

When did she become a sexy person?






Visual identity
Tone of voice -Rebellious -Erotic -Freakish Brand value
- Prints -Details - Body interaction

Target customer Gender: female Age 20-28
Income :25k++ bath/month
Customers:artist/design people
Lifestyle:social oriented
Hobbies:listening to musics /collecting art and books
Purchasing Motive&Behavior :spend money on the brand that they love (brand loyalty) and the things they valued and interested
Inerests:art/fashion/music/reading
Attitude:Confident/romantic/independent
Unique selling point -Prints that tell stories to convey emotions through surrealistic interpretation complemented by sillhouette of the clohing design




Pen Portrait Julia
24 years old, currently a freelance DJ at clubs. and is one of the studio tattoo artists around Thonglor. Graduated from Ual in Decorative Arts. The family owns entertainment media in Thailand. She is a person who is highly artistic, assertive, and her favorite activities in her free time are listening to music,drawing and reading poetry books. Likes to collect works of favorite artists or designers. Whether it's art, music, books, magazines appliances. and including clothing Likes listening to hip-hop, rock, electronic pop music. Likes to go to social events related to art On holidays, I will stay at home and create my own works.
Likes to eat Italian food, spaghetti and fast food. like french fries and hamburgers Drinks, if it is alcoholic, must be Martini, if it is a normal drink of the day.
Simple Cola and Oliang