Giant Food B4G Annual Report 2022

2022 Sales & Impact of Bouquets sold for the Bloomin’ 4 Good Program

About

the Giant Food Bloomin’ 4 Good Program

The Bloomin’ 4 Good Program supports nonprofits across the local communities served by Giant Food, providing a way for customers to give back while they shop. Every time a shopper purchases one of the specially marked $12.99 Bloomin’ 4 Good Bouquets, Giant Food donates $1 to a nonprofit selected by leadership to benefit for the month. This low/no-touch program for stores has donated over $240,000, provided over 2 million meals, and supported 813 nonprofits local to the Giant Food community since program inception in July 2021.

2022 Program Highlights

Throughout each year, the team works with stores by creating allocations ensuring available inventory, assisting nonprofits during their benefiting months and maintaining an up-to-date database of active and engaged nonprofits. The events below have punctuated our day-to-day and are worth noting as happy results of a drive toward our efforts to continually improve this Program.

Best Selling Moments

The most successful day of the year: February 14, with the sale of 1,997 Bloomin’ 4 Good bouquets.

Top selling quarter: Q2, with Mother’s Day as the second top-selling day of the year, and June finishing off as the highest selling month.

The major mileston of 200,000 Bloomin’ 4 Good bouquets sold was reached in August, which means over $200,000 in donations have supported local Giant Food nonprofits.

Program Initiatives

A “clear the case” initiative implemented in July and August managed and reduced shrink in anticipation of downward floral sales trends during these months. This continued into Q3 and Q4 with limited inventory and only select stores receiving allocations.

Program Improvements

The new hanging tag was introduced in Q2 to help distinguish the Bloomin’ 4 Good bouquets. Having the information available on the tag helps make the appearance of the bouquets more visually consistent.

The Bloomin’ 4 Good bouquet price increased from $10.99 to $12.99 on April 1, creating additional profit margin.

A newly designed program website launched in July. Along with a more user-friendly experience, an exciting new addition are the Impact Stories featuring informative interviews with nonprofits who have benefited from the Program.

2023 Forecast

2023 is expected to start steady, with an anticipated bump in sales occurring in February to coincide with Valentine’s Day. Based on historic floral shopping trends, May and June are estimated to be the top selling months in the 16-17,000 range. July should see a slight decrease in sales, with a year low in August. September is projected to round off Q3 by bringing Bloomin’ 4 Good sales into the 11,000 range, with the year forecasted to end with solid numbers.

The following is excerpted from the Impact Story “At the end of the day, it’s more than just food.” interview with Kurt Nguyen, Ministry Coordinator of BridgeFeeds.

Every dollar makes a difference, and we’re so thankful for that. Primarily these funds go into our food operations budget to keep everything going. The Giant Food Bloomin’ 4 Good Program donations support the supplies and general maintenance needed to keep our doors open to provide people with muchneeded food.

We are very grateful to Giant Food for partnering with us through the Bloomin’ 4 Good Program; it has been an excellent way to get our name out. The team here gets so excited when we are selected, and we can see the number of people who support BridgeFeeds. We love to promote through email, flyers and social media, and we see the results. We thoroughly enjoy being a part of this program!

READ THE FULL IMPACT STORY AT GIANTFOOD.2GIVELOCAL.COM/BRIDGEFEEDS/

Benefiting in April and October, The Sharing Table

Thank you so much for generously offering this great program. It’s a wonderful way for the community to support The Sharing Table. We have been extremely busy this year. The Sharing Table has provided 10,965 meals and 6,460 bags of groceries to the community so far in 2022. Our weekly average since August is 290 meals/week and 170 bags of groceries/week. The need is so great. Thank you for supporting our efforts to help the community.

Wendy Weyant President The Sharing Table

raised a total of $200.

Benefiting MANY THANKS

raised a total

Thank you so much for this program and for the donation. We greatly appreciate it and will put the money to good use.

Christy Keppel Development Specialist

Weekend Backpacks for Homeless Kids

Benefiting

That is phenomenal! Thank you so much for selecting us! We will be sure to promote this amazing opportunity. We appreciate your generous donation.

Niti Srivastava Executive Director

What is Earned Media

and what is the PSIM value add?

When a nonprofit organization is selected to benefit from the Bloomin’ 4 Good Program, the PSIM Marketing Team reaches out via email six times before and during the selection month. Each email contains marketing ideas and templates for hunger organizations to use to spread news of their selection in the program to their supporters. Templates include sample press releases, social media posts, newsletter language and marketing emails.

Each mention of Giant Food in print and online generates Earned Media for the brand. Below are just a few examples of hunger organizations generating Earned Media for the Bloomin’ 4 Good Program through outreach to their supporters.

Store Impact Tips and Best Practices

1 104 21,761 2 95 19,294 3 92 18,626 4 91 17,222 5 94 16,970 6 103 15,516 7 101 15,499 8 93 15,444 9 105 15,203

I like to put the bouquets in a rolling rack. I am able to place that by the front and decorate with balloons to catch shoppers eyes. Also very important to always post the donation sign so people can know who is benefiting!

Julia, Store #758 Floral Manager Store #758 sold a total of 1,646 bouquets.

I try to push the bouquets! And you have to engage in conversation. We are so used to just going, going, going, but something as small as simply saying “aren’t they beautiful?” to a shopper who is lingering near the flowers can make such a difference! It’s a great program, and honestly a no brainer, one dollar to go into helping our local food banks and communityit’s so simple.

Vito, Store #389 Floral Manager Store #389 sold a total of 1,826 bouquets.

I put the bouquets in a roll around rack at the front of the store so shoppers will see them when they first came in. I also will highlight them by sometimes putting them on a larger floral table located at the front of the store. So important to make sure people see them!

Jenny, Store #2310 Floral Manager Store #2310 sold a total of 1,681 bouquets.

Giant Food’s Bloomin’ 4 Good Program has benefited

1,477 local hunger organizations

Number of hunger organizations represented inside the cluster bubble

This cluster map depicts the location of all the hunger organizations that have benefited from Giant Food’s Bloomin’ 4 Good Program since its inception on July 1, 2021. The PSIM team works throughout the year to research, vet and regularly validate every nonprofit found or received by outside submission.

Coming Your Way… Story Booklets

In 2022 the PSIM Nonprofit Engagement Team interviewed hunger organizations that benefited from the Giant Food Bloomin’ 4 Good Program.

The result of each interview is an Impact Story, highlighting the organization’s mission and how they utilize funds raised in the Bloomin’ 4 Good Program. A selection of these impact stories were compiled into a Story Booklet. Hard copies will also be mailed to your corporate office.

To read Giant Food’s Impact Stories, visit giantfood.2givelocal.com/stories/

For more information about the Bloomin’ 4 Good Program, visit giantfood.2givelocal.com/program/bloomin-4-good

Contact

Jim Brennan COO & Co-Founder

jimb@psitmatters.com (207)351-6903

Melissa Hansen Senior Program Manager melissah@psitmatters.com (603)380-9400 Ext. 109