Snow
FALL 2018
The Official Publication of the Professional Ski Instructors of America Eastern / Education Foundation
Call for Board Candidates in Regions 3, 4 & 7 – Page 46
president’s message ROSS BO I S VE R T, EA S TERN DI VI SI ON P R E S I DE NT
Who’s got next?! NextCore does!
Eastern Division Update: A Summer of Review & Change
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ello Eastern members, I hope you enjoyed the summer and early fall and are now looking forward to a great winter season just around the corner! Your Eastern Division professional staff, the team of Elevate Eastern Task Force volunteers and Eastern Board of Directors had a very busy and productive summer that resulted in some important new changes and dynamic new programs. I encourage you to check out the summary below. Elevate Eastern Task Force Back in July, I appointed a new “Elevate Eastern Task Force” (EETF) immediately following our June Board meeting. At that meeting, it had become clear that the downward trends that Eastern has experienced the past ten years were not going to disappear or reverse without a comprehensive and candid review of everything we do and how we deliver it to our members. The Elevate Eastern Task Force (EETF) worked with the professional staff over the course of 5 conference calls, 9 hours of group discussions and weeks of extensive research and analysis from July 9 to September 6. The group conducted the first comprehensive review of our events in many years, including the costs of providing the events, the types of experiences offered to members, the locations and timing, the pricing as well as the training of our education staff and how that impacts the quality of the event experience for members as well as the operational bottom line. The members engaged throughout and provided tremendous thought, insight, input and questions as we moved through the discussion items. Below I have provided a summary of the EETF primary discussions and recommendations, all of which were subsequently endorsed and approved by the Eastern Board of Directors. 1. D iscussed and endorsed the concept of a new model for Eastern events that concentrates our scheduled programs in 18
different “training hub areas” throughout the seven regions, each of which feature 2-3 resorts. This will reduce our event schedule by approximately 20% and provide additional cost efficiencies for the organization. In-house and “customize your own” events will be promoted to those locations not on the event schedule. 2. C onducted a thorough analysis of all direct and indirect (overhead) costs related to the provision of events of all types and in all disciplines. This includes the office staff dedicated to educational efforts, education staff training and worker’s comp premiums. 3. R evised Alpine event pricing to reflect across-discipline overhead cost of $76 per attendee plus all direct costs (ed staff pay, mileage, lodging, food). 4. C alculated and sent revised cost analysis sheets to all discipline coordinators for Snowboard, Adaptive and Nordic. 5. H eld individual conference calls with each discipline coordinator to review and discuss the cost analysis and target pricing for discipline events. 6. R educed overall education staff training budget by 20%. This was done to bring Eastern more in line with the training investments of all other PSIA-AASI divisions while maximizing the training-to-event revenue margins. 7. D eveloped and endorsed the proposal for the new First Chair: Introduction to PSIA-AASI event (See Executive Tracks on Page 3 for more details). 8. Discussed and endorsed a new National-Eastern Consolidated School Membership proposal program. (Please see: Announcing an exciting new partnership opportunity…on Page 2 for more details.)
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By Michael J. Mendrick, Executive Director
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n September, I proposed to the Eastern Board that we create an advisory group of young (teens, 20’s and 30’s) members and call it NextCore. That is, this group represents our “next core of members” and their input and involvement is crucial to our vitality and relevance in the next 5 – 10 years. We do not currently have an avenue for our younger members to participate in program development unless they become active in an existing committee, become an Area Rep or run for the Board. We need to hear from and listen to members of our future leadership core. I am happy to report that the Eastern Board enthusiastically approved the creation of NextCore. As such, we are now in a position to give both a voice and a means to take action on ideas for a group we need to engage and currently do not. It will provide us with a conduit to our future core membership and provide them with an avenue to promote the change and develop the programs and benefits THEY
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inside Executive Tracks Member Benefits Snowsports Management 20,30,40, 50 Yr Members 2018-19 Event Schedule
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