The Source Newsletter | November 2023 | Q4
As a stakeholder, you can take pride in the growth, prestige, and financial reward of being part of this journey to build a billiondollar brand! We all want to make money… but we all want to have fun along the way!
Building a Billion Dollar Brand In the ever-evolving world of beverages, there’s a thirst for innovation, both in terms of flavor and function. Over the past decade, the beverage market has witnessed significant growth, driven primarily by consumers’ increasing awareness of their health and well-being. This growth is most evident in the functional beverage sector, which has become a hotbed for pioneering brands and ground-breaking products.
Take, for instance, the meteoric rise of brands like Monster Bev Corp, Celsius Holdings, Inc., Body Armor, Liquid Death, and BAI Brand. Each of these brands identified a niche, whether it be energy enhancement, hydration, or antioxidant-rich infusions, and capitalized on it, earning a massive following and redefining the landscape of the beverage industry. Yet, while the functional beverage market continues to flourish, there’s another market that’s capturing the attention of innovators and consumers alike: the CBD market. With its reputed health benefits, from stress relief to pain management, CBD has become a sought-after ingredient in various consumer products, including beverages. Enter PureSource Beverages, a visionary in the beverage space. Recognizing the immense potential of combining the functional beverage market with the allure of CBD, we decided to infuse our readyto-drink canned teas with CBDa, a precursor to CBD. CBDa, or cannabidiolic acid, is believed to offer a
myriad of health benefits, including anti-inflammatory properties, without the psychoactive effects associated with other cannabis compounds. Our unique blend of refreshing teas and sparkling waters infused with CBDa has positioned PureSource Beverages at the forefront of the beverage revolution. Not only are we offering a product that tastes great, but we’re also providing a beverage that aligns with the health and wellness goals of modern consumers. By tapping into two of the most promising markets Continued on next page...
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