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480.827.4700 • 800.283.6372 www.cactusleague.com
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Play
� l l a B
For decades, Arizona has hosted Major League Baseball spring training promising an incredible month of sunshine, desert beauty and warm hospitality paired with America’s favorite pastime. We all know it’s the nearly 1.6 million fans that make spring training come alive each March as they converge in the desert to cheer on their favorite team! But for the fans, it’s not just about baseball. It’s about the Arizona experience paired with this great sport. The fans flock to our restaurants, tee it up on our golf courses, and enjoy much needed downtime at our resorts and hotels. Each year the League measures the benefits of Spring Training in Arizona and last season alone this once-a-year event
helped bring $362 million in economic activity to the Grand Canyon state! If you take a look around any ballpark in March you will also see many of Arizona’s community leaders volunteering their time to ensure the Spring Training experience continues to be an in-demand offering in Arizona. As the league continues to grow with new offerings and teams, we will strive to make Spring Training in Arizona a memorymaking event for all baseball fans. Play Ball!
Brad Curtis
President Cactus League cactusleague.com
� n o i t i Trad
IN ARIZONA, we are a state steeped in the tradition so it only makes sense that a sport laden with ritual, custom and convention call the desert home each spring. For more than half a century, Arizona has been a Major League Baseball haven. Fans anxious to see their boys of summer get in shape for the season have flocked here to be part of the magic, the dream that is baseball.
Legends have played on Arizona’s many ball fields. Ty Cobb once soothed his old spring training aches and pains at the Buckhorn Baths mineral spas in Mesa. Ernie Banks was often seen riding around Scottsdale in his purple Cadillac and Willie Mays was the first to hit a homer at nearby Phoenix Municipal Stadium. Even Mickey Mantle and Joe DiMaggio played one season of spring training baseball together in Arizona. These are just some of the moments that make up the rich history of baseball in Mesa – who has played a role in the sport from the sports barnstorming days before statehood to the inauguration of the Cactus League in 1947.
Legends have played on Arizona’s many ball fields.
HO HOK A M STADI U M & F I TCH PARK •
2
Camelback Ranch
Goodyear Ballpark
“In spring training, the drive from Colorado to Chicago is 15 miles... You can’t do this in Florida.” ~Pasadena Star-News, March 2011
Peoria Staduim
Cactus League
� e c n a d Atten From far and wide, baseball fans flock to Arizona each March to take in the tradition that is Cactus League Spring Training in the desert. • 1.57 million total Cactus League attendance annually • Over last four years, total Cactus League attendance has increased +30% • More than half (57 percent) of those attending a spring training game in Arizona come from out-of-state to cheer on their hometown teams. • $359 Million in economic impact annually Source: Cactus League Association/FMR Associates Study (2007)
Location
2011
2010
2009
2008
Mesa
160,536 - 17 9,443
152,493 - 14 10,892
203,105 - 19 10,690
181,280 - 15 12,085
Scottsdale
160,574 - 16 10,036
155,819 - 15 10,388
177,995 - 21 8,476
148,935 - 15 9,929
LOS ANGELES
Tempe
88,413 - 15 5,894
111,038 - 16 6,940
100,789 - 19 5,305
118,191 - 16 7,387
OAKLAND
Phoenix
80,145 - 16 5,009
89,493 - 15 5,966
94,872 - 18 5,271
91,875 - 14 6,563
MILWAUKEE
Maryvale
74,330 - 16 4,646
79,651 - 15 5,310
82,271 - 17 4,839
88,499 - 15 5,900
SAN DIEGO
Peoria
75,906 - 15 5,060
79,671 - 14 5,691
86,557 - 18 4,809
95,261 - 14 6,804
S E AT T L E
Peoria
112,338 - 16 7,021
120,358 - 14 8,597
124,684 - 18 6,927
135,146 - 15 9,010
COLORADO
Salt River
169,571 - 16 10,598
78,638 - 15 5,243
75,557 - 16 4,722
72,550 - 14 5,182
ARIZONA
Salt River
189,737 - 17 11,161
99,698 - 15 6,647
121,281 - 18 6,738
110,894 - 15 7,393
KANSAS CITY
Surprise
72,900 - 15 4,860
79,249 - 15 5,283
96,798 - 17 5,694
83,118 - 13 6,394
TEXAS
Surprise
103,507 - 15 6,900
90,513 - 14 6,465
86,249 - 17 5,073
103,110 - 15 6,874
CHICAGO
Glendale
91,749 - 15 6,117
81,634 - 13 6,280
91,782 - 15 6,119
87,301 - 151 5,820
LOS ANGELES
Glendale
103,114 - 14 7,365
124,502 - 14 8,893
136,944 - 15 9,130
CLEVELAND
Goodyear
59,744 - 16 3,734
61,240 - 14 4,374
99,825 - 18 5,546
C I N C I N N AT I
Goodyear
53,050 - 14 3,789 1,595,614 - 233 6,848
66,725 - 16 4,170 1,470,722 - 219 6,418
CHICAGO
CUBS
SAN FRANCISCO
GIANTS
ANGELS
ATHLETICS BREWERS PADRES
MARINERS ROCKIES
DIAMONDBACKS ROYALS
RANGERS
Average rainfall in March in Arizona:
Average rainfall in March in Florida:
2008 – 2011
Figures under each year indicate: • Total attendance for each team • Number of home games that year • Average attendance per game
0.88” 3.5”
WHITE SOX DODGERS INDIANS Reds
TOTAL AVERAGE PER GAME
1,578,709 - 246 1,316,160 - 177 7,436
Notes: During 2008, the Los Angeles Dodgers played two games at Phoenix Municipal Stadium while the Oakland A’s traveled overseas. The 2009 figures include 11 games with the World Baseball Classic. Without the WBC, the total is 1,531,226 and 6,516 average per game. 1 Prior to 2011, the Rockies and Diamondbacks played in Tucson.
MILLER RD PIMA RD
PIMA RD
HA YD EN
202
LINDSAY DR
MESA DR
TEMPE
48TH ST
32ND ST
40TH ST
PIMA RD
HAYDEN RD
MILLER RD
THOMAS RD McDOWELL RD STAPLEY DR
44TH ST 48TH ST
36TH ST
BE
OSBORN RD
APACHE BLVD 24TH ST
Y
W
EH
IN EL
202
7TH ST 16TH ST
CENTRAL AVE
7TH AVE
DOBSON RD
RD
43RD AVE
35TH AVE
68TH ST GOLDWATER BLVD
HAYDEN RD
56TH ST
52ND ST
19TH AVE
36TH AVE
27TH AVE 27TH AVE
36TH AVE
51ST AVE
59TH AVE
SCOTTSDALE RD
40TH ST
TATUM BLVD
32ND ST
CAVECREEK RD
7TH ST
McKELLIPS RD BROWN RD UNIVERSITY DR MAIN ST BROADWAY RD
MESA
SOUTHERN AVE
60
60
BASELINE RD
87
McKELLIPS RD MESA DR
CENTER ST
COUNTRY CLUB DR
HIGHLEY RD
8TH ST
GREENFIELD RD
VAL VISTA
GILBERT RD
COOPER RD
McQUEEN RD
TEMPE DIABLO STADIUM 2200 W ALAMEDA DR, TEMPE
COUNTRY CLUB DR
ANGELS BASEBALL
CHANDLER BLVD
CHANDLER ALMA SCHOOL RD
BASELINE RD
10
DOBSON RD
PHOENIX MUNICIPAL STADIUM 5999 E VAN BUREN ST, PHOENIX
60
Mc CLINTOCK RD PRICE RD
OAKLAND ATHLETICS
48TH ST
UNIVERSITY DR
40TH ST
PRIEST DR
153
SOUTHERN AVE
RAY RD
87 202
202
ALAMEDA DR
202
RURAL RD
PRIEST
52ND ST
64TH ST
68TH ST
101
BROADWAY
ELLIOT RD
GILBERT
WARNER RD
MILL AVE
CAMELBACK RANCH 10710 W. CAMELBACK RD. GLENDALE
UNIVERSITY DR
PRIEST DR
LOS ANGELES DODGERS/ CHICAGO WHITE SOX
143 52ND ST
99TH AVE
LITCHFIELD RD
ST N AI
101
CAMELBACK RD
143
E AV
GOODYEAR BALLPARK 1933 S. BALLPARK WAY, GOODYEAR
SCOTTSDALE STADIUM 7408 E OSBORN, SCOTTSDALE
INDIAN BEND RD
PHOENIX SKY HARBOR INTERNATIONAL AIRPORT
LL MI
CLEVELAND INDIANS/ CINCINNATI REDS
107TH AVE
VAN BUREN ST
GAL V PKW IN Y
GLENDALE AVE BUCKEYE RD
McDOWELL RD
GUADALUPE RD McDOWELL RD
YUMA RD
M
51ST AVE
PHOENIX
BASELINE RD
10
ESTRELLA PKWY
43RD AVE
SOUTHERN AVE 115TH AVE
DYSART RD
LITCHFIELD RD
COTTON LN ESTRELLA PKWY
PEORIA SPORTS COMPLEX 16101 N 83RD AVE, PEORIA
BROADWAY RD
51ST AVE
AVONDALE
SAN DIEGO PADRES/ SEATTLE MARINERS
43RD AVE
59TH AVE
67TH AVE
83RD AVE
BUCKEYE RD
59TH AVE
YUMA RD
10
TOLLESON 67TH AVE
VAN BUREN ST
75TH AVE
75TH AVE
McDOWELL RD
101
OSBORN RD
SAN FRANCISCO GIANTS
VIA DE VENTURA RD
PARADISE VALLEY
17 89
99TH AVE
THOMAS RD
CAMELBACK RD INDIAN SCHOOLRD
THOMAS RD
LINCOLN RD
E AV
GLENDALE
INDIAN SCHOOL RD
BELL RD
51
D
BETHANY HOME
FR WR ANK IGH LLO T B YD LV 101 D
SHEA BLVD
AN
101
PHOENIX
GR
GOODYEAR CAMELBACK RD
83RD AVE
75TH AVE
MIRAGE RD
LITCHFIELD RD
BULLARD AVE
REEMS RD
EL MIRAGE
GLENDALE AVE
UNION HILLS DR
THUNDERBIRD RD
CACTUS RD
101
NORTHERN AVE
SURPRISE RECREATION CAMPUS 15850 N. BULLARD AVE
99TH AVE
THUNDERBIRD RD
83RD AVE
E AV
303
KANSAS CITY ROYALS/ TEXAS RANGERS
E AV
D
DUNLAP AVE
SALT RIVER FIELDS AT TALKING STICK 7555 N. PIMA ROAD, SCOTTSDALE
SCOTTSDALE
GREENWAY RD
101
ARIZONA DIAMONDBACKS COLORADO ROCKIES
MARYVALE BASEBALL PARK 3600 N. 51ST AVE, PHOENIX
AN
PEORIA AVE
SURPRISE
MCDONALD DR
MILWAUKEE BREWERS
101
GR
THUNDERBIRD RD
CACTUS RD
INDIAN BEND RD
10
BELL RD
GREENWAY RD
VIA DE VENTURA RD
THOMAS RD
BELL RD GREENWAY RD THUNDERBIRD RD
D AN GR
NORTH
PEORIA BELL RD
INDIAN SCHOOL RD
SCOTTSDALE RD
� y e l Val Map
CAMELBACK RD
BROWN RD
QUEEN8TH ST CREEK
CHICAGO CUBS
HOHOKAM PARK 1235 N CENTER ST, MESA
Stadium / Distance from Phoenix Travel Time Teams Sky Harbor Airport (Miles) (Minutes) Salt River Fields at Talking Stick (Arizona Diamondbacks and Colorado Rockies) 15 21 Camelback Ranch, Glendale (Chicago White Sox and Los Angeles Dodgers) 22.2 28 Goodyear Ballpark (Cleveland Indians and Cincinnati Reds) 27.8 34 Surprise Stadium (Kansas City Royals and Texas Rangers) 34.8 46 Tempe Diablo Stadium (Los Angeles Angels of Anaheim) 5.5 11 Maryvale Stadium (Milwaukee Brewers) 14 21 Phoenix Municipal Stadium (Oakland Athletics) 4.6 11 Peoria Sports Complex (San Diego Padres and Seattle Mariners) 31.5 38 Hohokam Stadium, Mesa (Chicago Cubs) 12.1 18 Mesa Riverview (Chicago Cubs - 2014) 9.5 16 Scottsdale Stadium (San Francisco Giants) 8.9 18 Average 16.9 23.8
Maryvale Stadium
Tempe Diablo Stadium
Proximity of the Cactus League stadiums makes Arizona an attractive destination and was recently lauded by Wall Street Journal as one of the best reasons fans should experience spring training in the Southwest. Travel time between all of the sites is minimal so it’s easy to maximize time at the game and time on the field.
Scottsdale Stadium
Salt River Fields
“It’s concentrated. It makes more sense because if you want to get work done in spring training, the less time you spend on the road, the better off you are going to be. That’s the biggest issue of spring training. It’s not who you play but how much work you can get done.” ~Joe Torre, Dodgers Manager
� m s i r u To PHOENIX Supply & Demand
HISTORICAL PERCENTAGE CHANGE IN SUPPLY AND DEMAND
15.1 13.4% 11.1% 10.8%
2008
4.8 SUPPLY
2009
-6.3%DEMAND 6.2%SUPPLY
2010
2.9 SUPPLY
-10
-5
Source: Smith Travel Research
0
5
%
10.2 10.0% 10.0% 9.9% 9.9% %
%
10
%
107.53
3%
36.9 million overnight visitors in 2010
NEW ORLEANS
DETROIT
$
17.7 billion 2010 Tourism Direct Spending
ATLANTA
152.2K direct tourism jobs
MIAMI
4.9 billion in direct earnings
$
$
BOSTON
2.5 billion in local, state
and federal tax revenues
NEW YORK
84% of non-residents’ purpose
72% of non-residents stay in
DENVER DALLAS MINNEAPOLIS 6%
Phoenix-Metro RevPAR
THE ARIZONA TOURIST
10.3 PHOENIX
10.3 DEMAND
$
%
%
%
Phoenix-Metro Occupancy
2 0 1 1
Lodging Market Data %
%
%
83.2%
Market DEMAND ACTIVITY - 2010
-7.3%DEMAND
%
M ar c h
9%
12%
15%
18%
Source: Smith Travel Research
of their trip is leisure
paid accommodations
46 average age of the Arizona Tourist
$78.4K average household income of the Arizona Tourist
4.3 nights, average
2.7 persons, average
length of stay
travel party size
Source: Arizona Office of Tourism (2010 and 2009 published data)
THE CACTUS LEAGUE ATTENDEE
57% Attendees that come from out-of-state to cheer on their hometown teams.
96% Out-of-area attendees that said attending spring training games was a reason for visiting metro Phoenix or metro Tucson.
4.7 nights, Average length of stay NON-GAME DAY ACTIVITY
Out-of-area respondents were asked to name other activities in which they had or were planning to participate in – all data below reflects the Phoenix-based fan:
27% Shopping.
23% Sightseeing/Touring
24% Fine dining
22% Golf
18% Visit Friends & Family
18% Nightlife
8% Casinos CAR RENTALS
More than half of the out-of-area Cactus League attendees rent a car, truck or van during their stay. Car rentals are higher among 35 to 64 year-olds and out-of-area attendees with incomes in excess of $85,000. Data from CL survey conducted by FMR Associates/Tucson in 2007.
ďż˝ a n March in Arizo In 2003 and 2007, the Cactus League Association conducted a survey to help learn more about the Cactus League core fan. Our survey helped us track attendee age, gender, household income, employment status and residency. Not to mention spending activity, party size, and activities outside of spring training. The data captured has in turn helped marketing efforts statewide as we proactively target this core fan with the Arizona message. There is no bigger annual event in the Valley that can generate the economic impact of spring training; Cactus League is regarded as one of the most important tourism events in Arizona.
For more information, contact:
Brad Curtis, President Cactus League
Brad@cactusleague.com • www.cactusleague.com