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December 2013

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Embrace the Culture

So. Cal. is more than just a region of California, it’s a culture. So Cal magazine is a lifestyle magazine bringing you the latest and greatest up to date nonsense on the Southern Cali lifestyle and culture. Grab yourself the newest issue of So Cal magazine and “Embrace The Culture.”

So Cal www.socalmag.com 4 so cal magazine fall 2013

So Cal Editor In Chief Tyler Towers Art Director Tyler Towers Editor In Chief Tyler Towers Art Director Tyler Towers Editor In Chief Tyler Towers Art Director Tyler Towers Editor In Chief Tyler Towers Art Director Tyler Towers Editor In Chief Tyler Towers Art Director Tyler Towers Editor In Chief Tyler Towers Art Director Tyler Towers Editor In Chief Tyler Towers Art Director Tyler Towers Editor In Chief Tyler Towers Art Director Tyler Towers Editor In Chief Tyler Towers Art Director Tyler Towers Editor In Chief Tyler Towers Art Director Tyler Towers Editor In Chief Tyler Towers Art Director Tyler Towers

Editor’s Letter

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”He drank wine all night of the 28th, and he kept thinking of her: the way she walked and talked and loved the way she told him things that seemed true but were not, and he knew the color of each of her dresses and her shoes-he knew the stock and curve of each heel as well as the leg shaped by it. and she was out again and when he came home, and she'd come back with that special stink again, and she did she came in at 3 a.m in the morning filthy like a dung eating swine and he took out a butchers knife and she screamed backing into the rooming house wall still pretty somehow in spite of love's reek and he finished the glass of wine. that yellow dress his favorite and she screamed again. and he took up the knife and unhooked his belt and tore away the cloth before her and cut off his balls. and carried them in his hands like apricots and flushed them down the toilet bowl and she kept screaming as the room became red GOD O GOD! WHAT HAVE YOU DONE? and he sat there holding 3 towels between his legs no caring now whether she left or stayed wore yellow or green or anything at all. and one hand holding and one hand lifting he poured another wine” - Charles Bukowski

Tyler Towers Tyler Towers

Editor In Chief fall 2013 so cal magazine 5

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Agenda

Epicuria / Libation / Fifth Floor

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Stacking up?

Sandwiches That Crush The Competition By: Wik Ped

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A sandwich is a food item commonly consisting of two or more slices of bread, with one or more fillings between them. Sandwiches are a widely popular type of lunch food, typically taken to work, school, or picnics to be eaten as part of a packed lunch. The bread can be used as it is, or it can be coated with any condiments to enhance flavour and texture. They are also widely sold in restaurants and cafes, served hot or cold.

Thought to be the namesake of John Montagu, 4th Earl of Sandwich, following the claim that he was the eponymous inventor of the sandwich.

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Black Market faves

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Taste Tested

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Beer is an alcoholic beverage produced by the saccharification of starch and fermentation of the resulting sugar. The starch and saccharification enzymes are often derived from malted cereal grains, most commonly malted barley and malted wheat. Most beer is also flavoured with hops, which add bitterness and act as a natural preservative, though other flavourings such as herbs or fruit may occa8 so cal magazine fall 2013

Photocredit Black Market Brewery

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Windows Into the surreal FIDM’s 5 floor windows celebrate th

the surreal work of Elsa Schiaparelli

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By: Hamish Bowles

Madder and more original than most of her contemporaries, Mme Schiaparelli is the one to whom the word ‘genius’ is applied most often,” Time magazine wrote of its cover subject in 1934. Coco Chanel once dismissed her rival as “that Italian artist who makes clothes.” (To Schiaparelli, Chanel was simply “that milliner.”) Indeed, Schiaparelli—“Schiap” to friends—stood out among her peers as a true nonconformist, using clothing as a medium to express her unique ideas. In the thirties, her peak creative period, her salon overflowed with the wild, the whimsical, and even the ridiculous.

Many of her madcap designs could be pulled off only by a woman of great substance and style: Gold ruffles sprouted from the fingers of chameleongreen suede gloves; a pale-blue satin evening gown—modeled by Madame Crespi in Vogue—had a stiff overskirt of Rhodophane (a transparent, glasslike modern material); a smart black suit jacket had red lips for pockets. Handbags, in the form of music boxes, tinkled tunes like “Rose Marie, I Love You”; others fastened with padlocks. Monkey fur and zippers (newfangled in the thirties) were everywhere.love of trompe l’oeil can be traced to the faux-bow sweater that kick-started Schiaparelli’s career and brought her quirky style to the masses.

“Dare to be different,” is the advice she offered to women. Pace-setters and rule-breakers waved that flag through the sixties, the seventies, and beyond.

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Photocredit Portrait: Irving Penn Windows: photographed

by Carlos Diaz

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Lord Steppington Step brothers & More Evidence was born Michael Perretta on December 10, 1976 in Venice, Los Angeles, California to Louis Michael Perretta, an Italian American, and actress Jana Taylor Perretta, Russian American who appeared in American television shows in the 1960s and 1970s.Shortly after meeting QD3, Evidence teamed with the likeminded Rakaa to form the group Dilated Peoples and after the success of their 1997 single “Third Degree” b/w “Confidence” and “Global Dynamics” on ABB Records – and the addition of DJ Babu to the fold a year later—the group quickly became a fixture on the hip hop tour circuit They hoped their success would serve as a

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platform for solo projects, much as the Wu-Tang Clan’s success had done before them. Four albums, and outside production work-including tracks for the Beastie Boys, Linkin Park, Swollen Members, Defari, Planet Asia and co- production on Kanye West’s debut album College Dropout which earned him a Grammy, Evidence gave his fans a taste of his talent on his debut solo album The Weatherman LP (ABB Records). Evidence also made a track directed at Eminem called “Search 4 Bobby Fisher” during a feud. Through his work as one-third of Dilated Peoples, Evidence became a champion of hip-hop culture. “This is for people who get what I do,” says Evidence. “If

by emma granger

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"The fact that I can even talk about this today has shown the growth, and how time has a funny way of dealing with things," With production from The Alchemist, Sid Roams (producers Joey Chavez and Tavish “Bravo” Graham), Jake One, DJ Babu, DJ Khalil, and Evidence himself, the album The Weatherman LP was released March 20, 2007.

“I think people can tell when an artist isn’t confident in themselves and on this song I let the audience know I have something to say and I am going to stand behind it. When you come and see me on stage I am going to look you in the eyes and make that connection, I want the audience to know that I am ready to take the responsibility of being a leader, something they can believe in.”

Perretta was close with his mother; “I Still Love You” and “Chase The Clouds Away” are both tributes to her. She died due to cancer in 2004.

Writing and performing “I Still Love You” was emotionally challenging for Evidence, a single child whose mother was his best friend and confidante.

“I produced it, I rapped on it and I recorded it by myself with nobody in the room because I couldn’t have anybody around when I was doing it,” he explains. “It’s the one time you’re definitely going to get all of me.”

On the release of The Weatherman LP, Evidence said: “I am not relying on the success of Dilated Peoples to push this album, while they are fea18 so cal magazine fall 2013

tured on it and heavily co-signing my solo venture I understand that I am going to have to work twice as hard and get back in front of the people and re-introduce myself through shows, my music, and constant day-to-day networking with my fans. I am not married; I don’t have kids, so I can stay on the road all year long if that is what it takes…so at the end of the day what I put in is what I get out and it will all be a reflection of me, Evidence.” Evidence is also planning to come out with an album with producer/rapper The Alchemist and are to be called the “Step Brothers” On July 17, 2009 it was announced that Evidence has signed a deal with Minneapolis based hip-hop label Rhymesayers Entertainment with a YouTube video showing Evidence signing the contract to release his new album Cats & Dogs, which was released in 2011.

Evidence’s second studio album Cats & Dogs was released on September 27, 2011. The album charted at number 64 on the Billboard 200, making it Evidence’s first album to appear on the chart.

An album sampler mixed by DJ Babu has been released as well. The album won 2011 HHUG Best Album of the Year award.

In an emotional interview on Conspiracy Worldwide Radio, Evidence discussed his 2011 projects, including the status of Dilated Peoples

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"I bring something to the table for Rock the Bells. If youre on the edge about what I do and cant decide, just check me out live and that will make all the difference."

I’m at a real interesting point in my career right now. Last year I was trying to gain everyone’s approval because it was my first solo album. I was very concerned with making sure that everyone understood what I was doing. Last year was like my talent show and I was trying to put people on to what I was doing. It’s difficult to build a new brand so that’s what I was doing. I was giving out a lot of promo t-shirts, so to speak. I was building the brand.

This year I’m getting into a real creative process that I never really got into before. It’s not that I’ve stopped caring but I stopped reading magazines, watching TV and listening to radio so much and focused on being creative. On some real sh*t. I know that people say that all the time but I have people like Alchemist, Sid Roams and Babu and all kinds of creative people around me and I felt like it’s time to stop caring about what other people do and get into my own sh*t. As a result its opening up a lot of doors right now.

Underrated is a big compliment to me because it just means that you haven’t really landed yet. As far as reaching more people, I think that because I am getting content with who I am…not just as a rapper but as a man and my existence on earth…that it will be more light. And people are attracted to light. So hopefully they will get attracted to my world and I won’t necessarily have to go out seeking it so much. Hopefully I can bring it to me more this year through work ethic and a lot of live shows.

Dubcnn: I want to speak about the fruits of you building your brand in a minute. But now that the Weatherman LP has been out for over a year lets look back on it for just a second. Are you happy with the way it performed in the marketplace? And talk about what stepping out on your own taught you?

I’m still in the process of (unintelligible) myself to be honest. From ’96 – ’00 is kind of what I am mirroring right now. I’m trying to do a better version of that because that is when we were on the vinyl sh*t only. We were hustling.

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Richard Avedon A Portrait of an Artist

Fahey Klein presents a major retrospective of the photographers work.

What do Jean Genet, Jimmy Durante, Brigitte Bardot, Georgia O’Keeffe, Jacques Cousteau, Andy Warhol, and Lena Horne have in common? They were a few of the many personalities caught on film by photographer Richard Avedon. For more than fifty years, Richard Avedon’s portraits have filled the pages of the country’s finest magazines. His stark imagery and brilliant insight into his subjects’ characters has made him one of the premier American portrait photographers.

Born in New York in 1923, Richard Avedon dropped out of high school and joined the Merchant Marine’s photographic section. Upon his return in 1944, he found a job as a photographer in a department store. Within two years he had been “found” by an art director at Harper’s Bazaar and was producing work for them as well as Vogue, Look, and a number of other magazines.

During the early years, Avedon made his living primarily through work in advertising. His real passion, however, was the portrait and its ability to express the essence of its subject.

As Avedon’s notoriety grew, so did the opportunities to meet and photograph celebrities

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from a broad range of disciplines. Avedon’s ability to present personal views of public figures, who were otherwise distant and inaccessible, was immediately recognized by the public and the celebrities themselves. Many sought out Avedon for their most public images. His artistic style brought a sense of sophistication and authority to the portraits. More than anything, it is Avedon’s ability to set his subjects at ease that helps him create true, intimate, and lasting photographs.

Throughout his career Avedon has maintained a unique style all his own. Famous for their minimalism, Avedon portraits are often well lit and in front of white backdrops. When printed, the images regularly contain the dark outline of the film in which the image was framed. Within the minimalism of his empty studio, Avedon’s subjects move freely, and it is this movement which brings a sense of spontaneity to the images.

Often containing only a portion of the person being photographed, the images seem intimate in their imperfection. While many photographers are interested in either catching a moment in time or preparing a formal image, Avedon has found a way to do both.

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“All photographs are accurate.

None of them is the truth.”

Beyond his work in the magazine industry, Avedon has collaborated on a number of books of portraits. In 1959 he worked with Truman Capote on a book that documented some of the most famous and important people of the century. Observations included images of Buster Keaton, Gloria Vanderbilt, Pablo Picasso, Dr. J. Robert Oppenheimer, Frank Lloyd Wright, and Mae West. Around this same time he began a series of images of patients in mental hospitals. Replacing the controlled environment of the studio with that of the hospital he was able to recreate the genius of his other portraits with non-celebrities. The brutal reality of the lives of the insane was a bold contrast to his other work. Years later he would again drift from his celebrity portraits with a series of studio images of drifters, carnival workers, and working class Americans.

Throughout the 1960s Avedon continued to work 26 so cal magazine fall 2013

for Harper’s Bazaar and in 1974 he collaborated with James Baldwin on the book Nothing Personal. Having met in New York in 1943, Baldwin and Avedon were friends and collaborators for more than thirty years. For all of the 1970s and 1980s Avedon continued working for Vogue magazine, where he would take some of the most famous portraits of the decades. In 1992 he became the first staff photographer for The New Yorker, and two years later the Whitney Museum brought together fifty years of his work in the retrospective, “Richard Avedon: Evidence”. He was voted one of the ten greatest photographers in the world

by Popular Photography magazine, and in 1989 received an honorary doctorate from the Royal College of Art in London. Today, his pictures continue to bring us a closer, more intimate view of the great and the famous.

Avedon died on October 1st, 2004.

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so cal The Last Page

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