Hannaford B4G Annual Report - 2022

Annual Report

2022 Sales & Impact of Bouquets sold for the Hannaford

4 Good Program

Bloomin’

About the

Hannaford Bloomin’ 4 Good Program

As one of most recent additions to Hannaford’s roster of donation programs, the Hannaford Bloomin’ 4 Good Program established itself as a steady source of community involvement for both stores and nonprofits since its launch in August 2021. With the sale of every Bloomin’ 4 Good bouquet donating $1 to a local nonprofit, this program has capitalized on the already strong connection between Hannaford and it’s local communities. With more than $159,000 donated across 2,200 unique nonprofits since program inception, the Bloomin’ 4 Good Program has already made a big impact in its first year and a half. The potential of this program will continue to grow and blossom through the upcoming year.

2022 Program Highlights

New Website Launched

In July, a new Hannaford Bloomin’ 4 Good Program website launched offering a variety of marketing resources for nonprofits to promote their selection and encourage supporters to visit their local Hannaford to purchase Bloomin’ 4 Good bouquets.

Additionally, the new program website features Impact Stories, interviews with participating Bloomin’ 4 Good nonprofits, highlighting not only their own local impact but how the Hannaford Bloomin’ 4 Good Program supports them in their mission.

Thorough NPO Validation

To support strong sales, the PSIM team combed through the Bloomin’ 4 Good database to ensure that every store was matched with the best possible nonprofits in it’s local area. Every nonprofit was confirmed with accurate information, and ensured to be active and engaged in the program. With new submissions coming in every week, the Bloomin’ 4 Good database now houses nearly 4,800 unique nonprofits!

2022 Overview

The Hannaford Bloomin’ 4 Good Program had a consistent year, even though price changes happened early in 2022. The program adjusted to prices implemented by suppliers Bill Doran and Key Floral, now selling the bouquets for $12 and $10 respectively. With the new changes, the program continued forward and produced steady sales each month.

2023 Forecast

This forecast was determined based on 2022 actual sales plus 10% to account for continued growth as the program develops year over year.

The following is excerpted from the Impact Story “There is hope, relief, a future.” interview with David Celone, Director of Development & Community Relations at West Central Behavioral Health.

The funds raised through the Hannaford Helps Bloomin’ 4 Good and Community Bag Programs go to our most financially distressed clients. Often, we have clients who have Medicaid, but the copays are still out of their budget. This is when we must figure out alternatives, so these clients do not lose vital care. The funds earned in the Community Bag and Bloomin’ 4 Good Programs help these vulnerable individuals keep their much-needed care going. We are thrilled to be a part of the Hannaford Bloomin’ 4 Good and Community Bag Programs. The fact that we keep getting selected to benefit says that there are Hannaford employees that support what we do. It means that our community believes in the importance of behavioral health care.

READ THE FULL IMPACT STORY AT HANNAFORD.2GIVELOCAL.COM/WEST-CENTRAL-BEHAVIORAL-HEALTH/

Benefiting in April, September and November, Epilepsy Foundation of Northeastern New York raised a total of $101.

We appreciate your ongoing support of our services to people affected by epilepsy in the community.

Susan Kaczynski

Thank you for this wonderful opportunity and what a great creative program!

Benefiting in July, Stevens-Buswell Community Center raised a total of $71.

Thank you so much for this great news! Everything helps us reach for our wonderful goal of opening the future Stevens-Buswell Community Center (SBCC) for Bedford! I certainly appreciated all the information that you have available about this program.

Susan Tufts Moore Chair

Benefiting in March, Millinocket Regional Hospital raised a total of $55.

Thank you for allowing Legacy Medical Foundation to participate in the Hannaford Bloomin’ 4 Good project on behalf of Millinocket Regional Hospital. We really enjoyed the added motivation to visit our local Hannaford and to thank managers and front of the house staff for their role as well. I look forward to another opportunity to promote philanthropic efforts that benefit local health care in the Katahdin Region.

Michael Crowley President

What is Earned Media

and what is the PSIM value add?

When a nonprofit is selected to benefit from the Hannaford Bloomin’ 4 Good Program, the PSIM Marketing Team reaches out via email six times before and during the selection month. Each email contains marketing ideas and templates for hunger organizations to use to spread news of their selection in the program to their supporters. Templates include sample press releases, social media posts, newsletter language and marketing emails.

Each mention of Hannaford in print and online generates Earned Media for the brand. Below are just a few examples of hunger organizations generating Earned Media for the Hannaford Bloomin’ 4 Good Program through outreach to their supporters.

Store Impact Tips and Best Practices

The Bloomin’ 4 Good Program builds great community relations and we get a lot of positive feedback.

The sign is always updated and on the display. Floral sales have always been strong in our store and Bloomin’ 4 Good has been able to build off of that.

Barrett Johnson Store #8342 Store Manager Store #8342 sold a total of 1,199 bouquets.

The program certainly has value. We have some organizations who have done a good job communicating it, which is part of why we have done so well. We always make sure to keep them stocked and we keep the sign right above the bouquet display.

Marc Bonneau Store #8003 Store Manager Store #8003 sold a total of 1,012 bouquets.

It is definitely having an impact in Camden Maine with our local community members and is creating excitement and good will toward Hannaford as an organization.

Alan Sutherland Store #8151 Asst. Store Manager Store #8151 sold a total of 562 bouquets.

2,214 local nonprofits

This cluster map depicts the location of all nonprofits that have benefited from Hannaford’s Bloomin’ 4 Good Program since its inception on August 1, 2021. The PSIM team works throughout the year to research, vet and regularly validate every nonprofit found or received by outside submission.

Number of nonprofits represented inside the cluster bubble