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LA’s finest...dining...shopping...living

VO L :1

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ISSUE:1

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sue!

Is

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LA:tastiest grubs

Inside scoop on Graphic Design

Bombshell secrets

$6.99 September 2013

Learn what Kate has expierienced, been through, and where she stands today!

SoCal

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September 2013

www.SoCalmag.com

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Grubs in La

No city embraces leisurely daytime dining quite like L.A. Join us to dip into our faorite weekend recipies.

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September 2013

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September 2013

SoCal Masthead EDITOR-IN-CHIEF: KYLE SWINEHART DEPUTY EDITOR: MICHAEL HAINEY DESIGN DIRECTOR: KYLE SWINEHART CREATIVE DIRECTOR: JIM MOORE MANAGING EDITOR: KYLE SWINEHART DIRECTOR OF EDITORIAL PROJECTS: DEVIN FRIEDMAN SENIOR ARTICLES EDITORS: MARY KAYE SCHILLING, BRENDAN VAUGHAN FEATURES EDITOR: DONOVAN HOHN ARTICLES EDITOR: DEVIN GORDON SENIOR EDITOR - STYLE: WILL WELCH SENIOR EDITORS: MIKE BENOIST, LOGAN HILL, MARK LOTTO, JONATHAN WILDE SENIOR WEST COAST EDITOR: EMILY POENISCH ASSOCIATE EDITORS: LAUREN BANS, ANDREW RICHDALE, DANIEL RILEY DIRECTOR OF PHOTOGRAPHY: KYLE SWINEHART BOOKINGS DIRECTOR: RICHARD BLANDINO PRODUCTION DIRECTOR: MARY STIEHL ASSISTANT TO THE EDITOR-IN-CHIEF: ERIC SULLIVAN EDITORIAL ASSISTANT: MARK BYRNE FASHION FASHION DIRECTOR: MADELINE WEEKS FASHION MARKET DIRECTOR: TED STAFFORD FASHION EDITORS: JUSTIN DOSS, GARRETT MUNCE ASSOCIATE FASHION EDITOR, GQ.COM: MATTHEW

L2TE Entertaining LA one stop at a time

Letter from the editor KYLE SWINEHART

P

ublication Design, a ten week course at FIDM (Fashion Institute of Design and Merchandising) has helped us Graphic Design students get the feel for how magazines

are built, written for, and knit-picked every inch of the design.

Publication Design put us to the test and had us create our own magazine. The magazine I designed is called SoCal, a Los Angeles based magazine covering everything from what’s hot, what’s not, where to eat next, who to see next, and all the way to the hottest products around.

Designing this magazine Has helped me realize how

much time, effort, and sweat is really put into perfecting these works of art. I have really enjoyed working on this and researching other magazines to get the feel for how things are done in the real world. This issue, the first that I have designed gave me an opportunity to reach closer towards my goals and skill levels I did not know I had within. The issue I designed was not all on my own passion, but of the class as well. With further critiques each week, all the feed back I had received was all put into my magazine to make it the best it could be. I was inspired by my former students, my teacher Randy Dunbar, and the visit we took to Los Angeles Magazines headquarters, all showing me ideas and levels of capability to strive for. I am pleased to say that you will enjoy the issue you are about to dive into and hope you appreciate the hard work I have put into this.

Gratitude,

Kyle winehart S

SoCal

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September 2013

Agenda

❶ ❷ ❸ ➍ ➎

EPICURIA LIBATION SOJOURN CULTURE THE ETC

WHERE IT ALL BEGINS

Sour Dough Red Onions Honey Mustard Tomatoes Greens Peppered Turkey Mayo, Mayo, Mayo

GET PEPPERED

L.A.’s hottest grubs, where’s and not’s

e may be roughly five and a half months away from Thanksgiving, but for some a turkey platter with all the fixings is good anytime. For them, we bring a deal they can use. Thursday, June 13, Capriotti’s will be offering their “Bobbie” sandwich roasted turkey with stuffing, cranberry sauce , and mayonnaise -- for $1 from 3 p.m. to 7 p.m. at all locations in California.

In Los Angeles County, there are eight locations, like the Beverly Hills shop on Wilshire. Other locations include Covina, Culver City, Encino, Glendora, Torrance, and Walnut.

For more information on addresses, check out their website.

[Update]: Earlier, we listed Whittier as a location that is currently open. The store will be opening soon.

SoCal September 2013

SoCal

9

September 2013

Agenda

LIBATION ❷

ENJOY A COCKTAIL HOW SIX DRINKS MAY ACTUALLY BE GOOD FOR YOUR HEALTH By: Kyle Swinehart

1.Champagne A regular 4 oz glass of this bubbly beverage has only 85 calories. That’s 15 calories fewer than the same size glass of wine and between 15 to 100 calories less than a 12 oz bottle of beer.

2. Martini While many martinis have the reputation for being fat and calorically rich, this does not mean you have to avoid this drink altogether. Simply pick the right ingredients and sip away. One healthy version is the sour=apple martini. Combine 2½ oz of sour mix with ¾ oz each of sour apple liqueur and vodka. Garnish with a small slice of apple and you can enjoy a cocktail with around 160 calories.

3. Vodka and Soda Your standard vodka and soda mixed beverage typically comes in at over 200 calories, but with a few swaps, you can craft a healthy cocktail that has less than 100 calories. Mix together 3 oz of your favorite vodka with a diet flavored carbonated water or a diet lemon-lime flavored soda.

4. Gin and Tonic

If a gin and tonic is your go-to drink, with a few tweaks you can enjoy this cocktail while still sticking to your diet plan. A standard 4 oz gin and tonic composed of 1 oz gin and 3 oz tonic comes in around 100 calories. If you are looking to make this drink even healthier, switch out the tonic for a diet tonic. When crafted with diet tonic, a 4 oz glass of this drink has roughly 35 calories.

5. Fizzy Lemonade Nothing tastes better on a warm summer night than an ice-cold mixed drink. You don’t have to put the tequila on the back shelf during your diet with this version of a healthy lemonade drink. Mix together ½ oz of tequila, ½ oz of vodka and 1 tsp of agave nectar in a cocktail shaker. Pour into a glass with 2 oz of diet lemon-lime soda and you have yourself a fizzy lemonade tequila drink that is light on the calories.

6. Mojito Mojitos are loaded with calories thanks to the abundance of simple syrup in the drink. The secret to making a healthy mojito is switching out the sugar for a healthier option, honey. Craft this feel-good drink by muddling one sliced lime and 2 tbsp of mint leaves with a morter and pestle. Combine ½ tsp of honey with 2 oz rum and 4 oz of club soda until honey is dissolved.

Add in the mint mixture and pour into a glass filled with ice. Garnish with a lime wedge and some extra mint and you have a 150 calorie mojito.

SoCal 10 September 2013

SoCal 11 September 2013

Agenda

EPICURIA

LIBATION

SOJOURN

T H E 5 TH F L O O R

THE ETC.

SOJOURN ❸

TRAVEL THE WORLD AND BACK Tips and must do’s when venturing Dubai

found my little piece of heaven in Taghazout and easily could have stayed there for months, but it was time to keep moving. After a great first experience hitchhiking, I decided it was now going to be my main transportation around Morocco. I hitched my way up north to the ancient port in Morocco called Essouria. It took many short rides and little more waiting than the first time but it made it all the more interesting. I spent a few days in the town of Essouria just exploring. It was nice to be back in a city again after living in a village for a few weeks and I was back to hostel life as well. It was refreshing to be living with travelers again and have a common language. Nothing really exciting happened here, just spent most of the days sitting at the port with some mint tea watching the daily catch roll in.

7

Airlines Traveling to Dubai       

Multiple Airlines

19 hours +

from $1,504

United

20 hours +

from $1756

Lufthansa

21 hours +

from $1,763

Aeroflot

22 hours +

from $1,786

Delta Airlines

20 hours +

from $1,786

Qatar Airlines

21 hours +

from $1,794

Other Airlines

22 hours +

from $1,807

SoCal 12 September 2013

SoCal September 2013

SoCal 13 September 2013

Agenda

T H E 5TH F L O O R ❹

EPICURIA

LIBATION

SOJOURN

THE

FIDM FLOOR

Themed windows make brilliant vignettes on FIDM’s 5th floor.

By Dagmar Winston Photography by Kyle Swinehart

E

ach semester at fashion school, FIDM, located in downtown Los Angeles, the 5th floor is host to a variety of window displays

created by the Visual Communication students. Each semester they are given a theme and told to run with it. The results, quite often, are spectacular. This semester’s theme is nature and instructor Katherine LoPresti instructed students to build their window displays with “as much organic materials as possible.”

The students work as teams to build everything from the dresses to creating the typography for the windows. The group effort pays off as the nine windows are often the center of attention for visiting parents and prospective students.

SoCal 14 September 2013

T H E 5 TH F L O O R

THE ETC.

SoCal 15 September 2013

Agenda

EPICURIA

LIBATION

SOJOURN

T H E 5 TH F L O O R

THE ETC.

THE ETC â?ş

MICHAEL HILLIER FIDM’s hottest graphic designer By: Kyle Swinehart

H

ere at F.I.D.M. there are over twenty majors, and thousands of students going in and out of the school every year. Curious what it is like in another students practices we decided to dig in with Michale Hillier, a current Graphic Design student taking studying to a whole new level in his life. We asked him some questions about his study life before and during F.I.D.M.

Q : So you are a Graphic Designer, which do you

prefer, the Branding side or Entertainment?

A : I prefer the Branding side of Graphic Design.

Q : What has it been like studying graphic design at

fidm?

A : studying graphic design here at fidm is a life

changing experience, i really enjoy the classes here.

SoCal 16 September 2013

SoCal 17 September 2013

continued with

SOJOURN

T H E 5 TH F L O O R

THE ETC.

Michael Hillier

Q : What have you learned at F.I.D.M. that you could not learn anywhere else?

A:

I have learned alot about how to become efficient in the adobe suites, in particular InDesign, Photoshop and illustrator. I also learned on how to complete work in a deadline driven environment.

By Michael Hillier

Get to know

LIBATION

Drake advertisment

Agenda

EPICURIA

Q : What has been your favorite class and project so far through your studies?

A:

My favorite class would have to be Brand X, we created packaging for Cd’s for music.

Q : What motivates you to get creative and dig into your work?

A:

Music definitely motivates me while working from project to project.

Q : Do you have your own “style” when it comes to your work?

A : I have a certain style, i incorporate

simplicity when it comes to designing to create visual interests.

CD Package

By Michael Hillier

Q : Where do you see your self in 5 years. 10 years?

A : In 5 years i see myself hopefully working for a major company, possibly Nike where i

can design ads and packaging.

Q : Do you have any life goals as a Graphic Designer? If so what?

A : My life goal as a designer is to leave an everlasting imprint on this world through my

designs.

SoCal 18 September 2013

SoCal 19 September 2013

Dodgers

everyone knows you need a new cap... make it LA

Dodgers

Get fresh and ready for playoffs with a new Dodger jersey

Keurig

College is tough, make it easier with the fastest best tasting coffe

RAYBAN

Whoever told you you can go wrong with Ray Ban was Wrong. THESE ARE FRESH

Fly Wire

Get out of the city. Fish with this new Carbon Fiber design

Vape

Everyone you see is smoking one of these badboys. Pick one up for as low as $24.99.

Apple

Taking things to a whole new level, see what Apple releases next.

Million Dollar Light Saber No really. It’s a million bucks.

Nike

Seen on every corner, theres a reason they are number one.

Easton

Don’t want blisters now do you?

Easton Salvo

Thought you had the hottest bat in the league, think again.

We a re L A ’s H o t s p o t

H

ere in SoCal magazine you are promised all the eizure Los Angeles has to offer, with the most luxurios living. We bring you the funs and wheres to eat, in side views on locals sports, give aways and special deals, and what is up and coming new in your L.A. area. al Robert Downey jr.

this guys a stud

SoCal 22 September 2013

SoCal 23 September 2013

KateU 7things you didn’t know about America’s top model

By:Mark Kirby Photographed by Terry Richardson

T

he past fifteen months, Kate Upton has melted YouTube, transformed her Twitter feed into a product-placement bonanza, sparked a series of censorship controversies, acted in a couple of movies, made her Saturday Night Live debut, and—this part’s almost quaint—landed her first Sports Illustrated swimsuit cover. We will allow that we’ve enjoyed the show. Now, with a little help from 19-year-old Kate herself (and with a goal of helping aspiring imitators everywhere), we’ve boiled her playbook down to these Seven Habits of Highly Effective Internet Bombshells.

SoCal 24 September 2013

Upton SoCal 25 September 2013

ateUpton 1

Turn on camera. Any camera.

Shake body. Repeat.

It all started last April with “the Dougie,” a spontaneous bit of jiggling at a Clippers game that found its way onto YouTube and pretty much launched the Kate Upton Phenomenon. She practiced for weeks in the mirror before her big moment, right? “No! That was my first Dougie,” she insists. The “Cat Daddy,” a twenty-second gyration performed in just a bikini, followed this spring (and was then temporarily yanked from the site for a “community guidelines” violation).

2

Never bury the lead.

Our interview gets going with a tame icebreaker of a question: What’s the most exciting thing you’ve done since becoming massively famous?

Kate’s immediate response: “For the GQ photo shoot, we were on that ride where the seat spins while the actual ride is spinning, and I’m wearing a one-piece. And all of a sudden the whole entire top falls off!

I’m holding myself, laughing, turning bright red, but a lot of people are watching, so they kicked us out of the Santa Monica Pier—it was so embarrassing.” Pause, then the kicker: “You wouldn’t think that would happen with a one-piece!”

3

Create faux controversies...

Being a bombshell means constantly eyeing the line between good, innocent fun and toohot-to-handle—and then occasionally crossing it. (Who, me?) A Carl’s Jr. ad in which Kate experiences carnal levels of pleasure while eating a sandwich caused an outcry; an early cut of a Zoo York commercial featuring her running in a sports bra was too much even for MTV. And her costume in the trailer for the Farrelly brothers’ The Three Stooges—a white coif, some rosary beads, and a wispy black “nun-kini”—was racy enough to provoke the ire of the Catholic League. “I can see why the Catholic Church would be upset with me,” she says. “But it was just for fun, and I try not to

SoCal

→ KATE UPTON

→ 3 of 6

SoCal 27 September 2013

Savvy bombshells know how to combine sexiness and naïveté 4 ...including making headlines

about flirting with both Jets quarterbacks.

Mark Sanchez: Spotted bearing gifts at Kate’s apartment.

Tim Tebow: Caught chatting up Kate at an Oscar party.

Kate’s sole comment on the looming quarterback controversy: “I’m going to be less emotionally involved this year.”

6

Emphasize your wholesome background...

Savvy bombshells know how to combine sexiness and naïveté in a way that somehow makes ogling them seem like the most innocent thing in the world. To get it right, you need a certain backstory, and Kate couldn’t have a better one. Good girl?

She grew up in a traditional, all-American family:

5

Use natural talents to dominate the marketing universe.

Having 370,000 Twitter followers (safe to say: mostly men) makes Kate America’s Premier Spokesperson for Dude-Friendly Products. A quick stroll through her Twitter stream has her playing Ping-Pong with Jason Pierre-Paul (on behalf of AXE body spray), hanging with James Harden and Kevin Durant (to promote Skullcandy headphones), and joking around with Justin

Dad’s a high school athletic director; mom stayed home with the kids. And though Kate grew up in Florida, she was born in the deeply conservative southwest corner of Michigan, where her uncle, Fred Upton, has been a Republican congressman for twenty years. God-fearing? Kate has two tattoos: a horseshoe on her wrist and a small cross on the inside of her finger. “You have to think hard with a tattoo,” she says. “What will I love for the rest of my life?” Horses and Jesus seem like safe bets.

7 ...while

up in Florida riding horses, so for the majority of my

still taking photos that look like these.

life I was either in boots and jeans or a bathing suit,”

“It’s like any job,” she says. “You find your strengths and

Verlander (for the gaming company 2K Sports). “I grew

she says. “I understand why my male followers like me.”

play them up.”

SoCal 28 September 2013

SoCal

→ KATE UPTON

→ 4 of 6

SoCal 29 September 2013

SoCal

→ KATE UPTON

→ 5 of 6

SoCal 30 September 2013

SoCal

→ KATE UPTON

→ 6 of 6

SoCal 31 September 2013

THIS IS MY TOWN

SoCal 32 September 2013

The Last Page!

FROM ROCKS AND SAND TO TRASH AND SAND BAGS by:

Kyle Swinehart

Broad beach, a beach full of beauty, rocks staggering the cliffs protecting the beach and waters from trash and run down hills has transformed into something that we all have doubted to come. After many years of harsh weather, less and less renovation, and more people swarming the beaches has crashed into something painful for the eye to catch. Broad beach once beautiful, is now covered in trashed, dirt, and less sand and rocks. The beach has recently shot up in popularity, but just as quick shot back down with the amounts of trash covering it.

SoCal 33 September 2013

SoCal 34 September 2013