Shaw's & Star Market B4MC Annual Report 2022

About the Shaw’s and Star Market

GIVE BACK WHERE IT COUNTS Reusable Bag Programs

Since inception in March 2019, the Shaw’s and Star Market GIVE BACK WHERE IT COUNTS Reusable Bag Programs have been committed to making it easy for shoppers to support their communities and environment by buying durable, reusable shopping bags. Each $3.00 GIVE BACK WHERE IT COUNTS Reusable Bag purchased donates $1.00 to groups focused on education, civic, health & wellness, hunger relief, and military/veteran organizations local to each store. Shoppers have contributed over $380,000 in donations, supported 2,536 organizations, and eliminated the need for 11,400,060 singleuse plastic bags during the lifetime of the GIVE BACK WHERE IT COUNTS Reusable Bag Programs.

2022 Program Highlights

Milestones Achieved

In 2022, Shaw’s surpassed 300,000 in lifetime bag sales while Star Market provided its 200,000th meal from program donations.

Database Optimization

To help optimize nonprofit engagement in 2023, the PSIM Team worked over the past year to validate all nonprofits enrolled in the GIVE BACK WHERE IT COUNTS Reusable Bag Programs. As a result, all Shaw’s and Star Market locations have least 18 active and engaged organizations to select from each month.

New Program Websites

New and improved program websites launched during Q2, featuring updated marketing resources for nonprofit beneficiaries and additional program information. The new program websites also include Impact Stories that highlight the work of benefiting nonprofits and share how they have been positively impacted by the GIVE BACK WHERE IT COUNTS Reusable Bag Programs.

2022 Overview

Public engagement in the GIVE BACK WHERE IT COUNTS Reusable Bag Programs continues to drive sales despite a $0.50 price increase in June, establishing 2022 as the most consistent year of sales in program history and a strong indicator of program performance in 2023.

2023 Forecast

Looking ahead, GIVE BACK WHERE IT COUNTS Bag sales are forecasted to increase roughly 10% in 2023. As participating nonprofits continue to drive sales with newly released marketing materials, 2023 is expected to generate over $130,000 in program donations to the local community.

The following is excerpted from the Impact Story “Working to end domestic violence.” interview with Greta Hagen, Director of Philanthropy & Engagement at RESPOND.

The funds raised in the Star Market GIVE BACK WHERE IT COUNTS Reusable Bag Program has helped sustain all our programming. Especially right now, as we are all recovering from COVID and feeling the effects of inflation, we dedicate these funds to help folks with basic needs and necessities. RESPOND can provide food and gift cards, help with utilities and moving trucks and more. We’re grateful for this program.

Domestic violence is still so prevalent. One in four women, one in seven men and more than 50% of trans and gender nonconforming folks will experience domestic violence. It takes all of us to end this and to interrupt it for the next generation.

Something I love about the GIVE BACK WHERE IT COUNTS Reusable Bag Program is that it’s also giving folks a moment to think at the cash register about how they can interrupt violence. The dollars for bags is one interruption, and I hope folks will take it as a reminder that there are lots of ways that they can help keep families and communities safe.

READ THE FULL IMPACT STORY AT STARMARKET.2GIVELOCAL.COM/RESPOND-INC/

Benefiting in May and August at Star Market, The Boston House raised a total of $130.

Katie

Small Director of Development

The Boston House

We are delighted to be part of this program and will publicize it through email to our community members living in the neighborhood and also through social media.

Please know you are helping to make a difference for our families.

Benefiting in May and June at Shaw’s, Backyard Growers raised a total of $78.

Your support has life-changing impact, and we could not do this work without you.

Alison Woitunski DiFiore Executive Director Backyard Growers

I want to thank you for again choosing us to be recipients of the GIVE BACK WHERE IT COUNTS Program. I so strongly believe in using strong, renewable bags in the first place and for you to make it doubly beneficial is wonderful.

Marianne Jackson Executive Director

Gibson Center for Senior Services

Benefiting in October at Shaw’s, the Gibson Center for Senior Services

What is Earned Media

and what is the PSIM value add?

When a nonprofit is selected to benefit from the Shaw’s and Star Market GIVE BACK WHERE IT COUNTS Reusable Bag Programs, the PSIM Marketing Team reaches out via email six times before and during the selection month. Each email contains marketing ideas and templates for nonprofit organizations to use to spread news of their selection in the program to their supporters. Templates include sample press releases, social media posts, newsletter language and marketing emails.

Each mention of Shaw’s and Star Market in print and online generates Earned Media for the brand. Below are just a few examples of nonprofits generating Earned Media for the Shaw’s and Star Market GIVE BACK WHERE IT COUNTS Reusable Bag Programs through outreach to their supporters.

Sales by District

Sales

We removed all other bags from displays before point-of-sale, so the GIVE BACK Bag is the only one they see before the registers. We love that we get to choose who we support each month!

Rachel Fitzgerals

Shaw’s Store #2626 Customer Service Manager Store #2626 sold a total of 3,100 bags.

Place the rack in high traffic areas like self-checkout. Position inventory so bags can be a deliberate purchase as well as an impulse purchase.

Michelle Mendez

Star Market Store #602 Front End Manager Store #602 sold a total of 4,248 bags.

Shaw’s GIVE BACK WHERE IT COUNTS Reusable Bag Program has benefited

These cluster maps depict the locations of all nonprofit organizations that have benefited from Shaw’s and Star Market’s GIVE BACK WHERE IT COUNTS Reusable Bag Programs since their inception on March 20, 2019. These organizations provide important services to their communities in areas including civic, education, health and wellness, hunger relief, and military/veterans. The PSIM team works throughout the year to research, vet and regularly validate every nonprofit found or received by outside submission.

Star Market’s GIVE BACK WHERE IT COUNTS Reusable Bag Program has benefited

Number of nonprofits represented inside the cluster bubble