lisabalducci_design1

Lisa Alexis Balducci Portfolio / Winter 2012 / Design 1

Lisa Alexis Balducci

The

Elements of

The Design Language

Design

The elements of design give us an objective way to analyze and critique design. They make up a language for us to communicate what is working and what is not in a piece.

How confusing would it be to try to talk about something without this language, and especially without being able to point to it, and have the other person understand? “Oh, this little thing here needs to be, um, fatter, but thinner sometimes, too, and make it stand out more… somehow.” Much simpler and clearer to say, “This line should to vary in weight and it needs more space around it.”

This language also helps us describe the affect of different aspects of the design on our audience. Last time, one of the things we looked at was how line can create a mood or a feeling. Just from a simple line, one of the elements of design, you can cause a viewer to feel angst and tension.

What is texture?

Texture is the surface quality of a form or shape. It is a good way to add details to your design. Notice I didn’t say an easy way! Texture can be a complicated element to use effectively, and it exists in many forms, from stripes to rust to typography.

Value is the relative lightness or darkness of an object. It is the difference between shadow and highlight, and all the midtones in between. Value is not the same as color, though value can be used to “color” an image. Black and white photography is a perfect example. It’s not any less appealing because there is no color!

Using the Elements

Design by definition is planned. Design is created to be useful. How do we know what will be useful? By thinking about the elements of design and how each element contributes to the delivery of the message.

The elements give us as designers guidelines when creating our work. They can remind us what’s missing or how we can use something more effectively and they give us a way to talk about our work with others.

What is Value?

What is a Line?

A line connects two points.

Lines come in every shape and size.

They are one way to define space and shape, and they can give the illusion of dimension.

What is Space?

What is Color?

What is a Shape?

Color has the great ability to influence our impressions of a design and this is probably the way color is used most often. If it is mostly composed of cool colors—green, blue and purple—we can feel calm or depressed, depending on how they are used. Warm colors—red, orange and yellow—make us feel strong, passionate emotions like anger or desire.

Shapes convey meaning, aid in creating direction and can be used quite effectively for drawing attention to a particular section of the design. There are three basic categories to put shapes into: geometric, natural and abstract.

Geometric shapes are what you probably thought of when you read “Shape:” circles, rectangles, octagons, etc. Geometric shapes are also considered pure form, the absolute basic underlying visual representation of an object.

Natural shapes are organic shapes, which are often irregular, as opposed to shapes that are more mechanical in nature, like geometric shapes. These are things that can be found in nature, like a blade of grass, or they can be manmade, like a dab of paint.

In its most general definition, space is mass; it is height and width.

Space also indicates depth and the location of objects; it creates the illusion of dimension.

What is Size?

Other ways to say size are scale and proportion. It is the relative largeness or smallness of an object in the context of composition.

Logo Design

&

ampersand

&Knife

Fork

Restaurant

assorted seasonal pickles with dill 4 crispy surf clams with caper & pickle aioli 11 market lettuce salad with olives, tangerine & walnut vinaigrette 11

Logo & Menu Design / Fork & Knife

poblano soup with crispy pork belly, grapes & creme fraiche 8 bellwether farms ricotta fritters with saba & saffron honey 7 dashi marinated yellowtail with avocado, hash brown & tonburi 15 lamb neck hash with toasted quinoa & fried jidori egg 13 pappardelle pasta with pork & beef ragu & fried egg 11 7 oz lazy ox burger with cantal cheese & green peppercorn mustard 14

Element Posters / Oxygen

Element Posters / Water

The Coloring Book Cover

Sp

WEST ec

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lI ss ue

SPRING 2012 LOOK SHARP = LIVE SMART

SUMMERTIME:

THE COASTAL AFFAIR Magazine Cover Design

S PA C E D O U T IN AN AHEIM: THE GREATES T RIDE OF ALL.

+

THE (OVERWORKED, S L I G H T LY DISTRACTED) MAN’S GUIDE T O F I N A LY GETTING PRODUCTIVE

MIXING IT UP

LUXURY AND HIGH STREET

YES WE CAN >DRESS G R E AT F O R U N D E R $ 10 0

SPECIAL SUPERMODEL ISSUE DARIA WERBOWY

POLISH AND CANADIAN SUPERMODEL W H Y I S S H E FA M O U S AND WHY DO WE LOVE HER!

“I CAN’T STAND LOOKING LIKE EVERYONE ELSE.”

MODEL

DARIA WERBOWY W H Y

I S

S H E

D

aria Werbowy was born in Krakow, Poland in 1983 and emigrated to Toronto, Canada with her family at the age of 3.

Daria signed with the Toronto modeling agency Susan J. Model & Talent Management at the age of 14. It wasn’t until she signed with IMG that she began to gain attention from the fashion industry.

During her first season she was quickly named the face of Prada and was also featured on the covers of W, Italian Vogue, V. One of her most memorable shoots was her 2004 American Vogue shoot with iconic photographer Helmut Newton, his last before his untimely end from a car accident. Steven Meisel who booked her for her first 2 Vogue Italia covers and for the Prada campaign is another key photographer in her life. She currently holds the record for opening and closing the most shows in one season.

Her clients have included such brands as Prada, Missoni, Chanel, Yves Saint Laurent, Lancome, David Yurman, Dior, Valentino, Hermès, and Roberto Cavalli, and she has appeared on magazine covers and editorials worldwide. In 2004, Daria signed a coveted contract with Lancome (estimated to be about a $1million a year) and in 2011, is in her 7th year with the company. Daria Werbowy was born in Krakow, Poland in 1983 and emigrated to Toronto, Canada with her family at the age of 3.

Daria signed with the Toronto modeling agency Susan J. Model & Talent Management at the age of 14.

It wasn’t until she signed with IMG that she began to gain attention from the fashion industry. During her first season she was quickly named the face of Prada and was also featured on the covers of W, Italian Vogue, V. One of her most memorable shoots was her 2004 American Vogue shoot with iconic photographer Helmut Newton,

F A M O U S

his last before his untimely end from a car accident. Steven Meisel who booked her for her first 2 Vogue Italia covers and for the Prada campaign is another key photographer in her life. She currently holds the record for opening and closing the most shows in one season. Her clients have included such brands as Prada, Missoni, Chanel, Laurent, Lancome, David Yurman, Dior, Valentino, Hermès, and Roberto Cavalli, and she has appeared on magazine covers and editorials worldwide. In 2004, Daria signeda coveted contract with Lancome (estimated to be about a $1million a year) and in 2011, is in her 7th year with the company. Daria Werbowy was born in Krakow, Poland in 1983 and emigrated to Toronto, Canada with her family at the age of 3.

“ She is much more than

a model -- a personality and a unique beauty , a rare mix . - Karl Lagerfeld

”

WHAT MAKES HER DESIRABLE IS HER ...

FACE 47% BODY 20% INTELLIGENCE 11% MONEY 0% HUMOR 10% WILD SIDE 12% Daria signed with the Toronto modeling agency Susan J. Model & Talent Management at the age of 14.

It wasn’t until she signed with IMG that she began to gain attention from the fashion industry. During her first season she was quickly named the face of Prada and was also featured on the covers of W, Italian Vogue, V. One of her most memorable shoots was her 2004 American Vogue shoot with iconic photographer Helmut Newton, his last before his untimely end from a car accident. Steven Meisel who booked her for her first 2 Vogue Italia covers and for the Prada campaign is another key photographer in her life. She currently holds the record for opening and closing the most shows in one season.

PHOTOGRAPH TAKEN BY HELMUT NEWTON STYLED BY BALANCIAGA

Magazine Spread Design