What is Email Marketing?

PSK TECHNOLOGIES Topic: Email Marketing

Presented by: Shruti Meshram

Sub Topics: 

What is Email marketing ?

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Purpose of Email marketing.

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Why Email marketing ?

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Tools of Email marketing.

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Mailchimp

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How to create campaign ?

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Email subject line.

What is Email Marketing ?

• Email marketing is one of the oldest and most popular digital marketing techniques.

Purpose of Email Marketing ?

• It is use to promote your product.

• It is used to send newsletters which help you to give updates to customers of your company.

• It is used for branding.

Why Email marketing ?

• Most critical professional communication.

• 58% check their email first thing in the morning.

• Most profitable digital marketing channel.

• 80% email opens on mobile phone.

Tools of Email marketing?

• Sendinblue • Mailchimp • Moonmail • Sender • Etc.

• Free tool Upto 2000 contacts.

• Allow email list building.

• Simple easy to use tool.

• You can create Automation.

How to create campaign ?

• Basic Campaign.

• Automation (time bound and action based).

Email subject line • Simple subject line.

• Funny subject line.

• Conversational • Number in subject line.

• Personalize.

• Question.

• FOMO (Fear of missing out).

Thank You…