SUPER WEEK IN NORTH TEXAS
Years of planning, orchestration, and just-plain hard work were finally put to the test on Super Bowl Sunday. At 10 a.m., the parking lots opened and fans started to arrive. Two hours later, the gates to Cowboys Stadium were opened and the game-day experience was under way. Many were able to enjoy the NFL Tailgate Party in the tented area on the north side of Cowboys Stadium, which featured food from numerous North Texas restaurants and food-service providers. Live musical entertainment was provided on three stages, with Keith Urban and Maroon 5 headlining the pregame event. For those keeping score, Green Bay quarterback Aaron Rodgers earned the game’s Most Valuable Player honors for leading the Packers to the 31-25 victory in front of an official attendance of 102,318. This also was the first Super Bowl to exceed 100,000 attendees since Super Bowl XXI at the Rose Bowl in Pasadena, Calif. For those who caught the game on TV, Super Bowl XLV established the record for total number of U.S. viewers, attracting an average audience of 111 million viewers, making the game the most-viewed television broadcast of any kind in U.S. history Not that we wanted to say good-bye to
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our out-of-town guests, but after the post-game celebrations they headed off to various airports, including DFW and Love Field, where 115,123 passengers departed on flights on Monday, Feb. 7, which was 4,000 more people than originally expected. Said Jerry Jones, owner of the Dallas Cowboys, a few days after the game: “We had one of the greatest and most enthusiastic support staffs in the North Texas Super Bowl (Host) Committee… we had an outstanding effort and an outstanding organization that involved thousands of people in a unique coalition of people from all over North Texas. It was well-organized, and it was noted throughout the days and the weeks before the
NORTHTEXASSUPERBOWL.COM FINAL ISSUE
Super Bowl by the NFL … (who) were really impressed with the structure of our North Texas Super Bowl Host Committee and impressed with how it was executing.” Indeed, a job well done.
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SUNDAY, FEBRUARY 6