Brand Style Guidelines
LOGO USE
To maintain the integrity of the Pacific Sotheby’s International Realty® logo, a minimum amount of clear space should surround the logo in all online and website usage. The required clear space should be at least equal to the height of the vertical uppercase “S” in the logo.
COLOR
Our materials incorporate the following distinctive colors. All affiliates must follow the standards for color exactly when producing their own material.
RGB: 0 25 53
Hex: #001935
RGB: 225 225 225
Hex: #FFFFFF
LEGAL DISCLAIMERS
RGB: 237 236 230
Hex: #EDECE6
RGB: 183 174 154
Hex: #B7AE9A
RGB: 173 173 173
Hex: #999999
RGB: 103 115 122
Hex: #666666
Consumer-facing materials, including websites and every piece of printed literature given directly to consumers (i.e. brochures, postcards)excluding stationery and business cards - must contain the following legal disclaimer:
© 2025 Pacific Sotheby’s International Realty. All rights reserved. Sotheby’s International Realty® and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty Affiliates LLC and used with permission. Pacific Sotheby’s International Realty fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with or related to Sotheby’s International Realty Affiliates LLC nor any of its affiliated companies.
For stationery, business cards, promotional advertisements, listing ads, classified ads and all signage, the following Minimum Required Disclaimer must be used by all affiliates:
Each Office is Independently Owned and Operated.
If a piece such as a flyer, door hanger or postcard is to be distributed to consumers add the following line to the end of the disclaimer being used:
If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers.
Standard disclaimer when using third party trademarks/ logos on marketing materials for promotional purposes, when there is not a commercial relationship with the third party:
Any services or products provided by third parties are not provided by, affiliated with or related to Sotheby’s International Realty Affiliates LLC, or its affiliated companies.
