Industry Internship - Angrakhaa by Asana Riamei & Vishakha Bhaskkar

INTE

RNSHIP E P O Purva Bansal R B.A.( Hons.)

Fashion Design T

16 - Weeks Internship Report

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NDEX Acknowledgement Internship Certificate Internship Evaluation Form Company Profile Brand Structure and Work Flow - Targrt Consumers - Product Offering - DESIGN DEPARTMENT - Design work flow

JOURNEY JOB DESCRIPTION AND RESPONSIBILITY - Details of the project undertake

INDUSTRY EXPERIENCE Learning Outcome

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cknowledgement The Internship opportunity I had with Angrakhaa was a great chance for learning and professional development.

Therefore, I consider myself a very lucky individual as I was provided with an opportunity to be a part of it. I am also grateful for having a chance to meet wonderful people and professionals who led me through this internship period.

I would like to use this opportunity to express my deepest gratitude to my Industry mentor and founder of Angrakhaa Ms. Vishakha Bhaskkar for guiding me and helping me enrich my experience. I would also like to thanks, Ms. Asana Riamei for their faith, motivation, and inspiration.

Last but not the least, I express my deepest thanks to my Faculty Mentors Varun Shashni, Naveen Dohare, Ginu George for helping and supporting me throughout the internship.

I perceive this opportunity as a big milestone in my career development. I will strive to use gained skills and knowledge in the best possible way to attain the desired career objectives.

www.angrakhaa.com Contact : +919654854335 Email : angrakhaathebrand@gmail.com

To whomsoever it may concern This is to cer�fy that Ms. Purva Bansal has successfully completed her internship with Angrakhaa from 06.07.2020 to 05.10.2020. She was excep�onally good in every task allo�ed to her. A great team player, listener and execu�oner, Purva has a bright future ahead of her.

We wish her all the best for the future.

For Angrakhaa, Vishakha Bhaskkar

Authorised Signature Place & Date: New Delhi, 09.12.2020

C-51, FIRST FLOOR, SHASHI GARDEN, STREET 1, MAYUR VIHAR – I, DELHI – 110091 MOBILE: +91 8882100580 www.angrakhaa.com

EVALUATION SUMMARY OF THE INTERN Name of the Intern: Purva bansal Course: (to be �illed as appropriate) B.A (Hons.) Fashion Design Indian Institute of Art and Design, B-26, Okhla Phase-I, New Delhi.

S. No.

Observation and Assessment Criteria

Below Average

Average

Above Average

Outstanding

Truly Exceptional

Remarks

Didn’t come to a

Didn’t come to a

Signature of the Industry Mentor

S. No.

Project

Type of work/Details

No. of days/hours

Remarks

‘UTSAV’ Festival

weren’t sure Purva

EVALUATION SUMMARY OF THE INTERN (Detail of the work assigned & undertaken) Assessment and Feedback

Signature of the Industry Mentor

CC

OMPANY PROFILE Angrakhaa is the lush awakening of poetry in clothing. Inspired by tropical colors, balmy, pristine beaches, solid tones, emeralds, turquoise and frothy oceans, comfort and ease while maintaining a strong sense of self-expression.

An intersection of Indian clothing and contemporary lifestyle, soaked in organic sunshine and modernism. and rooted in its approach. Each piece of the brand has an origin that of our could be traced back to history, art, travel, or vivid imagination.

Type Public Company Industry Nature of business Website

Public Company Retail 2017 Manufacturer and Retailer www.angrakhaa.com

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ISSION Angrakhaa aims to be body-friendly, adaptable, multi-purpose, and an ideal the choice for all non-conformists who wish their garments to eliminate the concept of seasonal fashion and speak their minds.

Created by driven individuals, these garments are a work of love and soul.

Let the Angrakhaa embrace you with the same warmth and good vibes.

Angrakhaa aims to redefine the classic Indian chic. So they choose breathable cotton for their craft which is great to store and maintain with minimal care.

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OMEN BEHIND ANGRAKHAA With over 15 years of collective experience in the fashion industry, Asana Riamei & Vishakha Bhaskkar started Angrakhaa with an aim to make the clothing industry a more size inclusive place.

Vishakha, an Economics graduate from Shri Ram College of Commerce, a fashion blogger & body positivism advocate, took the unconventional route and took up fashion jobs in the industry immediately after college.

Over the years, she managed to educate herself by training under India’s best fashion and jewelry designers, learning about the trends, functioning and as well as the management part of it.

Asana Riamei & Vishakha Bhaskkar Co- founders, Angrakhaa

Asana has the experience of working with one of India’s top fashion designers and has worked for both domestic and international clients on all scales of production possible.

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Basics

ARGET CONSUMERS

Co-ord sets Kurta

The target market is composed of Women and Men who were mostly adult and middle aged women who struggled with finding clothes with relaxed silhouettes for their body type with mid-range incomes. The target customer is very fashion forward and trend conscious, residing in an urban area.

Dresses Kaftan Sheath Dress Angrakhaa Shift Dress Slip Dress

Festival Wear Indian Sets Lounge Wear Men’s Wear Shirts Kurta

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Sarees

RODUCT OFFERING

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NGRAKHAA DESIGN DEPARTMENT

Merchandising

Design team

Administration

PR

Research

Retail

Sampling

Finance

Production

Marketing

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ESIGN WORK FLOW Sample Development

Final Changes and production

Design

Stitching and Sampling

Research

Pattern and cutting

Design Exploration Print Development

Fabrics and Trims

Preparation of fabrics

Internship Brief

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OB DESCRIPTION AND ESPONSIBILITY

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It is a 16-week summer internship program. My role as an intern of Angrakhaa is board and work is range from graphics for social media, layouts to R&D for their collection to real-time collection creation, and create a collection come of waste.

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ROJECT 1 RINT DESIGN PROJET

https://images.app.goo.gl/jwuMXq8wZZ4LJXZx6

MOOD BOARD- GEOMETRY

PANTONE 7629 C

PANTONE 7612 C

COLOR BOARD

PANTONE 155 C

EXPLORATIONS

DESIGN AND LAYOUT FOR HOMELINE COLLECTION

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PROJECT 2 RAPHICS DESIGN

Mehar Dress * Design their lastest collection ’’ A New Wold “ into graphics

Nadia Set

Viti Set

Prisha Set

Aahna Set

Amaara Dress

Mirai Set

Mahika Dress

Ashira dress

Izna dress

Keya dress

Kashvi set

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PROJECT 3 DITS

Rosewood dress

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Pintrest

MOODBOARD

PROJECT 4

INITIAL EXPORATION

LOOK 1

FRONT

BACK

LOOK 2

FRONT

BACK

LOOK 3

FRONT

BACK

LOOK 4

FRONT

BACK

Graphics of festival collection

Graphics of festival collection

Graphic of festival collection

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PROJECT 5 ASTE OUT OF IT Pintrest

MOOD BOARD

WASTE FABRIC BOARD

Products

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2

3