Fall 2014

Page 1

FALL 2014

Pro

Snow

The Official Publication of the Professional Ski Instructors of America Eastern / Education Foundation

Call for Board Candidates in Regions 1 & 2 “Pushing” for all the right reasons!

Joan Heaton champions the cause for the Eastern Division By Michael Mendrick Executive Director

T

here is a rumor floating around that the real-life inspiration for the Energizer-brand battery Bunny is none other than our own Area Rep Program Coordinator Joan Heaton! And who could (or would dare) argue?! Joan is everywhere all at once – managing the communication and promotional activities or more than 130 volunteers in our Eastern Division Area Rep Program for more than a decade, actively teaching at Windham Mountain, NY, writing books (A Little Book about Skiing Better) and giving presentations – all at a stage of her life and career that has most people taking it at least a little easier! Not Joan – her latest adopted cause is jumping on board and grabbing the wheel to help get the Eastern Division Push for Public Awareness campaign off the ground and into the heads of both the sliding public and non-member instructors. Check this out: On Saturday, October 25 Joan joined 107,000 of her closest friends (actually only a few friends – she was wearing Ohio State gear) in

Happy Valley, PA for the Penn State vs. Ohio State college football game. She took along a new “Ski with us. Ride with us.” promotional stadium cushion and fleece blanket combo. Naturally she showed it off to most everyone in her section and gave them a lesson on what PSIA and AASI are all about in the process! Earlier that week Joan stopped by her local Sports Authority store in central New Jersey with a new “Ski with us. Ride with us.” promotional poster in hand and not only talked the manager into displaying the 16” by 24” poster in the front window – she helped him tape it up (and then joked to me that’s why it is not very high up on the window). Then on Halloween night Joan showed up and pitched working the Eastern Division booth at the NJ Ski Expo along with Candace and Matt Charles.

The very next week Joan got to work again, making a presentation on behalf of PSIA-AASI to the Craigmeur (NJ) Ski Club kick-off event. Joan Heaton is a National & Eastern Division Life Member. She doesn’t need to be doing ANY of this yet there she is – telling YOUR story for you and all our members.

Joan has been busy mobilizing “her troops” of area reps from throughout the Eastern Division to get involved and they are coming through big time. The new Eastern Division promotional initiative “Push for Public Awareness” is off to a strong start and prideful members like Joan are a big part of the reason. Snowsports school directors are joining in as well and displaying the promotional logo on their school web pages and the promotional posters in their resort shops. Holimont, NY; Pico Mountain, VT and Jay Peak, VT are just a few of the growing number of schools and resorts supporting the program. Killington, VT has

requested a half-dozen of the promotional posters for display in area retail shops as well. Many of you are doing your share by requesting the promotional car magnets we made available in September. We offered 250 free magnets to the first 250 members that requested one and 550 of you asked for them! So naturally we sent them out to all of you. What better way to get our message out than having mini-billboards on display in grocery store, shopping mall and mountain resort parking lots all over the Eastern U.S. this season! And lest you think it doesn’t get us noticed, check out this note I received

from Gore Mountain Snowsports School Director Gail Setlock, “The other day I went mountain biking over at Luther Forest in Malta and a guy saw my Eastern Division magnet on the back of my car. He came over to talk with me and told me he belongs to the OC Ski Club in Albany.” There is a conversation (and maybe even a convert) that would not have happened without the car magnet and our “Ski with us. Ride with us.” message on display. Eastern members, don’t forget that if you are planning to attend an event this year and want to earn some "education bucks" to put toward the registration fee while helping support the Push for Public Awareness campaign you can do so by donating (online - securely and conveniently)at http://www.psia-e.org/easterndivision-push-for-public-awareness. Any questions, comments or interest in getting involved write me at mmendrick@psia-e.org. Have a great start to your season and let’s keep “pushing!” << inside President’s Message 2 Zipperline 3 Around the Regions 6 Your Turn 24 Event Schedules 28 Candidate Nomination Form 39


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
Fall 2014 by PSIA-AASI Eastern - Issuu