WELOVE
PURPLE HEARTS CLUB
BRAND NEUTRAL EDUCATION, BY HAIR PROS FOR HAIR PROS! BE PART OF THE REVOLUTION
@welove.purpleheartsclub #purplehearthairpro
WELOVE
VISION
DREAM BIG, ASPIRE & ACHIEVE!
Our Philosophy... ...at WELOVE is collaboration, sustainability and holistic individuality!
DID YOU KNOW?
The UK is one of the only countries in Europe to be unregulated, with a voluntary system of registration rather than mandatory. Not only does this limit deserved credibility, it can discourage professional growth and in some cases pose a danger to clients!
If you believe that the industry should be regulated and you want to be recognised for your qualifications then WELOVE Education is for you!
When you sign up for The Purple Heart Membership and start your WELOVE Education Journey with us, you are automatically registered with the Hair and Barber Council as a State Registered Hairdresser (SRH).
Image credit: Rae Palmer SR CCH
Image credit: Carlo Oliveri
Brand Neutral CPD
Endorsed Education
7 Levels of diverse, inclusive, brand-neutral, skill-based education programmes and classes that elevate your skills and career
WHO WE ARE
The WELOVE Purple Hearts Club is a groundbreaking initiative within the UK hair industry.
A dynamic education movement, alongside The Hair Council and HABIA, we ' re championing the cause for regulation and mandatory licensing for all UK hairdressers, whilst providing brandneutral, unbiased education
Partners with HABIA & The Hair Council
Giving you automatic registration with both the Hair Council and HABIA, as well as the recognition and respect that your hard work, training and skills deserve
WHAT WE DO
By partnering with HABIA and the Hair Council, we provide automatic registration with the UKs Leading Governing Bodies, as well as 6-levels (Purple Hearts) of first-class, CPD endorsed education programmes and classes that guarantee to enhance careers, increase credibility and help Hair Pro’s stand out as the ambitious, successful and creative stars that you are!
A Revolution in the UK Hair Industry
It is our mission, alongside the Hair Council, to make licensing in the UK mandatory and regulatedbecause you, and our clients, deserve it
“Chefs have Michelin Stars, now Hair Pro ' s have Purple Hearts!”
- RAE PALMER SR CCH
WELOVE: HAIR PROS FOR HAIR PROS
We need change - as hair professionals we deserve to be seen and recognised as a respected, safe and regulated professionrewarded and recognised for our hard work. To do this, WELOVE believes in partnering with the Standard Setting Body (SSB), HABIA and the Hair Council to bring a new level of professional status.
Welcome to the revolution!
Now you can have one membership that empowers us all in the industry.
- RAE PALMER SR CCH
WELCOME TO THE WELOVE, HAIR PROS FOR HAIR PROS, COMMUNITY AND THE PURPLE
Our goal is to give us all a voice, whilst also promoting the need for our industry to become regulated - not just for our own career aspirations but also the safety of our clients.
We are primarily ‘Hair Professional Registration’, and ‘CPD Education’ with a passion for our commercial and creative industry to not just survive, but thrive and grow for generations to come.
HEARTS CLUB
We believe if we unite we can ignite and make changes that are essential for us all That if we motivate and empower each other; a more positive community, and industry lie ahead
Welcome to the WELOVE community! We can’t wait for you to be on this journey with us!
“THIS ISN’T JUST ABOUT EDUCATION, THIS IS ABOUT HAIR PRO’S RECLAIMING OWNERSHIP OF OUR INDUSTRY, WHILST SUPPORTING EACH OTHER TO MAKE OUR DREAMS COME TRUE”
- RAE PALMER SR CCH
WELOVE MEMBERSHIPS
Entry: Membership Only
Price (Inc VAT)
Entry Requirements:
Registration With:
Professional Accreditation
after name:
£19 per month Student rate available - contact us for details
Enrolled or qualified
NVQ L2 or equivalent
State Registration with the Hair Council, and WELOVE
SRH
Benefits
Unlimited online classes plus 20% off Purple Heart education with access to CPD HABIA and VTCT endorsed classes
Attend 1 CCH (PH 2-4) class of your choice from this brochure
Receive a coveted WELOVE Purple Hearts badge
Hair Council Certificate, SRH Certificate, & Hair Council Directory Listing
HABIA Membership
Opportunity to enter the British Hair Pro Awards
Exclusive discounts with sponsor & partner brands
Hair Pro Directory Listing on WELOVE Purple Hearts Website
Join a network of Hair Pros that give you updated news & events
Loyalty Scheme gaining more discount for education
Recommend a friend scheme
Standard: Membership + Purple Hearts Award(s)
£35 per month or upfront £400 per year (saving £20 per year)
NVQ L2 or equivalent
State Registration with the Hair Council, and WELOVE, PLUS a HABIA Membership
SR CCH (after all 5 hearts accredited)
SR MH (on achieving 5 Hearts Master Purple Heart Hair Award)
SR MHE (on achieving 6 and 7 Hearts Master Educator Award)
Master: 5+ Purple Hearts Awards
£60 per month or upfront £700 per year (saving £20 per year)
NVQ L2 or equivalent with 5 years of industry/salon experience
Master Craftsman with the Hair Council, a HABIA Membership and WELOVE
SR CCH Art Director SR MHE
Everything from Entry Level membership plus:
Attend any 6 CPD CCH (PH 24) classes, (instead, not inclusive, of the 1 included in Entry Membership) from the Complete Purple Hearts Programme (1 class from each Heart, worth over £1200) Assessment as working to an advanced & professional standard
Receive your Purple Heart award at the WELOVE Graduation
Opportunity to have work featured in the WELOVE magazine
Everything from the Entry and Standard Level Memberships plus:
Attend UNLIMITED CPD master classes from the Purple Hearts Programme
VIP Priority Tickets for Graduation
Receive your Master Purple Heart award at the WELOVE Graduation
Annual full-day assessment as working to advanced & professional standards
Opportunity to attend AET Qualification with inclass tutor and mentors at discounted rates
THE OURNEY
CONGRATULATIONS!
YOU’RE A PURPLE HEART MASTER HAIR PRO! SR CCH STATUS ACHIEVED!
CONGRATULATIONS!
CONGRATULATIONS!
YOU’REAPURPLE
HEARTMASTER
HAIRPRO
EDUCATOR!
7TH PURPLE HEART
OPTIONAL ART DIRECTOR LEVEL TRAINING
6TH PURPLE HEART
OPTIONAL EDUCATOR LEVEL TRAINING
5TH PURPLE HEART
4TH PURPLE HEART (ASSESSMENTS ONLY)
AWARDED AFTER COMPETITION OF THE REQUIRED PH4 CLASSES
3RD PURPLE HEART
AWARDED AFTER COMPETITION OF THE REQUIRED PH3 CLASSES
2ND PURPLE HEART:
AWARDED AFTER COMPETITION OF THE REQUIRED PH2 CLASSES
1ST PURPLE HEART (PH1):
YOU’RE A PURPLE HEART HAIR PRO! AWARDED AFTER COMPLETION OF PH1 REQUIREMENTS*
*SEE CHECKLIST ON THE FOLLOWING PAGE
CHOOSE YOUR MEMBERSHIP OPTION:
*MASTER Membership for Hair Pro’s with over 5+ years experience fast-track to 5th Purple Heart
A STUDENT
WE HAVE SPECIAL RATES SO PLEASE CONTACT US USING THE DETAILS AT THE END OF THIS BROCHURE
NVQ QUALIFIED WITH LESS THAN 5 YEARS EXPERIENCE
OPTION 1: ENTRY MEMBERSHIP + STATE REGISTRATION
OPTION 2: THE PURPLE HEART STANDARD MEMBERSHIP + ACCESS TO CLASSES TWO - FOUR PURPLE HEART EDUCATION PROGRAMMES
FIVE PURPLE HEARTS: ASSESSMENT
AWARDED: SR CCH
QUALIFIED WITH 5+ YEARS EXPERIENCE
SIX AND SEVEN PURPLE HEARTS
AWARDED: SR CCH MASTER HAIR PRO EDUCATOR OR ART DIRECTOR
FIVE PURPLE HEARTS: ASSESSMENT
AWARDED: SR MH
SIX AND SEVEN PURPLE HEARTS
AWARDED: SR MHE
ALL SUCCESSFULLY ACHIEVED PURPLE HEARTS (1 - 7) ARE CELEBRATED AND AWARDED AT THE WELOVE ANNUAL GRADUATION CEREMONIES
WL WELOVE GRADUATION & AWARDS THE PURPLE HEARTS CLUB
CEREMONY
Honoring Achievement and Success at Our Distinguished Annual Purple Hearts Club Awards Gala. Join Us for a Full Day and Evening of Celebration, Recognition, and Inspiration!
07 July, 2025
Be part of
THE PURPLE HEARTS CLUB AWARDS CEREMONY
YOUR PH1 PURPLE HEART HAIR PRO AWARD CHECKLIST
To receive The Purple Heart Award (PH1) at the Graduation Ceremony, you will need the following:
A state registration with the Hair Council (SRH) (included with your Purple Heart membership).
Have attended a minimum of four CPD endorsed masterclasses from the Purple Hearts Programme.
Have completed the WL Purple Heart 1 CPD education online.
Have been assessed as working to an advanced and professional standard.
*To receive the award at the Purple Hearts Graduation Ceremony in 2025 the above will need to have been completed by May 2025
**To gain State Registration: You need minimum of NVQ level 2 or equivalent plus an insurance policy.
Showcase their services with a professional website
Provide clients with a self-service booking platform
Automatically send client appointment reminders
Take deposits and manage payments
Offer 1-2-1 personable onboarding and speedy customer service
Simple set-up and migration from previous systems
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COURSES
THE WELOVE
TEXTURED AND CURLY HAIR COURSE
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DURATION: 2 DAYS
COST: £300 + VAT PER DAY (20% DISCOUNT FOR CLUB MEMBERS)
ACHIEVE: CERTIFICATION CPD 12 HOURS AND CONTRIBUTES 2 DAYS TO MASTER STYLIST PURPLE HEART 3
IMAGE CREDIT: CHRIS GRIMLEY SR MHE
THE WELOVE SHORT HAIR COURSE
(GENDER NEUTRAL)
DURATION: 1 DAY
COST: £250 + VAT (50% DISCOUNT FOR CLUB MEMBERS)
ACHIEVE: CERTIFICATION CPD 6 HOURS AND CONTRIBUTES 1 DAY TO MASTER STYLIST PURPLE HEART 3
TO BOOK CONTACT US DIRECTLY VIA THE DETAILS IN THE BACK OF THIS BROCHURE
IMAGE CREDIT: RAE PALMER SR CCH
MASTER COLOUR AND TRICHOLOGY
COURSES
TWO PURPLE HEARTS COURSE: MASTER COLOUR AND TRICHOLOGY (12 DAYS IN PERSON AND ONLINE)
IMAGECREDIT:CARLOOLIVERI
DURATION: 12 DAYS + 1 ASSESSMENT DAY
COST: £250 + VAT PER DAY (50% DISCOUNT FOR PURPLE HEART CLUB MEMBERS
Objectives:
The Fundamentals of The Science of the Hair & Scalp; Including Trichology
Technical Consultations
Colour Theory
Commercial and Creative Techniques
Creative Colour Trends Applications and Theory
NOVA FANNER SR CCH
THREE PURPLE HEARTS COURSE MASTER STYLIST
DURATION: 12 DAYS + 1 ASSESSMENT DAY
COST: £250 + VAT PER DAY (50% DISCOUNT FOR PURPLE HEART CLUB MEMBERS
Objectives:
The fundamentals of ABC Creative Cutting Personalisation
WELOVE Techniques
The essential knowledge of learning all aspects of commercial hair cutting and styling techniques
The importance of knowing trends and mastering latest hair cutting and styling techniques
OPTIONAL ADDITIONS OF: SESSION STYLING BRIDAL Final Assessment
THE PURPLE HEART CLUB LOYALTY SCHEME
If you purchase a complete CCH accreditation with an upfront payment for assessment, we can offer you an additional 20% discount on each course!
For every year you maintain your membership, you'll receive a reward of 5% to 10% off on courses
Refer a friend to the club, and we'll present you with two complimentary courses! (T&C’s Apply)
LUKE HAWKINS SR MH
FOUR PURPLE HEARTS COURSE
MASTER COMMERCIAL
Duration: 5 DAYS
COST: £250 + VAT PER DAY (50% DISCOUNT FOR PURPLE HEART CLUB MEMBERS
Objectives:
IMAGECREDIT:WELOVEARTTEAM
Commercial education for a stylist and/or colourist to work behind the chair covering:
Retail
Consultations
Processes
General Policies
Professional Etiquette
Future
er Stylist/Colourist tainability
ber
Educator and Purple our club family in 2022 and rt programme, I have f and my business all mily network of hair pros l aspects from , to business support u just need someone to ken so much back that work. As the saying from but I love me too!’ -
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FIVE PURPLE HEARTS COURSE MASTER ASSESSMENT
Duration: One Day Assessment
On completion you will achieve the Master Purple Heart Hair Award with letters after your name and the Craftsman Diploma with the Hair Council.
Available to:
Those who have completed 1 - 4 Hearts OR those with 5 years minimum experience and fully qualified, state registered hair pro’s
COST: FOR MORE INFORMATION CONTACT US DIRECTLY.
BECOME AN EDUCATOR: 6 AND 7 PURPLE HEARTS COURSES
6 PURPLE HEARTSMASTER HAIR PRO EDUCATOR
Duration: 5 CPD Days at Sandbanks HQ and Online + 1 Assessment Day
Objectives:
Our Education Standards
Presentation Skills
Learn to be a leading educator
Master the WELOVE ‘learn holistic hair’ approach
HABIA AET TEACHING CERTIFICATE
COST: £250 + VAT PER DAY (20% DISCOUNT FOR PURPLE HEART CLUB MEMBERS
7 PURPLE HEARTSMASTER HAIR PRO ART DIRECTOR
Duration: 3 CPD Days at Sandbanks HQ, 1 Day Photoshoot, 1 Day Class Assessment (5 Days in total).
Objectives:
Everything you need to become an ART DIRECTOR at a LEADING LEVEL.
Learn and Master Educating Educators
Photographic Skills/Session/Editorial
Standardisation/Assessors Award
Creating Your Own Class
Leadership Skills
Management Skills
Becoming a Designer Stylist/Colourist.
Importance of Sustainability
COST: £250 + VAT PER DAY (20% DISCOUNT FOR PURPLE HEART CLUB MEMBERS
BRIDALEDUCATION
ST: £250 + VAT (50% DISCOUNT
CLUB MEMBERS) ATION: 1 DAY
Objectives:
course will take you on the journey of a commercial hair pro with award winning bridal and make up Sally Malcolm SR MH.
COURSE BOOKINGS AND MEMBERSHIP TERMS AND CONDITIONS
Cancellation of courses require 1 months notice for exchange They are non refundable.
Bookings of courses are only confirmed with receipt of payment.
Unlimited online classes and all other courses available on a first-come-first-served basis
Entry Membership entitlement is 1 CPD course of your choice from 2-4 ph
Standard Membership entitlement is 6 CPD courses of your choice from 2-4 ph
Master membership entitlement is unlimited ph course(s) 1-7
Payment methods include Direct Debit, BACS, for Credit Card payments please contact us
Certificates of CPD days only sent by email and on assessment of educators
All certifications, accreditations and Purple Heart / Master awards given at Graduation Ceremony.
You must bring your own equipment including stands and blocks We do have recommendations for any help in purchasing
We are brand neutral and not biased to what products you wish to use However we do work with brand partners who may sponsor our classes and are therefore promoted in classes and events They are essential to our model and cost of our top-tier educators
With all our classes we have a professional feedback process - please ask for details
OUR EDUCATORS
TWO - SIX PURPLE HEARTS EDUCATORS:
THREE PURPLE HEARTS EDUCATORS:
GRADUATE EDUCATORS
GRADUATE EDUCATOR: BRIDAL
NOVA FANNER SR CCH
MICHAEL POLLOCK SR MH
LOZ HAWKINS SR MHE
SALLY MALCOLM SR MH
OUR EDUCATORS
FOUR PURPLE HEARTS EDUCATORS:
PH CLUB GUEST SPEAKER/COACH
WL SUSTAINABLE AMBASSADOR PH CLUB GUEST EDUCATOR WL SUSTAINABLE AMBASSADOR &
FIVE - SEVEN P
WELOVE FOUNDER
CLUB GUEST EDUCATOR
EDUCATION MANAGER
UCATORS:
ART DIRECTOR: HAIR
DAVID DREW SR MH
N SRH
RAE PALMER SR CCH
MELENIE TUDOR SR MHE
MASTER HAIR PRO
ACEY ANN SMITH SR MH
LOZ HAWKINS SR MHE
SUZANNE LOVETT SR CCH
COURSE DIRECTORY PURPLE HEARTS CLUB
PURPLE HEARTS 2024-25 COURSE DATES:
PURPLE HEARTS 2024-25 COURSE DATES:
