S&S B4G Annual Report 2024

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About

What is the program?

The Stop & Shop Bloomin’ 4 Good Program was created with a simple yet powerful mission: to give back to the local communities that make up the Stop & Shop footprint. Through this program, shoppers and supporters are provided with an easy way to make a difference every time they make a simple purchase.

How does it work?

With each purchase of a $10.99 bouquet, a $1 donation is redirected to a local hunger organization chosen by local store leadership. This donation helps support important hunger initiatives, with a different organization selected each month to benefit from the contributions made by shoppers.

What impact has the program had since inception?

Since its launch in February 2021, the Bloomin’ 4 Good Program has donated over $1,524,988 to local hunger alleviation efforts, provided more than 15,249,180 meals to those in need, and supported 2,602 organizations within the Stop & Shop community.

This low-effort, high-impact program is a win-win for both shoppers and the communities we call home. Together, we’re creating a more sustainable future, supporting local organizations, and making a lasting difference where it matters most.

Total 2024 Sales

338,351 2024 Total Sales

2,110 NPOs Supported

$338,351 Total Donations

3,383,510 Meals Provided

2024 Analysis

The year kickstarted with a total of 21,902 bouquets sold in January. With restricted inventory leading up to the Valentine’s Day holiday, sales in February were less than average, raising a total of $21,871 for hunger organizations. March ended Q1 with an increase in sales, to 26,710 bouquets sold.

Q2 continued with steady numbers, selling a total of 27,323 bouquets. season picked up, sales surged in May to 44,369 bouquets sold, followed by 43,758 in June. May also marked the year’s top-selling day—Mother’s Day on May 11— generating $8,034 in donations.

Q3 began with an anticipated drop in sales, with July totaling 22,244 bouquets sold. Numbers saw an increase in August to 29,600 units sold, and September remained steady at 29,285 units.

October launched Q4 with $24,378 raised for local hunger organizations. In November, a cyber-attack disrupted inventory, causing widespread out-of-stock issues. Despite these issues, numbers stayed strong through the Thanksgiving holiday and wrapped up the month selling 27,093 bouquets. Inventory issues continued into the first two weeks of December, resulting in lower-than-average sales and ending the year with 19,818 bouquets sold.

In 2024, a total of 338,351 bouquets were sold, generating $338,351 in donations to support food pantries, food banks, and other organizations dedicated to combating hunger in the communities we serve.

2025 Forecast

Total 2025 Forecast: 363,000 Bouquets Sold

January is projected to begin the year with steady sales of around 22,000 bouquets sold. A strong increase is expected in February, reaching 25,000 bouquets sold, fueled by the Valentine’s Day holiday. Numbers in March and April are forecasted to remain consistent at around 27,000 each month.

As the warmer season begins, May and June are expected to rise, reaching 47,000 and 45,000 bouquets sold, respectively.

Heading into Q3, July is anticipated to experience a dip to the 25,000 range, with August and September bringing sales back to levels of around 30,000 bouquets sold. October is forecasted to see a small decline, reaching around 25,000 for the month. The year is projected to end with a slight uptick in numbers during November and December, reaching the 30,000 range, driven in part by seasonal holidays and shopping trends.

District Impact

The performance of the top districts demonstrate the potential all Stop & Shop locations have to increase bouquet sales and impact local hunger organzations through program donations.

Top 10 Districts

Store Impact

The exceptional performance of these highlighted top-selling stores exemplifies the impact that can be achieved through this program. These stores have set the standard, demonstrating how every location can make a meaningful difference in its own community.

Top 10 Stores

2024 Program Highlights

Throughout the year, the PSIM team works closely with organizations during their benefiting months and keeps an optimized, up-to-date database of active and engaged hunger organizations. Below, we’re proud to showcase key highlights, milestones, and the impactful efforts made in 2024, all of which reflect the continued growth and success of this program.

Over 1.5 million Bouquets Sold

In November, the program hit a major milestone by surpassing 1.5 million bouquets sold—a remarkable achievement! This outstanding number is a testament to the program’s growing impact and the dedication of everyone involved.

District Achievements

District 315 made history in 2024 by surpassing a cumulative total of 90,000 bouquets sold since the program's inception in 2021, concluding the year with an impressive $95,235 in total program donations. This remarkable milestone highlights the district's continued commitment to making a lasting impact in the community. Thanks to the support of all participating districts and their communities, the program is poised for continued success, with more achievements and contributions in the years ahead.

Most Improved store

A special shout-out goes to Store 616, which claimed the title of Most Improved Store in the Bloomin’ 4 Good Program for 2024. With an incredible 148% increase in sales, this store went from 328 bouquets sold in 2023 to 814 bouquets sold in 2024. This dramatic improvement is a testament to the store’s dedication and passion for making a difference in the community.

Earned Media

When a hunger relief organization is selected to benefit from the Bloomin' 4 Good Program, organizations are given all the marketing tools they need to promote their selection month to their support networks. Each mention of Stop & Shop in print and online generates earned media and increases brand visibility. By advertising their selection, hunger relief organizations are spreading information about Stop & Shop and strengthening its reputation as a community-oriented store.

Words of Gratitude

"On behalf of Care and Share and ALL of the clients from Salem and East Lyme Connecticut, THANK YOU! They are two small words but are straight from the heart.

Any money received is greatly appreciated. "

Share of East Lyme

"This donation is very welcome! Stop & Shop’s continued support of CMI’s mission to help get food to people who are not able to do so themselves is incredibly thoughtful and appreciated by us at CMI and more importantly by those who receive this most needed service.”

“Thank you for being a valued partner of Divine Truth, we are pleased and very grateful.

Divine wouldn't exist without our partners and our volunteers. Your donations help us to continue to provide more food and assist more people with utilities and rent. Our organization is dedicated to serving Queens Village's hungry and food-insecure populations. Volunteers and staff, every Friday come together to serve over three to four hundred families each week.

DTM is working tirelessly to meet the rapidly rising need in our community. Our main goal is to improve the quality of life of individuals struggling to make ends meet through various outreach programs.

Thank you for your partnership.”

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