Michael_Nguyen_Design 1_ Portfolio

MICHAEL NGUYEN GRAPHIC DESIGN

PORTFOLIO WINTER 2012 DESIGN 1

MICHAEL NGUYEN

THE

ELEMENTS

OFDESIGN BY: MICHAEL NGUYEN The Design Language

T

he elements of design give us an objective way to analyze and critique design. They make up a language for us to communicate what is working and what is not in a piece.

How confusing would it be to try to talk about something without this language, and especially without being able to point to it, and have the other person understand? “Oh, this little thing here needs to be, um, fatter, but thinner sometimes, too, and make it stand out more… somehow.” Much simpler and clearer to say, “This line should to vary in weight and it needs more space around it.”

on our audience. Last time, one of the things we looked at was how line can create a mood or a feeling. Just from a simple line, one of the elements of design, you can cause a viewer to feel angst and tension.

Using the Elements Design by definition is planned. Design is created to be useful. How do we know what will be useful? By thinking about the elements of design and how each element contributes to the delivery of the message.

The elements give us as designers guidelines when creating our work. They can remind us what’s missing or how we can use something more effectively and This language also helps us describe the they give us a way to talk about our work affect of different aspects of the design with others.

What is texture?

What is a Line?

What is Size?

A line connects two points.

Lines come in every shape and size. They are one way to define space and shape, and they can give the illusion of dimension.

Other ways to say size are scale and proportion. It is the relative largeness or smallness of an object in the context of composition.

Texture is the surface quality of a form or shape. It is a good way to add details to your design. Notice I didn’t say an easy way! Texture can be a complicated element to use effectively, and it exists in many forms, from stripes to rust to typography.

What is Space?

In its most general definition, space is mass; it is height and width. Space also indicates depth and the location of objects; it creates the illusion of dimension.

What is Value?

Color

What is a Shape?

Value is the relative lightness or darkness of an object. It is the difference between shadow and highlight, and all the midtones in between.

Value is not the same as color, though value can be used to “color” an image. Black and white photography is a perfect example. It’s not any less appealing because there is no color!

Color has the great ability to influence our impressions of a design and this is probably the way color is used most often. If it is mostly composed of cool colors—green, blue and purple—we can feel calm or depressed, depending on how they are used.

Warm colors—red, orange and yellow—make us feel strong, passionate emotions like anger or desire.

Shapes convey meaning, aid in creating direction and can be used quite effectively for drawing attention to a particular section of the design. There are three basic categories to put shapes into: geometric, natural and abstract.

Geometric shapes are what you probably thought of when you read “Shape:” circles, rectangles, octagons, etc. Geometric shapes are also considered pure form, the absolute basic underlying visual representation of an object.

Natural shapes are organic shapes, which are often irregular, as opposed to shapes that are more mechanical in nature, like geometric shapes. These are things that can be found in nature, like a blade of grass, or they can be man-made, like a dab of paint.

LOGO DESIGNS

&

ampersand

MENU DESIGNS

FORK & KNIFE RESTAURANT

SOUPS & SALADS $ 8.00

POBLANO SOUP SERVED WITH CRISPY PORK BELLY, GRAPES & CREME FRAICHE

$ 11.00

MARKET LETTUCE SALAD SERVED WITH OLIVES, TANGERINE, WALNUT VINAIGRATE

APPETIZERS $ 4.00

ASSORTED SEASONAL PICKLES SERVED WITH A DILL

$ 11.00

CRISPY SURF CLAMS SERVED WITH CAPER & PICKLE ASOLI

ENTREES $ 7.00

BELLWETHER FARMS RICOTTA FRITTERS SERVED WITH SAMBA & SAFFRON HONEY

$ 11.00 $ 13.00 $ 14.00

PAPPARDELLE PIZZA SERVED WITH PORK, BEEF RAGU & FRIED EGG

LAMB NECK HASH

SERVED WITH TOASTED QUINOA & FRIED JIDORI EGG

7 OZ LAZY OX BURGER SERVED WITH CANTAL CHEESE, GREEN PEPPER & CORN MUSTARD

$ 15.00

DASHI MARINATED YELLOW TAIL

SERVED WITH AVOCADO, HASH BROWN & TONBURJ

POSTERS

HO 2 WATER

BOOK COVER

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By: Arthur Visconti

MAGAZINE COVER

PR E

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ONE DIRECTION BOY BANDS ARE BACK!

SUMMER TIME: A COASTAL AFFAIR

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“I would always put girls before school.� - Harry