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480.827.4700 • 800.283.6372 www.cactusleague.com

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Play

� l l a B

For decades, Arizona has hosted Major League Baseball spring training promising an incredible month of sunshine, desert beauty and warm hospitality paired with America’s favorite pastime. We all know it’s the nearly 1.6 million fans that make spring training come alive each March as they converge in the desert to cheer on their favorite team! But for the fans, it’s not just about baseball. It’s about the Arizona experience paired with this great sport. The fans flock to our restaurants, tee it up on our golf courses, and enjoy much needed downtime at our resorts and hotels. Each year the League measures the benefits of Spring Training in Arizona and last season alone this once-a-year event

helped bring $362 million in economic activity to the Grand Canyon state! If you take a look around any ballpark in March you will also see many of Arizona’s community leaders volunteering their time to ensure the Spring Training experience continues to be an in-demand offering in Arizona. As the league continues to grow with new offerings and teams, we will strive to make Spring Training in Arizona a memorymaking event for all baseball fans. Play Ball!

Brad Curtis

President Cactus League cactusleague.com


� n o i t i Trad

IN ARIZONA, we are a state steeped in the tradition so it only makes sense that a sport laden with ritual, custom and convention call the desert home each spring. For more than half a century, Arizona has been a Major League Baseball haven. Fans anxious to see their boys of summer get in shape for the season have flocked here to be part of the magic, the dream that is baseball.

Legends have played on Arizona’s many ball fields. Ty Cobb once soothed his old spring training aches and pains at the Buckhorn Baths mineral spas in Mesa. Ernie Banks was often seen riding around Scottsdale in his purple Cadillac and Willie Mays was the first to hit a homer at nearby Phoenix Municipal Stadium. Even Mickey Mantle and Joe DiMaggio played one season of spring training baseball together in Arizona. These are just some of the moments that make up the rich history of baseball in Mesa – who has played a role in the sport from the sports barnstorming days before statehood to the inauguration of the Cactus League in 1947.

Legends have played on Arizona’s many ball fields.

HO HOK A M STADI U M & F I TCH PARK •

2


Camelback Ranch

Goodyear Ballpark

“In spring training, the drive from Colorado to Chicago is 15 miles... You can’t do this in Florida.” ~Pasadena Star-News, March 2011

Peoria Staduim


Cactus League

� e c n a d Atten From far and wide, baseball fans flock to Arizona each March to take in the tradition that is Cactus League Spring Training in the desert. • 1.57 million total Cactus League attendance annually • Over last four years, total Cactus League attendance has increased +30% • More than half (57 percent) of those attending a spring training game in Arizona come from out-of-state to cheer on their hometown teams. • $359 Million in economic impact annually Source: Cactus League Association/FMR Associates Study (2007)

Location

2011

2010

2009

2008

Mesa

160,536 - 17 9,443

152,493 - 14 10,892

203,105 - 19 10,690

181,280 - 15 12,085

Scottsdale

160,574 - 16 10,036

155,819 - 15 10,388

177,995 - 21 8,476

148,935 - 15 9,929

LOS ANGELES

Tempe

88,413 - 15 5,894

111,038 - 16 6,940

100,789 - 19 5,305

118,191 - 16 7,387

OAKLAND

Phoenix

80,145 - 16 5,009

89,493 - 15 5,966

94,872 - 18 5,271

91,875 - 14 6,563

MILWAUKEE

Maryvale

74,330 - 16 4,646

79,651 - 15 5,310

82,271 - 17 4,839

88,499 - 15 5,900

SAN DIEGO

Peoria

75,906 - 15 5,060

79,671 - 14 5,691

86,557 - 18 4,809

95,261 - 14 6,804

S E AT T L E

Peoria

112,338 - 16 7,021

120,358 - 14 8,597

124,684 - 18 6,927

135,146 - 15 9,010

COLORADO

Salt River

169,571 - 16 10,598

78,638 - 15 5,243

75,557 - 16 4,722

72,550 - 14 5,182

ARIZONA

Salt River

189,737 - 17 11,161

99,698 - 15 6,647

121,281 - 18 6,738

110,894 - 15 7,393

KANSAS CITY

Surprise

72,900 - 15 4,860

79,249 - 15 5,283

96,798 - 17 5,694

83,118 - 13 6,394

TEXAS

Surprise

103,507 - 15 6,900

90,513 - 14 6,465

86,249 - 17 5,073

103,110 - 15 6,874

CHICAGO

Glendale

91,749 - 15 6,117

81,634 - 13 6,280

91,782 - 15 6,119

87,301 - 151 5,820

LOS ANGELES

Glendale

103,114 - 14 7,365

124,502 - 14 8,893

136,944 - 15 9,130

CLEVELAND

Goodyear

59,744 - 16 3,734

61,240 - 14 4,374

99,825 - 18 5,546

C I N C I N N AT I

Goodyear

53,050 - 14 3,789 1,595,614 - 233 6,848

66,725 - 16 4,170 1,470,722 - 219 6,418

CHICAGO

CUBS

SAN FRANCISCO

GIANTS

ANGELS

ATHLETICS BREWERS PADRES

MARINERS ROCKIES

DIAMONDBACKS ROYALS

RANGERS

Average rainfall in March in Arizona:

Average rainfall in March in Florida:

2008 – 2011

Figures under each year indicate: • Total attendance for each team • Number of home games that year • Average attendance per game

0.88” 3.5”

WHITE SOX DODGERS INDIANS Reds

TOTAL AVERAGE PER GAME

1,578,709 - 246 1,316,160 - 177 7,436

Notes: During 2008, the Los Angeles Dodgers played two games at Phoenix Municipal Stadium while the Oakland A’s traveled overseas. The 2009 figures include 11 games with the World Baseball Classic. Without the WBC, the total is 1,531,226 and 6,516 average per game. 1 Prior to 2011, the Rockies and Diamondbacks played in Tucson.


MILLER RD PIMA RD

PIMA RD

HA YD EN

202

LINDSAY DR

MESA DR

TEMPE

48TH ST

32ND ST

40TH ST

PIMA RD

HAYDEN RD

MILLER RD

THOMAS RD McDOWELL RD STAPLEY DR

44TH ST 48TH ST

36TH ST

BE

OSBORN RD

APACHE BLVD 24TH ST

Y

W

EH

IN EL

202

7TH ST 16TH ST

CENTRAL AVE

7TH AVE

DOBSON RD

RD

43RD AVE

35TH AVE

68TH ST GOLDWATER BLVD

HAYDEN RD

56TH ST

52ND ST

19TH AVE

36TH AVE

27TH AVE 27TH AVE

36TH AVE

51ST AVE

59TH AVE

SCOTTSDALE RD

40TH ST

TATUM BLVD

32ND ST

CAVECREEK RD

7TH ST

McKELLIPS RD BROWN RD UNIVERSITY DR MAIN ST BROADWAY RD

MESA

SOUTHERN AVE

60

60

BASELINE RD

87

McKELLIPS RD MESA DR

CENTER ST

COUNTRY CLUB DR

HIGHLEY RD

8TH ST

GREENFIELD RD

VAL VISTA

GILBERT RD

COOPER RD

McQUEEN RD

TEMPE DIABLO STADIUM 2200 W ALAMEDA DR, TEMPE

COUNTRY CLUB DR

ANGELS BASEBALL

CHANDLER BLVD

CHANDLER ALMA SCHOOL RD

BASELINE RD

10

DOBSON RD

PHOENIX MUNICIPAL STADIUM 5999 E VAN BUREN ST, PHOENIX

60

Mc CLINTOCK RD PRICE RD

OAKLAND ATHLETICS

48TH ST

UNIVERSITY DR

40TH ST

PRIEST DR

153

SOUTHERN AVE

RAY RD

87 202

202

ALAMEDA DR

202

RURAL RD

PRIEST

52ND ST

64TH ST

68TH ST

101

BROADWAY

ELLIOT RD

GILBERT

WARNER RD

MILL AVE

CAMELBACK RANCH 10710 W. CAMELBACK RD. GLENDALE

UNIVERSITY DR

PRIEST DR

LOS ANGELES DODGERS/ CHICAGO WHITE SOX

143 52ND ST

99TH AVE

LITCHFIELD RD

ST N AI

101

CAMELBACK RD

143

E AV

GOODYEAR BALLPARK 1933 S. BALLPARK WAY, GOODYEAR

SCOTTSDALE STADIUM 7408 E OSBORN, SCOTTSDALE

INDIAN BEND RD

PHOENIX SKY HARBOR INTERNATIONAL AIRPORT

LL MI

CLEVELAND INDIANS/ CINCINNATI REDS

107TH AVE

VAN BUREN ST

GAL V PKW IN Y

GLENDALE AVE BUCKEYE RD

McDOWELL RD

GUADALUPE RD McDOWELL RD

YUMA RD

M

51ST AVE

PHOENIX

BASELINE RD

10

ESTRELLA PKWY

43RD AVE

SOUTHERN AVE 115TH AVE

DYSART RD

LITCHFIELD RD

COTTON LN ESTRELLA PKWY

PEORIA SPORTS COMPLEX 16101 N 83RD AVE, PEORIA

BROADWAY RD

51ST AVE

AVONDALE

SAN DIEGO PADRES/ SEATTLE MARINERS

43RD AVE

59TH AVE

67TH AVE

83RD AVE

BUCKEYE RD

59TH AVE

YUMA RD

10

TOLLESON 67TH AVE

VAN BUREN ST

75TH AVE

75TH AVE

McDOWELL RD

101

OSBORN RD

SAN FRANCISCO GIANTS

VIA DE VENTURA RD

PARADISE VALLEY

17 89

99TH AVE

THOMAS RD

CAMELBACK RD INDIAN SCHOOLRD

THOMAS RD

LINCOLN RD

E AV

GLENDALE

INDIAN SCHOOL RD

BELL RD

51

D

BETHANY HOME

FR WR ANK IGH LLO T B YD LV 101 D

SHEA BLVD

AN

101

PHOENIX

GR

GOODYEAR CAMELBACK RD

83RD AVE

75TH AVE

MIRAGE RD

LITCHFIELD RD

BULLARD AVE

REEMS RD

EL MIRAGE

GLENDALE AVE

UNION HILLS DR

THUNDERBIRD RD

CACTUS RD

101

NORTHERN AVE

SURPRISE RECREATION CAMPUS 15850 N. BULLARD AVE

99TH AVE

THUNDERBIRD RD

83RD AVE

E AV

303

KANSAS CITY ROYALS/ TEXAS RANGERS

E AV

D

DUNLAP AVE

SALT RIVER FIELDS AT TALKING STICK 7555 N. PIMA ROAD, SCOTTSDALE

SCOTTSDALE

GREENWAY RD

101

ARIZONA DIAMONDBACKS COLORADO ROCKIES

MARYVALE BASEBALL PARK 3600 N. 51ST AVE, PHOENIX

AN

PEORIA AVE

SURPRISE

MCDONALD DR

MILWAUKEE BREWERS

101

GR

THUNDERBIRD RD

CACTUS RD

INDIAN BEND RD

10

BELL RD

GREENWAY RD

VIA DE VENTURA RD

THOMAS RD

BELL RD GREENWAY RD THUNDERBIRD RD

D AN GR

NORTH

PEORIA BELL RD

INDIAN SCHOOL RD

SCOTTSDALE RD

� y e l Val Map

CAMELBACK RD

BROWN RD

QUEEN8TH ST CREEK

CHICAGO CUBS

HOHOKAM PARK 1235 N CENTER ST, MESA


Stadium / Distance from Phoenix Travel Time Teams Sky Harbor Airport (Miles) (Minutes) Salt River Fields at Talking Stick (Arizona Diamondbacks and Colorado Rockies) 15 21 Camelback Ranch, Glendale (Chicago White Sox and Los Angeles Dodgers) 22.2 28 Goodyear Ballpark (Cleveland Indians and Cincinnati Reds) 27.8 34 Surprise Stadium (Kansas City Royals and Texas Rangers) 34.8 46 Tempe Diablo Stadium (Los Angeles Angels of Anaheim) 5.5 11 Maryvale Stadium (Milwaukee Brewers) 14 21 Phoenix Municipal Stadium (Oakland Athletics) 4.6 11 Peoria Sports Complex (San Diego Padres and Seattle Mariners) 31.5 38 Hohokam Stadium, Mesa (Chicago Cubs) 12.1 18 Mesa Riverview (Chicago Cubs - 2014) 9.5 16 Scottsdale Stadium (San Francisco Giants) 8.9 18 Average 16.9 23.8

Maryvale Stadium

Tempe Diablo Stadium

Proximity of the Cactus League stadiums makes Arizona an attractive destination and was recently lauded by Wall Street Journal as one of the best reasons fans should experience spring training in the Southwest. Travel time between all of the sites is minimal so it’s easy to maximize time at the game and time on the field.

Scottsdale Stadium

Salt River Fields

“It’s concentrated. It makes more sense because if you want to get work done in spring training, the less time you spend on the road, the better off you are going to be. That’s the biggest issue of spring training. It’s not who you play but how much work you can get done.” ~Joe Torre, Dodgers Manager


� m s i r u To PHOENIX Supply & Demand

HISTORICAL PERCENTAGE CHANGE IN SUPPLY AND DEMAND

15.1 13.4% 11.1% 10.8%

2008

4.8 SUPPLY

2009

-6.3%DEMAND 6.2%SUPPLY

2010

2.9 SUPPLY

-10

-5

Source: Smith Travel Research

0

5

%

10.2 10.0% 10.0% 9.9% 9.9% %

%

10

%

107.53

3%

36.9 million overnight visitors in 2010

NEW ORLEANS

DETROIT

$

17.7 billion 2010 Tourism Direct Spending

ATLANTA

152.2K direct tourism jobs

MIAMI

4.9 billion in direct earnings

$

$

BOSTON

2.5 billion in local, state

and federal tax revenues

NEW YORK

84% of non-residents’ purpose

72% of non-residents stay in

DENVER DALLAS MINNEAPOLIS 6%

Phoenix-Metro RevPAR

THE ARIZONA TOURIST

10.3 PHOENIX

10.3 DEMAND

$

%

%

%

Phoenix-Metro Occupancy

2 0 1 1

Lodging Market Data %

%

%

83.2%

Market DEMAND ACTIVITY - 2010

-7.3%DEMAND

%

M ar c h

9%

12%

15%

18%

Source: Smith Travel Research

of their trip is leisure

paid accommodations

46 average age of the Arizona Tourist

$78.4K average household income of the Arizona Tourist

4.3 nights, average

2.7 persons, average

length of stay

travel party size

Source: Arizona Office of Tourism (2010 and 2009 published data)


THE CACTUS LEAGUE ATTENDEE

57% Attendees that come from out-of-state to cheer on their hometown teams.

96% Out-of-area attendees that said attending spring training games was a reason for visiting metro Phoenix or metro Tucson.

4.7 nights, Average length of stay NON-GAME DAY ACTIVITY

Out-of-area respondents were asked to name other activities in which they had or were planning to participate in – all data below reflects the Phoenix-based fan:

27% Shopping.

23% Sightseeing/Touring

24% Fine dining

22% Golf

18% Visit Friends & Family

18% Nightlife

8% Casinos CAR RENTALS

More than half of the out-of-area Cactus League attendees rent a car, truck or van during their stay. Car rentals are higher among 35 to 64 year-olds and out-of-area attendees with incomes in excess of $85,000. Data from CL survey conducted by FMR Associates/Tucson in 2007.

ďż˝ a n March in Arizo In 2003 and 2007, the Cactus League Association conducted a survey to help learn more about the Cactus League core fan. Our survey helped us track attendee age, gender, household income, employment status and residency. Not to mention spending activity, party size, and activities outside of spring training. The data captured has in turn helped marketing efforts statewide as we proactively target this core fan with the Arizona message. There is no bigger annual event in the Valley that can generate the economic impact of spring training; Cactus League is regarded as one of the most important tourism events in Arizona.


For more information, contact:

Brad Curtis, President Cactus League

Brad@cactusleague.com • www.cactusleague.com

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