Winter 2012

Page 1

SnowPro Regions 1 & 2 Election Issue

The Official Publication of the Professional Ski Instructors of America Eastern / Education Foundation

Winter 2012

Eastern Division Membership Dues Survey Reveals Surprises & Reaffirmations

2,100-plus members provide valuable input for improving service & member value By Michael J. Mendrick, Executive Director

T

hree days ago (I write this on January 9, 2012) I put together a very short and basic survey regarding membership dues amounts, payment systems and timetables. It was sent out via broadcast e-mail to all Eastern Division members of PSIA & AASI. In just one weekend more than 2,100 of you took the time to complete the survey and respond with honest and direct feedback. By the time the survey closes out on January 13, I estimate we’ll have more than 3,000 total responses – a testament to your enthusiasm, interest and concern for your organization. Even more impressive is that a total of nearly 2,300 additional comments and observations were posted by members to supplement the survey answers. These comments ranged from the glowing to the flaming (those terms sound similar but have very different meanings). All the comments were valid and valuable and all will be shared with the leadership of both the Eastern Division and your national association in Lakewood, CO. What follows below is a summary of the survey results to date along with some observations and insight I would like to share with you. The purpose of this survey at this time is to get some real “from the source” data from our membership as we (that is, me as your executive director, Ron Kubicki, your division president and Bill Beerman, your division representative on the National Board of Directors) prepare to attend a National strategic planning session on the weekend of January 28 – 29 in Lakewood (along with leadership from all eight other divisions and the national office as well). Q1. The current dues for membership in 2011-12 for both the Eastern Division and National Association is $116 ($66 Eastern Division; $50 National Association). Please rate the overall value provided to you for the current dues investment. Answer Options

Response Percent

Response Count

Excellent

14.5%

290

Good

44.4%

887

Fair

27.7%

553

Needs to improve

13.4%

267

Comments: That the rating for “Excellent” is only 14.5% (I’d like it to be 94.5%) and the combined rating for Excellent and Good is only 58.9% is troubling; the flip side is that 41.1% indicate that the current value provided to you for your membership dues is either “Fair” or “Needs to Improve.” These results are nowhere near where they should be and indicative of some widespread concerns on the part of division members. Q2. The dues for membership in 2012-13 will be $127 (Eastern Division to remain at $66; National Association has announced $11 increase to $61). Sustained and enhanced benefits and services (e.g. free access to the Movement Matrix) have been communicated to all members by the National association prior to this planned increase. Is your perception of overall value likely to improve, remain the same or decrease given the change in dues next year? Answer Options

Response Percent

Response Count

Perception of value is likely to improve

8.4%

168

Perception of value is likely to decrease

35.1%

701

Perception of value will likely remain the same

56.6%

1131

Comments: As expected, only a small percentage of you feel your perception of value will improve next season when overall dues increase by $11. More than a third of you feel your perception of membership value will decrease. We recognize the need to partner with our National association to greatly improve those results in the coming months.

the inside edge

continued on page 5

2.........Guest Editorial

7.........Zipper Line

17.......Region 1 & 2 Board

3.........President’s Message

14.......Around the Regions

Candidate Profiles


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