A PROFESSIONAL BODY OFFERING STANDARDISATION, AND ENDORSED CPD EDUCATION FOR THE HAIR INDUSTRY
GET TO KNOW
THE WELOVE AMBASSADORIAL TEAM IN PARTNERSHIP WITH THE HAIR COUNCIL AND HABIA - WHAT DOES IT ALL MEAN?
WHAT TO EXPECT AT THIS YEARS HIGHLY ANTICIPATED
Hello Purple Hearts Community,
As we step into this exciting new season, and the third year for WELOVE, I am thrilled to share some fantastic updates! We are buzzing with energy as we welcome our new WELOVE Ambassadorial Team in partnership with the Hair Council and Habia, led by our inspirational Rae Palmer This dynamic team is on a mission to drive state registrations and implement much-needed legislation and regulations in the UK hair industry Their dedication to elevating our profession is truly commendable, and we can’t wait to see the positive impact they will bring!
A huge congratulations to our spring competition winner, the talented Kayleigh Shuttlewood, a Purple Hearts Club Member, 2025 Graduate Master Colourist (PH2) and owner of Delilah’s Hair Salon in Dorset You can read more about Kayleigh’s journey on page 8, she truly is an inspiration to us all, and we are thrilled to have her feature in our magazine
Over the past three years, we have seen amazing progress within our community, and we want to extend a warm welcome to all the new members of the Purple Hearts Club! Your enthusiasm and passion are what make this community so special We are also looking forward to our upcoming graduation ceremony, where more Purple Hearts will be awarded an event that celebrates the hard work and dedication of our members
As we look to the future, we can’t wait to see what the next few months have in store for WELOVE, the Purple Hearts Club and our incredible community of Hair Pros. Your commitment to excellence and your support for one another are what make us strong. We love and appreciate each and every one of you!
Here’s to continued growth, empowerment, and celebration in this incredible industry!
With love, Ruth Jeffery Editor, Purple Hearts Club Education Magazine
Mark your calendars, because we are also excited to announce the date for the highly coveted Purple Heart Hair Pro Awards Ceremony, featuring special guest star Gianni Scumaci! This event promises to be a celebration of talent and excellence, so get those nominations and entries ready!
(L-R) Emily Winning SR H, Ruth Jeffery, Editor & Marketing Director and Rae Palmer, WELOVE Founder at the Pro Hair Awards 2024
Cover Star Image Credit: Gianni Scumaci
- RAE PALMER SR CCH FOUNDER OF WELOVE
STANDARDISATION
Now in it’s 3rd year, WELOVE is a professional body that provides standardisation in the UK Hair Industry - the first established by UK HAIR PROS for HAIR PROS
EDUCATION
The Purple Hearts Club, a revolutionary education programme for state-registered hairdressers and barbers, offering 7 Levels of CPD endorsed, brand-neutral education courses aiming to elevate standards and enrich the skills of hairdressers.
REGISTRATION
We’re partners with the Hair Council, giving you automatic registration, as well as the recognition and respect that your hard work, training and skills deserve
JOIN THE PURPLE HEARTS CLUB
WELOVE
STANDARDISATION EDUCATION REGISTRATION
MEMBERSHIPS START AT JUST £19 PER MONTH JOIN THE REVOLUTION TODAY!
@welove.purpleheartsclub #purplehearthairpro
VISION
WELOVE DreamBig, Aspire & Achieve
DID YOU KNOW?
The UK is one of the only countries in Europe to be unregulated, with a voluntary system of registration rather than mandatory. Not only does this limit deserved credibility, it can discourage professional growth and in some cases pose a danger to clients!
WHEN YOU SIGN UP FOR THE PURPLE HEART MEMBERSHIP YOU ARE AUTOMATICALLY REGISTERED WITH THE HAIR AND BARBER COUNCIL AS A STATE REGISTERED HAIRDRESSER (SRH).
Image credit: Gianni Scumaci
Image credit: Tracey Ann Smith SR MH
“AS
THE FOUNDER OF WELOVE, I AM PROUD TO ANNOUNCE THAT IN OUR THIRD YEAR, WE HAVE BECOME AN OFFICIAL PROFESSIONAL HAIR INDUSTRY BODY—THE FIRST EVER ESTABLISHED BY UK HAIR PROS FOR HAIR PROS.”
- RAE PALMER SR CCH
Our CompetitionWinner
KAYLEIGH SHUTTLEWOOD: VISIONARY VEGAN SALON OWNER AND AWARD-WINNING STYLIST
Kayleigh Shuttlewood is the visionary owner of a multi-awardwinning vegan professional salon located in the heart of Dorchester Renowned for her commitment to sustainability and excellence, her salon has garnered 5-star reviews and is highly recommended across the UK by the UK Hair and Beauty Awards (UKHBA)
In 2023, Kayleigh's exceptional talent and dedication to her craft were recognised when she took home the coveted Stylist of the Year award at The Official UK Hair and Beauty Awards –an accolade she has now won for two consecutive years
Based in the heart of Dorchester, Kayleigh's salon, Delilah's, opened in April 2023 and has quickly grown into a beautiful team of strong-minded, impressive stylists Kayleigh strives to provide the best quality hair with the highest knowledge, while ensuring that comfort and care are at the forefront of the client experience.
Delilah's offers a luxury experience that includes Prosecco and a buffet on weekends, catering to clients who seek not only exceptional hair services but also a pampering, indulgent atmosphere. With a passion for innovative hair design and a strong focus on vegan practices, Kayleigh continues to set new standards in the beauty industry, inspiring both clients and fellow professionals alike.
Scan
Membership Options THE PURPLE HEARTS CLUB
“Being part of the Purple Hearts Club means joining a supportive community dedicated to your career success. You'll access top-tier, brand-neutral education, connect with inspiring peers, enjoy discounts from partner brands, and participate in exclusive events like the annual graduation ceremony and the prestigious Purple Hearts Hair Pro Awards—an important milestone in your career!
Let's celebrate our achievements together, join the Purple Hearts Club revolution!”
- Rae Palmer
MEMBERSHIP BENEFITS
- ENTRY LEVEL
ONLY£19P/M
GAIN ACCESS TO UNLIMITED ONLINE CLASSES, PLUS ATTEND 1 CPD IN-PERSON MASTER CLASS (FROM THE PURPLE HEARTS 2 - 4 COURSES) OF YOUR CHOICE.
BE AUTOMATICALLY STATE REGISTERED WITH THE HAIR COUNCIL.
ACHIEVE YOUR PURPLE HEART HAIR PRO BADGE AT THE PH GRADUATION CEREMONY AND THE USE OF THE POST-NOMINAL LETTERS SRH.
IF YOU PAY YOUR ANNUAL MEMBERSHIP UPFRONT (£228 INC VAT) GET A FREE GRADUATION TICKET WORTH £50.
PLUS EXCLUSIVE DISCOUNTS AND OFFERS ON ADDITIONAL PH COURSES AND WITH OUR SPONSORS AND PARTNERSSOME AMAZING BRANDS THAT ALIGN WITH WELOVE’S MISSION.
Gianni Scumaci
-
MEMBERSHIP BENEFITS
MASTER LEVEL
EVERYTHING THAT’S INCLUDED WITH THE ENTRY LEVEL MEMBERSHIP, PLUS:
ATTEND UNLIMITED IN-PERSON CPD CCH CLASSES FROM THE PURPLE HEART PROGRAMME!
ACHIEVE YOUR MASTER PROFESSIONAL (HAIR COUNCIL) AND YOUR CCH MASTER PURPLE HEART HAIR PRO BADGE AT THE GRADUATION CEREMONY AND THE USE OF THE POST-NOMINAL LETTERS SR CCH (MH FOR FAST TRACK).
FREE GRADUATION TICKET (WORTH £50) PLUS OPTION TO PURCHASE VIP TICKETS FOR THE HAIR PRO AWARDS!
ANNUAL FULL-DAY ASSESSMENT AS WORKING TO ADVANCED AND PROFESSIONAL STANDARDS.
OPPORTUNITY TO ATTEND AET QUALIFICATIONS WITH IN-CLASS TUTOR AND MENTORS AT DISCOUNTED RATES.
A STUDENT
PLEASE GET IN TOUCH: FREE
ENTRY MEMBERSHIP:
£19 P/M
NVQ QUALIFIED WITH LESS THAN 5 YEARS EXPERIENCE STANDARD MEMBERSHIP: £35 P/M
UNLIMITED ONLINE CLASSES
ONE F2F FROM THE 2 - 4 PH EDUCATION COURSES
ALL MEMBERSHIP LEVELS GRANT ENTRY TO THE PRESTIGIOUS WELOVE PURPLE HEART HAIR PRO AWARDS!
UNLIMITED ONLINE CLASSES
SIX F2F FROM THE 2 - 4 PH EDUCATION COURSES
QUALIFIED WITH 5+ YEARS EXPERIENCE
MASTER MEMBERSHIP: £60 P/M
UNLIMITED ONLINE CLASSES UNLIMITED F2F FROM THE 2 - 4 PH EDUCATION COURSES
GRADUATE WITH THE PURPLE HEART HAIR PRO BADGE (SEE CRITERIA ON PAGE 14)
COMPLETE PH 2-4 COURSES
COMPLETE THE FIVE PURPLE HEARTS ASSESSMENT
GRADUATE WITH THE MASTER CCH PURPLE HEART HAIR PRO BADGE (SEE CRITERIA ON PAGE 15)
WANT TO BECOME AN EDUCATOR? SIX & SEVEN PURPLE HEARTS
ALL SUCCESSFULLY ACHIEVED PURPLE HEART HAIR PRO AND MASTER PURPLE HEART HAIR PRO BADGES ARE CELEBRATED AND PRESENTED AT THE WELOVE ANNUAL GRADUATION CEREMONIES
WL WELOVE GRADUATION THE PURPLE HEARTS CLUB
06 July, 2025
The annual Purple Hearts Graduation is a spectacular celebration of education and the remarkable achievements of our 2025 graduates! This event is a heartfelt recognition of the dedication and hard work that our graduates have put into reaching their Purple Heart levels. We’ll honour their journeys, showcasing their growth and the skills they've acquired throughout their training. With an atmosphere filled with joy, pride, and inspiration, this graduation is not just a ceremony; it's a celebration of community, passion, and the bright futures that await our talented graduates in the hairdressing industry
WELOVEThePurpleHeartHairProBadge
THE PURPLE HEART HAIR PRO BADGE
ACHIEVING THE PURPLE HEART HAIR PRO BADGE AT THE GRADUATION CEREMONY
To receive The Purple Heart Hair Pro Badge at the Graduation Ceremony, you will need the following:
A State Registration with the Hair Council (SRH) (included with your Purple Heart membership)
Have completed the Purple Heart One Workbook and been assessed as working to an advanced and professional standard (standardisation).
Have attended a minimum of four CPD endorsed education days from the Purple Hearts Courses (pages 18 - 23 in this magazine), at least one inperson
REMEMBER: ALL OUR COURSES ARE ENDORSED BY HABIA AND VTCT- AN INDUSTRY FIRST!
THE 360 MASTER HAIR PRO CCH BADGE
ACHIEVING THE 360 MASTER HAIR PRO CCH BADGE AT THE GRADUATION CEREMONY
To receive The 360 MASTER Hair Pro CCH Badge at the Graduation Ceremony, you will need the following:
A state registration with the Hair Council (SRH) (included with your Purple Heart membership).
Registered as MASTER PROFESSIONAL with the Hair Council (included with membership).
Have completed the Purple Hearts CPD Programme (up to, and including, PH4).
Have completed your 5 Purple Hearts Assessment.
FASTTRACKOPTION:
For those with over 5 years of experience, there is the option to fasttrack your PH accreditation by enrolling in a master-level membership and completing the PH5 assessment.
This means you wouldn’t be eligible for the CCH Accreditation, but you will earn your Master Hair Pro Badge, Master Professional with the Hair Council and use of the SR MH post-nominal letters (while your membership remains active)
Welcome to Purple Heart One, the first step in your exciting Purple Hearts Journey! This is your invitation to step into a new realm of world-class, brand-neutral education courses, many of which are available online or in stunning, hand-picked locations throughout the UK. These locations have been carefully selected to inspire your mind while providing a serene environment for relaxation The WELOVE Purple Hearts programme is thoughtfully designed to help you cultivate the lifestyle you have always dreamed of
PURPLE HEART ONE: STANDARDISATION
Purple Heart One is completed through an online workbook and is crafted to align your mindset and ambitions with the WELOVE ethos and values, setting you up for the highest levels of success throughout the Purple Hearts Programme These values include:
Collaboration
Sustainability
Holistic
Designer Hair
Professionalism
Individuality
Once you have completed your PH1 Workbook and have attended 4 CPD endorsed days of the Purple Hearts Education Programme you will be awarded with the Purple Heart Hair Pro Badge at our Annual Graduation Ceremony!*
Enjoy the Journey ACHIEVING YOUR FIRST PURPLE HEART STEP ONE IN THE PURPLE HEART PROGRAMME PH1
THE PURPLE HEART PROGRAMME
TWO PURPLE HEARTS COURSE:
MASTER COLOUR AND TRICHOLOGY (12 DAYS IN PERSON AND ONLINE)
DURATION: 12 DAYS + 1 ASSESSMENT DAY
MASTER COLOUR AND TRICHOLOGY
Advance Your Expertise with the Purple Hearts Level 2 Master Colour and Trichology Course!
Unlock the secrets of hair and scalp health with our Purple Hearts Level 2 Master Colour and Trichology Course, a comprehensive 12-day course offered both inperson and online This course is designed for professionals eager to deepen their understanding of the science behind hair and scalp, including essential Trichology principles.
You will master Technical Consultations and gain a solid foundation in Colour Theory, enabling you to apply both Commercial and Creative Techniques effectively Additionally, you’ll explore the latest Creative Colour Trends, learning how to apply these concepts in practice. This course is perfect for those looking to elevate their skills and become leaders in the field of hair colour and trichology. Don’t miss this opportunity to enhance your expertise and transform your career enroll today!
IMAGECREDIT:TRACEYANNSMITHSRMH
NOVA FANNER SR CCH
LOZ HAWKINS SR MHE
“I
am incredibly proud to be at the forefront of the movement for hair professionals, by hair professionals! This mission is crucial for our industry, and I firmly believe that every hair professional should be registered and committed to representing our field with integrity. I’m genuinely excited to play a key role in driving this important initiative forward!”
-
Luke Hawkins SR MH
THREE PURPLE HEARTS COURSE
MASTER STYLIST
DURATION: 12 DAYS + 1 ASSESSMENT DAY
ELEVATE YOUR SKILLS WITH THE THREE PURPLE HEARTS: MASTER STYLIST COURSE!
Are you ready to take your hairstyling career to the next level? Join our Three Purple Hearts: Master Stylist Course, where you’ll dive deep into the fundamentals of ABC, explore Creative Cutting, and learn the art of Personalisation This course is designed to equip you with essential knowledge in all aspects of commercial hair cutting and styling techniques, ensuring you stay ahead of the trends and master the latest styles
You’ll also discover the innovative WELOVE Techniques that will set your work apart in the industry
For those looking to further enhance their expertise, we offer optional additions such as Session Styling and Bridal training, culminating in a Final Assessment to showcase your skills.
Don’t miss this opportunity to become a sought-after Master Stylist and elevate your artistry behind the chair! Sign up today and transform your passion into mastery!
YOUR PH3 MASTER STYLIST COURSE ALSO INCLUDES ADDITIONAL COURSE CONTENT SHOWN ON PAGES 21-22
LUKE HAWKINS SR MH
THREE PURPLE HEARTS ADDITIONALCOURSECONTENT
TEXTURED AND CURLY HAIR
WITHCHRISGRIMLEYSRMHE
We are excited to announce the WELOVE Textured and Curly Hair Course, featuring expert instructor Chris Grimley SR MHE, which contributes to two days of your PH3 course!
This two-day immersive experience is tailored for stylists eager to master the art of working with curly and textured hair
Day 1 focuses on introducing you to the unique world of curly and textured hair You’ll learn simple styling techniques, discover the essential tools and equipment, and delve into the truths, language, and history surrounding clients with textured hair This foundational knowledge is crucial for building your confidence and expertise
Day 2 takes your skills to the next level with hands-on training in drying and styling techniques, including the coveted silk press, as well as cutting and coloring methods specifically designed for curly and textured hair. Don’t miss this chance to elevate your craft and enhance your service offerings! Sign up now and become the go-to stylist for textured and curly hair!
DURATION: 2 DAYS (OF THE 12)
ACHIEVE: CERTIFICATION CPD 12 HOURS AND CONTRIBUTES 2 DAYS TO MASTER STYLIST PURPLE HEART LEVEL 3
IMAGE CREDIT: CHRIS GRIMLEY SR MHE
THE WELOVE SHORT HAIR COURSE (GENDER
NEUTRAL)
DURATION: 1 DAY
ACHIEVE: CERTIFICATION CPD 6 HOURS AND CONTRIBUTES 1 DAY TO MASTER STYLIST PH 3
A course dedicated to mastering the art of cutting short hair! This course is designed to push creative boundaries while establishing strong classic fundamentals Participants will explore gender-neutral artistry through precision and bespoke cutting techniques The course will cover essential skills in lines, layers, and graduation, and will also introduce traditional barber methods alongside modern razor techniques Whether you ' re looking to enhance your skills or dive into the world of short hair, this course is your gateway to becoming a cutting-edge stylist!
OPTIONAL: BRIDAL EDUCATION
DURATION: 1 DAY
ACHIEVE: CERTIFICATION CPD 6 HOURS
Embark on a Journey to Become a Commercial Bridal Hair Pro!
This incredible course will guide you through the journey of becoming a commercial bridal hair professional, led by the award-winning bridal and makeup artist, Sally Malcolm SR MH. This course is designed for anyone passionate about elevating their skills in bridal hair and makeup, providing you with insider knowledge and techniques that will set you apart in this competitive industry. Learn from Sally’s extensive experience and expertise as she shares her secrets to creating stunning bridal looks that leave a lasting impression Don’t miss out on this opportunity to transform your craft and make your mark in the world of bridal artistry.
FOUR PURPLE HEARTS COURSE
TRANSFORM YOUR CAREER WITH PH4: COMMERCIAL EDUCATION
DURATION: 4 DAYS + 1 ASSESSMENT DAY
Are you ready to elevate your career behind the chair? Our comprehensive course is designed specifically for stylists and colourists who want to thrive in the competitive beauty industry You’ll gain invaluable insights into retail strategies, effective consultations, streamlined processes, and essential general policies that will enhance your professionalism We'll cover professional etiquette that sets you apart, and explore the exciting concept of Holistic Hair as the Future. As you evolve into a Designer Stylist/Colourist, you'll also learn the importance of sustainability in your practice Join us and unlock the skills you need to not only succeed but truly shine in your career! Don’t miss this opportunity to transform your passion into profit!
“Since completing the PH4 course, I have doubled my profits, and my business continues to grow month after month This success stems from a deeper understanding of my value, my ideal client, and my niche. I’ve also gained valuable insights into all the costs involved in running my salon, ensuring I cover them effectively. I highly recommend this course!”Emily Winning SR H
Club Member Spotlight: Emily Winning
As a Hair Professional it’s Emily’s goal to help empower women seeking hair and colour confidence achieve their dreams!
“I'm not just a hairdresser, I'm a colour lover, confidence booster, positive encourager and feel good maker ” - Emily
Equipped with over 10 years of working within the hair industry, Emily’s mission is to create hair to boost your mood, build your confidence and make you feel amazing!
Emily is also the first salon in the UK using the @thecolouristboard to find clients their perfect, complementary colour season, after completing The Purple Hearts COLOUR MASTER course with our ambassador and leading educator Nova Fanner
PH5: CCH
MASTER PURPLE HEART HAIR PRO BADGE ASSESSMENT
Achieve Mastery with the CCH Master Purple Heart Hair Pro Badge!
Take the final step in your professional journey with the Five Purple Hearts CCH Master Assessment! This one-day assessment is designed for those who have completed all courses PH 1 through 4 or for fully qualified, state-registered hair professionals with a minimum of five years of experience Upon successful completion, you will earn the prestigious CCH Master Purple Heart Hair Pro Badge, complete with letters after your name, as well as the Master Craftsman Diploma awarded by the Hair Council
This is your opportunity to showcase your skills and knowledge, solidifying your status as a master in the hair industry. Don’t miss out on this chance to elevate your credentials and stand out among your peers.
BECOME AN EDUCATOR:
6 PURPLE HEARTS: COURSE - MASTER HAIR PRO EDUCATOR
Duration: 4 CPD Days at Sandbanks HQ and Online + 1 Assessment Day
Elevate your career to new heights with the Six Purple Hearts Course - Master Hair Pro Educator. This comprehensive course includes 4 CPD Days at the luxurious Sandbanks HQ and online, culminating in 1 Pre-Assessment and Assessment Day to ensure you meet our high education standards and achieve the highly coveted MASTER HAIR PRO EDUCATOR professional accreditation and badge.
Throughout this course you will develop essential Presentation Skills and learn how to become a leading educator in the hair industry You will master the WELOVE ‘Learn Holistic Hair’ education approach, which emphasises a comprehensive understanding of MINDSET Additionally, upon completion, you will achieve the HABIA AET Teaching Certificate, further enhancing your credentials as an educator
This is your chance to share your passion and knowledge with others while advancing your professional development Don’t miss out on this opportunity to become a recognised leader in hair education enrol today and start your journey towards becoming a Master Hair Pro Educator!
"The 6 Purple Hearts course is designed for hair professionals who aspire to achieve the highest standards in education for HairPros. This transformative course spans 5 days, focusing on mastering presentation skills that will elevate your confidence and refine your abilities, inspiring and motivating fellow hair professionals. In partnership with HABIA, we offer the AET teaching qualification, which can be completed online "
- Rae Palmer
BECOME AN EDUCATOR:
7 PURPLE HEART COURSE
7 PURPLE HEARTS: COURSE - MASTER HAIR PRO ART DIRECTOR
Duration: 3 CPD Days at Sandbanks HQ, 1 Day Photoshoot, 1 Assessment Day (5 Days in total)
Become a Master Hair Pro Art Director with the Seven Purple Hearts Course!
Step into the world of high-level artistry with the Seven Purple Hearts Course - Master Hair Pro Art Director! This intensive course spans 5 days, including 3 CPD Days at the prestigious Sandbanks HQ, a 1 Day Photoshoot, and a 1 Day Class Assessment
This course is designed to equip you with everything you need to become an Art Director at a leading level You will learn to Educate Educators, develop essential Photographic Skills for session and editorial work, and understand the importance of Standardisation through the Assessors Award
Additionally, you will gain insights into Creating Your Own Class, enhancing your Leadership and Management Skills, and transitioning into a Designer Stylist/Colourist role A key focus will also be placed on the Importance of Sustainability in the hair industry, ensuring you are wellprepared for the future
Don’t miss this opportunity to elevate your career and become a recognised leader in hair artistry. Enrol today and start your journey towards mastering the role of an Art Director!
“Fashionistas, get ready for an industry first! We are thrilled to introduce a CPD endorsed course designed to help you attain the prestigious ART DIRECTOR 7 Purple Hearts.
This exclusive course is tailored for educators who aspire to secure high-profile roles within our industry Participants will enhance their skills and knowledge through platform and seminar work, gaining invaluable insights into session and photographic work.
Join us on this exciting journey to elevate your career!” Rae Palmer SR CCH
OUR EDUCATORS
TWO-SIXPURPLEHEARTSEDUCATORS:
Purple Heart Four Educator
COMING SOON
A collaboration that will take your retail game to the next levelTransforming Sales, Teams, and Customer Experiences
Stay Tuned
L O C A T I O N S
Featured locations: Sandbanks HQ and Renew Hair and Beauty in Woodhall Spa.
Sandbanks, a small peninsula located in Poole, Dorset, is renowned for its stunning beaches, luxurious properties, and vibrant marine life Once a quiet fishing village, Sandbanks has transformed into one of the most sought-after residential areas in the UK, drawing attention for its rich history, beautiful scenery, and recreational opportunities. It is also home to our incredible Purple Hearts Club HQ!
Sandbanks is a thriving community that balances luxury living with a laid-back coastal lifestyle. The beaches continue to attract visitors year-round, offering opportunities for sunbathing, swimming, and various water sports The Sandbanks beach is particularly famous for its clean sands and family-friendly atmosphere. The area also boasts a range of amenities, including restaurants, cafes, and shops that cater to both residents and tourists The Sandbanks ferry provides easy access to Studland and the Isle of Purbeck (the origin of the delicious Purbeck ice cream!), enhancing recreational opportunities in the surrounding areas
In recent years, Sandbanks has focused on sustainability and environmental protection. Local initiatives aim to preserve the natural beauty of the coastline and promote responsible tourism Community events and activities are organised to engage residents and visitors alike, fostering a sense of belonging and pride in the area - which fits perfectly with The Purple Hearts Club ethos
“ “
THE LANDSCAPES AND DORSET JURASSIC COAST ARE BEAUTIFUL! WHAT A PRIVILEGE TO BE ABLE TO DELIVER OUR CLASSES IN SUCH A STUNNING LOCATION, REFLECTING OUR ETHOS OF HOLISTIC HAIR AND LUXURY VIBES.
- RAE PALMER SR CCH
SANDBANKS IS AN INSPIRING LOCATION TO HEAD UP WELOVE WITH ITS NATURAL ENVIRONMENT AND HIGH END LUXURY ARCHITECTURE.
-
Nature and Nurture: The Allure of Woodhall Spa ' s Scenic Beauty
Woodhall Spa, a picturesque village located in the East Lindsey district of Lincolnshire, is renowned for its unique heritage and charming character - and now our latest Purple Hearts Club Education Retreat! Welcome to the Club Renew Hair and Beauty!
A vision brought to life by Wendy and Julie, two exceptionally talented women who have worked tirelessly to create a beautifully serene and relaxing retreat, offering Purple Heart Members a wonderful and empowering experience
Education has always been at the core of my journey. I firmly believe that you are only as good as your last haircut.
FROM THE VERY BEGINNING I DREAMED OF CREATING MORE THAN A VILLAGE SALON I WANTED TO BRING A CITY VIBE TO OUR COMMUNITY A SPACE THAT REFLECTS CREATIVITY, AMBITION, AND A COMMITMENT TO EXCELLENCE” - WENDY
With its rich history, Woodhall Spa is a thriving village that celebrates its heritage while embracing modernity.
The Kinema in the Woods, an Edwardian-era cinema that began as a sports pavilion, remains one of the village's most cherished landmarks. It is notable for being one of the few cinemas in the UK still using rear projection
The village is also a hub for keen golfers, boasting the worldclass Woodhall Spa Golf Club, and Jubilee Park, with its outdoor swimming pool and gardens, continues to be a popular attraction While the spa baths no longer operate, Woodhall Spa retains its reputation as a place of relaxation and beauty, which is what makes it so perfect for Renew Hair and Beauty and The Purple Hearts Club
RENEW HAIR AND BEAUTY STANDS AS A TESTAMENT TO WHAT’S POSSIBLE WHEN PASSION MEETS DETERMINATION
Wendy and Julie are more than just salon owners they are leaders, mentors, and trailblazers for an industry they love. Their shared goal is to leave a legacy that not only elevates their business but strengthens the profession for generations to come, all from their iconic Woodhall Spa location.
At Renew Hair and Beauty, it’s about more than just hair it’s about building futures, creating opportunities, and inspiring everyone to reach for the extraordinary.
“RENEW IS LEADING THE WAY FOR BRITISH HAIRDRESSING THEY ARE INNOVATIVE AND HOLISTIC IN THEIR BUSINESS THINKING AND TRULY ALIGN WITH THE ETHOS OF WELOVE I LOVE WENDY AND JULIE’S ENERGY AND HOW THEY HAVE CREATED THE MOST INCREDIBLE TOTAL CARE CONCEPT SALON AND NOW ACADEMY FOR OUR INDUSTRY IN THE NORTH TOO” - RAE PALMER
- WENDY SALON OWNER
THE SALON
The Ambassadors. WELOVE
As an industry, we are at a critical juncture that demands change The UK Hair Industry is currently facing a significant lack of regulation, which not only puts clients at risk but also fails to recognise the hard work and dedication of hair professionals. We are skilled professionals who have invested considerable effort to earn our accolades and accreditations, and we deserve the respect that comes with our expertise
“WITH PASSION, PROFESSIONALISM AND PRIDE WE WILL LEAD EDUCATE MOTIVATE INSPIRE AND EMPOWER HAIR PROS AND OUR INDUSTRY ITS OUR MISSION THAT ALL HAIRDRESSERS AND BARBERS WHO BELIEVE THEY ARE PROFESSIONAL TO BE STATE REGISTERED AND HAVE CPD AS STANDARD”
- RAE PALMER SR CCH
We are excited to introduce The WELOVE Ambassadorial Team! This initiative was launched by the Hair Council, which invited Rae Palmer to become one of their two esteemed ambassadors. With the support of HABIA, Rae is passionately advocating for state registration and urging the UK government to implement essential regulations for the industry To amplify this vital message, Rae has gathered a dynamic team of 12 respected and talented hair professionals You can explore the full team on our social channels, but in this edition of the magazine, we’re proud to spotlight Nova Fanner SR CCH and Chris Grimley SR MHE both outstanding educators and passionate advocates for the Purple Hearts Club
A team built to champion positive change in the UK
hair industry.
NOVA
Featured
Ambassador: Nova Fanner SR CCH
EMBRACING NEW BEGINNINGS: MY JOURNEY WITH WELOVE AND THE POWER OF PURPLE HEARTS
FEATURED AMBASSADOR: NOVA FANNER
During the 2020 lockdown, Nova Fanner SR CCH embraced the opportunity to stay productive by diving into online courses, even pursuing a diploma in mental health However, she soon realised that the hairdressing courses she completed lacked official endorsements, leaving her feeling frustrated when she opened her salon and found herself spending money without gaining the valuable knowledge she needed
That’s when she discovered WELOVE! With courses endorsed by Habia, VTCT, and the Hair and Barber Council, Nova recognised she had finally found the support she was looking for Determined to make the most of this fantastic opportunity, she fast-tracked her training to achieve her 5 and 6 Purple Hearts, with the goal of eventually becoming an educator for WELOVE.
“ I was super excited when I was asked to be the ambassador, but because welove aligns with everything I believe in it is a natural thing for me to do. I cannot wait to see our community flourish” - Nova Fanner SR CCH
This marked an exciting new chapter in her career! Nova transformed her business, working fewer hours while boosting her retail sales by over 50%. One of her most memorable experiences was completing PH6 in Sandbanks, where the holistic atmosphere of the training felt like a rejuvenating retreat, helping her gain clarity on her career direction.
Inspired to continue her journey, Nova pursued further education at the London College of Style and became a qualified Colour Analyst. She’s thrilled to bring this knowledge into the Colour Masters course this year! As well as now leading the new WELOVE Ambassadorial Team! HUGE Congratulations on this amazing milestone Nova
“WL is immensely proud to announce Nova Fanner as the UK Leading Ambassador for their creative commercial industry, representing British Hair to the Global Hair Community.” - Rae Palmer
AN AMBASSADORS MISSION IS...
CHAMPION AND PROMOTE STATE REGISTRATION, WITH A COMPREHENSIVE BELIEF AND UNDERSTANDING OF WHY THIS GOAL IS SO IMPORTANT
TO PROVIDE A WORLD-CLASS, CPD ENDORSED EDUCATION PROGRAMME ONLY AVAILABLE IN THE PURPLE HEARTS CLUB
FIND THE BEST OF THE BEST IN THE HAIR PRO WORLD, WHO FOLLOW THE SAME ETHOS AND PRINCIPLES AS WELOVE AND THE HAIR COUNCIL, AND HELP PULL TOGETHER THE PRESTIGIOUS PURPLE HEART HAIR PRO AWARDS 2025!
Image
Credit:
NWELOVE
CHRIS
Featured
Ambassador: Chris Grimley SR MHE
A PASSIONATE HAIRDRESSER COMMITTED TO EMPOWERING OTHERS AND CELEBRATING DIVERSITY IN THE INDUSTRY!
“I truly believe the day you loose your passion for learning in this industry is the day you’ve given up”
FEATURED AMBASSADOR: CHRIS GRIMLEY
Chris Grimley, aside from being an exception hair pro with a wealth of experience and knowledge, and a Purple Hearts Club Educator, is also one of the faces in the new Hair Council and WELOVE Ambassadorial team, driving forward the aim for all hair pro’s to be state registered and achieve the recognition they deserve in the industry
Chris has loved hairdressing for as long as she can remember! From experimenting with girls' hairstyles as a child to jumping straight into college and graduating with distinction, her journey has been incredible She’s held managerial roles in salons, taught at colleges, and even owned a salon that won the British Hairdressing Business Award for Salon of the Year 2024! Her salon also proudly claimed a spot as a national finalist in Creative Heads' Most Wanted 2024 for Best Local Salon, along with several other awards displayed with pride
Throughout her career, Chris has worked with top models and celebrities, with her work featured in fashion magazines and on the BBC after gaining experience around the globe As she reflects on her journey, she feels incredibly grateful and still gets excited about hairdressing every day She believes that learning never stops in this industry, and that’s what fuels her passion for educating others to create a more inclusive environment in salons, ensuring everyone receives high-quality services, no matter their hair texture Chris is thrilled about the chance to be involved in calligraphy education and growth what an exciting opportunity! Making her clients look and feel fabulous is what she loves most, and it brings joy to everyone involved
“I’ve
found myself working with top models and celebrities and having my work published in fashion magazines and on the BBC after working all over the world!!! Wow as I’m writing this I’m feeling very grateful because I absolutely love what I do even after all this time hair excites me and I relish learning new things all the time!’ - Chris
Outside of work, Chris enjoys travelling she’s worked in amazing places like Iceland and New York and often heads to London for fashion weeks and photo shoots with brands like Warehouse and TK Maxx In her downtime, she loves staying fit, tending to her garden, and spending time with her dog, Lenny!
Showcase their services with a professional website
Provide clients with a self-service booking platform
Automatically send client appointment reminders
Take deposits and manage payments
Offer 1-2-1 personable onboarding and speedy customer service
Simple set-up and migration from previous systems
“I
Honouring Trevor Sorbie
PH 3 MASTER STYLIST ADVANCED / SHORT HAIR TECHNIQUES INCLUDING HOMAGE TO TREVOR SORBIE
ON THE 14TH OF APRIL IN THE BEAUTIFUL OXFORD WELOVE AND THE PURPLE HEARTS CLUB ARE HOLDING AN UNMISSABLE EVENT CELEBRATING THE MASTERY OF TREVOR SORBIE.
Prepare to be captivated as we embark on an extraordinary CPDendorsed training day, where the legendary hairstylist Trevor Sorbie takes centre stage. This is a rare opportunity to delve into the groundbreaking techniques and visionary approach that cemented Sorbie's status as an industry icon.
Alongside exploring the latest advanced short hair cutting methods, this dynamic programme will feature electrifying demonstrations from the renowned stylists Luke Hawkins and Dale Ted Watkins Witness their cutting-edge expertise as they unveil the secrets behind the coveted "New Wedge" and the mesmerising "Firefly" and "Quiff Scissor Over Comb with Clipper-work" techniques
But the real excitement lies in the hands-on workshops, where you'll have the chance to put your skills to the test and unlock your true potential. Immerse yourself in the creative energy as you work on your own blocks, honing your artistry under the guidance of these masters.
Prepare to be inspired, challenged, and elevated This is an event that will leave an indelible mark on your hairstyling journey, propelling you to new heights of excellence Don't miss your chance to be part of this extraordinary celebration of Trevor Sorbie's legacy and the art of modern hairdressing
PURPLE HEARTS 2025 COURSE DATES:
JANUARY
PH2
FEBRUARY
(Day 9)
MARCH
13th & 14th Jan
PURPLE HEARTS 2025 COURSE DATES:
OUR BRAND PARTNERS: A COMMITMENT TO COLLABORATION
At WELOVE and The Purple Hearts Club, we proudly partner with a carefully selected range of brands that share our ethos of collaboration, sustainability, holistic practices, design, professionalism, and individuality. These partnerships are designed to provide mutual benefits to our members, including access to exclusive discount codes, product samples, opportunities to try new products during our classes, awards sponsorship, collaborative advertising, and guest judging roles. Importantly, we are not brand-led, so if you prefer to use your own products or equipment during a class, you are more than welcome to do so Together, we strive to create a supportive community that values both innovation and personal choice.
