music.

People may bring this ‘Symphony of Lights’ lampshade home, just like watching the wonderful night view of Hong Kong. The reason for using The Bank of China Tower is that it is one of the Symphony of Lights showcase buildings. It is also the most recognizable skyscrapers in Hong Kong since it was the tallest building in and Asia from 1989 to 1992.

Visual Communication Design

171

The above images are a set of postcards created for The Body Shop “Love Program”.

“Love your body, Love Earth”, is the main idea of the program — every time the consumers buy products at The Body Shop, 50% of the profit is sent to WWF.

Yuk Ying Tse (Tiara) dddingzzz@gmail.com

By showing human body as landscape I am expressing that we should love our body as well as the Earth.

172

Counter Culture

“Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.”

– Scott Adams

Yvonne Forshaw Tvedt vonniken@gmail.com 0450 695 081

Visual Communication Design

173

This project focuses on branding Hong Kong and creates a vision for how the world ‘sees’ Hong Kong. I have designed a poster and a travel guide with a box of matches about the famous ‘Cat Street’.

My objective was to create a guidebook for people to read which is also a souvenir.

Nga Ting Wan (Natalie) wan_natalie@hotmail.com www.nataliewan.wordpress.com

I have taken different approaches to present the information. In general, a travel guide shows us what is interesting or worth seeing when we visit a place. The poster contains lots of information like the history, myths and

characteristics of Cat Street. Lastly, the matchboxes contain information and images of ten interesting things that you can find in Cat Street. Tourists can take them away as a gift for their friends in their hometown.

174

Counter Culture

This CD design portrays an abstract interpretation of Pop singer/songwriter Kate Miller-Heidke. Kate featured the illustration on her twitter profile. The purpose of my design was to create a deluxe edition of her latest album ‘Curiouser’ in a premium package that would appeal to fans.

Chris Wardle www.chriswardledesign.com chris@chriswardledesign.com +61410 848 920

The contrast of black and white, references the artist’s unique coupling of operatic and Rock-Pop music styles.

This has the effect of creating dynamic rhythms and shapes while also enhancing shelf appeal.

Visual Communication Design

Melissa Williams melissa_emily@hotmail.com 0433 388 872

175

As designers we all need to know the basic rules of design before we can break them. They serve as the catalyst that helps transform creativity. Based on that theory, the task was to create and design a book that explores a selection of typographic rules. The aim was to develop skills and use effective imagery and type to easily communicate the key message. Ultimately typographic ‘rules’ are just guidelines that are not absolute or definitive, but are simply representations of what looks good.

Typography serves as an extension to design through exemplifying ideas.

The rules provide a context for further informed typographic exploration.

Hence I deliberately disobeyed a rule on each spread to achieve an individual and distinctive outcome proving that once one knows how to obey, they can freely disobey.

176

Counter Culture

I have a desire: I want to make books. Picture the smooth paper, the cracked spine, the smile of the reader understanding new information. This image drives me.

Hannah Wilson hwilson_221@hotmail.com +61468 897 043

My design adventure began with a choice to come to the Queensland College of Art and finally started taking shape during my study abroad on the streets of New York City.

My education has been so valuable; it has given me the chance to pursue my creative impulses through a range of projects, valuable relationships and travel.

Visual Communication Design

177

This project aimed to produce an exciting and original magazine design.

Mine is a travel magazine which mainly targets young people between 15–30 years old who enjoy traveling.

Hoi Lam Wong (Christie) christieieie@hotmail.com

It is called “Passport” as we need a passport to travel around and “ports” are always our first destination in our journeys. I made use of sharp colours and an untypical grid system in order to give the feeling of youth, style and energy. This would attract my target audience as they always like new and exciting things.

178

Counter Culture

How do you define Hong Kong?

Mei Yan Wong (Zoie) meyan.wong@yahoo.com.hk

Visual Communication Design

179

I’m inspired by things around me — my favorite things, colors and hobbies.

I love typography — how do I use it? I have created a new hairstyle by wrapping my hair into a font.

Suet Yee Wong suetyeewong542@msn.com

180

Counter Culture

The above project was an experiment in typographic design and movement.

I always aim to make everything fun and enjoy whatever I do.

View in motion here: www.youtube.com/ watch?v=bEFY6wZqpMg

Tsz Ling Wong (Ruby) rubb_by@hotmail.com

Visual Communication Design

181

In my opinion the zip is the greatest invention in the 20th century.

This illustration communicates that due to the development of technology, blind people may be able to have their sight back and have a chance to see the world.

Chen-Hua Wu (Mars) marswu88@gmail.com 0430 168 789

People may have sight, but they might not see the clear world because their eyes have been zipped.

People only see what they want to see, which makes people have a blind spot in some situations. A person with a positive mind tends to see positive thing, a negative person will see things negatively.

The zip with eye means open your eye and see the world, try to find the beautiful thing in the world, appreciate it, and try to make the world better.

182

Counter Culture

“...because the people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn. Burn, burn like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see a blue centrelight pop and everybody goes ‘Awww!’...”

Andrea Wyse andrea@prettywysedesign.com prettywysedesign.com 0410 570 559

Jack Kerouac – On the Road

Visual Communication Design

Ying Yang seventh-7-heaven@hotmail.com 0406 303 491

183

184

Shuk Chong Yeung (Angela)

Counter Culture

Visual Communication Design

185

My love for Hong Kong was my motivation to start this project. The goal was to express my thoughts of the city. The concept comes from street graffiti — however I have used light and photography so I can speak my words without disturbing or destroying.

Lampson Karmin Yip

Love it, like it, light it. Even if it is 3am, there are still lights out there. I believe we can always find the light and know the way in the dark.

186

Counter Culture

This brief was to create a new logo and identity for the Queensland College of Art (QCA). I created the QCA logo, the directory and the signage for Level 4 of QCA. The directory featuring the big QCA logo is designed to be the new landmark of the campus.

Qiusha Zhang (Connie) leyi_7573@hotmail.com 0425 612 223

Visual Communication Design

187

This is my shop front design for the Stones Corner Music Store.

The finger print shape represents the alternative music style; five different colours represent the multi-cultural music characteristics.

The automatic door features a graphic of a CD case.

Xiaopei Zhang (Sharpay) Preciouspei@hotmail.com 0430 218 303

188

Counter Culture

The brief was to create an original and underground viral campaign to drive a diverse and creative audience to the Fred Perry Subculture music website.

I created 3D posters to stand out. I put a web address on each key in the left poster and put web address in the baffle box in the right poster. If people interested in the Fred Perry Subculture music website they just take one.

Cheng Zhong zhongcheng.880204@msn.com 0434 589 137

189

“A city centre where knowledge and creativity interact continuously with living and working precincts, linked by multiple physical and technological connections.�

Smart Cities Vision, Michael Rayner.

www.coxarchitecture.com.au

CoxRayner_FullPageAd.indd 1

24/08/10 3:02 PM

02 PM

Liveworm is the professional graphic design studio of the Queensland College of Art, Griffith University.

The studio is staffed by the Queensland College of Art’s leading design students under the guidance of highly qualified and experienced staff.

Liveworm Studio Queensland College of Art Griffith University www.liveworm.com.au

PENINSULAR AD

www.raleighpaper.com.au

WE BRING PAPER TO YOU...

YOU BRING PAPER TO LIFE! Brisbane 07 3902 7171 Sydney 02 8746 8600 Melbourne 03 8562 6100

CTCTRED CUREFU A T P E C N E S E R P PATHF W O L L O F YLAIDEAI THICAL S E L Y T UDNITN

MODIT ICTION ONSRES ENTIN NDULG RSFOLL LOWE CCEPT EDIR SPA HFI THIC ALET OPTI ONSO BERA Visit our City Cellar Door at 210 Musgrave Road, Red Hill for the full Clovely Estate experience and find out what everybody is talking about. Come and taste our wine or join us at one of our exciting degustation dinners where we match our wines with Southern Queensland’s wonderful produce.

Or let us host your next function whether it be a seminar, cocktail party, dinner or wedding.

clovely.com.au

zoontechnica A bi-annual electronic journal in new design thinking. www.zoontechnica.com

Philip G C Whiting Convenor of Design FDIA (Accredited Designer, Design Institute of Australia) MCSD (Charted Designer, Chartered Society of Designers, UK)

Philip Whiting works across the disciplines of Interior, Product and Visual Communication Design, specialising in total Retail and Exhibition Design. He established his own design consultancy in the UK working with major retailer The Boots Company as well as 3M/Riker, Volvo, The Shell Company and Institute for Consumer Ergonomics (ICE). He joined Minale Tattersfield Bryce in Australia, later establishing his own consultancy working with major retailers and developers. He is a past president of the Design Institute of Australia, Queensland Chapter and presently doing PhD research into how design can reconfigure the political economy and logic of consumerism.

Tony Fry Design Director BA (Hons), MA, PhD. Professor, Queensland College of Art, an independent scholar and a contributing editor of the e-journal Design Philosophy Papers and the e-zine Design Philosophy Politics.

Tony was the founding director of the EcoDesign Foundation, Sydney (1991–2001) and formerly Adjunct Professor, Faculty of Design, Architecture and Building, University of Technology, Sydney, (1998–2001); Honorary Research Associate, University of Sydney (1996–2001); Associate Director, University of Sydney National Key Centre of Design Quality (1991–1992); Senior Lecturer in Design History and Theory, Power Institute, University of Sydney (1985–1996). He has held visiting professorships, lectureships and fellowships at universities in Australia, Asia, Europe and the USA. He has also run many professional development courses and seminars for the Royal Australian Institute of Architects.

Tony is the author of eight books.

Jennifer Loy Course Convenor / Lecturer, Product Design BA (Hons), MA, PhD, PGCHE.

Dr. Jennifer Loy has recently taken over the Product Design degree. She has a PhD in Industrial Design and considerable experience in designing for mass production and batch production, with a particular focus on furniture.

Jennifer has been involved in a wide range of design work from rapid prototyping for innovative electrical product, through award winning sculptural work, mass produced furniture ranges for retail and commercial design, interior product such as shop fitting, office design and exhibition design to construction product for projects in Australia, the UK, Europe and Japan.

Her specialism is in the changing role of the industrial designer with the growing sustainability imperative and she was a Research Fellow with the Centre for Sustainable Architecture with Wood.

Petra Perolini Course Convenor / Lecturer, Interior Design BVA, Murb&RegPlg.

Petra is a Lecturer in Interior Design and a studio course convenor at the Queensland College of Art, Griffith University.

Petra has a Bachelor degree in Interior Architecture from Switzerland and a Bachelor degree in Visual Arts (Interior Design) from the Queensland College of Art as well as a Master Degree of Urban Design and Regional Planning from the University of Queensland.

Petra’s teaching areas are in all year levels of Interior Design and Design Futures. She teaches studio, skill and theory based courses.

Petra’s research focuses on design pedagogy and new practice, encompassing interdisciplinary design to push design thinking beyond current practice.

Sam Di Mauro Course Convenor / Senior Lecturer, Interior Design

Petra is also the Educational Council of the DIA Queensland.

Salvatore (Sam) Di Mauro is a Senior Lecturer in Design at Griffith University.

Sandra Contreras Course Convenor / Lecturer, Visual Communication Design

His approach to art and design is one of investigating, discovering, analysing and materialising those cultural values, which are built on a strong sense of history and shaped to support a contemporary lifestyle.

His art and design practice has been informed by the relationship between vernacular culture, object and environment. Since 1997, he has focused less on the exhibition of his artwork in a gallery context and more in working with local communities to develop public art and design work which responds to the history and culture of place.

courses in Visual Communication Design, of Design in Advertising, and of postgraduate course Investigative Procedures in Design.

BA Design, MVA Design, (PhD completing student).

Specialized in advertising art direction, Sandra has been full-time staff member at transnational agencies Leo Burnett, Fisher & Justus, Young & Rubicam, and Foote, Cone & Belding. Clients held include Colgate, Shell, Brahma, Xerox, and Marlboro. Sandra was founder coordinator of postgraduate Advertising (Creative) programs at Creative Industries (QUT). Also a Lecturer in the Advertising and Design Department of RMIT University, coordinating a variety of courses, and internationalising curriculum for delivery in Hong Kong, and in RMIT Vietnam. Currently she is Convenor of third year undergraduate

Jasmine Butler Course Convenor / Lecturer, Digital Design BA (Graphic Design), MDigitalDes, MDIA Associate Lecturer

Jasmine Butler has worked as a graphic designer since 1985 and in design education since 1993.

Her portfolio includes national and international clients. Jasmine lectures in studio practice and computer design, for screen and print. Jasmine is a member of the Australian Graphic Design Association and the Design Institute of Australia.

David Keane Course Convenor / Lecturer, Digital Design Program Convenor Master of Digital Design David joined the QCA lecturing team in 2009.

Career highlights include Mayne Australian Multimedia Award 2002, Australian Teachers of Multimedia Award 2003 (Tertiary), Director of the Hahndorf Academy, Executive Director Australian Art Exhibition Foundation, Central Regional Cultural Authority (SA) appointment, Project Manager Gold Coast Schoolies Festival 1999 and in his youth – multiple painting awards and in 1985 an Outstanding Young Australian of the Year Award (SA and NT) in the Arts.

Donald Welch PROGRAM Convenor / Senior Lecturer MVA (Griffith), BA (Hons) (Coventry Polytechnic), DipT (BCAE), FDIA

Convenor of the Design Off-Shore program.

Specialising in typography, Donald worked as a designer in the UK and Australia in wayfinding, branding, publication design, design for semiliterates, etc. In 2003 he developed a course Creative Thinking that is the focus of his research into methods of creative problem solving and of assessing creative output. He initiated the Master of Design program 2000, and helped launch the Master of Design Futures in 2008. He has taught in Shandong, China, and is an advisor to the Communication University of China, Beijing.

After convening the Design Department QCA he is now convening the Off-Shore Design program at the Chinese University of Hong Kong. He is also a Fellow of the Design Institute of Australia and a member of AGDA.

David Sargent Liveworm Creative Director / Lecturer B DesSt

David is the Creative Director of Liveworm and works with Visual Communication Design students in this real-world studio environment.

He is currently undertaking his Master of Visual Arts and is investigating how the emerging field of Design Futures will influence the operation and output of a design studio like Liveworm. David is an active Australian Graphic Design Association (AGDA) member and assists with the AGDA Queensland Student Council.

Robyn Peacock-Smith Lecturer ASTC, GDipEd (ITATE) MDIA

Barbara Hutley Lecturer BA, Diploma of Publishing, Diploma of Teaching.

Larry Arno Vint Lecturer MDigDes Griff BA Qld GDipCompEd QUT Dip Teach Griff MDIA ProfAss ACCE.

Emma Ross Visual Communication BVisA (Graphic Design)

Past graduate of QCA, Emma Ross has a design history focusing on publishing and visual branding design. Twice being named Designer Of The Year from the Magazine Publishers of Australia, Emma has worked on various magazines including, Gourmet Traveller, Belle, Harpers Bazaar and marie claire. Internationally Emma has worked in New York and San Francisco for clients including, John Brown Publishing, Hearst Magazines, Martha Stewart and fashion branding giant Lloyd + Co. Since moving back to Brisbane, Emma runs her own private practice, specialising in art direction, brand identity and interior branding.

Sue Stone Visual Communication Design / Digital Design Designer and illustrator, Sue Stone enjoys both working in the design profession and passing on this knowledge through her contribution as a sessional staff member at QCA. With over 20 years experience her portfolio includes a diversity of work and awards. Sue has an enthusiasm for design and engages in traditional drawing techniques as well as digital media — this being driven through fortunate timing of her career that developed with the advent of technology

within graphic arts. Following this progression of technology has afforded her a unique viewpoint and appreciation for design specific software tools used within the design industry. Sue is a member of AGDA.

Rick Shearman Visual Communication Design Since graduating from QCA in 1997, Rick has consulted to many of the world’s leading brands and studios, having worked in his native Australia, Austria, Costa Rica, Denmark, Germany and Italy.

Brent Philp Design Business Practice BA Arts (Product Design).

Dooley Zantis Creative Thinking / Drawing.

Visual Artist (DDIAE)

Jason Vasquez Visual Communication Design BA Arts (Graphic Design).

Jenni Gillard Interior Design / Lighting.

He is the recipient of a Fabrica scholarship — the Benetton funded research centre for communication and design in Treviso, Italy, working under the mentorship of Oliviero Toscani, and workshopping with the likes of Stefan Sagmeister and James Victore.

Tara Hale Illustration

Since 2005 he has been on the academic staff at QCA, where he lectures in Visual Communication Design and Typography, also delivering these courses at the Chinese University of Hong Kong, China.

Peter Florentzos Visual Communication Design

Naomi Hay Interior Design Naomi completed a Bachelor of Applied Science – Built Environment with a major in Interior Design at QUT. She has worked as an Interior Designer since 1990 with a focus on hospitality and multi-scale residential projects both in Australia and abroad. Naomi opened an interior design consultancy in Brisbane in 2003, which she currently operates. She joined Queensland College of Art as a sessional design teacher in 2005 and is also completing a Master of Design Futures at the university.

Becky Green Visual Communication Design

Jason Grant Visual Communication Design

Rae Cooper Visual Communication Design / Design Futures Sandra Archer Visual Communication Design Kate Booÿ Visual Communication design Joel Booÿ Visual Communication Design Roger Wang Digital Design Shawn Eustace Digital Design

DipAAGD, MDes

Paul Jerome Cleveland Digital Design

Roxanne Iwinski Visual Communication Design

Coral Gillett Interior Design / Design Futures

Certificate Commercial Art – TCATC, Certificate in Marketing & Business Communication – TAFE, Certificate III in Training Techniques – DEVET, Certificate IV in Assessment & Workplace Training – VETEC, Griffith Teaching Excellence Award Nominee – 2009, MA Digital Design – Griffith University, Qld College of Art.

Helder Pereira Interior Design / Design Futures Jamie Norton Industrial Rendering

Troy Mattheson Visual Communication Design

Naomi Hay Interior Design

Kent Gration Product Design

Emma de Rouquie Interior Design

David Nixon Visual Communication Design

Julie Ayre INTERIOR DESIGN

SEVERINA BANEVA INTERIOR DESIGN SHAWN CROSSMAN INTERIOR DESIGN Lani Weedon Creative Thinking Leanne Mackney Branding Michael MottArellY DIGITAL VIDEO Paul Lalo DIGITAL DESIGN Rob Geddes Product Design Ross Annels Product Design Sam Canning Product Design Severina Baneva Shaun Crossman Zoe Strout Visual Communication Design Logan Ullyott SESSIONAL TEACHING STAFF Nancy Vuong SESSIONAL TEACHING STAFF Caitlin Turner SESSIONAL TEACHING STAFF

Michelle Conron Project Administrator Jacqui Hancox Liveworm Client Manager Zoe Bullock Program Administrator Heidi Stevens BACHELOR OF DESIGN (Off-Shore) HK Administrator Jie Song Digital Design Administrative Assistant

Margaret Cheung Head of Academic Affairs, THE CHINESE UNIVERSITY OF HONG KONG Rick Shearman Course Convenor, Typographic Design 2 (HK) JAson Grant Course Convenor, Typographic Design 3 (HK) Robin Roberts Course Convenor, Principles of Marketing (HK) Paul J Cleveland Course Convenor, Design for Motion Graphics (HK) Keith Bradbury Course Convenor, Modernism & Postmodernism / READING THE VISUAL (HK) Anne-Marie Willis Course Convenor, Design Issues (HK) Steve Matthews Course Convenor, Visual Communication Design (HK) Angela S Taekul Instructor, Visual Communication Design (HK) / Design Issues (HK) Tutor, Reading the Visual (HK) Pak - Chuen Yeung Instructor, Typographic Design 2 (HK) / Typographic Design 3 (HK) / Design Issues (HK) Cheung Ka Ho Tutor, Design for Motion Graphics (HK) Celia Ko Tutor, Modernism & Post-modernism (HK) Michael Lai Yat Man Tutor, Principles of Marketing (HK) Joseph Hung Programme Leader (HK) Manda Wan Administrative Program Coordinator Art & Design (HK)

Thank you To all our lecturers, mentors and tutors who have generously given their time and effort over the past three years.

Without your expertise, patience and understanding we would not be where we are today.

To our sponsors, large and small, we thank you for your assistance. We appreciate and thank Light Space for making their floor space, staff, time and resources for both exhibition nights. We would also like to thank Penninsula Colour and Raleigh Paper for their invaluble printing expertise.

And finally, congratulations to the graduating class of 2010. We wish you all the best for your future.

Fundraising & Sponsorship

Exhibition Design

Stephanie Rowe

Sally Ok, Letitia Kerr

catalogue concept design

Catering

Robert Henderson, Veronika Plant

Sally Ok, Letitia Kerr

Cover Design

staff

Peter Bian

Michelle Conron, Sandra Conteras, Jacqui Hancox, Petra Perolini, David Sargent.

catalogue layout Andrea Wyse, Veronika Plant

Portrait photography Peter Bian, Andrea Wyse

title CounterCulture

Publisher Queensland College of Art

Date November 2010

ISBN 978-1-921760-27-3

CRICOS 00233E Queensland College of Art Griffith University 226 Grey Street South Bank, Brisbane Queensland, Australia PO Box 3370 South Brisbane Queensland 4101 Telephone 07 3735 3151 This 2010 catalogue proudly printed on ecoStar which is 100% recycled paper, made Carbon Neutral. For more information visit www.raleighpaper.com.au The page size has been specifically used to fit the maximum number of pages on a press sheet to avoid additional wastage.