for the Caribbean and Latin America
Real Living Productions creates world-class, high-impact marketing campaigns for the luxury real estate, hospitality and tourism industries.
We deliver qualified U.S. and Canadian leads through effective marketing strategy, stunning visuals, smart technology and sharp analysis. We have worked on hundreds of marketing projects for developers and brands at truly premier destinations throughout the Caribbean, Latin America and the United States, leading to billions in sales. Our success is driven by three key factors: Market Knowledge and Strategy, Targeted Lead Generation Tactics, Real Estate and Travel Industry Expertise.
A marketing agency unlike the rest. We know THE MARKET Targeted U.S. MEDIA PLANS
We have built successful campaigns for resorts and real estate brands in Belize, Costa Rica, Mexico, Panama, the Caribbean and more.
In order to find the best leads, we use strong paid media keyword research to put your digital ads in front of the right audience.
Proven Industry EXPERTISE
Our team has deep knowledge of luxury real estate and hospitality because they have worked in the industry. We know your challenges and your goals.
Here’s how we do it.
1. GENERATION
Online, print and next level marketing services aimed at generating qualified leads
2. CAPTURE
1
MARKET KNOWLEDGE & STRATEGY
TARGETED LEAD GENERATION
Assurances that new leads go into the client’s CRM with alerts to sales teams of new prospects
3. NURTURE
A steady series of targeted campaigns are activated that directly appeal to lead’s requests
Because of our experience marketing around the world, we know how to engage United States and Canadian luxury buyers eager to purchase in Latin America and The Caribbean.
We integrate digital and traditional marketing to ensure that we reach and engage very specific luxury target market segments.
4. SALES
We also carefully consider a development’s unique position in a destination, its potential and specific audience in order to identify the best ways to drive engagement, awareness and sales. In addition to helping define project goals and scale, we unearth opportunities, analyze key audience insights, and devise effective ways for our clients to stand out.
We stay on top of the latest technology— interactive media, content management, mobile applications, analytics—in order to deliver the precise mix of marketing initiatives to drive qualified leads that convert to sales.
Provide sales assistance at any level of necessity, helping with FAQ’s, documentation & advising in sales releases up to closings
5. REPORT
Regular reporting showing how lead generation results are connected to sales
INDUSTRY EXPERTISE & NETWORK
Bilingual, with Latin American and Caribbean market expertise, Real Living Productions is a dream team of the best marketing strategists, copywriters, graphic designers and web developers in the real estate, hospitality and tourism industry. Partnering with development real estate sales directors and project leadership, the team creates a strategy built to elevate your project or brand, solving your unique lead generation goals through strategy, design and technology.
We’re experts at crafting world class creative and copy to help our clients communicate and connect with buyers in the most effective way possible.
We develop concepts in all forms and for all channels. Our experience spans digital, mobile, social, identity, print, environment and beyond. With a proven track record of high returns on investment, we offer a range of services through the evolution of the project – from pre-development, during launch and through re-sale phases.
OUR TEAM
Here you’ll find award winning creatives, public relations practitioners and marketing strategists in the real estate and hospitality industry, all working together to elevate brands and solve business challenges.
OUR CLIENTS
For decades, Real Living Productions has worked with real estate and hospitality brands at destinations throughout Latin America, the Caribbean and the United States.
OUR CLIENTS: CASE STUDY
Seasons Anguilla Anguilla, British West Indies
DESCRIPTION:
Real Living Productions capitalized on an opportunity to create a personal connection to the island of Anguilla, its natural beauty, its people and its way of life through immersive storytelling. This was accomplished through a series of videos: “The Belonger Series”, Owner Testimonials, and “A Love Letter to Anguilla”.
RESULTS:
OUR CLIENTS: CASE STUDY
Latitude International Margaritaville
Lake Chapala, Mexico
OUR CLIENTS: CASE STUDY
The Residences at St. Regis Cap Cana
DESCRIPTION:
Serving as the Agency of Record for Latitude Margaritaville’s
first international 55 and better community, Real Living Productions launched a lead generation campaign to identify qualified prospects in the U.S. and Canada and nurture them through the buying process.
RESULTS:
An average of 200 qualified leads per month, one of our most successful online advertising campaigns
DESCRIPTION:
Like many campaigns at Real Living Productions, the marketing strategy and execution began during the construction of the residences. Our aim was to market the residences during the initial Phase 1 pre-sale.
RESULTS:
Each deliverable within the scope of work would be addressed in a similar manner.
We conduct extensive research and strategies for conceptual ideas. We discuss the objective and creative direction with the client. OUR APPROACH & PROCESS
From this consultation, the team will begin the process of establishing creative approaches to development.
A We use past successful approaches while remaining open to new ones.
B When the approach is settled, we begin building the asset.
C We use a series of internal reviews to create a strong product for the initial client review.
D Feedback from this review is shared with the creative team, and this group begins making requested edits.
E After edits are completed, the client reviews for sign off.
F Production begins or the project is implemented.
