In 2019, sales of paints and coatings around the world generated $172.8 billion, says the World Paints and Coatings Industry Association (WPCIA). This is attributed to the rising disposable income, burgeoning construction activities, shorter renovation cycles, and rapid urbanization. The rising demand for paints and coatings, in turn, is predicted to propel the global crotonic acid market size to $853.7 million by 2025 from $592.0 million in 2020, at a 7.9% CAGR between 2021 and 2025.