LookBook Pure Shanghai October 2016

“The Destination of International Fashion”

LookBook 11-13 O C T O B E R 20 1 6 NECC SHANGHAI

Pure Shanghai October 2016 Pure Shanghai has evolved from the knowledge and expertise of Pure London in the UK and the demand from brands to explore new exciting regions, in particular China.

Partnering with CHIC is the perfect synergy between two well established events catering for the needs of both their markets creating Pure Shanghai Pure Shanghai will return to CHIC for the third time creating THE destination of global fashion with the best selection of hand picked European and Non-Chinese brands across womenswear, footwear and accessories.

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Flori de ie is a concept that can be characterized through: colour, passion and positive energy, and that is inspired by the traditional Romanian motifs, turned into fashion elements of the nowadays latest trends, being opened to any challenge.

All of our products are entirely handmade, in Romania, and make you feel good, unique and in style. www.florideie.ro office@florideie.ro

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The primary inspiration for the SS 2017 collection are the 80’s, but with a toned down pastel color palette and architectural and urban elements.

The ever present asymmetry, the minimalistic architectural style, as well as using different fabrics and textures are base for each XD collection.

The collection is design and Croatia.

produced in

www.xenia-design.hr info@xenia-design.hr

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Endless Rose is a Los Angeles based contemporary womens wear brand. Since launching the label in 2012 they have designed unique pieces capturing a balance between sophisticated, feminine sensuality and bold, cool girl aesthetics.

The Endless Rose girl is a modern cosmopolitan woman with an eye for detail. She is confident with a cool, fun attitude and is all about mixing up styles and taking risks. She is sure to stand out in a crowd and turn heads. www.endlessrose.com info@endlessrose.com

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BeSmartandJoy aims to offer self-confident and self-important ladies an affordable apparel, and to offer the customer a comfort and a reliable clothing. It pays close attention to always highlight and dignify the women’s silhouette through innovative and atypical shapes.

Her garments demonstrate true creativity and a French touch with a high standard and expertise of their designers. jessica@smartandjoy.com

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Lydie LendÊ is a heart story about her congolese roots, the sophistication of London and the parisian signature. This name was inspired by Two women of character that represents the beauty and courage. The woman Lydie LendÊ is confident in hits beauty and high consciousness of her personality. For her elegance is not window dressing it’s state of mind she carries her head high and a smile on lips, being self demanding is also a sign of respect. Her style is inspired by Th 80s and 90s no provocation no excess but bold style ultra feminine. The collection consists of pieces near the body lace, coton denim,coton denim, silk playing with curves and light. The clothes were created to highlight the shape. contact@lydielende.com

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Fashion & Architecture DP S.R.L. is a Romanian fashion company, which creates prĂŞt-a-porter and evening designs for women, with care for details and handmade accents.

The fashion Romanian designer and architect, Denis Predescu, made his mark on architecture and accuracy of his fashion creations: innovative cuts, well-studied proportions,geometry and volumes, shadow-light effects, specific colours, accents and visual illusions.

We find his talent in the press, television, theater, film, fashion presentations and festivals. denis_predescu@yahoo.com

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JinaShili is a fashion forward brand where we play with classical designs to make them fun and edgy.

We are taking sophistication to a new level.

We have fun with both the feminine and masculine side of a woman.

Fashion is a way to enhance your beauty so let’s have fun with it.

Instagram profile patelshili@gmail.com

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Rodica Vamesu have set up CoridaKnit Design to fulfill her wish to refocus attention on the hand-made techniques of processing fibres, yarn and natural textiles into beautiful individual designs.

She uses the long-held traditional Romanian skills such as knitting, crochet as well as felt and textile painting to bring a warm, bright and sophisticated look to her contemporary designs.

CoridaKnit’s team is created solely on the basis of talent and passion for both, tradition and quality, and to satisfy the highest demands. www.coridaknit.com coridaknit@gmail.com

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MEDSMADE distributes Southern-European brands willing to promote and sell their products and designs to selected buyers in China. We deal with small brands and artisan or semi-artisan companies promoting the rarity, the exclusivity and the glamour of unique products, with high-quality manufacturing, an appealing design and not yet well-known to Chinese customers. Brands include: - DESIGN DIGEST - CHT 22 - HARRY & SONS www.medsmade.com info@medsmade.com

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LA STAMPA designs, produce and distribute high fashion, ready to wear women’s garments, aimed specifically for the woman, who demands both style and comfort.

As part of the philosophy, which distinguishes their style and the quality of their products, LA STAMPA has invested considerable capital in boosting their design department and also in increasing their use of state of the art technology. This has resulted in a strong product base as well as flexibility in production.

They consider fashion an expression. LA STAMPA combines fashion trends with the stylistic needs of the customers, allowing them to express themselves fully. www.la-stampa.gr internationalsales@la-stampa.gr

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Rough and smooth, thick and transparent, sublle and strong - This new collection is all about contrast.

Based on traditional techniques the garments were constructed thread by thread, in a mixture of weaving and knitting to give them a unique look. www.pedechumbo.pt srosa@pedechumbo.pt

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We’re a family business based in the UK creating classic shapes with a modern twist, using traditional fabrics like Harris Tweed, Tartan, Wool and Cashmere - proudly manufacturing in the UK. Regularly attending trade shows in the UK, we’re now looking to branch out and showcase our British designs in China. www.elizscott.com fe-menltd@hotmail.co.uk

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Yetson Enterprise Limited main products is Leather, PU, Fur, Down Garment.

Our Company is constantly developing new ideas in order to establish a good brand image.

In continuing efforts to provide the best service to a diverse range of customers our experienced staff are also always ready to provide efficient, professional, and prompt responses to customers’ queries. www.yetson.net ricky@yetson.com.hk Wechat: joey13802607560

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Colourful by Nature. Scottish at Heart; influence taken from natural environment in Scotland & rich culture of Scotland. Bespoke Ness prints & vibrant, coloured checks & tweeds, all designed at HQ in Edinburgh. www.ness.co.uk customercare@ness.co.uk

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Moogu`s Animal Soul Collection 2016 in the area of contemporary jewellery is a passionate and genuine research work in quest of elementary forms and essential materials.

The favourite forms and materials link Andreea to the Nordic design - through successful demonstrations of cold fusion between geometry and organic, culture and nature - as well as to the minimalistic exuberance of the haikus.

Collections attest, piece after piece the conclusions of an investigation both down to earth and oneiric about the meaning of contemporaneity.Moogu`s jewellery’s have the humanity of a multicultural jury and the rough clarity of a verdict. Elemental, obvious, therefore amazing. www.moogu.ro contact@moogu.ro

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Lautem is a brand for fashion accessories that blend design, fashion and premium quality.

Lautēm comes from the latin word Lautē that means “excellently” and excellence is what we look for in everything we do.

We looked for the experience and the skill of the best artisans and the best quality materials in Spain in order to create beautiful objects that last with the passage of the time. www.lautemshop.com sales@lautemshop.com Wechat in barcode

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The creative energy of a young brand fuelled by fierce passion, hope and imagination.

Collections suffused with raw delicacy, inescapably destined to be loved. Fine links intertwined in a teasing echo of the braided fabrics they emulate. Names that conjure up new, exotic horizons: Tara, Secret, Orient, Beluga. BDM STUDIO has set its heart on a new breed of high-end jewellery lover. It is for her, and her alone, that BDM reinvents itself with each passing day.

Design that caresses the skin, like the frisson of a sudden, playful breeze. BDM STUDIO, cult and chic. www.bdm-bijoux.com contact@bdm-bijoux.com

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It’s not made by snobs. It’s not for snobs. But it’s made with a snobbish approach.

When it comes to designs, details or quality we believe we should be very hard to please in order to get the best results in what we do. We chose to create beyond mainstream, trends and standards and to get inspired by our needs, our taste and our intuition.

When Florian Toma and Iza Visoianu, the Bucharest based designers couple, met, they realized they were doing things in the same way so they decided to do it together…and to call it snob. www.snobdot.com contact@snobdot.com

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JOOMAY is a Romanian premium jewellery brand that wishes to share the love for art and beauty with all its customers.

Our “wearable art� concept is reflected in the masterful amalgamation of colours and shapes aimed at creating more than jewellery: a showpiece that kindles the precise emotions and aesthetic experiences within each of our clients souls. www.joomay.com office@joomay.com

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We started in Switzerland in 1981, but since 1983 Paris is our hometown. Here fashion is a passion Yves Lansac Paris watches are easy to recognize. The signature leather strap and the enamel dial are in the same colour. They are inspired by the joy of life in Paris and there is a multitude of amazing shades to choose from With Yves Lansac Paris women can express themselves and make their own personal fashion statements. They are always in time.

Or sure to be fashionably late. www.yveslansac.com sofie.peters@yveslansac.com

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Vendula London was formed in 2003 and is a quirky, original fashion accessories brand.

This season we have created designs featuring charms, glitter and all things British. All our designs are done in house in London.

Our bags are manufactured in China with hand sewn details. www.vendula.co.uk info@vendula.co.uk Wechat: Vendula

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Jianhui is best well-know for his ecofriendly, ethically hand made high quality jewellery which are currently stocked at many prestigious museums such as MoMA, Metropolitan Museum of Art. For his new SS 2017 collection, besides continuing with sustainable material, Jianhui will focus on colours: the hand painted colours as one has never seen before. At Pure Shanghai, Jianhui London will present their art wear for the 1st time in China.

Each piece is a piece of art work. www.jianhui.co.uk info@jianhui.co.uk Wechat: JianhuiLondon

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‘Sweedom’ is recombine by the words of ‘Sweet’ and ‘Freedom’.

The product of Sweedom aims to design some fashion item in sweet, elegant and delicate style.

The brand icon is a swan with harp from letter ‘S’ and ‘D’. Swan is a graceful and captivating animal, which is a good representive of the brand. www.sweedom.co info@sweedom.co

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At Eco Chic, our goal is to create fashionable and durable products to help you make the little changes that add up in the fight against throw away culture. www.eco-chic.eu info@eco-chic.eu Wechat: leedewan

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Established in 1992, British brand Cadari offers its customers unique and exquisite handmade accessories for both the retail and wholesale trade.

Based in the county of East Sussex in the south of England, Cadari is renowned for its individual style in handmade jewellery, hair accessories and gift items. www.cadarilondon.co.uk info@cadarilondon.co.uk

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Gi By Me company is established in Romania since 2012.

Our collection combines the purity of silver with the vibrant colours of titanium. Inspired by the colours and amazing forms of nature and the opulence of natural gemstones, we meticulously handcraft natural forms with intricate detail in titanium and silver. www.gijewellery.ro isabela@gijewellery.ro

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FLY London was created in the UK in 1994 and it’s owned by Fortunato O. Frederico & Ca Lda with head office and production in Portugal.

From the very beginning that FLY London’s design philosophy has been to create original fashion products using traditional techniques in an unexpected way.

The major characteristic to enhance is originality and at each new collection FLY London stamps its own ID on a great variety of styles, colours and materials, creating a unique personality.

FLY London is more than a brand, it’s a lifestyle.

Don’t Walk, FLY! www.flylondon.com coventgarden@flylondon.com ashley@flylondon.com

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WALKING ZONE is the young authentic brand that work with best designer around the world with aim to provide comfort in every step.

It is best to wear with any casual and semi formal clothing.

The name also symbolize the success of mankind is often done by taking the leap of faith.

The black and white logo is for the identity of exploring, adventure and classicism. www.milano-shoes.com.tw walkingzone@163.com Wechat: dananddaniel

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NOBRAND Spring Summer 2017 collection take its inspiration from the 4 elements of nature also known as the basis of life. e collection includes the 4 elements and is united by the QUINTESSENTIAL 5th element NOBRAND. NOBRAND is for always moving the goal posts further, Innovation, Quality, Design, Details, Uniqueness, Comfort and Fashionability is once more represented in all its glory, in all its beauty.

ENJOY NOBRAND! www.nobrand.pt customercare@nobrand.pt

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İstanbul Apparel Exporters’ Association (IHKIB) is one of the most important associations of apparel sectors, which leads Turkey’s export.

IHKIB’s main goal is to increase Turkey’s talent on garment and apparel exportation and to introduce globally its industry. On the other hand, IHKIB is also aiming to look after industry’s interests both on national and international platforms and on government’s side. Within this scope, IHKIB supports its members’ all kinds of activities about commerce.

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