FALL 2015
Pro
Snow
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The Official Publication of the Professional Ski Instructors of America Eastern / Education Foundation
Call for Board Candidates in Regions 3, 4 & 7
president’s message
Eastern launches new consumer-friendly website learntoskiandride.org to promote the value of lessons and our members! By Eric Jordan, President
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reetings Eastern members, our favorite season is right around the corner and I am sure you are as excited as I am to get on the snow! We recently had a very productive Board of Directors meeting in Troy, New York on the weekend of October 17-18. Your volunteer and paid division office staff have been very busy during the off season and we have many exciting things on tap for this season. First and foremost, we have launched our first ever consumer based web site that is designed to promote our brands and our members to the skiing and riding public. You can check out the new site and other tools at www.learntoskiandride.org. This site will continue to evolve and grow throughout the season in order for us to continuously and effectively connect the guest to our members and resorts throughout the Eastern Division. You can also find out more details about this exciting project in Michael Mendrick’s Executive Tracks column on page 3. Another exciting outcome from our Board meeting was the strong commitment to focus programs and policies to meet the specific needs of our younger members. There were several proposals approved by the Board that address the survey responses regarding the timing of dues collection, the options for how to pay dues and different membership category options that could become available for the future core of our membership, those ages 16-39. We are hoping to partner with PSIA-AASI National on these efforts so stay tuned for more details in the next issue. Speaking of new and exciting, I am pleased to announce the creation of the Ron Kubicki “Staff Appreciation” Award which is geared towards SnowSports Directors who demonstrate a long track record of commitment in supporting the needs of their staff – as expressed by the staff loyalty via individual nominations. This award is named after our immediate past President, Ron Kubicki, who has recently retired as SnowSports Director at Holiday Valley. It is only fitting that this award is named in honor of Ron since he has always put the needs of his staff first and is known for creating a great working environment over the past 16 years at the Valley. The new award will be presented for the first time
on December 1 (along with the 6th Einar Aas Award for Excellence in Snowports School Management) at the School Director’s Seminar at Mount Snow, VT. See story on page 2. Lastly, I would like to recognize the huge off season efforts that were put in by the SnowSports Management Committee as well as the Membership Promotions Committee which are led by chairpersons Doug Daniels and Walter Jaeger, respectively. These committees have been extremely busy and have dedicated countless volunteer hours, ideas and energy over the off-season. If you plan on attending the Management Seminar, I am confident that you will have an enjoyable and educational experience as the agenda is very robust. Speaking of robust, the Membership Promotions Committee has been consulting with our division staff and put together many new promotional tools for you to use this season. One in particular interest is a new business card that you can customize for each guest which includes the ability for you to write a comments on the back of the card in order to effectively close the loop and summarize their lesson. As many of you may know, PSIA AASI National is currently looking to hire a new CEO/Executive Director to replace Mark Dorsey who was with the organization for many years. A four member National Search Committee has been appointed by Ed Younglove, the National Chairperson. I am very honored and pleased to have been invited to serve on this Committee. We recently put out an RFP and subsequently hired the search firm of Sterling Martin to assist us with the process. The search process is underway and the firm is currently interviewing the stakeholders throughout the organization in order to get a feel for the characteristics and skill set needed by our next CEO/Executive Director at PSIA AASI National. We expect the entire search process to take about 4-6 months so stay tuned for more updates throughout the season. As you can see, the Eastern Division has been very busy working on your behalf this summer and fall. I could not be more proud of the efforts put forth by both the volunteer and paid leadership. I am confident that we are fully prepared to deliver you the best season possible. That’s all for now. As always, please feel free to contact me or your regional representative if you have any suggestions, thoughts or concerns. I can be reached at president@psia-e.org. << inside National Report Member Benefits In Memoriam Your Turn 2015-16 Event Schedule
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