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ABSTRACT This career research based on the design and execution of a campaign in order to promote nutritional and healthy eating in children of the educative community “John F. Kennedy”, in El Esfuerzo parish of Santo Domingo Province, whose main objective was to promote nutritional and healthy habits in childhood.
The first activity was a survey to parents then, specialists in children nutrition were interviewed, data collection cards were implemented to diagnose the nutritional status of childhood; activity that was coordinated with representatives from the health sub-center of El Esfuerzo parish and Centro de Recuperación Nutricional. Through that information, strategies to create consciousness about the importance of eating and health were determined.
An Institutional Committee of “John F. Kennedy” school bar was formed to be responsible of accomplish the interministerial agreement No. 0004-10 that obligates the use of good eating practices in schools.
The promotional campaign about the workshop to parents included: design of informational material, printing of posters and leaflets, invitations to local mass media to cover the event using as communicative tool the social network Facebook.
The workshop was developed on July 18, 2012 fulfilling with the goal of informing, educating and entertaining the audience about the benefits of consumption of food with nutritional values for children.