The Magazine Start Up Kit

Page 1

2016

PRESENTS

THE MAGAZINE START UP KIT


Welcome to the future of magazine publishing. Pyramid Publishing

Pyramid Publishing is a forward-thinking, everexpanding company with the intention to Improve Families’ Lives by providing up-to- date information and resources for readers of all ages and interests. Our company believes in producing excellent materials distributed to a ready market and offering that same experience to any number of individuals ready to duplicate the process. One of our company’s main goals is to assist other like-minded entrepreneurs to become successful. in the publishing field. This is accomplished by supplying the new entrepreneur with adequate materials to succeed along with the training to support the publication process. Other areas of training in

leadership guarantee the licensee the ability to prosper financially, socially, and personally. Our commitment to helping our entrepreneurs after they sign an agreement goes beyond the computer skills or the ledger book to developing the individual to a level of credible success in their respective community. We will walk each individual through every stage of development in the company—from the very first sale, to the eventual hiring of sales staff. Besides the experience, this venture is a proven model to be a success in other markets, both as a resource and in profit. Pyramid Publishing looks forward to helping you with a turn-key, low-maintenance, high-profit business.



6

CONTENT

30

38

62

70


14

22

46

54

78

80


Doubt

kills more dreams than

failure ever will.



MAGAZINE: AFFINITY WEDDINGS

VISION

Do you love to go to weddings? Help plan weddings? Talk about weddings? If so, you have an affinity for weddings. And that is what this publication is truly about. Affinity Weddings does not only target the bride. This magazine will appeal to anyone in the bridal party, weddings planners who need to stay on top of the latest trends, or any other vendor wanting to showcase their services in this industry. Affinity Weddings is a quarterly magazine that will be distributed to wedding venues, bridal shops, floral shops, bakeries, restaurants, and other places where brides will shop for their big event. Another major distribution point will be at Bridal Shows in your area where brides and their attendants will all want several copies of every issue that has been printed. Affinity Weddings has the potential to become the go-to source for brides and bridal vendors in a large marketing area. Much thinking and planning goes into today’s weddings and to be able to provide a source of information on this scale is an invaluable service to this market.


PYRAMID PUBLISHING 9


MAGAZINE: AFFINITY WEDDINGS


PYRAMID PUBLISHING 11


MAGAZINE: AFFINITY WEDDINGS

Potential

Thrives in a market with at least 2 wedding stores.

Population

Based on a minimum population size of 200,000.


PALLET

Production

$3500 for first 6 months, $5000 per month thereafter.

Profitability

PYRAMID PUBLISHING 13

Profitability projected after costs in sample market: $15,000-$40,000.


IF YOU REALLY

want to do something,

you'll find a way. IF YOU DON'T, you'll find an

excuse. Jim Rohn


PYRAMID PUBLISHING 15


MAGAZINE: CRAFT

VISION

Craft Welcome to all things creative and crafty! The Craft publication is easily a gathering spot for those who craft full time; those who craft as a hobby; or those who love to look at the handiwork of crafty individuals. There is also an obvious market for those who love provide the raw materials to the crafters. The publication Craft will be distributed in shops, grocery stores, craft events, and a host of other places where the general public gathers. It is truly open ended where this magazine might be found because of the broad and general appeal of the publication. While Craft magazine has a strong appeal to to those in the DIY market, the strong images, the easy instructions, and the informative articles will encourage even the novice or crafter wannabe to pick up a copy. This is a strong market appealing to both sexes in many age groups.


PYRAMID PUBLISHING 17


MAGAZINE: CRAFT


PYRAMID PUBLISHING 19


MAGAZINE: CRAFT

Potential

Thrives in a market with at least 3 major Crafting retail stores.

Population

Based on a minimum population size of 200,000 with no other magazines in this niche. 300,000, with no more than two similar publications. (Special Market analysis required.).


PALLET

Production

To be produced Quarterly, Biannually. Production costs: $3500 for first 6 months, $5000 per month thereafter.

Profitability

PYRAMID PUBLISHING 21

Profitability projected after costs in sample market: $15,000-$40,000.


E

n e r e u p e r r i a t l n Leadership

requires the ability Wh

to move quickly en op

portunity present Brian Tracy

f l e s it s


PYRAMID PUBLISHING 23


MAGAZINE: FRESH

VISION

Let’s eat! That’s what happens when someone picks up a copy of ! Readers are enticed to find something similar and enjoy the delicacy. The good news is that every single human being is a potential reader because well—everyone likes to eat! Magazine is printed on high quality paper that brings out the true colors of food, the magazine will be distributed in a variety of grocery stores, restaurants, and other venues where people gather. Distribution is an easy task for this publication because literally everyone in the human race is attracted to the vision of good and fresh food. This beautiful publication will appeal to men and women of all ages whether they are professional chefs, great home cooks, or just foodies like most of us. There is no end to the number of readers who will be tempted to pick up a copy. Because of this broad attraction, there is also no end to the type of advertiser who will benefit from the exposure. If you are going to eat, Eat !


PYRAMID PUBLISHING 25


MAGAZINE: FRESH


PYRAMID PUBLISHING 27


MAGAZINE: FRESH

Potential

Thrives in almost any market.

Population

Based on a minimum population size of 130,000.


PALLET

Production

To be produced Quarterly, Biannually. Production costs: $3500 for first 6 months, $5000 per month thereafter.

Profitability

PYRAMID PUBLISHING 29

Profitability projected after costs in sample market: $15,000-$50,000.


If you are not willing

to

risk

the unusual, you will have to settle for the ordinary. (Jim Rohn)


PYRAMID PUBLISHING 31

HOME


MAGAZINE: HOME

VISION

HOME Home is not only where the heart is; home is where the potential profits are. Home is as varied as any home you could imagine in a typical neighborhood. Whether looking at new trends in real estate, researching ways to update your home, or dreaming about the newest projects and wall colors, this magazine will fill all those visual desires. Home will be distributed through real

estate offices, grocery stores, restaurants, apartment complexes, and a variety of other places where people come and go. Everyone lives in a home and most everyone is looking for ways to improve or beautify their home in many way. So, distribution of the publication will fit in almost any public situation.

Home is best suited for individuals who love the real estate market, home projects, and who keep up with the trends in home dĂŠcor and technology. The magazine itself will have an appeal to all ages in any part of the country.


PYRAMID PUBLISHING 33


MAGAZINE: HOME


PYRAMID PUBLISHING 35


MAGAZINE: HOME

Potential

Thrives in a market with a progressive real estate market.

Population

Based on a minimum population size of 200,000.


PALLET

Production

To be produced Quarterly, Biannually. $3500 for first 6 months, $5000 per month thereafter.

Profitability

PYRAMID PUBLISHING 37

Profitability projected after costs in sample market: $15,000-$40,000.


Do

s ta

rt

. r e ov

o t n’ t be afraid ty i n

i t’s

an opport

u

to r ebuild

u r t t you

ly

w ha

nt a w


PYRAMID PUBLISHING 39


MAGAZINE: SIMPLY ME

VISION

Do you know any young women that fall into the category of “out of college”, “not married”, and yet “out on their own?” These women are in a place where they are aiming to reach their goals as well as build their own home and life while finding their style. Distribution of Simply Me will be anywhere from college campuses, to restaurants where young professionals gather, to trendy boutiques. There is a great number of young professional women looking for not only information, but inspiration as they find themselves in an adult world.

Simply Me will appeal to the publisher whose interests are geared toward the younger generation. This magazine will have a definite niche market and will flourish under someone who understands and is anxious to explore the needs and desires of young women.


PYRAMID PUBLISHING 41


MAGAZINE: SIMPLY ME


PYRAMID PUBLISHING 43


MAGAZINE: SIMPLY ME

Potential

Thrives in a market with at least 5 major department retail stores.

Population

Based on a minimum population size of 130,000 with no other magazines in this niche. 300,000, with no more than two similar publications. (Special Market analysis required.).


PALLET

Production

To be produced Quarterly, Biannually. Production costs: $3500 for first 6 months, $5000 per month thereafter.

Profitability

PYRAMID PUBLISHING 45

Profitability projected after costs in sample market: $15,000-$40,000.


Great things never came

from comfort zones.


PYRAMID PUBLISHING 47

THE

FITNESS CONNECTION


MAGAZINE: THE FITNESS CONNECTION

VISION

THE

FITNESS

CONNECTION The FITNESS CONNECTION Magazine appeals to the individual who takes seriously their efforts to find the best equipment, products, and resources that will help them remain in peak physical condition. The FITNESS CONNECTION will do well in an area with a population of at least 250,000 and in an area where there are multiple gyms and alternative methods of staying in shape. The FITNESS CONNECTION will have audience of both male and female from the ages of the young adult to those maturing in years still interested in taking the utmost care of their bodies.


PYRAMID PUBLISHING 49


MAGAZINE: THE FITNESS CONNECTION


PYRAMID PUBLISHING 51


MAGAZINE: THE FITNESS CONNECTION

Potential

Thrives in a market with at least One Major gym chain.

Population

Based on a minimum population size of 250,000 (Special Market analysis required.).


PALLET

Production

To be produced Quarterly, Biannually. Production costs: $3500 for first 6 months, $5000 per month thereafter.

Profitability

PYRAMID PUBLISHING 53

Profitability projected after costs in sample market: $15,000-$35,000.


There are

no secrets to success.

It is the result of preparation,

hard work, and

learning from failure. Colin Powell


PYRAMID PUBLISHING 55

the

prietor


MAGAZINE: THE PROPRIETOR

VISION

the

prietor

THE PROPRIETOR Magazine is

designed to be an asset to the local community as a whole by encouraging entrepreneurship to every individual that has an interest in developing that urge to start and grow a business. While the articles will appeal not only to the beginning business owner, but to the seasoned investor who has mastered the development of multiple businesses. Inspiring, informative, and encouraging overall will be the consistent theme of each edition.


PYRAMID PUBLISHING 57


MAGAZINE: THE PROPRIETOR


PYRAMID PUBLISHING 59


MAGAZINE: THE PROPRIETOR

Potential

Thrives in a market with at least with an active chamber of commerce.

Population

Based on a minimum population size of 130,000.


PALLET

Production

To be produced Quarterly, Biannually. Production costs: $3500 for first 6 months, $5000 per month thereafter.

Profitability

PYRAMID PUBLISHING 61

Profitability projected after costs in sample market: $15,000-$60,000.


When everything feels

like an uphill struggle, just think of the view from the top.


PYRAMID PUBLISHING 63

YourBestLife


MAGAZINE: YOUR BEST LIFE

VISION

YourBestLife Your Best Life Magazine targets the

senior audience from the ages of 55 and above. This segment of the population is growing in every single community and brings with it better health, more wealth, and more choices than any generation before its time. The possibilities for ad placement and information are limitless.

Your Best Life is designed to be a

resource to these active adults looking for the best in their post career days as well as carrying them into their final stages of their life journey.


PYRAMID PUBLISHING 65


MAGAZINE: YOUR BEST LIFE


PYRAMID PUBLISHING 67


MAGAZINE: YOUR BEST LIFE

Potential

Thrives in a market with a significant senior population.

Population

Based on a minimum population size of 200,000


PALLET

Production

To be produced Quarterly, Biannually. $3500 for first 6 months, $5000 per month thereafter.

Profitability

PYRAMID PUBLISHING 69

Profitability projected after costs in sample market: $15,000-$40,000


You only fail


PYRAMID PUBLISHING 71

when you stop trying.


MAGAZINE: MY LITTLE ONE

VISION

My little One is the perfect resource

for women enjoying their pregnancy as well as those who are brand new mommies. Perhaps this season of life brings about the most questions and concerns. Our publication aims to answer the questions before they arise.

My little One will be full of good information, but, also inspiring and encouraging tips to keep a young mother equipped for the job in every way. There is a current surge of “baby fever� and this publication is an asset to that population.


PYRAMID PUBLISHING 73


MAGAZINE: MY LITTLE ONE


PYRAMID PUBLISHING 75


MAGAZINE: MY LITTLE ONE

Potential

Thrives in a market with at least 3 major children’s retail stores.

Population

Based on a minimum population size of 200,000. (Special Market analysis required.)


PALLET

Production

To be produced Quarterly, Biannually. $3500 for first 6 months, $5000 per month thereafter.

Profitability

PYRAMID PUBLISHING 77

Profitability projected after costs in sample market: $15,000-$40,000


CUSTOM PUBLISHING Custom Publishing is the wave of the future. Welcome to the age where your articles, your images, your design, your print job, AND your distribution are taken care of. Your main focus as a business owner in this venture is to find those businesses that are ready to advertise in a trendy and beautiful publication. Since you will know your business climate and your business market better than anyone else, finding and securing advertisers will be left up to you, the Publisher. The beauty of this model is that you will only have one focus while the magazine is being produced by our company. That focus will allow you to build solid relationships with the businesses in town that are best suited to advertise in the publication you have chosen. Having this focus will also allow you the time and energy to meet your personal and professional goals without the distraction of running every aspect of a start-up business.

is capable of providing you with a beautiful publication that will meet all your expectations. Your company will have the privilege of ownership and credibility in your community as a local publisher. Let us help you fulfill your dream of owning your own magazine.


PYRAMID PUBLISHING 79


• Market Research Regarding the size of your city and analyzing which publication would work best for your market. This includes analyzing not only the population of your city, but examining other publications in your chosen genre to determine if we would be crowding the field. We would also be studying various distribution points in search of those areas best suited for your audience.

We care

about our

partners

(Here’s how we help)

• Digital Development Developing a website with updated blogs. You will receive a high caliber website with blogs written by our staff and updated regularly. The website will reflect the quality of the magazine being produced by Pyramid Publishing and will not only be easy to navigate, but attractive for advertisers to use your site for ad placement as well. • Editorial content We have a highly efficient multi-talented staff prepared to produce content that will satisfy the information needed for your publication. The content will be driven by local interests and we are prepared to send staff to your area for interviews and photo shoots. While your ideas and input are welcome, they are not necessary for our company to provide the most up-to- date resources for content. • Contractual Safety Ad insertion agreements and other paperwork needed. As with most companies, Pyramid Publishing has created our own agreements and other paperwork particular to this industry. We will provide every document from closing the sale, to securing the artwork for the ad There will be no need for you to “invent the wheel” in this step. It has all been done for you.


PYRAMID PUBLISHING 81

• Print Marketing Media Kit. Every ad executive leans on a solid media kit throughout the selling process. Not only does the media kit open the door for dialogue, but it provides necessary information to solidify the sale. The media kit will aid you in not only selling the product, but, providing valuable information to your prospect in a creative, yet professional document. We will also provide you with business cards. • Training (sales, leadership, and time management) Our company is committed to training you in every aspect needed to close the sale for your publication. You will be invited to come to our home office and sit under one of our skilled sales trainers. This process will not only teach you a proven method to aid in sales, but, will cover leadership skills and provide you with a process for time management. We will also train you in forming strategic alliances which will benefit your business in several areas. • On-going support This provision almost goes without saying; however, we will say it. We are committed to your success. If you will follow the plan given, we will be available as needed to support you along the way. We realize there will be occasional obstacles that call for some backup help or advice. Our office will aid in whatever way needed to help you clear the obstacle and get back in the race. • Distribution Pyramid Publishing will distribute your magazines for you. You saw that correctly. We will not ship them to your storeroom to sit. We will distribute them in highly visible public places where your audience will easily find a copy. • Digital Marketing Our team will also handle all of your social media updates and promotions. While the social media trends change frequently, our goal is to keep your accounts looking fresh and sending out pertinent information and comments that will drive readers to your website and/or to pick up your magazine. • Printing The Service Provider will print the licensed publication as part of the service agreement fee detailed and defined in the price section of this agreement. The Service Provider will adhere to agreed upon deadlines as set forth by the Editorial Calendar.


Welcome to the future of magazine publishing CONTACT US: themagazinepros.com 832-554-7354


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.