With minimal effort and no additional cost to your banner, Bags 4 My Cause empowers participating stores to donate to monthly nonprofit beneficiaries through reusable bag sales. This low-to-no-touch program is proven to surge store traffic, increase net bag sales, and boost brand image for all retail partners.
Purposeful
For every reusable bag sold, benefiting nonprofits receive a $1 donation to further their local community impact.
Promotional
As nonprofits advertise their selected benefiting month, they generate earned media for your banner and boost your brand image.
Profitable
As new and existing shoppers come to your stores to support local causes, your store traffic and gross margin spike.
A PROVEN ASSET
1.SinceitsinceptioninApril2014,Bags 4 My Cause has consistently proven to be a sustainable and profitable approach to giving back, benefiting both local communities and our retail partners.
2.Currentlyactivein2,500+stores,this low-tono-touch program continues to increase reusable bag sales and enhance brand image for all retail partners.
3.Donatingover$9.2millionto36,450 nonprofitsin its first 10 years, this program is guaranteed to spark meaningful change in the communities your shoppers care about.
This low-to-no-touch program is specifically designed to require minimal effort from your banner. The following outline will introduce you to the process of implementing Bags 4 My Cause in your stores in six simple steps.
STEP 1
Our Team Researches and Vets Nonprofits. Based on criteria preapproved by your banner, our team curates a proprietary database of vetted organizations local to each of your stores.
STEP 2
Store Managers Select Beneficiaries. Your store managers, empowered by our proprietary store management portal, accomplish nonprofit selections for an entire quarter in only a few minutes.
STEP 3
Nonprofits Promote the Program.
Our team equips nonprofits with promotional resources and marketing advice, enabling them to effectively advertise the program to their support networks.
FIRST YEAR IMPACT
For a division of approximately 100 stores, we forecast the following impact in the first year of the program. This forecast is based on historical sales, as detailed in the Appendix.
HOW WE CALCULATE SINGLE-USE BAGS NOT USED: We estimate each reusable bag will be used a minimum of six times per year. We also estimate that each time a reusable bag is used it equates to five singleuse bags that are not used. This means that for every reusable bag sold, 30 single-use bags are not used. We are confident in this assessment, as it is a very conservative estimate compared to other findings.
