Summer 2007

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SnowPro The Official Publication of the Professional Ski Instructors of America Eastern / Education Foundation

Summer 2007

President’s Message

June Board Meeting Highlights by Bob Shostek PSIA-E/AASI President

T

he Eastern Board of Directors, office staff, discipline coordinators and committee chairs convened in Saratoga Springs, NY, on June 22-24, to review the past season and plans for 2007-08. We all entered the meeting with the accomplishments and challenges the division encountered in the 2006-07 season in mind. They were highlighted in my Spring SnowPro president’s message, with emphasis in areas that have substantial impact on our budget. Following are some additional highlights from the June Board of Directors meeting: Financial & Budget 2006-07 Year-end Report Overall, this season was a challenge and disappointment in some regards (weather, event attendance, member retention) and greatly rewarding in other ways (the SnowPro won an award, the Member Gain a Member campaign was a dynamic initiative, Nordic and Adaptive both had surprisingly good years in member growth and event attendance, we ended the year with a healthy Accounting Net). Some specifics:  We are projecting to end the fiscal year with a positive and healthy Accounting Net income of more than $50,000 for the period of July 1, 2006 – June 30, 2007 despite missed targets

the inside edge

in member retention, new member growth and event attendance. Though income was 2% below budget, expenses were held to 4% under budget due to conservative expense management.  Our retention of existing members was 87.7%, a concern given the four-year average of 88.9%. However, our retention does remain favorable compared to the national median for membership associations of 86% (according to the American Society of Association Executives 2001 survey; associations of 4,000-plus members).  Our overall event attendance was 6,380, down 6% from the budgeted 6,784. Actual attendance in 2005-06 was 6,715. An unusually late start due to poor weather (resulting in the cancellation of 22% of events this season vs. 16% in 2005-06) was a major factor.  The second year of the Registered member entry program and the first year of the Member-Gain-a-Member campaign resulted in a moderate success, attracting 1,194 new members (budgeted target 1,315) to the organization (down from 2006-07 figures by 87 members (6.8%). However, 530 new members came in via the MGaM campaign. More than 30 existing members recruited 3 or more new members and four recruited 10 or more new members. I believe that campaign helped us retain a relatively healthy result versus what could have been a very low year without the initiative in place. Conservatively, it is safe to say that at least 100 of the 530 new members came into the organization as a direct result of the campaign. With this positive year-end revenue, the Board of Directors unanimously voted to allocate an ad-

ditional 2% to the previously budgeted 1% into the contingency fund. This represents an allocation of approximately $54,000 into the contingency fund. 2007-08 Budget After two days of review and deliberations, your Board of Directors approved a budget forecasting $1,840,107 in forecasted revenues and $1,793,829 in forecasted expenses and an Accounting Net (after capital expenditures and depreciation) of $5,251.

The budget is based on the following income scenarios: • 1,245 new members (up slightly from 1,194 actual but down from 1,315 06-07 budget) • 88.25% retention (up from 87.7% actual but down from 4-year average 88.9%) • 6,730 event registrations (up from 6,359 in bad snow year but similar to 05-06 actual of 6,690) • $2 divisional dues increase (already approved and billed) • Registered dues at full rate of $97 • 4.0% increase in event fees on average A copy of the approved budget is available to all members upon request from the division office. Appointments: • Merrick Kacer has been ratified by the BOD as the new Region 7 Board Representative. The BOD thanks Merrick for stepping forward and volunteering his time and effort for Region 7. • The BOD approved the following committee chairs and thanks them for their continued interest and commitment to their respective committee; Steve Howie - Snowsports School Management; Peter Howard - Alpine Educacontinued on page 3

4.........Ed Staff Elevations

9.........Education & Programs Updates

18.......Absolutely AASI

5.........Executive Tracks

11.......Master Teacher Indoor Program

20.......Kids, Kids, Kids

6.........VIPrivileges

13.......ASEA National Report

21.......Nordic Review

PSIA-E / AASI SnowPro • Summer 2007

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