MEDIA GUIDE2014 Logo provided by Custom Designers, Inc.
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(240) 482-1440 • comcastspotlight.com/DC
2014 Sponsors PRESENTING SPONSOR COMCAST Spotlight Philip Lewis, Local Sales Manager Philip_Lewis@cable.comcast.com Phone: 703-586-6821 www.comcastspotlight.com
ASSOCIATE SPONSOR Constant Contact Gina Watkins Regional Development Director, DC Metro gwatkins@constantcontact.com Phone: 866-876-8464 Phone 2: 888-523-8171 www.dcmetro.constantcontact.com
EXHIBITORS ECU Communications, LLC Jackie Krick jackie@ecucomm.com Phone: 703-754-7728 www.ecucomm.com
Prince William County Economic Development Ginny Person gperson@pwcgov.org Phone: 703-792-5500 www.pwcecondev.org
PRINCE WILLIAM CHAMBER OF COMMERCE
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Agenda 9:00-9:45 a.m. Networking, Breakfast & Exhibits 9:45-10:20 a.m. Opening Session with Philip Lewis of Comcast Spotlight "Controlling Your Message: How PR & Marketing Work Hand in Hand" 10:20-10:30 a.m. Break 10:30-11:00 a.m. Breakout Session
(Choose from these panels: Print Media, Broadcast Media, Online Media) 11:00-11:10 a.m. Break 11:10-11:40 a.m. Breakout Session (Choose from these panels: Print Media, Broadcast Media, Online Media) 11:45 a.m.-Noon Gather in Main Room for Closing Remarks
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Mightier Than can help you to craft a communications plan built around results. Or maybe you have a plan in place, but need help setting it in motion. Wherever you may be in your communications journey, Mightier Than will meet you there, working with you to identify and reach your business goals.
Contact Mightier Than for a free consultation, and leave the word-finding to us. 202.630.2622 | info@mightierthan.net www.mightierthan.net
The Observer Papers Publication Name: Bull Run Observer, Old Bridge Observer, Manassas Observer Type: Print Contact Names: Randi Reid, Publisher editor@observernow.com Rose Murphy, Senior Reporter 703-680-5000, bravomurph@verizon.net Ellen Wilson, Advertising Specialist 703-369-5253, ellen@obsvr.com Janice Glines, Office Manager 703-369-5253, jglines@obsvr.com Address: 8803 Sudley Rd., Ste 201; Manassas VA 20110 Telephone Number: 703-369-5253 Websites: bullrunobserver.info theoldbridgeobserver.info manassasobserver.info bullrunnow.com What kinds of stories are you looking for? We are looking for local story ideas about local people and the communities where they live. As with all news outlets, we prefer exclusive stories. Human interest stories and innovation are particularly appealing. News briefs and short takes on personal achievements are welcome. Our newspapers cover the broad categories of news, local government, education, transportation, environment, health, medicine, fitness & safety, business & real estate, religion, making a difference, gardening and agriculture as well as arts/ entertainment/music/spare time. Each edition has a theme and contains several stories pertaining to the theme.
What are your deadlines? Observer newspapers are published twice a month, every two weeks on Wednesday for Old Bridge Observer and on Friday for Bull Run Observer and Manassas Observer.
Deadline is 11 days before delivery date or earlier. Several weeks or more notice on planned events is helpful, so a calendar listing can be developed and coverage planned. How,
when, and where is the best way to contact you with information?
If your news is time sensitive, advance notice is always appreciated.
We welcome an introductory phone call or in-person visit from representatives of new organizations and businesses so we can exchange information. Mondays or Tuesdays after 11 a.m. are best. Our office is at 8803 Sudley Rd., Ste. 201, Manassas, in the Century 21 Building next to the main post office. Story ideas and press releases may be emailed to editor@observernow.com at any time. Advertising information: Print advertising opportunities include display, classified, business directory and specialty sections. Also available: web ads, inserts and front page "stickies." For general information about advertising opportunities, go to any of our websites and click on "Advertising." To speak to an advertising specialist, call the Observer office at 703-369-5253 or email advertising@observernow.com Additional Comments: Observer Newspapers reach about 90,000 households and businesses in PWC via US mail twice a month. At www.bullrunnow.com read more local news as well as police blotters, charity events calendar, things to do calendar and spare time events. PRINCE WILLIAM CHAMBER OF COMMERCE
BristowBeat.com/ HaymarketBeat.com Publication Name: BristowBeat.com and HaymarketBeat.com Type: Online Contact Names: Stacy Shaw, Executive Editor stacyshaw@bristowbeat.com Jason Shaw, Publisher jshaw@bristowbeat.com Address: 13753 Denham Way Bristow, VA 20136 Telephone Number: 703-754-6445 Website: www.BristowBeat.com What kinds of stories are you looking for? News, crime, politics, education, business, humaninterest, features on charity or community services What are your deadlines? We require info at least 3 days in advance of publishing. Please do not send us info more than two weeks in advance. How,
when, and where is the best way to contact you
with information?
The best way to reach us is via email to Executive Editor Stacy Shaw: stacyshaw@bristowbeat.com Advertising information: Contact Jshaw@bristowbeat.com for advertising information. Bristow Beat ads will always be on our "front" page, even when readers click through to an article. Ads
2014 MEDIA GUIDE
run on monthly schedules, and we offer 6 mo. or 12 mo. contracts. In addition to side bar and banner ads, we also offer the opportunity to sponsor content. When our advertisers buy an ad, they get not only a static ad, but also the support of a marketing team. Our publisher, a former advertising account executive, can create an ad for you tailored to the needs of your business. In order to further promote your business, we write for you a featured business article, and help you plan and run promotional campaigns via the web and social media. Additionally, our advertisers receive a spot on our business directory and open access to our events calendar. Bristow Beat also provides actual readership numbers, as in eyes on the page. We will provide our readership number and demographics upon request. You will also be able to track to the clicks on your ad and visits to the website of your choosing. Finally, Bristow Beat is hyper local. Advertisers reach their potential customers without spending ad dollars on those outside their immediate area. Additional comments: Because Bristow Beat and Haymarket Beat is hyper local, we are always focused on the news in western Prince William County. You can be sure that we will cover the news that means the most to you where you live. We also support local businesses in our area.
Asian Fortune Magazine Name: Asian Fortune Magazine Type: Print & Online Contact Names: Lily Chen, Owner/Publisher lily.chen@asianfortune.com Jenny Chen, Editor jenchen.91@gmail.com Patricia Richie-Folks, Business Development Director pat@asianfortune.com
Address: 1604 Spring Hill Road, Suite 365; McLean, VA Telephone Number: 703-753-8295 Website: www.asianfortunenews.com
What kinds of stories are you looking for? Stories about the Asian American Pacific Islander communities, politics, Education, Businesses, Entertainment.
Additional Comments:
According to a report from Terry College of Business at the University of Georgia, the buying power of Americans of Asian ancestry will reach $1 trillion by 2017. Asian Fortune is the only news source for informed English speaking Asian American professionals in the nation's capital. We keep our readers informed about the issues that concern them locally and internationally with the highest quality articles. Although our target audience can read, understand and speak English fluently, they have a unique identity as Asian Americans. They have grown up straddling two different cultures. Unlike non-English speaking Asians, they have much of the technological and buying savvy of mainstream Americans, but unlike mainstream Americans, are still deeply loyal to their native ethnic culture. English speaking Asian Americans are sensitive to the fact that their race is not well represented in mainstream media. When you place an ad in our paper and include an Asian American face or copy written specifically for our reader you are saying that you respect them and their buying power. When you advertise with us, you show that you understand and respect this population as being unique. Asian Fortune by the Numbers-Print: we distribute 35,000 copies at over 500 locations in VA, DC and MD Online: We attract an average of over 7,500 unique visitors monthly, with over 80,000 total pages views
Social media: we started our efforts in mid-2012 and now What are your deadlines? Space reservation deadlines are the 3rd Wednesdays have over 5,000 followers. of the month and the artwork is usually due the 4th Wednesday depending on when we are going to print. Email blasts: we have a solid email database of about
How,
when, and where is the best way to contact you with information?
40,000 Asian Americans in the DC metropolitan area and can slice and dice our data to meet your particular marketing needs.
Email is best.
Advertising information: Advertisement deadlines are the 3rd Wednesday of the month for space reservation and the 4th Wednesday of the month for the artwork. Contact Patricia Folks at pat@asianfortune.com or call 703-753-8295. Also online at www.asianfortunenews.com/advertise PRINCE WILLIAM CHAMBER OF COMMERCE
Direct Mail Publications Serving the Communities of Fauquier & Prince William since 1991...
Advertise Your Business With us!
540-349-8060 • 800-371-9938 Discover Fauquier’s Values Reaches 32,674 Homes & Businesses Discover Manassas, Haymarket & Gainesville’s Values Reaches 44,323 Homes & Businesses
Growing Your Business, Is Our Business! In print and on-line at www.discoverypubs.com Our MISSIOn: To provide well-received, high-quality advertising and “people-friendly” articles to the community. To encourage and support our local businesses. To enable our readers to discover the community’s values...its goods and services and the people who make it possible.
Seeking Vendors & Artisans for Our
Annual Home & Garden Show Saturday, April 25, 2015 • 9am-5pm Fauquier County Fairgrounds
Discovery Publications Publication Name: Discover Manassas, Haymarket & Gainesville's Values; Discover Fauquier's Values (Discovery Publications, Inc.)
How, when, and where is the best way to contact you with information? By fax (540-349-8061), phone or email. Office hours: 9 am to 5 pm, call office (leave message after hours) or visit our website for "contact us."
Type: Print & Online Contact Names: Kathy Harper, Publisher discoveryreps@verizon.net Katie Quadrini......540-349-8060 (Works in Manassas on Rt. 234, part of Rt. 28 and in Gainesville) Barbara Abaunza......540-349-8060 (Works on Rt. 234, Mathis Ave., part of Rt. 28, in Gainesville and all of Haymarket) Address: P.O Box 3501 Warrenton, VA 20188 -or125B W. Shirley Ave. Warrenton, VA 20186 Telephone Number: 1-800-371-9938 or 540-349-8060
Advertising Information: For Advertising Information, call our office (1-800371-9938). A rep will schedule a meeting at a place & time convenient for you or we can email or drop of a media kit. It is best to talk with a rep to find out what type of schedule works for your company or if there is an advertising package available for you. Additional Comments: We offer free marketing and advertising ideas to help design a program and ads that work for your company...there is no additional cost for the time spent to help grow your business. To have your happening featured prior to the event (since we are a monthly paper), we need the info in our office as early as possible in the preceding month. If it's business news, the same applies. The good news about what a business, organization or non-profit is doing in the community is what we look for. Tell us your news and why our audience wants to know about it.
Website: www.discoverypubs.com What kinds of stories are you looking for? Business news; community interest (info on nonprofits, schools, churches, outstanding community leaders, scouts, local authors, etc.) What are your deadlines? 25th of preceding month you want info published (the earlier in the preceding month the better) PRINCE WILLIAM CHAMBER OF COMMERCE
Welcome to Our Family
Northern Virginia Media Services is proud to welcome Washington FAMILY Magazine to our lineup of products!
19 North King Street | Leesburg, VA 20176
703-771-8800
Northern Virginia Media Services Name: InsideNOVA.com and Prince William Today Type: Online & Print Contact Names: Kari Pugh, Editor kpugh@princewilliamtoday.com, 571-330-1029 Bruce Potter, Chief Operating Officer bpotter@princewilliamtoday.com, 571-333-1538 Connie Fields, Advertising Sales Leader cfields@princewilliamtoday.com, 703-303-8713 Aileen Streng, News Editor astreng@princewilliamtoday.com Amanda Stewart, Reporter astewart@princewilliamtoday.com
What are your deadlines? Advertising Space: Monday prior to Friday publication Editorial: Friday prior to next Friday's publication How,
when, and where is the best way to contact you
with information?
Advertising: 703-303-8713 or Email cfields@princewilliamtoday.com Editorial: Email kpugh@princewilliamtoday.com or call 571-330-1029 Advertising information: Connie Fields, Advertising Sales Leader cfields@princewilliamtoday.com 703-303-8713 Gayle Espinosa gespinosa@princewilliamtoday.com 703-864-4142
Jill Palermo, Reporter jpalermo@princewilliamtoday.com
Sonny Lara Slara@princewilliamtoday.com 954-817-3558
Address: P.O. Box 351 Manassas, VA, 20108
Additional Comments: Prince William Today is published weekly and offers in-depth coverage of news that matters to Prince William County, Manassas and Manassas Park. The paper, which launched in January 2013, was named best large weekly newspaper in the state this year by the Virginia Press Association.
Telephone Number: 571-330-1029 Website: www.InsideNova.com What kinds of stories are you looking for? Human interest, business, breaking news, military, lifestyles, health, education, local politics, schools, public safety, sports, faith.
InsideNoVa.com is the website of Northern Virginia Media Services, which publishes Prince William Today, Leesburg Today, Ashburn Today, the Sun Gazettes of Arlington and Fairfax and Middleburg Life, as well as Washington FAMILY Magazine. We have a large and active online readership and social media presence. Our Facebook page is one of the biggest community newspaper pages in the country, with more than 55,000 fans.
PRINCE WILLIAM CHAMBER OF COMMERCE
Prince William Times/ Gainesville Times Publication Name: Prince William Times/Gainesville Times Type: Print & Online Contact Names: Tara Slate Donaldson, Managing Editor tdonaldson@virginianewsgroup.com Dan Roem, Sports News droem@virginianewsgroup.com
Address: 39 Culpeper St. Warrenton, VA 20186
Telephone Number: 540-347-4222
Website: www.PrinceWilliamTimes.com
What kinds of stories are you looking for? News, features, business, youth and high school sports, schools, towns, people briefs, photos and anything else related to Prince William County
What are your deadlines? Friday night for publication the coming Wednesday. How, when, and where is the best way to contact you with information? Email tdonaldson@virginianewsgroup.com
2014 MEDIA GUIDE
Advertising Information: Email kgodfrey@virginianewsgroup.com or call: 540-351-1162
NBC4 Washington Name: NBC4 Type: Broadcast
Telephone Numbers: General Information: 202-885-4000 News Tip Line: 202-885-4111
Contact Names:
Advertising Sales & Marketing: 202-885-4300
Matt Glassman, News Room Manager
Promotion & Programming: 202-885-4338
matt.glassman@nbcuni.com 202-885-4433
Community Affairs: 202-885-4610 Community Calendar/PSA: 202-885-4901
David Culver, Reporter, Northern VA Bureau david.culver@nbcuni.com 202-604-6116 Julie Carey, Northern VA Bureau Chief julie.carey@nbcuni.com
Local News Phone: 202-885-4111 Web Staff: 202-885-4327 Website: www.nbcwashington.com
202-359-8997 Charlie Bragale, Assignment Manager charlie.bragale@nbcuni.com 202-885-4308 Melinda Woolbright, Planning Editor
What kinds of stories are you looking for? Local stories in Virginia, Maryland and DC that impact the people in Virginia, Maryalnd and DC. What are your deadlines? No deadlines, but the best time to hold a planned news conference is before noon.
melinda.woolbright@nbcuni.com 202-885-4309 Address: 4001 Nebraska Ave., N.W. Washington, DC 20016
How,
when, and where is the best way to contact you
with information?
Email: News4pr@nbcuni.com Phone: 202-885-4111 Advertising information: Kathleen Conway, Local Sales Manager Kathleen.Conway@nbcuni.com 202-885-4378
PRINCE WILLIAM CHAMBER OF COMMERCE
TV SHOW The only Spanish language community television program serving Hispanic residents of Prince William County, Manassas and Manassas Park.
SAVING lives by providing crucial information about fire and crime prevention, drowning, pedestrian safety, Heimlich Maneuver, CPR and much more.
HELPING our Latino residents lead better lives through interviewing experts on topics such as health, education and immigration.
FACILITATING assimilation of our Spanish speaking neighbors by explaining local, state and federal laws and giving information about community resources and recreational and cultural activities.
Like us on
Website: www.panoramalatinotvshow.com Email: Panoramalatino3@aol.com Executive Producer/Creator: Stephanie Williams
Co-Host Suzanne Álvarez with Tito Vilchez, Anti-Gang Task Force
Chief Steve Hudson and 1st Sgt. Ruben Castilla, PWCPD with the Panorama Latino Team.
Watch us on
Co-Host Francisco Vega with Lt. Elia Alfonso, Manassas City PD
Panorama Latino Name: Panorama Latino TV Show
Type: Broadcast Contact Name: Stephanie Williams, Executive Producer/Creator panoramalatino3@aol.com
mid month. Our deadline is two weeks before taping to confirm our show's guests and their interviews, and five days before taping to receive information for our Announcements Segment, in which we announce important community information. How,
when, and where is the best way to contact you
with information?
By email or phone.
Production Assistants Maria Kennedy and Stefany Cando may alos be reached through our email address. Telephone Numbers: 703-369-0888 (office) 703-851-5525 (mobile)
Advertising information: We offer businesses and corporations the opportunity to become a sponsor and get promoted on our show with the possibility of being interviewed, in English or Spanish. We also offer individuals the opportunity to become a sponsor and help support our efforts.
Website: www.panoramalatinotvshow.com
Contact Stephanie Williams at 703-369-0888 or 703-851-5525.
What kinds of stories are you looking for? Anything that would be of interest to the Hispanic community, including information on the following: how to buy a car or a house, open a bank account, obtain a loan or save for retirement; career training and postsecondary educational programs, language academies and driving schools; computer training; medical and dental issues; prenatal care and childcare; community resources; mental health; crime prevention; fire prevention, sports and recreation; water safety; heating and air conditioning and home maintenance, etc.
Additional comments: Be clear and concise in your message. We tape our show in a TV studio in Manassas, not on site. The majority of our guests speak fluent Spanish, but we are able to conduct interviews in English and we provide interpretation into Spanish. Our viewing audience is Prince William County, Manassas and Manassas Park. To be considered as a guest on the show, or to submit information for us to announce (must be in writing and in Spanish), contact the Executive Producer at our contact information.
What are your deadlines? We tape our TV show the last or next-to-last Thursday of each month at 6:00 p.m. except for November and December when our taping is close to
PRINCE WILLIAM CHAMBER OF COMMERCE
Prince William Living Magazine Name: Prince William Living Type: Print & Online Contact Name: Rebecca Barnes, Publisher rbarnes@princewilliamliving.com
Submissions for publication on our web site can be self-posted by going to princewilliamliving.com/submit-press-release/postnews-pwliving-com or emailing news@princewilliamliving.com. How,
when, and where is the best way to contact you
with information?
Email news@princewilliamliving.com anytime. Editoral Staff - editor@princewilliamliving.com Address: 4491 Cheshire Station Plaza #55 Dale City, VA 22193 Telephone Number: 703-232-1758 Website: www.pwliving.com What kinds of stories are you looking for? Feature Stories (see editorial calendar) and lifestyle stories about Prince William County and Greater Manassas. We also seek Department stories regarding dining, entertainment, people and places. We also highlight not-for-profits, the arts and familyfriendly destinations. While we generally have a preset format for our print publication, we welcome all community and local business news for online publication. What are your deadlines? Our print magazine is printed monthly and deadlines are located in our editorial calendar; stories are assigned up to four months in advance and submitted two months in advance of publication.
2014 MEDIA GUIDE
Advertising Information: Visit princewilliamliving.com/advertise-2/ or email sales@princewilliamliving.com Additional Comments: Prince William Living is a lifestyle magazine, whose mission is to build a better community by promoting quality-of-life issues; including solid economic development, strong education and workforce development; supporting the arts community and encouraging volunteerism through our local not-forprotfits. Here at PWL, our staff, contributors and advertisers stand behind our mission, not just with words, but with action. We actively volunteer at not-for-profits, participate in the arts, support education and workforce development, follow economic trends and buy local. Our goal is to affect and inspire our neighbors to improve the quality of life here in Prince William County, Manassas and Manassas Park. We encourage our readers to volunteer their time, money or voice to help further this mission. By giving of ourselves, we gaim--by increasing our own fulfillment, making new friends and helping our community to thrive.
DiverseCEO Name: DiverseCEO "Magazine on Diverse Management and movers/shakers' Type: Print & Online Contact Name: Rick Khosla, Publisher rick.khosla@diverseceo.com
How,
when, and where is the best way to contact you
with information?
At above mentioned emails and Publisher number 703-944-1276 / 202-294-2083
Advertising information: Nicole Claiborne-Small, VP of Sales & Marketing ncsmall@diverseceo.com
info@diverseceo.com Address: REGA Solutions DBA DiverseCEO 1818 Library Street, Suite 500 Reston, VA 20190
Telephone Number: 703-944-1276
Website: www.diverseceo.com
What kinds of stories are you looking for? Federal Contracting, Federal Diversity, Diversity in general in workplace, Successful executive profiles in the area, ethnic food joints which are good for meeting places Metro DC area. Federal Contracts and larger contracting companies, Minority vendors and vendor programs etc.
What are your deadlines? Please contact Editor in chief Emily Guerrero at emily.guerrero@diverseceo.com
PRINCE WILLIAM CHAMBER OF COMMERCE
The Premier Publication for Diverse CEOs, C– level Executives, and high-achieving Business Leaders. Reach 60,000 plus readers Direct delivery of your print ad to the desk of diverse leaders and high achievers. Editorial Coverage: People
Policy Pending legislation Technology Business management Diversity issues What’s next CONTACT NICOLE CLAIBORNE-SMALL Email: ncsmall@diverseceo.com 571-239-5150
www.diverseceo.com
PotomacLocal.com/ ManassasLocal.com Name: PotomacLocal.com and ManassasLocal.com
Additional Comments: Being a one-man band news and advertising bootstrapper is fun!
Type: Online Contact Name: Uriah Kiser, Publisher ukiser@potomaclocal.com
Address: 2769 Jefferson Davis Highway, Unit 111-16 Stafford, VA 22554 Telephone Number: 571-989-1695 Website: www.potomaclocal.com What kinds of stories are you looking for? Local news and happenings from Prince William, Manassas, and Stafford. What are your deadlines? All the time. We're always publishing to the web. How,
when, and where is the best way to contact you
with information?
Email, Twitter (with links to website), submit your own news to our site on our submit news page. Advertising Information: Contact Uriah Kiser.
PRINCE WILLIAM CHAMBER OF COMMERCE
Spotlight of NTD Publication Name: Spotlight of NTD
How,
when, and where is the best way to contact you
with information?
Email is best! For immediate assistance, please call. Type: Online & Broadcast
Contact Name: Dong Xiang, Executive Director, Washington D.C. Branch dong.xiang@ntdtv.com Address: 7529 Standish Place, Suite 260 Rockville, MD 20855
Telephone Number: 703-869-5608
Website: www.ntd.tv
What kinds of stories are you looking for? We are looking for successful, engaging and intellectually stimulating stories from local entrepreneurs, business owners, and professionals to market your services, products and goods. We focus on issuesSpotlight program is an ideal platform to market and impact viewers in Virginia, Maryland, and the Washington D.C. metropolitan area.
What are your deadlines? We conduct Spotlight shows on a weekly basis, usually Thursday evenings.
2014 MEDIA GUIDE
Advertising information: Dong Xiang dong.xiang@ntdtv.com 703-869-5608 Additional Comments: Spotlight is a show of NTD. New Tang Dynasty (NTD) Television serves more than 100 million potential viewers in China and around the world. Founded by Chinese Americans, and rooted in traditional Chinese culture, NTD serves as a unique bridge between the East and the West. In addition to news, NTD promotes traditional Chinese arts and culture through a wide variety of TV shows and events.
The Washington Post Name: The Washington Post
Advertising Information: Contact Martha Cairnie for information at cairniemg@washpost.com
Type: Print & Online Contact Name: Sarah Lane, Bureau Manager sarah.lane@washpost.com
Address: 9418 Olde Town Court Manassas, VA 20110 Telephone Number: 703-392-1405 Website: www.washingtonpost.com What kinds of stories are you looking Features, human interest, local news
for?
What are your deadlines? For calendar events, 2 weeks before the publication date. For stories, Tuesday for Thursday Local Living and Friday for Sunday Prince William Extra How,
when, and where is the best way to contact you with
information?
Email is best.
PRINCE WILLIAM CHAMBER OF COMMERCE
Comcast Community TV Channel 2 Name: Comcast Community TV Channel 2 Type: Broadcast Contact Name: Dan Nicholson, Manager of Production Services dan_nicholson@cable.comcast.com Address: 11101 University Blvd. Manassas, VA 20110
Telephone Number: 703-789-8213 Website: www.comcaststudio3.com What kinds of stories are you looking for? Community Bulletin Board announcements for non profit groups. What are your deadlines? Submit at least 3 weeks prior to the event.
How,
when, and where is the best way to contact you
with information?
Submit via website or email; 6-7 lines of information Advertising Information: Available online at www.comcaststudio3.com
2014 MEDIA GUIDE
Stafford County Sun, Quantico Sentry, Belvoir Eagle Name: Stafford County Sun, Quantico Sentry, Belvoir Eagle
What are your deadlines? One week prior to publication. Publication is on Thursdays.
Type: Print Contact Names: Aleks Dolzenko, Managing Editior
How,
when, and where is the best way to contact you
with information?
Email is best.
info@staffordcountysun.com Tom Spargur, Sales Manager tspargur@starexponent.com
Address: 306 Garrisonville Rd., Suite 103 Stafford, VA 22554 Telephone Numbers: Aleks: 540-659-4466 Tom: 540-825-0771 ext. 102
Advertising Information: Contact Tom Spargur for information. tspargur@starexponent.com 540-825-0771 ext. 102 Additional Comments: We are part of BH Media, which includes the Stafford County Sun and the military publications Belvoir Eagle (which serves the Fort Belvoir community on base and in the surrounding area) and the Quantico Sentry (which serves the Quantico Marine Corps base and the surrounding community).
Website: www.staffordcountynews.com What kinds of stories are you looking for? Business stories that affect Quantico Marine Corps Base; Local Stafford/Prince William area coverage; Military coverage
PRINCE WILLIAM CHAMBER OF COMMERCE
Washington Business Journal Publication Name: Washington Business Journal
Type: Print & Online
Contact Name: Doug Fruehling, Editor in Chief dfruehling@bizjournals.com
Address: 1555 Wilson Blvd., Ste. 400 Arlington, VA 22209
Telephone Number: 703-258-0820
Website: www.bizjournals.com/washington
What kinds of stories are you looking for? Economic development (relocations, expansions, etc.), business climate issues, technology, federal business, retail, hospitality, health care, education and major changes in staff (hires, moves, etc.)
What are your deadlines? We are a digital-first news organization and publish content on our website every day. If you have information impacting the business community, we want to be the first to know about it.
2014 MEDIA GUIDE
How,
when, and where is the best way to contact you
with information?
For editorial coverage, email is the best way to contact us. Contact information for our Editorial department is online at: www.bizjournals.com/washington/about-us#r1 Submit items for "People on the Move" online at: www.bizjournals.com/washington/potm/form/ Advertising information: Contact: Sandy Smith, Director of Advertising Phone: 703-258-0850 Email: ssmith@bizjournals.com
El Comercio Name: El Comercio Newspaper Inc.
Advertising information: Free translations. 50% discount for new customers and frequency.
Type: Print & Online
Contact Name: Elliot Palomino, CEO ej@elcomercionewspaper.com
Additional Comments: We are a community newspaper with outer section, real estate, classified and employment listings, etc. Serving Northern Virginia, Maryland and D.C. Area.
Address: P.O. Box 1132 Dumfries, VA 22026 Telephone Number: 703-859-1554 / 703-393-6388
More than 185,000 readers weekly. More than 185,000 readers every FRIDAY. Active participants with the Circulation Verification Council Audit, National Federation of Hispanic Owned Newspapers, and National Association of Hispanic Publications (NAHP) professional associations.
Website: www.elcomercionewspaper.com
What
kinds of stories are you
looking for?
Local News, Community and business, social, immigration, education, economic, health and multicultural news.
What are your deadlines? Wednesday at 5:00 p.m
How,
when, and where is the best way to contact you
with information?
Call 703-859-1554 , 703-393-6388, or email ej@elcomercionewspaper.com
PRINCE WILLIAM CHAMBER OF COMMERCE
Post your News & Events on PWChamber.org Just look for this icon on our homepage >> Where do I login? Login is accessible from the homepage of PWChamber.org. Just find and click on the icon shown above to begin. If you do not already know how to navigate the site and post, read (and print) the FAQs and watch the video tutorials. Then go to PWCHAMBER.ORG/WP-ADMIN to get started.
Who can post news and events to pwchamber.org? Current members of the Prince William Chamber may post their news and events to the Chamber website at no additional charge. To learn about this and other benefits of membership, including discounts from companies like Office Depot and Constant Contact, call 703.368.6600 and talk to our membership team.
Which pages can I post to? Members can post their business news to appear in the newsroom, and their events to the community calendar. These posts will also appear in the Chamber's @PWBizNews Twitter feed.
How do I log in to post news and events? Go to PWCHAMBER.ORG/WP-ADMIN. Enter the user ID and password you were provided by email in May 2013. If you did not receive a username or password, click "Register;" it is a link under the login box. Follow the directions for creating a new account. Once your registration is complete, login and follow the instructions displayed on the screen. Add your posts to the Chamber's: @PWBizNews Twitter feed ~ News Room ~ Community Calendar
Why post my company news and events on pwchamber.org? Reach: the Chamber site receives nearly 4,000 visits in the average month Audience: visitors to our site are interesting in learning more about businesses and activities here in Prince William Increased SEO: links back to your website from other established sites help to increase your ranking in the search engines
For questions about your posts, or for additional help in getting started, email Membership Engagement Specialist Paul Cocca at pcocca@pwchamber.org, or call 703.368.6600.
What You Don't Know Could Hurt Your PR Efforts! Take Note of These PR Do's & Don'ts From Our Friends in the Media... DO... • • • • • • • • • • • • • • •
Include a photo (or logo) which you have the rights to publish with your press release--be sure its in a jpeg format Include the most important information in the first paragraph of your article. Send high-resolution photographs with captions Indicate in the subject line that your news is from Prince William Include all of the pertinent information in the email Include the address and a contact number for your business or event. Give us plenty of notice, but not too much (7 to 10 days is ideal). Be aware of our early deadlines. (Example: For the Local Living and Extra sections of The Washington Post, they work ahead and can rarely use anything received last minute.) Use statistical numbers to illustrate the significance of your products, services, and announcements. Proofread and request peer review! Submit your news as soon as possible! If you wait until 2 days before your event you are missing out on free visibility on our online calendar, press release opportunities and being able to schedule someone to cover your event. Send your release as a Word attachment Submit your release in an informative, news style (vs. marketing or advertising) using third person point of view. Most of us follow AP guidelines in our publications. Keep it G-Rated (where possible) and informative Know the audience of the pulication you're contacting--relevant news is more likely to be published
DON'T... • • • • • • • •
Worry about making it sound perfect--we can fix it! Worry about sending too much detail--we can fix that too! Schedule events on weekends; limited resources are even more limited on weekends. Send your release as a PDF, JPEG, or other uneditable attachment Send us a photo embedded in a PDF or Word document Send a scan of an old photo (unless it has been converted to a jpeg) Send us photos you don't have the rights to publish (ie: no copying and pasting from Pinterest or Google image) Be surprised if your content is not published--particularly if it is argumentative or "sales-y"
From Discovery Publications: To have your happening featured prior to the event (since we are a monthly paper), we need the info in our office as early as possible in the preceding month. If it's business news, the same applies. The good news about what a business, organization or non-profit is doing in the community is what we look for. Tell us your news and why our audience wants to know about it. From Panorama Latino: Best advice is to be clear and concise in your message. We tape our show in a TV studio in Manassas, not on site. The majority of our guests speak fluent Spanish, but we are able to conduct interviews in English and we provide interpretation into Spanish. Our viewing audience is Prince William County, Manassas and Manassas Park. To be considered as a guest on the show, or to submit information for us to announce (must be in writing and in Spanish), contact the Executive Producer at our contact information. From PotomacLocal.com: Being a one-man band news and advertising bootstrapper is fun! Sometimes too much fun and I can't always make it out to your community events. Take some photos, write me a paragraph or two, chances are I'll run it. From Prince William Living: Use our online submission form to submit news. Or, send your release as a Word attachment, body copy of email or link to online story to news@princewilliamliving.com. What type of news can you post? Accomplishments and activities of the people, places and organizations of Greater PW. Tell us about new hires, students winning awards, company milestones, summer camp openings; community news that our readers would want to know. To get maximum exposure, include a photo. Submitted a release to our site but don't see it? Our staff tries to approve all submitted posts that meet our guidelines within 2 business days. Occasionally, this process will take longer, such as when we are working to get the print edition on newsstands. There may also be times where a submitted release is not accepted for publication. Why? While we strive to publish as much community news as possible, we must also filter posts based on a number of reasons, including: We've received multiple releases on the same event or news; Style or grammar issues; Full contact information not submitted- If we cannot verify the writer, we will not accept the submission; Doesn't speak to our audience (topics that don't relate to our region, overt partisan overtones or any subject we have found does not resonate with our readers. A look at our dept. categories gives a good idea of the topics we generally cover.