FALL 2017
Snow
The Official Publication of the Professional Ski Instructors of America Eastern / Education Foundation
Call for Board Candidates in Regions 1 & 2 – Page 42
executive tracks MI CHAEL J. ME NDR I CK, EXECUTI VE DI R E CTO R
Eastern Area Reps Mobilize to Spread the PSIA-AASI Message National & Eastern marketing collaboration and area reps combine to get promotional posters on display at Eastern ski and ride shops
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he “Make Winter More Fun!” message combined with high quality National PSIA-AASI produced photography and graphics are on display as 18” by 22” promotional posters at dozens of ski and ride shops, resorts, community centers and other public locations throughout the Eastern Division thanks to the efforts of our Eastern Division Area Rep network. Step One: In cooperation with the National office of PSIA-AASI, the Eastern Division produced 750 large posters for retail establishments that promote the value of taking lessons with a PSIA-AASI instructor. We combined our Eastern slogan “Make winter more fun!” and the consumer-oriented website at www.MakeWinterMoreFun.com with National PSIA-AASI produced photography and graphics to create a dynamic, colorful and fun visual promotional tool. We also added a QR code that takes people right to the website when scanned by a smartphone or tablet! Step Two: We created the “Post & Boast” Contest to mobilize the area rep network and get the new promotional tools out of the office and into stores and outlets that have a high visibility to the skiing and riding public. So far, area reps all over the division have made nearly 40 placements of the posters. Every Area Rep that sends in a photo (or photos) of the new posters
on display are entered into a drawing for one of three prizes: • $200 certificate toward an Eastern event registration • $100 certificate toward an Eastern event registration • $50 certificate toward the Eastern Pro Shop You can follow the progress via our Eastern Facebook page (where all the submitted photos are posted) at www.facebook.com/PSIA.E.AASI. A complete list of participating area reps (along with the contest winners) will be posted in the winter issue of the SnowPro! <<
Area Rep Program to Recognize Long-Serving Volunteers By Joan Heaton, Area Rep Coordinator & Region 6 Director
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he Eastern Division Area Rep Program is recognizing its long-time serving members this season with certificate and binder presentations at the Snowsports School Management Seminar and Snow ProJam events. All Area Reps with 10 or more years of service in the program will be recognized. From a pilot program in 1997 with just a few reps in Region 4, our Eastern Division Area Rep Program has grown to now include 135 Area Reps in snowsports schools throughout all seven geographic regions of the Eastern Division and from Maine to North Carolina. As an important squad of volunteers, the Area Reps have done an outstanding job since the “official” inception of the program during the 1998-1999 season. Our Area Reps serve our members as dedicated liaisons to our snowsports schools and sounding boards for providing valuable input and ideas to our Eastern Board of Directors. The “Reps” have taken on important research projects such as surveys of Eastern school directors and promotional initiatives such as the “Make Winter More Fun” teardrop flags, banners and posters.
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Chris Starner, owner of Mountainside Ski and Sports, stands next to the promotional poster delivered to him by Roundtop (PA) Area Rep Al Shaver.
inside President’s Message 2 Congratulations 20-50 Year Members 5 2017-18 Member Benefits 8-9 National Report 13 2017-18 Event Schedule 32-41