Winter 2017

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WINTER 2017

Snow

The Official Publication of the Professional Ski Instructors of America Eastern / Education Foundation

Regions 5 & 6 Election Issue Pete Weber, Debbie Goslin Honored at Snowsports Management Banquet

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Consumers Taking Notice of MakeWinterMoreFun.com

Einar Aas Award for Excellence in Snowsports School Management 2016 Honoree – Pete Weber, Waterville Valley, NH

More than 25,000 people have seen our Facebook & Google ads

he Eastern Division began awarding the Einar Aas Award for Excellence in Snowsports School Management in 2009. The Einar Aas Award is presented to a snowsports school director in the Eastern Division as a tribute to the late Einar Aas and to honor his memory. Einar was an outstanding snowsports school director; his dedication to his students, his school, this organization (both divisionally and nationally) and the snowsports industry is legendary. This award recognizes a snowsports school director for achieving and maintaining the highest standards in snowsports school management as nominated and selected by his/her peers. Past honorees include: 2009 Frederica “Freddie” Anderson; Schenectady (NY) Ski School 2010 Dave Merriam; Stowe (VT) Snowsports School 2011 No award 2012 Roberta “Bertie” Holland; Pats Peak, NH 2013 Karen Dolan; Cranmore, NH 2014 Terry Barbour, Mad River Glen, VT 2015 Co-honorees Doug Kaufmann, Mount Snow, VT and Gwen Allard, Double H Ranch, NY This year’s honoree is Pete Weber of Waterville Valley, NH. Peter began in PSIA as an instructor at Waterville Valley in the early 1980’s. Within a few short years he became a trainer and line supervisor as well before leaving to become the Assistant School Director at Loon in the early 1990’s. He returned to Waterville Valley in 1999 to serve as the Snowsports Director and will begin his 17th year in this role this year. Pete currently manages approximately 180 employees. He oversees the alpine and snowboard rental shops, childcare, guest services, ski check, as well as all snowsports program areas. If that’s not enough, Pete often helps ski patrol do their end of day sweep. Pete received a record number of individual nominations for this award – 23. Here is just one of the tributes to Pete courtesy of Waterville Valley instructor Theresa Mills.

By Michael J. Mendrick, Executive Director

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ur Eastern consumer-oriented website & Facebook page promotion at (www.facebook.com/ makewintermorefun) has been getting lots of attention from consumers interested in finding out more about Snowsports this season. • Links on National PSIA-AASI website and Learn to Ski & Snowboard Month website. • $2,500 monthly social media ad budget on Google and Facebook for the season ($10,000 total). • Since mid-November we have 19,894 Facebook ad views and 2,068 new “Likes” to the MakeWinterMoreFun Facebook page & 5,501 clicks on the Google ad (average 75 per day) for the MakeWinterMoreFun.com website! We currently have 549 basic & 53 premium member web listings. It’s not too late to get involved. Check out this free promotional benefit, show your pride and share your achievements at: http://pros.snowproportal.com/resort/ psia-e/get-started. <<

“One of the things that I appreciate most about Pete is that he leads by example and works harder than anyone else. Every weekend he is out early participating in clinics, quite often leading a group himself. During holiday weeks, it is not uncommon to see him teching skis in the rental shop or helping out in the cafeteria. Over the time that I have been at Waterville, Pete and his leadership team have created an organization that is always looking to do better for guests, balancing what is good for the resort and fair for the staff. He knows that a good Snowsports School is nothing without its staff and that keeping good people is better than managing a revolving door of new hires, so they ask for feedback and do their best to provide the tools and training we need to create the best possible experiences for our guests. This is good for me, good for Waterville & good for the industry.” Ron Kubicki Staff Appreciation Award 2016 Honoree – Debbie Goslin, Kissing Bridge, NY The Ron Kubicki Staff Appreciation Award began in 2015 (first honoree – Susan Smoll of Bear Creek, PA) and recognizes a snowsports school director that has demonstrated support and advocacy for his or her staff and has earned tremendous respect, admiration and loyalty from their school staff members.

continued on page 4

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inside President’s Message Around the Regions Region 5 & 6 Elections Your Turn

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Winter 2017 by PSIA-AASI Eastern - Issuu