Pyramid Publishing
MEDIA KIT A guide to build the perfect Magazine sales companion.
2016
A good Media Kit will make the difference between closing a large client and never getting in with them at all.
Let’s start with
the Media Kit Basic questions that need to be answered
WHO - WHAT WHERE - WHEN WHY - HOW MUCH
Building a good Media Kit will take time and attention, the basic questions that need to be answered in a media kit are
WHO - WHAT WHERE WHEN WHY - HOW MUCH Once you have answered these you will be on your way to larger ad revenues. DO NOT create a media kit without answering these key questions.
! The information in your media kit is the life blood of your magazine sales, every advertiser may not get the physical media kit but the information contained in it is vital and you should spend time learning and coaching all your staff to know the information inside.
WHO:
Who are you and who is this magazine? You will need to very clearly explain who your magazine is and inform the advertiser who they are potentially doing business with. You will also need to answer who your readership is. If you do not answer this question thoroughly enough you may not get larger companies to advertise.
WHAT: What is the need for this magazine?
This question you should be prepared to answer because you had to answer it when you created the niche. If an advertiser is going to spend money with you they want to know why this magazine is even in existence and what information will be in here that will convince the reader to pick it up.
WHERE: The question that could be the most important
Where is twofold, they want to of course know where the magazine will be distributed, coffee shops, grocery stores, etc.. But they also want know where this magazine is going. What does the future of the magazine look like? You don’t need to have a detailed plan for growth in here but having a snap shot will be a good thing.
! When are the ad deadlines? When are the next editions coming out? These questions can all be summed up in a good editorial calendar.
WHEN:
When can they expect to see the ad in print?
The biggest mistake most start up publishers make is Sales. Let’s be clear from the beginning. No Sales= No Magazine. You can focus on the pretty pictures and the flowing articles all you want, but if you don’t have solid sales, your magazine will not grow into the great staple of the community that it could be. As a new publisher, you have no choice but to make sales your number one priority. That being said, if you set a Launch date and it Is approaching quickly and you do not have enough sales, that does not mean you quit. What that means is you need to move your date back a little bit and spend more time selling. Don’t give up just because your first edition sales do not come fast or easy. In the beginning, magazine sales is a long game. The longer you hang around the more you will make. Neither readers nor advertisers generally speaking care if you are late launching your first edition. The key is to never be late again. They would much rather have a good looking successful magazine to spend their money with rather than one that was rushed because the publisher was impatient.
Editorial Calendar september+october
january+february
may+june
FAMILY FOOD
HEART MATTERS
TRAVEL ADVENTURES
Submission Deadline - July
31
Submission Deadline - Nov.
30
Submission Deadline - Mar.
november+december
march+april
july+august
HOLIDAY
SPRINGTIME SPRUCE-UPS
EDUCATION
Submission Deadline - Sept.
30
Submission Deadline - Jan.
31
Submission Deadline - May
31
31
WHY:
The biggest question of all, why should they spend their ad dollars with you and not someone else?
This is your chance to brag about how great your magazine is and you can explain the benefits of free distribution here. (This is your moment don’t waste it!)
# Your digital presence is vital in today’s day and age. If you want to survive as a viable magazine you must have an online presence. Your new magazine may not have an online following yet but that doesn’t mean you can skip this part. You will need to find other magazines in your area and give a best guess of what yours will produce within the first year. The other option is to find a magazine in a city roughly the same size and in the same niche as your publication and estimate your numbers based on theirs. However if you take this option you need to make it clear what your numbers are based on, DO NOT lie to your potential advertisers.
Numbers reflect 500 recipients per newsletter per month **Numbers based on one post per day per visitor *** Numbers are projections based on similiar regional success withexpectations of consistency in your region
Our readers +visitors+ fans+followers
Your potential
Buyers Print Audience
Digital Audience
Social media audience
per month
per month*
per month
50,000
40,000
50,000
60,000
10,000
15,690
Copies Printed / Year
Digital Views / Month
Facebook Fans
3:1
25,000
4,380
Pass Along Rate
Digital Read / Month
Twitter Followers
2.5:1
3,900
600
Digital Refer Rate
Blog Audience / Month
Pinterest Fans
177,056
2,000
Digital Refer Rate
Newsletter Readers / Month
TOTAL AUDIENCE
47,900 574,800 per month
per year
! Most companies understand the need to advertise, the more they advertise the more they grow. It is inevitable that you will come across the small business owner that believes they do not need to advertise because they only need word of mouth. It’s important to understand just because they believe that does not make it true.
HOW MUCH
This question is very straight forward, how much will this cost?
$ PRICES Two Page Spread 1 Issue - $1300 2 or more - $1200 1 Full Page Half Issue - $900 2 or more - $800 1 Page Quarter Issue - $750 2 or more - $650 1 Page Inside Issue - $500 2 or more - $350 1 Front/Back Issue - $1300 2 or more - $1150 1 Back Cover Issue - $2000 2 or more - $1500
*Above amounts do not reflect tax added
ADVERTISING
SPECS
Print Ready Ad Submission
In-House Design Specifications
Print-Ready Ads are any ads designed + created by the advertiser, sent to our creative services department, finished + ready to be placed into the magazine. A finished ad is the correct size + resolution (min. 300dpi) + color (CMYK) + with any supporting documents included + fonts embedded + imagines in high resolution.
To ensure your ultimate satisfaction with ads built by Lubbock’s Home & Family Magazine’s creative staff, please include any high-resolution logos at 300 dpi or as .epi files.
Print-Ready files can be emailed in the following formats: PDF files from these programs: • Illustrator CS 6 or higher • Photoshop CS 6 or higher • InDesign CS 6 or higher File Formats that are NOT accepted as Print Ready include, but are not limited to: • Microsoft Word • Microsoft Publisher • Microsoft Powerpoint • Microsoft Excel • GIF + TIFF + JPEG + PNG • Print-outs or photocopies of ads that have run in other pubilcations
Please make sure that all picture files are in CMYK format + press quality PDF or high resolution JPEG at actual size. All photos must be 300dpi or greater. Design fee (if client doesn’t provide artwork): Half page or smaller - $50 Full page or larger - $75 Full Page
Half Page Vertical
Bleed area 4.25” x 11.25” Safety Area 3.5” x 10.25”
Bleed area 8.75" x 11.25" Safety Area 7.25" x 10.25"
Half Page Horizontal Bleed area 8.75” x 5.65” Safety Area 7.25” x 5.12”
Quarter Page Ad size: 3.5” x 4.75”(no bleed)
MEDIA KIT
A guide to build the perfect Magazine sales companion.
CONTACT US: themagazinepros.com 832-554-7354