Purple Rope Ent. - Marketing Proposal_Artist_GeezUp

PURPLE ROPE ENT®

Marketing Proposal Artist: Geez UP Single: Winter Storm Released date: December 28, 2023 Target Market (Phase 1): Minneapolis Minnesota - Local Market

“Winter Strom” directed By: Nikonkwhame Follow Geez Up:, Ig:@perfect _timing_321

Purple Rope Ent. - Proposal

"Geez Up”

Jan. 11, 2024

PURPLE ROPE ENT®

EXECUTIVE SUMMARY Objective Inform local market about rising new artist “Geez Up” new single “WinterStorm”, upcoming shows and promote people to discover, buy, or stream his music.

Goals & Key Performance Indicators (KPIs) Our goal as a company is to promote his Music, Brand and expand his reach within the targeted market place (Phase 1). We will utilize his KPI’s in social media engagement, website traf c, streaming numbers, and sales revenue to determine if we reached our goals.

Solution •

Identify the target audience.

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Analyze past marketing metrics.

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De ne your marketing goals.

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Determine your marketing channels.

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Create a marketing plan.

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Report and measure progress.

Project Outline The Project/Single outline will be custom tailored to the marketing budget allotted determined by client. Once the budget is determined the team will put together an allocated breakdown of budget with media outlets and targeted partners for designated market.

Purple Rope Ent. Reach: •

Iheart Radio spins & New single promo Ad’s

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Spotify playlist & New single promo Ad’s

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Google Ad’s

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Facebook Ad’s

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YouTube Boosts, promo Ad’s

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Physical Billboards, Digital Billboards, Transit,Bus Stops, Airports

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TV & Streaming promotional Ad’s

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Instagram boosts & promo Ad’s

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TikTok Ad’s

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Streaming Playlist

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Radio Interviews

"Geez Up”

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Purple Rope Ent. - Proposal

Jan. 11, 2024

PURPLE ROPE ENT®

ARTIST BREAKDOWN GEEZ UP Artist/ Bio Germaine Swingler, better known by his stage name “Geez Up”, is an American rapper from Minneapolis, Minnesota. With his unique style, powerful lyrics, and entrepreneurial spirit, he has gained a loyal fan base and achieved remarkable success in his career. From his humble beginnings to his rise to stardom, Geez Up has proven to be a force to be reckoned with in the music industry.

Project/Single Introduction New Single “Winter Storm” Released on December 28, 2023 - Currently the follow up single to the introductory EP “From Scratch”. This single describes Geez Up up bringing on family and re ection on real life experiences through his creative wordplay.

Achievements To Date •

Release Debut Ep. “From Scratch” (2022)

Target Audience Age group: 16-34 (This age group listen to hip-hop more than any other age groups) • Social Media: Instagram - 65% percent of Instagram’s users in the U.S. are ages 18-35 • Social Media: TikTok - 49.1% of TikTok's monthly active users in the U.S. are 18-34 • Social Media: YouTube - 36.8% of YouTube’s monthly active users in the U.S. are 18-34

Branding De ne your brand and story to appeal to you audience/ fan base.

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Update All Social Media Platforms

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Update All Media Streaming

1%

Platforms •

Get Certi ed on all Media Platforms

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Create Wikipedia page

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Creat Website

7,681 Youtube (10) Facebook (TBD) Tic Tok (TBD)

"Geez Up”

Jan. 11, 2024

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Purple Rope Ent. - Proposal

Instagram (7k) Streaming Platforms (TBD) X- Twitter (111)

PURPLE ROPE ENT®

ARTIST BREAKDOWN GEEZ UP (CONT.) Press Kit Super important but underrated aspect for independent rappers – having a standout press kit to help them get featured on publications and websites. A press kit typically includes: • Artist biography • Contact information • High resolution press photos • Tour dates – make sure these are up to date • Promotional videos – tour videos or music videos will work well • Links – website, social media pro les and streaming platforms like SoundCloud, Bandcamp, etc.

• Press reviews and interviews

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Purple Rope Ent. - Proposal

"Geez Up”

Jan. 11, 2024

PURPLE ROPE ENT®

STREAMING + SOCIAL MEDIA ROLLOUT EXAMPLE: 1) Social/Marketing Budget Roll-Out: Initial test schedule set to launch on [Designated Date] •

I'd recommend starting with Instagram, YouTube & Facebook rst the boost around February 1st; The rationale is because the launch will be during the pre-Grammys, that entertainment/music content is what audiences will be seeking & most of that is done via IG & FB.

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The targeting we'd attach to this test campaign is Adults 16-34, within a 40-50 mile radius of Minneapolis Minnesota & also adding an Entertainment/Music to make sure the audiences seeking out Grammys content will see our Ad on social

2) Social Media Accounts Updates (IG & FB): •

Knowing the ads are going to drive audiences to the social page, I recommend increasing active followers to 10,000 to start (on both IG & FB). Price range for this would be around $50 per platform.

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Building up accounts in time for launch (i.e., increased followers, engagement, etc.)

3) Social Media: Q&A schedule for New Single: •

Social Copy con rmation (call to action) - [Designated Date]

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Saved campaigns on Ads dashboard for review - [Designated Date]

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Changes/edits to be made - [Designated Date]

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Final review & launch - [Designated Date]

PURPLE ROPE ENT®

Timeline: Start date

DSP Playlist - August - [Date: TBD]

Time Release - [Date: TBD]

A playlist campaign allows us to pitch you to editorial playlisting Guaranteeing a increased reach. (Follower reach: 1 million+)

Pag + Land 4-7 major/respected sites GUARANTEED plus a large grouping of medium/smaller sites (20-40 music sites x platforms) + Targeted exposure+ Custom press release + Email blast+ 7-10k stream minimum (Targeted streaming campaign, audio only) + Minimum of 4 Spotify playlists (Of cial or Independent)

Digital Radio Campaign - [Date: TBD] + 2000 Spins a week + 18000+ + SpinsTop 10 Charting

SiriusXM Campaign - [Date: TBD] + Hot New Artist + Interviews + Pitch for full Rotation + 8 week rotation

FM Radio Campaign - [Date: TBD] + 6-10 Station + 8 week placement

"Geez Up”

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Purple Rope Ent. - Proposal

8 week placement Playlist(s)

Jan. 11, 2024

PURPLE ROPE ENT®

BUDGET Options are based on a month-to-month spend Once the budget is determined the team will put together an allocated breakdown of budget with media outlets and targeted partners for designated market.

Description

# of Months

Unit Price

Cost

Tier 1 - Marketing ( Social Ad’s + Boosts)

1

$5,000

$5,000

Tier 2 - Marketing ( Social Ad’s + Boosts + Playlists + Promos )

1

$10,000

$10,000

Tier 3 - Marketing ( Includes Tier 1, Tier 2 + Designed media requests)*

1

$15,000

$15,000

Project Outline The Project/Single outline will be custom tailored to the marketing budget allotted determined by client. Once the budget is determined the team will put together an allocated breakdown of budget with media outlets and targeted partners for designated market.

Purple Rope Ent. Reach: •

Iheart Radio spins & New single promo Ad’s*

•

Spotify playlist & New single promo Ad’s*

•

Google Ad’s*

•

Facebook Ad’s*

•

YouTube Boosts, promo Ad’s*

•

Physical Billboards, Digital Billboards, Transit,Bus Stops, Airports*

•

TV & Streaming promotional Ad’s*

•

Instagram boosts & promo Ad’s*

•

TikTok Ad’s*

•

Streaming Playlist*

•

Radio Interviews*

* Scaled to allocated budget

Purple Rope Ent. - Proposal

"Geez Up”

Jan. 11, 2024

PURPLE ROPE ENT.

Purple Rope Ent. - Proposal

"Geez Up”

Jan. 11, 2024