The global alcoholic drinks market is expected to grow from $1,198.6 billion in 2014, and reach $1,451.6 billion in 2020, growing with a CAGR of 3.2% during 2015 – 2020. The global market of alcoholic drinks is mainly driven by the upsurge in urbanization and disposable income. The increasing middle class population is increasing the affordability level of alcoholic drink consumers. The increasing frequency of celebrations and increasing consumption of flavored alcoholic beverages is further promoting the growth of the market.