SEVEN EXAMPLES OF ARTIFICIAL INTELLIGENCE IN MARKETING
An integral part of many industries, including Artificial Intelligence and Machine Learning Marketing. As we often talk about using or adding A.I. In marketing, what does this mean? What does this look like in practice?
Here are 7 examples of A.I. And Machine learning in the Marketing Industry.
1. Product / Content Recommendations The process of clustering customer behavior to predict future actions began in 1998, with a digital report on digital bookshelves by Swedish computational linguist Jussie Carlgren at Columbia University. In the same year, Amazon began using a "collaborative filter" to enable referrals for millions of users. Some successful digital companies have built their product offerings around the ability to offer a highly relevant and personalized product or content recommendations, including Amazon, Netflix, and Spotify. As Lori Goldberg