How Artificial Intelligence Has Influenced E-Commerce — The Customer’s Story

8/17/2020

How Artificial Intelligence Has Influenced E-Commerce — The Customer’s Story | by venkat vajradhar | Aug, 2020 | Medium

How Arti cial Intelligence Has In uenced ECommerce — The Customer’s Story venkat vajradhar Aug 17 · 4 min read

In the first part of this blog, we looked at how Artificial Intelligence (AI) has shifted to the supplier side of the retail eco-system, particularly in two areas — price and product offering. In this post, we will explore how this has impacted the buyer’s journey at almost every stage.

As many of you know, the buyer’s journey starts from the awareness stage, where he comes to learn about a product or brand, and then goes through the following steps: research, consideration, purchase, and retention; The second is that a company tries to capture its customers. Above all, history shows that people who have previously purchased from your company will be repeat customers if they are happy with the entire journey.

AI E-commerce has retained the power to analyze vast ways of data and human behavior. If you look at it from the customer’s point of view, the digital age has begun, https://medium.com/@pvvajradhar/how-artificial-intelligence-has-influenced-e-commerce-the-customers-story-a78432b42d06

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8/17/2020

How Artificial Intelligence Has Influenced E-Commerce — The Customer’s Story | by venkat vajradhar | Aug, 2020 | Medium

and now AI has leveled the field for buyer pricing and product offering. All the customer has to do to get the best price or the best product in the price range is to use his portable computing device and search the entire market space for what they want.

The introduction of AI and its applied fields such as machine learning now affect almost every stage of the customer journey. The facilitator today is that users live in an omnichannel, multi-channel world, and AI provides a way to enable information and intelligent responses across all these platforms.

G

ood customer service is also known as good business. And end up selling ood customer service, And it goes on and on.

To Know More: Six ways AI is revolutionizing e-commerce The hidden camera takes eight seconds of videos for you to wander. In playback, the buyer can see himself from all angles. You don’t have to ask anyone how they look in different postures, you can look for yourself. This is a breakthrough in the average dressing room we’ve all seen.

Now with new technologies like AI in the picture, retailers like Niemann can use them to create “more meaningful” customer experiences. Niemann believes that AI is already thinking about it, and that reality is built on a buyer’s buying experience.

While the use of AI may be in the early stages of the buyer journey, some brands are testing the waters by introducing chatbots. Experts believe that the day that AI affects every step of the customer journey — from marketing messages, advertising, product design, and shipping — is far from over.

Virtual shopping assistants or recommendation engines can help customers find a product from catalogs, which is another area where AI can help. Even a real-time recommendation when the shopper is in the store, looking at what’s on display, changes the whole experience to one another.

Here are several ways to help AI users: Personalization This is a fact that every seller knows — customers are attracted to the experience, which makes them loyal to the brand. In the offline world, thanks to the assembly line method of producing goods for the public, there is not much personalization. With the https://medium.com/@pvvajradhar/how-artificial-intelligence-has-influenced-e-commerce-the-customers-story-a78432b42d06

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8/17/2020

How Artificial Intelligence Has Influenced E-Commerce — The Customer’s Story | by venkat vajradhar | Aug, 2020 | Medium

advent of digitization, it has changed. The data around individual customers was used to create an attractive experience to drawback to the e-store.

To Know More: How Artificial Intelligence (AI) Will Shape your E-Commerce Business in 2020?

Now, with AI in the picture, and its ability to analyze data at a much higher speed, personalization of objects has taken on a whole new meaning. AI techniques can help identify patterns, learn from them, and create hyper-personalization recommendations for customers.

What’s more, AI can analyze customer sentiments across various social media channels and compare customer profiles with their social experiences regarding a particular product. This enables shoppers to understand what style is and can receive product recommendations in real-time, similar to customer shops. Such AI-product output is being used by some retailers to provide products that are tailored to the individual customer’s tastes.

AI, along with retailers at every stage of the customer journey, brings benefits to its customers.

Visual search The next disruption in long-term keyword search is visual search, and it’s almost around the corner. Above all, shopping is a very visual experience. No words can accurately describe a product or service. Visual search is expected to take the customer experience to the next level.

Here’s how: Brands upload images of items on their list, each with their unique codes.

When customers upload an image of their favorite product in their online search, AIbased software evaluates it and factor in brand, color, and the like.

This can be done by analyzing the pixels in the image. It provides real-time instruction on alternative brands or products. Alternatively, AI-based software can also throw out product suggestions based on shoppers’ history, likes, and dislikes. Experts predict that if the visual search is complete, the chances of leaving shopping carts will be significantly reduced.

Using AI, brands can scan through petabytes of data to predict customer behavior and throw out visual recommendations to individual consumers. Going forward, https://medium.com/@pvvajradhar/how-artificial-intelligence-has-influenced-e-commerce-the-customers-story-a78432b42d06

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8/17/2020

How Artificial Intelligence Has Influenced E-Commerce — The Customer’s Story | by venkat vajradhar | Aug, 2020 | Medium

companies can combine AI and visual capabilities to develop analytics models to identify micro trends and consumer behavior patterns, and then make smart recommendations.

Virtual Personal Shopper However, AI-driven virtual assistants can prove to be highly effective recommendation systems. There is no doubt that they have the potential to change the retail industry and ultimately help drive sales. Where time is money, consumers use a personal shopping assistant, so talking can be very effective.

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https://medium.com/@pvvajradhar/how-artificial-intelligence-has-influenced-e-commerce-the-customers-story-a78432b42d06

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