What is bot traffic? How to detect bot traffic?

What Is BOT Traffic? How To Detect Bot Traffic?

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What Is BOT Traffic?

Website publishers often observe that ad campaigns of their websites are not performing up to the mark. This happens due to the non-human or we can say “BOT Traffic�. BOT Traffic comes from the automated script or a program that is made to save a user the time of doing all the tasks manually. BOT Traffic can be either good or bad.

Good BOT Traffic is the one that keeps the time of humans by increasing the website clicks, downloading the images and filling out the forms. IF the BOT Traffic is bad, i.e. the website is affected by some malicious activities, it will slow down the performance of a website. Google analytics show that 51% of the website traffic is generated by non-human activities, 60% of which is malicious.

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How BOT Traffic Can Impact Your Business?

With the available automated tools, a content scraper can scrape thousands of website pages within a minute.

If a marketing team observes a lot of traffic in its website they think that their ad-campaigns are working; but the reality is revealed when these clicks are not being converted to sales which ends up ruining the experience of real customers. The BAD BOT Traffic can harm your Business in the following ways: WSS

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How To Prevent Your Website Against BOT Traffic?

A website can be prevented from the malicious BOT traffic in the following ways: •Vulnerability scanning on a website can be protected by installing a firewall which allows only legitimate users to access the website.

•By disallowing access from hosting providers or proxy services, you can discourage attackers from coming after your site, API, and mobile apps.

•By paying close attention to public data breaches, you expect bad bots to run those credentials against your site with increased frequency.

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