Will your business survive or thrive in 2023? You have a choice

Analysts expect 2023 to be challenging for business. Everyone recognises the challenges, including double-digit inflation and rising interest rates. So how will you ensure that your business thrives throughout the year and beyond? At Competitive Edge, we believe that businesses make their own success. Our seminar reviews 4 interconnected elements to help you achieve it.

1. Create the ‘virtuous cycle of success’

The ‘virtuous cycle of success’ starts with creating and keeping a profitable customer. Easy to write, difficult to do. Creating this cycle requires the development of behaviours that will make it happen and involves a relentless focus on understanding customer behaviour and what they value. Hence, an intelligent sales and customer strategy is key, which in turn drives the right direction and quality of sales activity. The result is profitable sales growth and cash-flows, which enables investment, which in turn works to attract more profitable customers. It really is a virtuous cycle of success. However, there is a challenge here and it involves human behaviour.

2. Understand the value equation

The challenge includes businesses that fail to invest in the critical elements that deliver value to the customer. Principally, businesses fail to make the right investments in their people. The result is a woeful lack of the critical skills and behaviours required to create customer value. Hence, attempts to create and keep profitable customers fail, the virtuous cycle stalls, or worse, goes into reverse. This becomes abundantly clear when the value equation is understood, which is less about transactional behaviour, and more about how a business helps its customers achieve competitive advantage.

3. Develop a high-performance culture

The successful execution of elements 1 and 2 requires a high-performance culture in your business. Developing one has many facets; however, key to all these is building both clarity and unity around the fundamental drivers of business success. This is achieved by developing awareness and understanding around the answers to the 6 critical business questions discussed during our seminar.

4. Believe that your people are your competitive edge

It’s a fact, that business success is entirely dependent on the quality of its people and the extent to which they are engaged and motivated to change. Herein lies the single biggest challenge facing businesses today, which is attracting, developing, and retaining the right talent for your business. It’s never been harder. Believe that your people are your competitive edge, invest in them, and your business will thrive.

About Competitive Edge Training & Consultancy

Competitive Edge is an award-winning provider of differentiated learning & development experiences. We passionately believe that your people are your competitive edge. We help organisations improve business performance through behaviour and culture change. We do this by creating optimal learning environments, especially through challenging and fun experiential learning. We are experts in Sales Team Effectiveness, Leadership and Management Development, Team Dynamics, Graduate Development, Coaching, and People Assessments. We are trusted by some of the world’s leading brands.

enquiries@yourcompetitiveedge.co.uk www.yourcompetitiveedge.co.uk

Seminars are being filmed Scan the QR code to watch them after the Expo